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David Lieberman Make Anyone Loyal

David Lieberman Make Anyone Loyal

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Make Anyone Loyal
PROVEN PSYCHOLOGICAL STRATEGIES TO MAKE PEOPLE GO WITH YOU … AND STAY WITH YOU

by DAVID J. LIEBERMAN, Ph.D.
GENERAL SUMMARY OF TECHNIQUES

Learn the best psychological strategy to help keep any employee or customer from ever leaving you.

Get anyone—friends, co-worker, client—to instantly see you as a person of honesty and integrity.

Discover the five most powerful ways to get anyone to instantly like you and trust you.

Arm yourself with the sure-fire technique to get anyone to stick by you in the most

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David J. Lieberman, Ph.D.

“Make Anyone Loyal”

difficult times…even when you’ve messed up. • Deposit a “loyalty credit” into a person’s mind that you can use the next time he or she may be thinking of abandoning you. • If you think that someone may be sabotaging your efforts, when she appears to be cooperating, use these advanced techniques to find out whose side anyone is on, and fast. • Find out in less than five minutes who in your company is not loyal…and is perhaps even meeting with the competition. • You already know the damage caused by internal theft. What you need is the same casual interviewing techniques that the FBI uses to find out if an employee, client, or vendor is lying or stealing.

INTRODUCTION

Loyalty[n.] the act of binding yourself (intellectually or emotionally) to a course of action What is it that makes someone stick by you, even in the darkest hour, while others run for the hills at the slightest hint that something has gone wrong? Research shows that an unwavering sense of loyalty can, in fact, be instilled in anyone by applying a basic psychological strategy. Whether it’s a friend, employee, or spouse, you can make anyone more loyal to you, your company, or your cause, faster and more easily than you ever thought possible. Of course you know the traditional, sound advice, such as using rewards, praising,

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and he’s the one who personally trains the United States military.David J. Lieberman. because it’s Dr. Now here’s one that gives specific solutions to real problems. carefully formulated psychological tactics that can be applied to any situation. no-fluff. are the components. Don’t be in the dark a minute longer when find out who is out for you. This book offers readers the opportunity to use the most important psychological tools governing human behavior.D. They get the information first hand. From small business to big business to the professionals in between. and the like. not just to level the playing field but to create an automatic advantage. and he’s the one who works with leading business executives around the world. This book contains specific. “Make Anyone Loyal” showing gratitude and appreciation. written in the casual. the benefits are crystal clear. the ability to navigate the toughest circumstances quickly and smoothly. Even better. Readers will have the security of knowing what’s really going on at all times. In this book. and who is out to get you. and when necessary. These are practical and effective ideas. Readers get techniques that work. 3 . turn your enemies into your most loyal allies. These are not just ideas or theories or tricks that work only sometimes and only on some people. Lieberman’s techniques that the FBI uses. he’s the one who works with mental health professionals. with any person. There are plenty of business books that offer “laws” and “principles” and strategies and stories. to-the-point. nopsychobabble style that has made David Lieberman’s books so popular. Ph. the power to keep potentially devastating situations from ever unfolding. the building blocks of loyalty used to create an unshakable allegiance. but with the following techniques you’re going to be able to bring to an entirely new level your ability to create iron-clad loyalty very quickly. he’s the one who teaches psychological tactics to leading state negotiators.

private conversation. Now he’s a big-shot on the inside. the manager might say something such as this: “Chris. Keep a client for life by saying something such as. If you bring him to your side and make him part of your team. I want you to know that there are going to be some changes around here. One is to give him information that few people have.” You will be amazed at how quickly this technique helps to build allegiance to you. Ph.David J. Now this is not public yet. He’s not going to turn on you anytime soon. we’ll be able to assess 4 . During a relaxed. Lieberman. “Make Anyone Loyal” TECHNIQUE # 1 BRING HIM IN ON THE INSIDE A person’s loyalty is determined by which side of the fence he thinks he’s on. so I need to count on your discretion. with a little bit of power.” Once Chris agrees readily. the manager then asks him to take the reigns of an aspect of the plan: “And we think you’d be a key person on the team to figure out how we can best service them. you need to do two things. Based in part on your feedback. The other is to give him some degree of power or authority within the organization or team. so he feels special. Example II: You want to make sure that your key client stays with you. Example I: A sales manager has a salesperson whose loyalty is questionable. “We’re restructuring our customer service department. The most important one is that we’re close to acquiring the XYZ account.D. he will fight your battles with you and against the “other guys. Realize that you can actually put your customers to work for you and thereby ensure their continued loyalty by making them part of the team.” To turn an outsider into an insider. We would love you to evaluate how your inquires are being handled.

