PROJECT REPORT

Visit to
YAKULT DANONE India

Submitted to:
Prof. Seema Mishra (Assistant Dean)

Made By:Swathi Agarwal Shweta Rohit Sachan MBA (BU) 3rd semester

Preface
More than 70 years ago, Minoru Shirota, a researcher at the Faculty of Medicine at Kyoto University, began investigating lactic acid bacteria. Having studied the work of Nobel Prize winner Eli Metchnikoff, Dr Shirota became convinced that a positive balance of good bacteria in the gut was the basis of a long and healthy life ? so convinced, that he devoted his whole life’s work to it. Dr Shirota breakthrough came in 1930, when he succeeded in isolating a particular lactic acid bacterium, which had the ability to survive the harsh conditions of the stomach. This enabled it to reach the intestines alive and make a positive contribution to the balance of the gut flora. This bacterium was named Lactobacillus casei Shirota in his honor. Dr Shirota then developed a fermented milk drink, as a convenient way to introduce Lactobacillus casei Shirota to the gut. He named it 'Yakult'. To begin with, Dr Shirota made Yakult in his clinic and distributed it from there. But by 1955 demand had grown to such a point that he established the Yakult Honsha Co. Ltd in Tokyo. And the rest is history. Dr Shirota lived to the ripe old age of 83. And Yakult has grown to become a world leader in probiotics. Around 25 million people drink Yakult every day. And we now operate in 31 countries, across five continents.

we would also like to declare all the information given in this project is correct asper our knowledge but if any information found incorrect it will be totally our responsibility.Declaration we hereby declare that this project report entitle “Yakult Danone India” submitted on the visit to the production plant is based on the data collected by our from various websites and based on the interaction done with their manager. Swathi Agarwal Shweta Rohit Sachan Batch 2010-2012 Date: .

vii. xiii. i. iii. viii. ix. x. ii. vi. Topics Preface Declaration Introduction History of Yakult Philosophy and Vision Growth Stage of Yakult Facts of Yakult Making of Yakult Product Details Quality Control Measure Availability of Product Benefits of Yakult Brand Ambassador Marketing Strategy Page no. v. 1 1 4 4 6 7 8 9 9 10 11 12 (1) . xii. xi. xiv. iv.Table of content Serial no.

In 1935.Introduction:Yakult (ヤクルト Yakuruto?) is a Japanese probiotic milk-like product made by fermenting a mixture of skimmed milk with a special strain of the bacterium Lactobacillus casei “Shirota”. and has also used its lactobacilli research to develop cosmetics. he started manufacturing and selling Yakult. More recently.  1935 : Yakult is manufactured and introduced to the market. Since then. Yakult has also introduced a line of beverages for the Japanese market that contain Bifidobacterium breve bacteria. the Esperanto word for "yogurt". the Yakult Honsha played a major role in developing the chemotherapy drug irinotecan (Camptosar. Official claims state that the name is derived from jahurto. It was created by Minoru Shirota who graduated from the Medical School of Kyoto University in 1930.  1938 : Yakult is registered as a trademark. an older form of jogurto. History of Yakult  1930 : Dr.  (2) . Minoru Shirota succeeds in culturing and utilizing lactic acid bacteria (Lactobacillus casei strain Shirota). CPT-11).

. (Nishi Hatchobori.The company begins the full-scale sale of cosmetics.  1964 : Yakult Co. Begin operations  1972 : New head office building is completed in Higashi Shimbashi. begins operations. Chuo-ku.  1971 : . Ltd..  1969 : Hong Kong Yakult Co.  1963 : Yakult launches its unique Yakult Ladies system of door-to-door distribution.. is established. . Ltd. (Brazil) begins operations.  1967 : Yakult Central Institute for Microbiology Research is established in Kunitachi.Yakult is introduced to the market in a new plastic container. (Taiwan) begins operations as the company's first overseas operation base. Tokyo.The company takes over the management of the Sankei Atoms baseball team (now the Yakult Swallows). Ltd.Yakult S/A Ind.. .Yakult (Thailand) Co. Minato-ku.. Ltd. Ltd.Tokyo) & Research Institute is established in Kyoto.  1968 : . Tokyo. Com. . and Korea Yakult Co. (3) . E. 1955 : Yakult Honsha Co.

