Scheme of Examination






Academic Session 2010-2011 Onwards


Kashmere Gate, Delhi - 110 403(INDIA).

w.e.f. Academic Session 2010-2011


Criteria for Internal Assessment
The internal assessment of the students (out of 40 marks) shall be as per the criteria given below: 1. Class Test-I 15 marks

(Will be a written test to be conducted on the date communicated by the University for the Class Test – I, except for the Fourth Semester where the dates will be decided by the concerned institutes/school).

2. Class Test-II* (Individual Term Paper/Written Assignment/Project/ Conduct of Practical and Practical File /OB Practical and Practical file 3. Individual Presentation/Viva-Voce/Group Discussion -

15 marks

10 marks

*Record to be maintained by faculty and made available to the examination branch of the University, if required.

2 w.e.f Academic Session 2010-2011

Code No. MS 101 MS 103 MS 105 MS 107 MS 109 MS 111 MS 113 MS 151 Paper Management Process & Organizational Behaviour Decision Sciences Managerial Economics Accounting for Management Information Technology Management Business Communication Business and Legal Environment Information Technology Management Lab Total L T/ Credits P 4 4 4 4 4 4 4 4 3 3 4 4 4 4 2 1 27 2 28

3 w.e.f Academic Session 2010-2011

MS 102 MS 104 MS 106 MS 108 MS 110 MS 112 MS 114 MS 116 Paper Management of Technology.f Academic Session 2010-2011 .GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.e. Innovation and Change Financial Management Marketing Management Business Research Operations Management Human Resources Management e-Business Managerial Skills Development (NUES)* Total * NUES: NON UNIVERSITY EXAMINATION SYSTEM L T/ Credits P 4 4 4 4 4 4 4 4 4 4 4 4 4 4 2 2 30 30 4 w. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) SECOND SEMESTER Code No.

2. All students must specialize in one major and one minor area.Performance Management IV.Database Management Systems MS 251 .Consumer Behavior MS 211 . institutes must encourage tie up with foreign supervisor along with internal supervisor for International exposure. Three elective papers must be taken in the third semester and two elective papers in the fourth semester from the area selected for major specialization.Compensation Management MS 227 . MARKETING MS 209 .Systems Analysis and Design MS 235 . MS 201 MS 203 MS 205 MS-207 Paper Summer Training Report Management of International Business Information Systems Management Entrepreneurship and Small Business Management Elective – I Elective – II Elective – III Elective – IV Elective – V Total L T/ Credits P 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 27 31 Note: 1.Network Applications and Management MS 239 .Sales and Distribution Management MS 213 .WTO and Intellectual Property Rights MS 247 .Industrial Relations and Labor Laws MS 229 . HUMAN RESOURCE MS 225 .Security Analysis and Investment Management MS 223 – Corporate Tax Planning III.International Business Environment MS 243 . INFORMATION TECHNOLOGY MS 233 .Database Management Systems Lab. INTERNATIONAL BUSINESS MS 241 .f Academic Session 2010-2011 .International Financial Management MS 219 . DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) THIRD SEMESTER Code No. FINANCE MS 217 . Import Policies. and Documentation MS 245 . Procedures. For Project Dissertation. (This paper is based on MS 239 and is part of it) V.Financial Markets and Institutions MS 221 . Five papers must be taken for the major area and three papers for the minor area of specialization.Training and Developments Systems and Practices MS 231 . 3.Enterprise Resource Planning MS 237 .International Marketing MS 215 – Services Marketing II.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.International Economics 5 w. LIST OF ELECTIVES I.e.Export.

