“e-Mail Marketing is the wave of the future.” Peppers & Rogers Group . e-mail must become an important part of your integrated marketing and media plan. Fast and costeffective.

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Why eMail Marketing?  Cost Savings  Quick Response Cycles  Generates Revenues  Popular Medium  Effective Medium  Results are Measurable  Builds Customer Relations .

2002 76% 75% 60% 37% As a percentage of respondents 16% Postal Costs Marketing Costs Time Costs Call Center Costs Other Source: AIM.Cost Savings due to eMail Usage among US companies. April 2002. n=110 companies .

4 0.1% 39. Weathers.Top 5 Activities of Americans Online.0% 67. February 2002 .6 0.8% 42. of Commerce.1% 0 0.2 0.3% 61. Sports Playing Games Product/Services Purchase 84. 2001 eMail Product/Services Info Search News.8 As a percentage of respondents 1 Source: US Dept.

Common e-Mail Marketing Objectives          Build brand awareness Acquire new leads/ registrants/ customers/ clients Drive immediate sales Enhance customer retention Build stronger relationships with existing customers/clients Provide company or product information Increase revenues by up-selling to existing customers/clients Post-order targeted e-mails As part of an integrated marketing strategy .

Top reasons why US Internet users respond to e-mail offers  Know and trust brand  Relevant information  Good prices  Friend has recommended  Price/coupon/reward  Timely  Compelling subject  Entertaining .

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