Ltd.  1986 : Fuji Susono Plant is completed for dairy-product manufacturing. and Yakult Nederland B.V. is established. Yakult Deutschland (Germany) and Yakult Europe B.  1997 : Yakult Argentina S. Ltd. begins operations.T.  1995 : Yakult Belgium S.  1994 : Yakult Australia Pty. De C. (4) .A. Yakult Indonesia Persada begins operations. is established.  1979 : Yakult (Singapore) Pte... begins operations. Inc.  2002 : Guangzhou Yakult Co. begins operations.V.V./N.  1996 : Yakult UK Ltd.V.A. 1978 : Yakult Philippines.  1981 : Yakult S. begins operations. Ltd. (Mexico) begins operations. begin operations.  1991 : P.A.

.. Ltd. Philosophy and vision Philosophy: "We contribute to the health and happiness of people around the world through pursuit of excellence in life science in general and our research and experience in microorganisms in particular" Vision: "We believe in what we do.Sales of Yakult are begun in New Zealand and Ireland. USA. begins operations.Yakult DANONE India Pvt.Yakult Vietnam Co.l. We want to raise the quality of life for people throughout the world.Yakult Brazil begins operations.. Ltd.  2008 : . before it was marketed elsewhere. . Ltd. Ltd. 2004 : . Ltd. In our little bottle.Shanghai Yakult Co. and Beijing Yakult Co.  2007 : . . . due to the large number of Japanese immigrants in the country. .r. is established to oversee operations in China. In probiotics.Yakult Italia S." Growth stage of Yakult After its introduction in Japan and Taiwan.. Today.. (5) . begins operations.Sales of Yakult are begun in California.  2005 : Yakult (China) Co. Yakult was first sold in Brazil in 1966.Yakult Malaysia begins operations. begins operations. begins operations.

Yakult is manufactured at an ISO 9001: 2008 and HACCP certified manufacturing facility in Sonepat.Yakult is sold in 31 countries. The JV was formed in 2005 to manufacture and sell probiotic products in the Indian market. Yakult DANONE India is working actively to build awareness about probiotics and contribute to a healthier society. and is presently available in Delhi. although its bacteria cultures are provided from a mother strain from Japan regardless of production location. Punjab. Yakult Central Institute for Microbiological Research has for years researched the use of intestinal bacteria as a factor in health maintenance. Yakult. Japan and Groupe DANONE of France. Chandigarh. both of which are global probiotic leaders. a probiotic drink was launched in India in 2007. conducting a wide range of studies on the benefits of microorganisms in Japan In India too. Jaipur. NCR. JOINT VENTURE IN INDIA Yakult DANONE India (P) Ltd is a 50:50 JV between Yakult Honsha. Yakult has formidable research capabilities and product technologies in the field of probiotics. Yakult’s benefits have been scientifically established through years of research and 30 million people in 32 countries drink Yakult every day. (6) . Haryana in India. Pune and Bangalore. Mumbai. As a pioneer in probiotics.

is focusing on overseas markets with an aim to bring safe.Yakult Haryana plant The company has been allotted eight acres of land in the Food Park of Haryana State Industrial Development Corporation. probiotic products to the consumers. Yakult Honsha. so if you are diabetic. Malaysia. Recent markets for the company include China. it is best to consult your doctor and find out if it is safe for you. Yakult contains sugar. New Zealand and Austria Facts of Yakult Yakult is recommended for all age groups including children (1 year and above) and pregnant women. Yakult is a health drink which should be consumed everyday as a part of your daily diet. (7) . The unit has been set up with an investment of Rs 136 crore. which has 28 plants across the world.

Yakult is unique because it is made using Lactobacillus casei Shirota strain. Since most probiotic bacteria are flushed out in the stool.5 billion LcS) to favorably impact the balance of the gut flora. You need to replenish the beneficial bacteria in your gut everyday to keep yourself healthy and free from harmful bacteria.According to our studies. not the strains of bacteria used in yoghurt. The bacteria in Yakult (Lactobacillus casei strain shirota) are not found in any other food and hence it is recommended to include Yakult in your daily diet along with dahi and other dairy products Making of Yakult (8) . Yakult is not a substitute for milk /dahi and vice versa. 65 ml of Yakult contains sufficient beneficial bacteria (6. it is absolutely safe to do so. However if you wish to consume more than a bottle. you need to consume them everyday Yakult and yoghurt are both cultured dairy products made from milk fermented with live bacteria.