MS 202 MS 204 MS 206 MS-208 Paper Project Dissertation Business Intelligence and Applications Strategic Management Corporate Social Responsibility.Web Technologies MS 254 – Web Technologies Lab.Financial Derivatives HUMAN RESOURCE MS 228 .GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.Behaviour Testing & Counseling INFORMATION TECHNOLOGY MS 236 – Front End Design Tools MS 252 – Front End Design Tools Lab.Project Planning and Analysis MS 222 . V. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) FOURTH SEMESTER Code No. Total Credits = 113 To obtain the degree a student shall require 104 Credits. MARKETING MS 212 – Retail Management MS 214 .Team Building in Organizations MS 234 . Human Values & Ethics Elective – I Elective – II Elective – III Total L T/ Credits P 6 3 3 3 3 3 3 3 3 3 3 3 3 18 24 Note: Syllabus for the Fourth Semester papers shall be completed by March 31 every year and for the remaining period the students shall continue to work on the assigned project dissertation.International Business Negotiation II. III.Software Project Management MS 240 .Advertising and Brand Management MS 216 – Rural and Social Marketing MS 218 .Foreign Language MS 250 .e. (This paper is based on MS 230 and is part it) MS 242 .Organizational Development MS 232 .Strategic & International Human Resource Management MS 230 .Distribution and Logistics for International Business MS 248 .Mergers. IV. 6 w.Insurance and Risk Management MS 226 . Acquisitions and Corporate Restructuring MS 224 .Knowledge Management INTERNATIONAL BUSINESS MS 244 . (This paper is based on MS 226 and is part it) MS 238 .f Academic Session 2010-2011 . LIST OF ELECTIVES I.Internet Marketing FINANCE MS 220 .Global Competitiveness and Strategic Alliances MS 246 .

f Academic Session 2010-2011 .FIRST SEMESTER 7 w.e.

• • • • • • • • 16 PF FIRO-B Interpersonal Adjectives Scale MBTI Multidimensional Assessment of Personality Conflict Resolution Mode Inventory (Thomas – Kilmann) Multi Dimensional self Esteem Inventory Assessing Personality & Social Behaviour – The social value & attitude scales 8 w.4 Objectives: This course is designed to expose the students to fundamental concepts of management. Leadership Theories and Styles. Credits . Directing-Principles and Process. Conflict and Negotiation. Interpersonal Behaviour and Relations. its processes and behavioral dynamics in organizations.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Management Process & Organizational Behaviour Course Code: MS 101 L . and Ethics: An Overview. Attitudes. Managerial Communication. so an OB lab can be introduced in the course. Organizational Culture and Climate. Controlling-Process and Techniques. (14 Hours) Unit III Fundamentals of Organizational Behaviour: Introduction and Meaning. (14 Hours) Unit IV Individual & Group Behaviour and Process in Organization: Individual Determinants of OB: Perception. A practical file should also be prepared by the students. Course Contents Unit I Introduction to Management: Meaning and Nature of Management. Managerial Skills. Problem Solving and Decision Making. Stress and Its Implication on Management Practices. Personality. Learning. Tasks and Responsibilities of a Professional Manager.4. Management by Objectives Management and Society: The External Environment. Emergence of OB as a Discipline. Transactional Analysis. (14 Hours) Unit II Process of Management: Functions of Management: Planning-Process and Techniques. Organizational Change and Development. Models of OB. (14 Hours) Organizational Behaviour Lab (Optional for Internal Assessment only): Since Organizational Behavior as a subject can be better understood through practical learning of behavioral measurement.f Academic Session 2010-2011 . The student can be made to perform any two of the following Organizational Behavioral Tests. Power. Social Responsibility. Evolution of Management (in India and Abroad). Motivation-Theories and Practices. Emotions. OrganizingProcess and Organizational Structure. OB Trends. Politics. Group Dynamics and Work Teams.e.

