Market Segmentation & Target Marketing

Market Segmentation and Target Marketing Customer Needs National/International Short and Long Distance Calls Market Segments Segmentation Pattern Approach to Segment Bases for Segmentation Individual and Corporate Clustered Preferences Multi-Stage Segmentation (several bases) For Individuals: Geographic: Divided the country into 3 divisions Demographic: Age. Status Behavioral: Benefits. Company Size. Location . Social Class Psychographic: Image. Usage rate For Corporate: Demographic: Industry. Income.

Chittagong.Market Segmentation and Target Marketing Target Market For Individual: Geographic: Dhaka. Social Class (Middle and above) Psychographic: Image (Possessiveness) Behavioral: Benefit (T&T facility.BANGLALINK) For Corporate (Demographic) Industry: MNC.000+). cheaper RIM). Income (10.Government Company Size: Employees more than 50 Location: Dhaka and Chittagong . Sylhet Demographic: Age (18 +). UN Mission. Large Manufacturers. Usage rate (lower than AIRTEL.

Market Segmentation and Target Marketing Evaluation of Target Market Segment Size: Millions Growth: Introducing stage of PLC with ample scope Structural Attractiveness: Moderate Competition. Government support Company Objectives and Resources: Profitability and Creating Brand equity as well reach every household in course of time . purchasing power of buyers. increasing middle class population.