You are on page 1of 21

PROJECT REPORT

Visit to
YAKULT DANONE India

Submitted to:
Prof. Seema Mishra (Assistant Dean)

Made By:Swathi Agarwal Shweta Rohit Sachan MBA (BU) 3rd semester

Preface
More than 70 years ago, Minoru Shirota, a researcher at the Faculty of Medicine at Kyoto University, began investigating lactic acid bacteria. Having studied the work of Nobel Prize winner Eli Metchnikoff, Dr Shirota became convinced that a positive balance of good bacteria in the gut was the basis of a long and healthy life ? so convinced, that he devoted his whole life’s work to it. Dr Shirota breakthrough came in 1930, when he succeeded in isolating a particular lactic acid bacterium, which had the ability to survive the harsh conditions of the stomach. This enabled it to reach the intestines alive and make a positive contribution to the balance of the gut flora. This bacterium was named Lactobacillus casei Shirota in his honor. Dr Shirota then developed a fermented milk drink, as a convenient way to introduce Lactobacillus casei Shirota to the gut. He named it 'Yakult'. To begin with, Dr Shirota made Yakult in his clinic and distributed it from there. But by 1955 demand had grown to such a point that he established the Yakult Honsha Co. Ltd in Tokyo. And the rest is history. Dr Shirota lived to the ripe old age of 83. And Yakult has grown to become a world leader in probiotics. Around 25 million people drink Yakult every day. And we now operate in 31 countries, across five continents.

we would also like to declare all the information given in this project is correct asper our knowledge but if any information found incorrect it will be totally our responsibility.Declaration we hereby declare that this project report entitle “Yakult Danone India” submitted on the visit to the production plant is based on the data collected by our from various websites and based on the interaction done with their manager. Swathi Agarwal Shweta Rohit Sachan Batch 2010-2012 Date: .

vii. xiv.Table of content Serial no. ix. iii. vi. xi. 1 1 4 4 6 7 8 9 9 10 11 12 (1) . x. Topics Preface Declaration Introduction History of Yakult Philosophy and Vision Growth Stage of Yakult Facts of Yakult Making of Yakult Product Details Quality Control Measure Availability of Product Benefits of Yakult Brand Ambassador Marketing Strategy Page no. ii. i. viii. iv. xii. xiii. v.

CPT-11). Yakult has also introduced a line of beverages for the Japanese market that contain Bifidobacterium breve bacteria. In 1935. and has also used its lactobacilli research to develop cosmetics.  1938 : Yakult is registered as a trademark. Since then. More recently.  1935 : Yakult is manufactured and introduced to the market. Official claims state that the name is derived from jahurto. History of Yakult  1930 : Dr. Minoru Shirota succeeds in culturing and utilizing lactic acid bacteria (Lactobacillus casei strain Shirota). It was created by Minoru Shirota who graduated from the Medical School of Kyoto University in 1930. an older form of jogurto. he started manufacturing and selling Yakult. the Yakult Honsha played a major role in developing the chemotherapy drug irinotecan (Camptosar.  (2) .Introduction:Yakult (ヤクルト Yakuruto?) is a Japanese probiotic milk-like product made by fermenting a mixture of skimmed milk with a special strain of the bacterium Lactobacillus casei “Shirota”. the Esperanto word for "yogurt".

Yakult (Thailand) Co.Tokyo) & Research Institute is established in Kyoto. Ltd.  1964 : Yakult Co. Chuo-ku. begins operations. (3) . . Ltd.. E. and Korea Yakult Co. Ltd. Ltd. Minato-ku.Yakult is introduced to the market in a new plastic container. (Taiwan) begins operations as the company's first overseas operation base. (Brazil) begins operations.. (Nishi Hatchobori.Yakult S/A Ind. Tokyo.The company begins the full-scale sale of cosmetics.  1963 : Yakult launches its unique Yakult Ladies system of door-to-door distribution. 1955 : Yakult Honsha Co. . is established..  1968 : .. . Ltd.  1971 : .  1969 : Hong Kong Yakult Co.The company takes over the management of the Sankei Atoms baseball team (now the Yakult Swallows). Begin operations  1972 : New head office building is completed in Higashi Shimbashi.  1967 : Yakult Central Institute for Microbiology Research is established in Kunitachi. Com.. Tokyo.