Sugar and Glucose) 2-3 days STEP-2 MILK SOLUTION (Fermentation process) it takes long time STEP-3 CONCENTRATED YAKULT (Add cold water) STEP-4 QUALITY CONTROL (We check the contamination) STEP-5 MICRO BIO LAB (assurance of 6.5 billion bacteria Per bottle) STEP-6 PACKAGING (9) .STEP-1 SEED STARTER (Mixing of Milk.

5 billion of Lactobacillus casei strain Shirota. glucose. when refrigerated below 10°C. sugar.1g 0.8g Yakult has a shelf life of 40 days.Result of production system Product details The friendly bacteria in Yakult help to improve digestion and build immunity when consumed everyday Skimmed milk powder. There are no preservatives in Yakult. added natural & natural identical flavours and most importantly 6. a unique strain of bacteria Energy Carbohydrate Fat Protein 50 Kcal 12g Less than 0. water. Available in bottles of size 65ml (10) .

Workers sanitize their hands and pass through the air shower before entering the production area. gloves. propagating good health and delivering Yakult free of cost across Delhi. NCR. chemists. etc. masks. The bottling and filling area is controlled with germ free air. And of course. Jaipur. Mumbai and Pune. Chandigarh. Workers wear special clothes like hair nets. supermarkets. Every batch of Yakult produced is monitored for 24 hours before it is dispatched for sale Availability of product:Yakult Ladies are pleasant. Available at more than 5000 retail stores. special care is taken to safeguard the viability of live Yakult bacteria. bakeries that have established cold storage facility (11) .Quality Control Measures:More than 100 checks carried out to ensure that the final product tastes right. dynamic women.

Benefits Of Yakult     Improve bowel movement and aid digestion Maintain balance of good and bad bacteria Reduce toxins in our body Help build the immune system (reduce risk of infections) (12) .

Taiwan and mainland China. for me my family comes first making me conscious of their healthcare needs. I would recommend that all of us include Yakult in our daily diet. Yakult DANONE India (P) Ltd. and the United States. I have seen it in grocery stores across the globe and I am happy to see Yakult is now available in India. today announced Bollywood actress and superstar Kajol Devgan as its brand ambassador for promoting its probiotic health drink Yakult in the Indian market. Today’s lifestyle demands a lot out of people. It is also available in Hong Kong where it comes in 100 ml bottles. Speaking on her association with Yakult. Yakult comes in 65mL bottles. one of Yakult's largest selling markets. Kajol said. India. Japan. the same applies in Mexico. In the Americas. August 4th 2009: Global probiotic leader.BRAND AMBASSDOR Mumbai. In Thailand. This product is known to improve digestion and build immunity. In Australia. “Yakult is a brand that celebrates health.” Marketing strategies:Yakult is marketed in different sizes. Europe. Singapore. (13) . Being a mother and a wife. and Indonesia. 80 ml bottles are available. Philippines and South Korea. hence Yakult can go a long way in providing the needed protection.

Australian Yakult Brazilian yakult Chinese yakult 4 different flavors of Singapore Yakult (14) .

Mumbai. Jaipur . bakeries. NCR. Mumbai. Yakult take orders for bulk quantities and send it by air courier. Pune and Bangalore Yakult lady system is a unique home delivery system that the company has adopted globally for the convenience of the consumers. Chandigarh. chemists. hospitals. office canteens and small retailers in Delhi. Jaipur and Pune. It provides free delivery of Yakult at the customer's doorstep and is presently available in Delhi NCR. but the cost of the courier has to be borne by the customer (15) .Yakult is available in select supermarkets and high volume retailers. wherever possible. Chandigarh.

CONCLUSION  The most important thing is Time management. . Even a delay of single second can lead to so many problems  They maintain hygienic environment at their work site.  Always accomplish the set benchmark.

IIBS AT YAKULT .

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