to be with someone great. Even if the person does not like the latest news. let others see the greatness within you. it’s often.David J. people will take their chances with someone who is trustworthy before they will with someone who tells them what they want to hear or who tries to cover up. communicating an important message: that you can be trusted. they feel bad. they say. Regardless of anything else. To inspire loyalty. “They lost!” They give up their identification with the team when things are not going smoothly. The fastest way to lose someone’s loyalty is to be perceived as dishonest or untrustworthy. your truthfulness about it speaks volumes. When their ball teams win. Ph. When they lose. TECHNIQUE # 2 A PART OF GREATNESS Studies show that the moods of sports fans are greatly affected by the teams they support and follow. When their teams win. “We won!” but when they lose. A Good Old Southern Lawyer Famed trial attorney Jerry Spence once defended a man whose crime 5 . or what it is that you want them to believe in. Lieberman. but he will soon feel personally vested and “connected: to your company. More than that. “Make Anyone Loyal” how effective the changes have been. how people identify with their teams or not is fascinating.D. and to attach ourselves to a winner. they feel great. The twin components of loyalty are honesty and integrity. We all want to be part of something great.” The client will not only appreciate your valuing his input and feedback.

and an argument ensues over who is right.D. For instance. By the way. take a position that is unfavorable to you. even when an easier course of action is apparent and readily available. you will be known as the person who took the high road. Lieberman. 6 . During jury selection most prospective jurors said that they knew of the case but could be fair and not prejudge Spence’s client’s guilt. He told his client that he’d rather take his chances with those few who said that they believed the client was guilty and could not be fair. If you believe it is. You can develop trust and loyalty as someone who does what is right. Ph. Your integrity can illustrate itself in a variety of ways. This illuminates fine character like a beacon in a fog of phonies. Almost everyone had already formed the conclusion that he was guilty even before the trial began. For instance.David J. People will seek you out and want to be a part of what you do. He had something to work withpeople of integrity. and never sacrifice the truth. if you are playing a game with friends or office mates. his client was found innocent and was acquitted of all charges. Long after the game is forgotten. this seasoned attorney concluded that they were all lying. Example I: You want your friends and coworkers to be more loyal to you. even though it was not in your best interest. Given the skewed media attention. Always be honest in your dealings. Why? Because at least they were honest. then voice your support for the other team. and an argument ensues over whether the answer given by the other team is close enough to be deemed correct. “Make Anyone Loyal” had been splashed across every newspaper in town. let’s say you’re playing a trivia game.

Ph. A principled person stands alone in the ability to captivate unwavering loyalty. Several studies in this area illustrate clearly how effective this psychological factor can be when applied to instilling loyalty. They show us that when someone is presented with a small request and subsequently 7 . Lieberman. How much greater loyalty will you feel for a mechanic or a dentist. be sure that your position. Note: Since we are speaking of integrity. “Make Anyone Loyal” Example II: You want to make a client of your law firm feel more loyal to you than to others. you will greatly increase others’ feelings of loyalty to you. you will have gained a client for life. TECHNIQUE # 3 LITTLE BY LITTLE Human beings have a strong need for consistency in their actions. is genuine and that you actually believe what you are saying to be true! We are not speaking of manufacturing circumstances so that you can appear a certain way. in terms of commissions or billable hours-and you explain to him how and why it is not in his best interest (and perhaps suggest a less costly route). who reveals that certain work is unnecessary.g. you can simply be aware so that you will maximize your ability to gain loyalty. although unfavorable to you. If your client wants to do something that is not really in his best interest but that is advantageous to you-e.David J. When such situations arise naturally.D. for example. You must always act with integrity. even when you would never have known that on your own? When you take an action that is not in your favor but is the right thing to do.