Behaviour in Organization. J. Schermerhorn. Judge. M. Organizational Behaviour. Pierce. Organizational Behaviour. Pearson Education.. Management 6TH Ed. D. (2008). Mcshane. T. Tata McGraw Hill 5. R..F. Stoner. James A. Sanghi.P. Prentice Hall of India. (2010).A. S. Cengage Learning. Edward Freeman Daniel R Gilbert Jr. Wiley 4. G. 2. 10th Edition.R. George.Prentice-Hall of India.G. and Baron.A. (2007). Reference Books 1. S (2009). R. . R..R. Pearson Education.Text Books 1.. M. 3. & Jones.L. 2. Management and Organizational Behavior.A. (2009). Robbins.f Academic Session 2010-2011 .. Von Glinow. 9 w.e. S. J.L. & Gardner. Sharma. (2006) Organizational Behaviour. J. Green Berg. J.. Understanding and Managing Organizational Behaviour 5th Edition.

Barry Render. 3. 7th edition. Pearson Education. Uncertainty and Risk.Presentation of Data.GURU GOBINDSINGH INDRAPRASTHA UNIVERSITY. Queuing model .P. 4th ed. (2009) Business Statistics. 10th edition.Discrete and Continuous. Probability Distributions . (2009) Operations Research for Management.Simple.M/M/1/ /FIFO. Game Theory . Bayes’ Rule. & Gupta M. RM Stair. Correlation and Regression . Macmillan. Probability Concepts. Decision Tree analysis. Duality. 10 w. Sultan Chand and Sons.4 Credits .e. Gupta. Unit IV (12 hours) Transportation Problems . 2. 15th edition. Ken Black (2009) Business Statistics: For Contemporary Decision Making. Pearson Prentice Hall. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Decision Sciences Course Code: MS 103 L . Reference Books 1. S. Graphical and Simplex Method.P. 2. Theorems. Assignment problems. Measures of Central Tendency and Variation. Unit II Linear Programming – Formulation. M. Richard Levin and DS Rubin (2009) Statistics for Management. Sharma. Operations Research: Theory and Applications. Network Analysis . J. Dominance and Algebraic Methods. ME Hanna and TN Badri (2009) Quantitative Analysis for Management. (2009).Decision under Certainty.4 Objectives: To expose students to quantitative techniques in management decision making. Textbooks 1.P. (12 hours) Unit III (12 hours) Decision Theory . 4. Wiley-India. Gupta.f Academic Session 2010-2011 .Pure and Mixed strategies. Test for Optimality.PERT and CPM.K.Initial Basic Feasible Solution. Course Contents Unit I (20 hours) Descriptive Statistics . 5th edition.

Cengage Learning. Short Run and Long Run Production Analysis. Cardinal and Ordinal Approaches to Consumer Behaviour: Equi-Marginal Principle. Course Contents Unit I Introduction: Nature. 9th edition. Managerial Economics. Law of Diminishing Marginal Utility. D. Salvatore. Christopher R Thomas & S Charles Maurice (2008). Fundamentals of Managerial Economics. Excel Books. Atmanand (2008). DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Managerial Economics Course Code: MS 105 L . Inflation: Meaning. Petersen.e.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Determinants of Economic Development. Managerial Economics. Opportunity cost Principle. Determinants of Demand. (14 Hours) Text Books 1.f Academic Session 2010-2011 . The course will also look at recent developments in business in the context of economic theory. Revenue curves. 4. Elasticity of Demand. Pearson Education 11 w. (2008). Theory of Production: Production Function. Cases.. Managerial Economics. Managerial Economics in a Global Economy. Production Possibility Curve. McGraw Hill Co. Applications in Managerial Decision Making. Cris. (14 Hours) Unit II Demand Analysis and Theory of Production: Demand Function. and Control Measures. Managerial Economics: Analysis. its Relationship with other Disciplines. Isoquants. Optimal Combination of Inputs. C. Market Structures: Price-Output decisions under Perfect Competition. Lila (2006). 2nd Edition. 8th Editon. H. and Truett J. Dale B. 3. 6th Edition. Economic Growth and Development. Strategic Behaviour of Firms and Game Theory:. Economies of Scale and Economies of Scope. Theories. Role of Managerial Economics in Decision Making. John Wiley & Sons. L W and Jain. Incremental Concept. tools and techniques in evaluating business decisions taken by a firm. 1st edition. Hirschey.. 2. Problems. Prisoner’s Dilemma – Price and Non-price Competition. Monopoly. Scope and Significance of Managerial Economics. Mark (2009).(2006). Demand Estimation and Forecasting. Truett Lila J. 9th edition. Monopolistic Competition and Oligopoly.4 Credits – 4 Objective: The course is aimed at building a perspective necessary for the application of modern economic concepts. S. 2. (14 Hours) Unit IV Introduction to Macro Economics: Nature and Importance. Reference Books: 1.Nash Equilibrium. (14 Hours) Unit III Theory of Cost and Market Structures: Traditional and Modern Theory of Cost in Short and Long Runs.K. precepts. Methods of Measurement of National Income. Recent Developments in Indian Economy. Truett. Indifference Curve Analysis. Applications of Demand Analysis in Managerial Decision Making. Oxford University Press.