and Yakult Nederland B. begins operations.  2002 : Guangzhou Yakult Co.  1991 : P.  1981 : Yakult S.A.V.  1979 : Yakult (Singapore) Pte.A.  1986 : Fuji Susono Plant is completed for dairy-product manufacturing.  1996 : Yakult UK Ltd.  1995 : Yakult Belgium S. begins operations..  1997 : Yakult Argentina S. De C. begin operations./N. begins operations.A. (Mexico) begins operations.V. Inc.T. Ltd. is established. begins operations. Yakult Indonesia Persada begins operations. Ltd. Yakult Deutschland (Germany) and Yakult Europe B. Ltd.V. (4) .V. 1978 : Yakult Philippines.  1994 : Yakult Australia Pty. is established..

Yakult Vietnam Co. Ltd. .Yakult Malaysia begins operations. 2004 : . due to the large number of Japanese immigrants in the country. Today. before it was marketed elsewhere.r.Yakult DANONE India Pvt.Yakult Brazil begins operations. begins operations." Growth stage of Yakult After its introduction in Japan and Taiwan..Sales of Yakult are begun in New Zealand and Ireland.. begins operations. In our little bottle. . Ltd. Ltd. .Shanghai Yakult Co. begins operations.  2007 : . and Beijing Yakult Co.Yakult Italia S. USA. .. begins operations.l. is established to oversee operations in China. . We want to raise the quality of life for people throughout the world.Sales of Yakult are begun in California. In probiotics.. (5) . Ltd. Ltd. Philosophy and vision Philosophy: "We contribute to the health and happiness of people around the world through pursuit of excellence in life science in general and our research and experience in microorganisms in particular" Vision: "We believe in what we do. Yakult was first sold in Brazil in 1966.  2008 : .  2005 : Yakult (China) Co.

Yakult has formidable research capabilities and product technologies in the field of probiotics.Yakult is sold in 31 countries. As a pioneer in probiotics. Japan and Groupe DANONE of France. Yakult. and is presently available in Delhi. conducting a wide range of studies on the benefits of microorganisms in Japan In India too. although its bacteria cultures are provided from a mother strain from Japan regardless of production location. NCR. Jaipur. (6) . Chandigarh. Punjab. Mumbai. Yakult’s benefits have been scientifically established through years of research and 30 million people in 32 countries drink Yakult every day. JOINT VENTURE IN INDIA Yakult DANONE India (P) Ltd is a 50:50 JV between Yakult Honsha. Haryana in India. The JV was formed in 2005 to manufacture and sell probiotic products in the Indian market. Pune and Bangalore. Yakult Central Institute for Microbiological Research has for years researched the use of intestinal bacteria as a factor in health maintenance. Yakult DANONE India is working actively to build awareness about probiotics and contribute to a healthier society. both of which are global probiotic leaders. a probiotic drink was launched in India in 2007. Yakult is manufactured at an ISO 9001: 2008 and HACCP certified manufacturing facility in Sonepat.

Malaysia. which has 28 plants across the world. is focusing on overseas markets with an aim to bring safe. New Zealand and Austria Facts of Yakult Yakult is recommended for all age groups including children (1 year and above) and pregnant women. it is best to consult your doctor and find out if it is safe for you. probiotic products to the consumers. Yakult is a health drink which should be consumed everyday as a part of your daily diet. Yakult contains sugar.Yakult Haryana plant The company has been allotted eight acres of land in the Food Park of Haryana State Industrial Development Corporation. The unit has been set up with an investment of Rs 136 crore. Yakult Honsha. (7) . Recent markets for the company include China. so if you are diabetic.

it is absolutely safe to do so.According to our studies. 65 ml of Yakult contains sufficient beneficial bacteria (6. not the strains of bacteria used in yoghurt. You need to replenish the beneficial bacteria in your gut everyday to keep yourself healthy and free from harmful bacteria.5 billion LcS) to favorably impact the balance of the gut flora. Yakult is not a substitute for milk /dahi and vice versa. Since most probiotic bacteria are flushed out in the stool. Yakult is unique because it is made using Lactobacillus casei Shirota strain. you need to consume them everyday Yakult and yoghurt are both cultured dairy products made from milk fermented with live bacteria. However if you wish to consume more than a bottle. The bacteria in Yakult (Lactobacillus casei strain shirota) are not found in any other food and hence it is recommended to include Yakult in your daily diet along with dahi and other dairy products Making of Yakult (8) .