However.” Example I: You want an employee to be more loyal to you and your company. Ph. This group agreed overwhelmingly-76 percent consented to putting the unsightly larger sign in their front yards. They were asked to put up a three-inch BE A SAFE DRIVER window sign. When we take a small step in one direction. then he has no subconscious motivation of consistency. however. Therefore. Lieberman. Freedman and Fraser (1966) asked a number of homeowners to let them place a huge DRIVE CAREFULLY sign in their front yards.D. he is infinitely more likely to agree to a larger request the thing that we wanted him to do in the first place. Another group of residents. we are driven to maintain a sense of consistency and will agree to greater requests in that same direction. these homeowners were asked to place the gigantic signs on their front lawns. those who agreed to the smaller request (the window sign) reshaped their self-concepts to include the definition that they were people who supported the idea. Only seventeen percent gave permission. Research in Action Called the foot-in-the-door technique. Nearly all agreed immediately. was first approached with a smaller request. the following study demonstrates the tendency of people who have first agreed to a small request to comply later with a larger request. agreeing to the larger request was just doing something more for a cause that they already “believed in. if he is not first presented with and does not subsequently complete the smaller request. “Make Anyone Loyal” complies.David J. When approached a few weeks later. Simply. 8 .

even when more favorable conditions might be found elsewhere. Get someone involved as part of a team or cause. Invite him to the company picnic. financial. have him speak with and get to know your employees. “Make Anyone Loyal” To keep an employee for life. Ph. Clearly he must care about your company because he has invested himself in it. The bottom line is this: The more of himself he invests in an idea.D. ask him for references and referrals and suggestions on how you can improve your business relationship. or material investment in an enterprise. This necessity forces him subconsciously to come up with reasons for staying with you. but offer no additional compensation. his commitment to the company is still enhanced. Even if he is helping you out with an ulterior motivation in mind. Lieberman. they’re quicker to jump ship. This creates internal momentum whereby he is unconsciously forced to believe more deeply in the company’s cause. TECHNIQUE # 4 THE POWER OF HUMILITY We are driven to follow and believe in a person whose pursuit is not seen as an exercise 9 . he would need to justify to himself why he put so much time and energy into making the relationship work. When people have no emotional. little by little when things are going well. These little steps build internal momentum and are very effective to establish loyalty in anyone. ask him to help you with a project. Example II: You want a customer to be more loyal to you and your company. In order to leave you. the more he will come to feel allegiance to it. and you will find that he will stand by you in more difficult times down the road.David J.

be the first to call to let her know and to apologize. 2. and humble. but rather by doing what is right. Loyalty is not gained by being right. When you check personally on the status of a delivery or drop in at a customer’s place of business to check on the work being done or to deliver something that you could have sent by messenger.David J. While you may get people to pay attention to you when they must or when it suits them. It reveals a sense of responsibility and humility. you will be gaining a customer for life. President John F. The CEO who picks up garbage on the factory floor inspires workers to do the same and more. Ph. No one wants to listen to or follow someone who is egotistical. including making personal sacrifices. following him off a cliff. and also to tell her what steps you’ve taken to prevent it from 10 . Lieberman. Doing a job that some might consider beneath you shows to the world that you are a person ofthe people and that you are willing to do what it takes. they’ll get going. two key traits that inspire loyalty. no matter how small. fallible. Whenever an error occurs with a client. Example: Five Powerful Ways to Demonstrate Humility 1.D. for the larger cause. There are few things more captivating than a person who admits when he is wrong. Do not be a know-it-all. “Make Anyone Loyal” in self-promotion. Employ this strategy with employees by publicly acknowledging when you make a mistake and when someone else is right. If you are full of yourself. when the going gets rough. and this is believed to be because it showed that he was human. It makes us realize that we are not a bunch of lemmings. It’s impossible be close to someone who is full of himself. Kennedy’s approval ratings went to record highs after the Bay of Pigs fiasco. there will be no room for anyone else. and when you are wrong. He made a mistake and took full responsibility for it. admit it.