EOQ.Y. Tata Mc Graw Hill. Operating Leverage and Combined Leverage. Subsidiary Books. Edition 5. 13th Edition.K. Manufacturing Account. (14 Hours) Unit II Cost Accounting: Objectives. (2004). Iitner(2009). EVA.Horngren. Inventory Valuation. Over and Under Absorption. Contents of Corporate Annual Reports with Annexures. Overhead Cost Allocations. (2008). Balanced Scorecard. 6th Edition. Balance Sheet (with adjustments). Uniform Costing. 2. M. Profit Planning.e. Trading Account. Cost Accounting. Cost Accounting. Profit and Loss Account.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Financial Leverage. The course also familiarizes the students with the basic cost and management accounting concepts and their applications in managerial decision making.A Managerial Emphasis. (14 Hours) Unit IV Decision Making Techniques: Cost Volume Profit Analysis. Preparation of Cost Sheet. Fixed Assets and Depreciation Accounting. Rectification of Error. Datar. Performance Budgeting. Arora. Responsibility Accounting. 2. Principles & Standards. ABC Analysis. N. M. Life Cycle Costing. Preparation of Final Accounts. Vikas Publishing House. Duray. Fixed and Flexible Budgets. Maximum Level. Remuneration and Incentive Schemes.4 Objectives: The course aims at enabling students to understand the basic accounting principles and techniques of preparing & presenting the accounts for users of accounting information. Management Accounting for Decision Making and Control. Classification of Capital and Revenue.f Academic Session 2010-2011 . Course Contents Unit I Nature of Accounting Information: Scope and Nature of Accounting. Colin. Rajan. Reconciliation of Financial and Cost Accounting (14 Hours) Unit III Performance Evaluation Techniques: Introduction to Budgeting and Budgetary Control. 12 w. Operating Costing. Accounting Cycle. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Accounting for Management Course Code: MS 107 L-4 Credits . Accounting concepts. Job and Contract Costing.Khan and P. Minimum Level. Journalisation. (14 Hours) Text Books 1. Pearson Education. Management and Cost Accounting. Classification of Budget. Foster. Preparation of Trial Balance. Standard Costing and Variance Analysis. Labour Cost Accounting. 10th Editon. Target Costing. Setting of Reorder Level. Reference Books 1. Ledger Posting. Perpetual Inventory Control. Material Cost Accounting. Introduction to Activity Base Costing. Classification of Cost. Cengage Learning. Zero Based Budgeting.Jain (2010) Management Accounting.

S. 2. Accounting for Management. Financial Times / Pearson.3. (2010). 3. American Accounting Association. Periodicals 1. 2nd Edition. 4.E. The Accounting Review Institute of Chartered Accountant of India. And Underdown B.f Academic Session 2010-2011 . Sultan Chand & Sons. Maheshwari.W.e. M. The Management Accountant 13 w.N (2009). Glautier.. The Chartered Accountant The Institute of Cost and Works accountant of India. Accounting Theory and Practice.