Sugar and Glucose) 2-3 days STEP-2 MILK SOLUTION (Fermentation process) it takes long time STEP-3 CONCENTRATED YAKULT (Add cold water) STEP-4 QUALITY CONTROL (We check the contamination) STEP-5 MICRO BIO LAB (assurance of 6.5 billion bacteria Per bottle) STEP-6 PACKAGING (9) .STEP-1 SEED STARTER (Mixing of Milk.

There are no preservatives in Yakult. sugar. water.Result of production system Product details The friendly bacteria in Yakult help to improve digestion and build immunity when consumed everyday Skimmed milk powder.8g Yakult has a shelf life of 40 days. added natural & natural identical flavours and most importantly 6. Available in bottles of size 65ml (10) . when refrigerated below 10°C. a unique strain of bacteria Energy Carbohydrate Fat Protein 50 Kcal 12g Less than 0.5 billion of Lactobacillus casei strain Shirota.1g 0. glucose.

etc. chemists. dynamic women. gloves. Mumbai and Pune. masks. NCR. Every batch of Yakult produced is monitored for 24 hours before it is dispatched for sale Availability of product:Yakult Ladies are pleasant. The bottling and filling area is controlled with germ free air. bakeries that have established cold storage facility (11) . propagating good health and delivering Yakult free of cost across Delhi. special care is taken to safeguard the viability of live Yakult bacteria. Jaipur.Quality Control Measures:More than 100 checks carried out to ensure that the final product tastes right. And of course. Chandigarh. Available at more than 5000 retail stores. supermarkets. Workers sanitize their hands and pass through the air shower before entering the production area. Workers wear special clothes like hair nets.

Benefits Of Yakult     Improve bowel movement and aid digestion Maintain balance of good and bad bacteria Reduce toxins in our body Help build the immune system (reduce risk of infections) (12) .

This product is known to improve digestion and build immunity. and Indonesia. It is also available in Hong Kong where it comes in 100 ml bottles. Taiwan and mainland China. Singapore. Speaking on her association with Yakult. Japan. Europe. Yakult comes in 65mL bottles. the same applies in Mexico. hence Yakult can go a long way in providing the needed protection. 80 ml bottles are available. Being a mother and a wife. one of Yakult's largest selling markets. I would recommend that all of us include Yakult in our daily diet. today announced Bollywood actress and superstar Kajol Devgan as its brand ambassador for promoting its probiotic health drink Yakult in the Indian market. for me my family comes first making me conscious of their healthcare needs. India. Kajol said. Today’s lifestyle demands a lot out of people.BRAND AMBASSDOR Mumbai. I have seen it in grocery stores across the globe and I am happy to see Yakult is now available in India. (13) . and the United States. In the Americas. Yakult DANONE India (P) Ltd. In Thailand. August 4th 2009: Global probiotic leader. “Yakult is a brand that celebrates health. In Australia.” Marketing strategies:Yakult is marketed in different sizes. Philippines and South Korea.

Australian Yakult Brazilian yakult Chinese yakult 4 different flavors of Singapore Yakult (14) .

Jaipur . Jaipur and Pune.Yakult is available in select supermarkets and high volume retailers. It provides free delivery of Yakult at the customer's doorstep and is presently available in Delhi NCR. but the cost of the courier has to be borne by the customer (15) . chemists. wherever possible. bakeries. Pune and Bangalore Yakult lady system is a unique home delivery system that the company has adopted globally for the convenience of the consumers. NCR. Mumbai. Chandigarh. Mumbai. Yakult take orders for bulk quantities and send it by air courier. office canteens and small retailers in Delhi. hospitals. Chandigarh.

. Even a delay of single second can lead to so many problems  They maintain hygienic environment at their work site.CONCLUSION  The most important thing is Time management.  Always accomplish the set benchmark.

IIBS AT YAKULT .