from your client’s secretary to the restaurant server. When you treat everyone in your path.David J. with kindness and gratitude. “Make Anyone Loyal” happening again. “I appreciate your kind words. The same holds true with an employee who asks about something that you cannot answer confidently. Green. When you do so when you don’t need to. Ph. Acting with complete integrity is great. Simply say. 11 .” Then keep him posted on your progress. do not invent one. but I’ll find out. When you do not know an answer.” You’ll be amazed at how much attention is then paid when you do have the answer to a question. even in a small way. you show their greatness. you show your real greatness and illuminate a shining character. It will set you apart and inspire unwavering loyalty. Being capable is good. This practice will prove invaluable in building loyalty. “Thank you. When a client asks you something that you are not sure of. but I want you to know that Tim here deserves much of the credit. it shows your greatness. I don’t know. When you treat someone “important” with great respect. 4. Mr. Whenever you are acknowledged for your work. 3. and many people are capable. but credit must really be shared with Jim and Susan. When a client congratulates you on a job well done.” you will be a superhero.D. Treat everyone with respect. “I don’t know.” they will become your two most loyal fans. say. 6. be sure to mention every other person who contributed to your success. especially those who can’t do anything for you and from whom you don’t need anything. Lieberman. and you bring your subordinate into the office and say something such as. Share the credit. When your own boss tells you that you did a great job on a project. and you respond with. and few people do so. 5.

Read Montague. and this strength will inspire others to attach themselves to you. Subjects typically found Pepsi tastier. Lieberman.David J. the greater the degree of consistency he strives to maintain. he is seen as confused and perhaps a bit nutty. Nevertheless. gave subjects the “Pepsi challenge” with an FMRI (Functional Magnetic Resonance Imaging) scanner. you will exemplify what it means to be humble. Brand Loyalty In a recent study. “Make Anyone Loyal” If you take advantage of any of these opportunities to shine. he is driven to maintain the image you have of him. In addition. You will not be seen as weak but as someone who is truly strong. that they vocalized support for it instead. which was confirmed visually by the FMRI when the brain’s reward center lit up. he asked participants to sample both Pepsi and Coke and then state their preference. a professor at the Baylor College of Medicine. Brands are so powerful that people will sometimes buy and use a product they like less than a 12 . and we each perceive ourselves in the same fashion.D. Dr. when a person believes that you see him in a certain light. as it related to their selfconcepts. The findings were fascinating. The less stable a person is. the Coke branding was so strong. TECHNIQUE # 5 IMAGE CONSISTENCY Human beings have a strong need to be congruent with their concepts of themselves. Ph. If someone thinks one way and then does something incongruous. Simply.

the stronger his commitment to maintain this image in the eyes of his employer. Lieberman.” There are a variety of ways to reshape a person’s self-concept.David J. I so appreciate that you are willing to overlook mistakes and give people a chance to make it up to you. I want you to know that I have tremendous respect for your integrity and loyalty. and the more he respects who the message comes from. The following sample phrases are examples of ways to give people new images to live up to: “You never take the easy way out. no matter how rough things get.” Now this employee begins to see himself in this way. “Make Anyone Loyal” readily available alternative if they identify with it and see themselves as “that kind of person. You’re someone who rides out the storm. Language is the one of the simplest and most effective methods to do this. even though he’s made several mistakes on the bills.D. Example I: A manager wants to reinforce an employee’s commitment to the company during a difficult time. Well-orchestrated phrases can reshape instantly how a person sees himself or herself in your eyes.” 13 . Ph. Example II: A salesman wants to make sure that one of his vendors will keep doing business with him. “I realize that we made an error on your invoice again. I really respect that about you.

students were chosen randomly to take different sides of an issue. write. and she is driven subconsciously to fulfill your expectations.David J. Lieberman. Studies show that. For instance. because human beings have a strong need to be congruous with their self-concept. You see her in a certain positive light.D. The Asch Experiment In this classic experiment. and she then needs to protect this image. In addition to the above strategy. when we vocalize an opinionwhether or not we believe it to be true-we usually come to support it in time. when possible. This makes her want to live up to the image that you have of her. arrange for someone for this person to speak. subjects were asked to find the best match 14 . in a class assignment. or explain to others the importance and value of your company’s ideals. In time his self-concept will re-form around his public declarations. Ph. After mock debates students overwhelming accepted or at least sympathized with the position that they had to defend-even when they did not believe it to be true in the first place. “Make Anyone Loyal” A simple sentence can reshape her self-concept and your relationship to include the definition of someone who believes that of her.