Number Systems and Arithmetic: Decimal. Types of Data Models. Turban Efraim.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Information and Knowledge Concepts. John Wiley and Sons. Programming Languages and their Classification. (8 Hours) Text Books 1. Classification of Information Systems. Introduction to information technology. Information Technology for Management Transforming organizations in the digital economy. Computer Memory and Mass Storage Devices. World Wide Web. Types of DataCommunication Networks. Computer Hierarchy. Binary Arithmetic. Creating Web Pages using HTML. Basic Logic Gates. Inter-Networking devices. Binary. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Information Technology Management Course Code: MS 109 L – 3 P-0 Credits . ER Modeling. Reference Books 1.e. Turban. Introduction to Information Technology. Primary Network Topologies. (06 Hours) Unit II Computer Software: Application and System Software. Rainer and Potter (2006). Data Analysis using Spreadsheets Operating Systems. Services provided by Internet. (14 Hours) Unit IV Functional and Enterprise Systems: Data. Communications Media. The Internet. Overview of Security Issues in Information Technology.CPU. Compilers and Interpreters. Input Technologies. Emerging Trends in Information Technology. SQL queries.03 Objectives: The primary objective of this course is to familiarize the student with basic concepts of information technology and their applications to business processes. Multitasking. Physical Components of Information Systems. ITL Education Solutions (2009). Decision Making Process. Intranets and Extranets. Course Contents Unit I Computer Hardware and Number System: . Network Architectures-The OSI Model. Database Management Systems Concepts.Functions of Operating Systems. Process of Software Development. Types of Operating Systems (Batch Processing. Wiley India. Integrity Constraints. (14 Hours) Unit III Data Communication and Networks: Concepts of Data Communication.f Academic Session 2010-2011 . Concepts of Computer Networks. 14 w. Multiprogramming and Real time Systems) DBMS: Traditional File concepts and Environment. Octal and Hexadecimal Number Systems. Intranet and Extranets: Operation of the Internet. 2. Pearson Education. 4th Edition. 2nd Edition. Ephraim McLean. Assemblers. Output Technologies. James Wetherbe (2006).

Fourth Annual Edition. 3. K. Saini A. Problem Solving Cases in Microsoft and Excel.e. (2009). Computer Applications in Management. Joseph A. 15 w. Deepak Bharihoke.2. Anmol Publications. Thomson Learning. Brady and Ellen F Monk (2007). Fundamentals of Information Technology.f Academic Session 2010-2011 . 3rd Edition. 4.and Pradeep Kumar (2003). Excel Books.

Public Relations. Intercultural Business Communication. Business Communication Today. Barriers and Gateways to Communication. Tata McGraw Hill Publishing Company Ltd. New Delhi.L. This course will help students in understanding the principles & techniques of business communication. (2009).V.f Academic Session 2010-2011 . Biztantra. Writing Positive. Penrose et al (2009).e. (10 Hours) Unit II Forms of Communication (a) Written Communication: Principles of Effective Written Communication. Preparing Minutes of Meetings. Creating and Delivering Online Presentations (07 Hours) Text Books 1. & Chaturvedi. New Delhi. 16 w. Business Communication for Managers. Executive Summary of Documents. Chaney & Martin (2009). Cengage Learning. Thill. Negative Persuasive. Publicity. Newsletters. 3. Pearson Education 4. M.. J.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. and Press Releases. Media Mix. Contemporary Business Communication. Scot. Pearson. Business Communication: Making Connections in a Digital World. Report Writing. The Communication Process. Importance and Role of Communication. Reference Books 1. 2. Electronic Messages (b) Non-Verbal Communication (c) Oral Communication: Art of Public Speaking. O. (2009). Designing Visual Communication. Course Contents Unit I Theory of Communication: Nature. (10 Hours) Unit IV Other Communication Parameters: Negotiation Process & its Management. Commercial Letters. Boove. Advertisements. C. Speech Writing. Effective Listening (d) Communicating in Teams (15 Hours) Applications of Communication (a) Writing a Summer Project Report (b) Writing CVs & Application Letters (c) Group Discussions & Interviews (d) The Employment Interview (14 Hours) Unit III Important Parameters in Communication (a) The Cross Cultural Dimensions of Business Communication (b) Technology and Communication (c) Ethical & Legal Issues in Business Communication (d) Mass Communication: Mass Communication & Promotion Strategies. 2. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Business Communication Course Code: MS 111 L .4 Credits – 4 Objectives: To train students to enhance their skills in written as well as oral Communication through practical conduct of this course. Cengage Learning. Effective Business Communication. Lesikar et al (2009). Krizan et al (2010).