it can make us uncomfortable because most of us do not like to owe anything to anyone. agreeing with them. For maximum advantage when using these techniques. others in their corner. “Make Anyone Loyal” for line A from the lines in group B. and human beings need a 15 . want to stick by you. only the influence of the others. you must demonstrate loyalty to that person. whereby the other person feels that he or she owes you one. as well as making them. you will have earned their loyalty. Lieberman. TECHNIQUE # 6 LOYALTY EARNED. make sure that the other person is not aligned with someone else who is not a firm supporter of you and what you are doing. Subsequent studies show that conformity and social pressure is strongest when people do not have personal allies. NOT OWED If you want someone to be loyal to you. There was no pressure to conform. in accord with the group. Ph. If you are in a position to come to the rescue when someone else’s back is against the wall. on a conscious level. at least once. however. Whenever someone does us a favor. rather than trust their own judgment and their own objectively clear-cut answer. That makes us feel dependent. seventy-six percent of the subjects responded.David J.D. who were in on the experiment and who unanimously give a wrong answer. almost every person judged the middle line as the correct match. This behavior engages psychological dependency. When the subject first listened to several other people. When asked alone.

and if you were told that you could get it at $45 a gallon. If your boss comes under fire for something he’s done-let’s say he institutes a new and unpopular policy-you can go to him and say something supportive.” Then copy him on any letters that you may send on his behalf. showing our loyalty. “Make Anyone Loyal” sense of independence. when we do something for someone else. or whatever you think best to garner support for the new policy. and he or she will then be more inclined to reciprocate. We also demonstrate on a conscious level our willingness to attach ourselves to that person. you might say.” Once you have supported him. I know that the contract says 4. Lieberman. I know there are some people who are unhappy with your new policy. This single gesture will have earned you an amazing amount of credit the next time you need him to support you and stand behind something that is important to you. call a meeting. “Mrs. “Mr.D. Should a mistake arise on your customer’s invoice. White. Ph. The truth is that I’m not sure I love it eithermbut you’re the boss. then that’s good enough for me. For example. Brown.000 gallons of oil. Therefore. and I am choosing to support you. that person feels driven unconsciously to pay us back. or keep him apprised of pertinent conversations or emails. such as.David J. you will create your own insurance policy. 16 . Example II: A district sales manager wants to prevent a big client from considering other vendors’ goods or services. he will be more likely to support your needs and efforts. Can you tell me how you would like me to proceed? I can speak to others. Example I: You want to influence your boss to go to bat for you regarding a higher-thanusual raise. and you go to bat for him.

the person. or taken advantage of Again. lied to. However. Then. she is eager to change the subject. and downplayed my contribution to the team. if she disappears and heads to lunch. The important part. you could have thought the rumor implicates her. I heard a rumor that put Denise’s promotion ahead of mine. and fast. ands. questions. all you have to do is gauge her mood. is to let her believe you accept what she says wholly and completely–no ifs. If you think that someone may be sabotaging your efforts. “Make Anyone Loyal” TECHNIQUE # 7 The Big Sell The following few techniques are from my new book YOU CAN READ ANYONE: Never be fooled. so she does not believe she has to resell you. You smile and accept her response. in which case it would appear like she is still annoyed. or. and you will notice a profound shift in mood—to positive--after this little talk. she will want to set 17 . if she is really a saboteur. notice if she is pleased with herself for having “sold you”. With this technique you actually bring up your concern she may not really be an ally. while the subject is discussed–as she could be a convincing actress--rather.D. or at least. if really an ally. use these techniques to find out whose side anyone is on. of the technique. Then.David J. or buts. Example: You think a co-worker has been conspiring behind your back You simply bring up your concern in a non-threatening way. afterward. If she is truly an ally. Ph. The secret here lies not in gauging her mood. and how.” Now. “Helen. take note if she continues to ask you why. when she appears to be cooperating. or upset with you for questioning her allegiance. you pretty much ignore whatever she says. once you move on. will still have some residual annoyance. Lieberman. For instance. sadness. After having been accused of such a thing.

Of course. “Why is he being so nice to me?” Please understand. this is not to make a cynic out of you. 18 . If you merely ask him.David J. And if someone you do not know very well is being nice to you– especially if he does not seem to be in a good mood himself-it may be because he wants something from you… and is getting ready to manipulate you. “Make Anyone Loyal” the record straight and clear the air. by determining how agreeable he is. if she is a saboteur. under the circumstances. It works like this: you ask the person to give you something he can readily offer. Rather. You approach a person you think saw exactly what happened. On High Alert People seeking to manipulate or control others. you can gauge a person’s degree of loyalty. some good. You have to apply some tactful psychology. it is a reminder that everyone has motivations. TECHNIQUE # 8 THE EAGER BEAVER In this technique. but you have to ask yourself the question. almost always present the image of a “nice” person. Now. you turn up the heat a little bit. Ph. Lieberman. the typical challenge is: the saboteur appears agreeable. he may simply be a nice person. by putting his personal interests in jeopardy. Then. she is looking to end the conversation as quickly as possible. at no risk to himself. and some bad. The technique has to be done it two steps: Example I: You are a police officer canvassing a crime scene for witnesses.D.

here is where the technique takes a twist: when each employee comes to her with the jacket. Therefore. and note whether there is a change in cooperation and tone of conversation. the camera did show a logo. And the real culprit is thrilled because he is able to offer “proof” that he is not guilty because his jacket is not missing a logo—in fact.D. the image very unclear. who presumably will be able to produce a jacket with logo intact. pretty much. However. She says the following to the three suspects… “We know that a partial image of the thief was caught on camera (obviously. but stays and continues to engage you in conservation. otherwise he would not need to interview them) and the company logo is missing from his jacket. but does not want to get involved. she adds.David J. none of the jackets are. “Do you feel comfortable living in this neighborhood?” or “Did you grow up around here?” You see. For instance. you know he is an uncooperative witness who may know what happened. So. you can assume there is a willingness to help. he is probably an ally and truly willing to help you. out of options. “Make Anyone Loyal” “Did you see anything?” and he responds with a “No” and proceeds to walk away. Take a look at another application: Example II: A plant manager believes one of three unauthorized employees. if he says no and tries to walk off. or if he is telling the truth. you will begin with an innocuous question. you are. if he says no. Lieberman. Can I ask you three to bring your company jacket to my office?” You have three people. so we didn’t see it at first. Of course. you switch the focus and ask your main question: “Did you see what happened?” Now. who have access to the warehouse. “I was wrong. Once you engage him in conversation. with this harmless patter. the questions are fairly non-threatening. looked through some confidential boxes. So instead they want 19 . Ph. you might say. You still do not know if he saw something and is uncooperative. if at any time he acknowledges he saw something. not true.

then use f the following t to find out quickly. you can leave yours with me now. you are left with three options. and easily. if it turns out you are wrong. in order to quickly clear his name. Whenever you get a feeling deep-down that something dishonest is going on. and who will drop it off. Ph.” Now. the guilty person wants to clean up the garment (likely offering a very poor excuse as to why he needs to take it with him) before he submits it for testing. if you are caught snooping around. and the relationship may suffer. none of which is often productive: confront. but. trying to gather more facts on your own is time-consuming and can be counter-productive. ignore. or a friend is not loyal. the innocent person will leave the jacket. Ignoring the situation can be difficult and possibly damaging to you. “Make Anyone Loyal” to test the jackets for fibers. your employee is stealing. once the jackets are in her possession.David J. TECHNIQUE # 9 ARE THEY HIDING ANYTHING? When you have a sneaking suspicion another person may be up to something underhanded. You see. not only does it put him or her on the defensive. such as your child doing drugs. By informing her suspects of the new criterion. there is a good chance you may appear paranoid or jealous. or try to gather more information. in order to test for fibers. without “tampering with the evidence”. 20 . If you confront the person.D. what a person is really up to. and who is not. Lieberman. or has on his mind. she can readily tell who is cooperating. if she merely asks the three men to turn in their jackets. she has him. Finally. she will have no way of knowing who will be cleaning the jacket. or just drop it off before you leave work.