Meaning and Essential Elements of Contract of Sale. Types. c) Monetary Policy: Types of Monetary Policy and Monetary Policy Instruments.f Academic Session 2010-2011 . Indian Partnership Act. 1881: Meaning and Essential Features. Economic Reforms b) Fiscal Policy: Types of Fiscal Policy. Industrial Licensing Policy. Formation of Company. Liabilities of Banker and Dishonour of NI. Sale of Goods Act. 1930 . Meaning of Goods. Negotiable Instruments Act. c. Performance of a Contract of Sale. 1932 – Meaning and Essential Elements. Vitiating Elements. 1872 – Formation. Registration. Essential Elements. Indian Contract Act. Course Contents Unit-I Meaning of Business Environment. Dissolution of Partnership Firm. Fiscal Policy Instruments . Presentment of NI. Remedies for Breach of Contract.taxation and public expenditure and their impact on economy. Recent Amendments to Partnership Act. Types of Partners and Partnership. b. Objectives of Planning in India. (24 Hours) 17 w. d. legal and economic and other factors that influence business in India so as to enable them appreciate associated opportunities. Types of Companies. Overview of Special Contracts. Conditions and Warranties. risks and challenges and their relevance for managerial decisions. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Business and Legal Environment Course Code: MS 113 L-4 Credit -4 Objectives: This course is intended to make students understand various social . Overview of Alternate Dispute Resolution Mechanisms. Memorandum and Articles of Association. Rights and Duties of Partners. (12 Hours) Unit -III Business Legislation a. Discharge of Parties.e. Hundis e. Performance and Discharge of Contract. Economic systems. Historical Perspective on public control of business. Transfer of Ownership. Rights of unpaid seller. Economic and Non-economic factors influencing business and their interaction. Constitutional framework of state control of business. Prospectus. Formation of Partnership. Endorsement of NI.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. political. (8 Hours) Unit –II Planning and Economic Policies a) Planning Commission and National Development Council. Companies Act 1956 – Meaning and Essential Features of Company.

c) Competition Act 2002: Objective. S. P C(2009) . b) Securities Exchange Board of India Act. New Delhi 3. Negotiable Instruments Act. 1986 h. 1986: Objective. Pailwar. 1956 e.1930 c.2002 j.e.” Tata Mc Graw Hill. Himalaya Publishing House. Tata Mc Graw Hill 2. Third Edition. Paul J (2010) Business Environment Text & Cases. Indian Contract Act. A Manual of Business Laws. (2008).1992 i. Bare Acts a. Securities Exchange Board of India. Competition Act.” 2nd Edition. 2. Saleem. Business Environment. Regulation of Combinations. Prakash. S. “Business Laws. New Delhi. V K (2010). Basic Terminology.Composition. Securities and Exchange Board of India Act. Companies Act.N. Powers and Functions. Consumer Protection Act. Sale of Goods Act.K. Competition Commission of India –Composition. B A (2009) ed “The Indian Economy Since1991. Powers and Functions. Abuse of Dominant Position. Regulation and Management (12 Hours) Text Books 1. FEMA Vs FERA. 3Tier-Redressal Mechanism. 1999. 1881 d. d) The Foreign Exchange Management Act. 1872 b. Pearson Education. 2nd edition.1999 Course instructor to suggest relevant materials published by professional and regulatory bodies 18 w.: Objective. Tulsian. 3rd ed. Definition of Security. Prentice Hall India Learning. 1992. Salient Features. and Maheshwari. Acts 1. Indian Partnership Act. 4. “Economic Environment of Business.Objective and Applicability of the Act..Unit -IV Overview of Economic Legislation a) Consumer Protection Act. Shaikh (2010). 1986 g. Maheshwari. Economic reforms and performance” Pearson Education.f Academic Session 2010-2011 . New Delhi References Books 1. 1932 f. Legal Definitions of Consumer and Complainant. Environment Protection Act. Anti Competitive Agreements. Foreign Exchange Management Act.