It works like a Rorschach test. you will be able to find out if the person has something to hide. “Have you been stealing from the company?” would put her on the defensive immediately. but if she becomes very uncomfortable and seeks to change the subject. Instead. Then.D. If she is not guilty. he can be reasonably sure she is not doing the same activity. The theory behind the test is that a person’s interpretation of the shapes will reveal his or her unconscious attitudes and thoughts. she will most likely lie and say she has not pilfered supplies. Example I: A sales manager thinks one of his salespeople may be stealing office supplies. making it nearly impossible to get to the truth. the manager might simply say something nonthreatening. “Make Anyone Loyal” This technique virtually guarantees you can find out within minutes if someone has something to hide. Lieberman. with the topic. by simply gauging the response. or concerned. bilaterally symmetrical splotches of inkblots. If she asks questions and seems interested in the topic of conversation. Do you have any idea how we can put a stop to this?” Now he simply observes her reaction.David J. Let us look at an example. It’s come to my attention that someone in the sales department has been taking home office supplies for personal use. The manager will notice an immediate shift in her demeanor and attitude. Ph. You ask a question that does not accuse the other person of anything. I’m wondering if you could help me with something. With our technique. then she is likely engaged in a similar behavior. or what is commonly referred to as an inkblot test. she will of course tell the manager she has not been stealing. all without making a single accusation. such as: “Jill. we use the same theory but employ it in an entirely new way--verbally. If she is guilty. but rather alludes to the situation. In this way you are able to bring up a particular subject and find out if someone is comfortable. The Rorschach test consists of abstract. Asking outright. (For detailed signs of anxiety and 21 .

“Dr. he will notice her becoming uncomfortable. he will likely become very uncomfortable. please see Chapter 3. she can ponder aloud: “Isn’t it interesting that people can use drugs and think that others wouldn’t know?” Alternatively.) If she is innocent of the behavior. while someone who is involved in the behavior will move to shift the topic of conversation. Lieberman. Ph. To find out. Example III: A hospital administrator suspects a doctor is drinking on duty She might say. If she is guilty.D. she is the one who feels guilty. Someone. “I was just reading an article that said thirty-three percent of adults have tried recreational drugs at one time or another in their lives. will likely join in the conversation willingly. She feels he may be drinking while on call. and she will probably assure him she would never do anything like stealing. Smith. she is likely to offer her advice and be pleased he sought out her opinion. Let us see how wondering aloud works: Example II: A woman thinks her date is acting a little bit odd and wonders if he is taking some kind of substance--prescribed or otherwise. observing whether his reaction will reveal if he is hiding his own drug use.” She brings up the subject indirectly. Do you have any suggestions on how she can best approach this doctor?” Again. I’d like to get your advice on something. of course. No reason exists for her to bring herself into the picture unless. Another way to apply the technique is simply to wonder aloud how someone could do a particular thing--what you think the other is doing--and simply gauging his/her response.David J. at another hospital. The technique can also be applied by actually asking the other person for his advice. has a problem with one of her doctors. If he is not drinking on 22 . who is not engaged in the actions she mentions. if he is guilty of the same behavior. “Make Anyone Loyal” insecurity. A colleague of mine.

and proven. Lieberman. Lieberman has demonstrated their ease and accuracy on hundreds of television and radio programs. In a special report for FOX News. We are not going to suggest that a woman’s hairstyle will give us unprecedented access into her soul.D. Because the techniques can be applied instantly to any person in just about any situation. Dr. Lieberman has gone “head-to-head” on live television. host Jeff Rosin declared. 23 . nor will we reach conclusions based on how she folds her hands or he ties his shoelaces. Dr. OR TAKEN ADVANTAGE OF AGAIN! Have you ever wished you could peer into someone’s mind to find out what he or she is really thinking? Now you can. neither will we draw wildly ambiguous generalities about people based on our intuition or gut instinct.David J.” In fact. To be clear. then he will be pleased you sought his advice and will offer it willingly and happily. this book is not a collection of recycled ideas about body language. “It’s simply amazing! I was with him and he was never wrong… not even once. LIBERMAN’S NEWEST BOOK YOU CAN READ ANYONE NEVER BE FOOLED. Ph. psychological techniques that you can use to know a person’s thoughts and feelings at anytime--often within minutes. This book contains specific. “Make Anyone Loyal” duty. practical. LIED TO. I even learned how to do it and that’s saying something. UPDATE! READ DR. with skilled polygraph examiners and scored just as well—every time.

David J. In a feature article they simply said. energy. Thumbs Up or Down --.knowing who is out for you. regardless of what he says.Does He Like it or Not? When you cannot figure out whether he has a favorable or unfavorable impression--of this person. place. and heartache. Ph. questions of abuse. use these techniques to casually find out if anyone. A TASTE OF WHAT’S INSIDE… Is this Person Hiding Anything? Do not get the wool pulled over your eyes! The next time you have a “sneaking” suspicion that someone may be “up” to something. Set up the game so that you can’t lose. “Make Anyone Loyal” You Can Read Anyoneshows step-by-step exactly how to tell what someone is thinking and feeling in real-life situations.D. For example. or friend. or whether or not a first date is going your way or the other way. or thing--use these techniques to know what he is really thinking. spouse. theft. money.is keeping something from you. And when the stakes are high—negotiations. you will see precisely how to determine whether another poker player will stay in or fold. Is She Confident. coworker. And now you too. whether a salesperson is trustworthy. Lieberman.kids. interrogations. The New York Times put it best. or just Trying to Play it Cool? How would you like to know if the person sitting across the poker table from you really 24 . or fraud-. can learn the most important psychological tools governing human behavior and do more than just put the odds in your favor. “Don’t lie to David Lieberman”. and who is out to get you (or a loved one) can save you time.

then use these techniques to find out right away. if your co-worker is really interested in helping you with your project. or. or even poker hand.David J. did he just lose a big account–find out? When he will not tell you what just happened or what is going on. you can learn the warning signs of emotional instability and the potential for violence. Is He Interested. or. or are You Wasting Your Time? If you want to find out if your date likes you or not.D. anytime. How are Things? When he walks out of a meeting and you want to know how it went–find out. and Sane A Person is. From a blind date. Ph. Emotional Profile: Find Out just How Safe. and what questions to ask. in order to protect you and your loved ones. negotiation. if your prospect is interested in your product. use these techniques to find out whose side anyone is on. “Make Anyone Loyal” has a full house or just a pair of deuces. Stable. to the baby sitter. and fast. to a coworker. is his new girlfriend a keeper or on the way out–find out. Whose Side is She Really On? Ally or Saboteur? Is she out for you. if your top executive is serious about quitting if he does not get a raise? The next time you’re in an interrogation. Either through causal observance or from a two-minute conversation. or to get you? If you think that someone may be sabotaging your efforts. Lieberman. gain the advantage knowing what to look for. 25 . use these techniques to find out if your opponent is feeling good about his chances or just putting up a good front. use these techniques to find out fast. when she appears to be cooperating.

Ph. The unauthorized reproduction or distribution of this copyrighted work is illegal. All Rights Reserved. and learn how people think.. “Make Anyone Loyal” Blueprints to the Mind: Understanding the Decision-making Process Go beyond reading basic thoughts and feelings. Lieberman. Lieberman.D. predict behavior. so you can and profile anyone.David J. Ph. 26 . and understand a person better than He does himself. This Amazon Short has been permanently saved in your Media Library.D. ORDER YOUR COPY NOW ON AMAZON © 2006 David J.

and his work has been featured in publications around the world. CNN. Techniques based on his seven books. Ph. FORTUNE 500 companies.D. Dr. Ph. lectures and holds workshops across the country on a variety of topics. is in psychology. is an award-winning author and internationally recognized leader in the field of human behavior and interpersonal relationships. and The View. The O’Reilly Factor. 27 .. The Department of the Navy. which have been translated into eighteen languages and include two New York Times bestsellers.D. This Amazon Short has been permanently saved in your Media Library. LIEBERMAN. whose Ph.com DAVID J. David Lieberman. Lieberman.Back to Amazon. are used by the FBI.D. He has appeared as a guest expert on more than 200 programs such as The Today Show. and by governments and corporations in more than twenty-five countries. The Montel Williams Show.

LIEBERMAN. 28 .D.Back to Amazon. You Can Read Anyone How To Change Anybody Make Peace With Anyone Get Anyone To Do Anything Never Be Lied To Again Instant Analysis This Amazon Short has been permanently saved in your Media Library.com Also by DAVID J. Ph.

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