Course Code: MS 151 L – 0 P-2 Credits .f Academic Session 2010-2011 . Basic HTML Tags. 19 w. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Information Technology Management Lab.01 Lab will be based on Paper MS 109 and will basically cover the following: Operating System Commands.e.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. SQL Queries and Spreadsheet.

SECOND SEMESTER 20 w.f Academic Session 2010-2011 .e.

Global Trends in Technology Management. . Types of Change. Oxford University Press. Reference Books 1. Kogan Page India Private Limited. (10 Hours) Text Books 1. Managing Transformations. Importance. 2. (16 Hours) Unit II Change Management: Understanding the Nature. Product Innovation. 21 w. Tushman. Shavinina(2003). Larisa V. Innovation Management. The International Handbook of Innovation. Technological Intelligence and Forecasting. 4.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Technology Exports / Joint venture Abroad. The Handbook of Technology Management (3 Volume Set). Hossein Bidgoli (2010). Inc. Course Contents Unit I Technology Management : Understanding Technology and its Relationship with Wealth of Nations and Firms Specific Knowledge. Leadership for Innovation. Building Culture and Climate for Change: Role of Leadership. Managing Strategic Innovation and Change. Systems and People. Technology Acquisition and Absorption. Creative Thinking. Pearson Education. First Edition. Innovation Strategies and Models. Permagon. Concurrent Engineering. Technology Life Cycles. (16 Hours) Unit III Innovations Management: Invention vs. Problem Solving. Michael L and Philip Anderson (2004). Innovation. USA. Managing Lateral Thinking. Wiley. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Management of Technology. Competitive Advantage from change. Elsevier Science. Managing Technology and Innovation for Competitive Advantage. 2nd Edition. Adair. Frederick Betz (2003). Second Edition. John Wiley & Sons. (2001). Managing Technological Innovation. innovation and change at the firm’s level and also at the national level. Process Innovation. V K. Narayanan. Diagnosing Organizational Capability to Change-strategy. Structure.e. Innovation and Change Course Code: MS 102 L-4 Credits-4 Objectives: This course is designed to help students to understand the importance of managing technology. 3.f Academic Session 2010-2011 . 2. Forces. John (2007). (14 Hours) Unit IV Creative and Lateral Thinking Management: Thinking.

e. 2. India 2020: A vision for the New Millenium. Abdul Kalam.S. Strategic Management of Technological Innovation.f Academic Session 2010-2011 . TIFAC. 3. Schilling (2008). Tata McGraw Hill. Penguin Books.Supporting Documents/Readings: 1. APJ and Rajan Y. Special Indian Edition. 4. India. Lateral Thinking. 22 w. Melissa A. DeBono. “Technology Information Forecasting & Assessment Council” (TIFAC) Telecommunication: Technology Vision 2020. New Delhi. Edward (1990). (1997). Penguin Books. (1990).

(14 Hours) Note: Use of MS-Excel Functions and Formulas should be promoted amongst students for all topics given in the syllabus.Fixed and Current: Sustainable Growth Rate.N. Risk Analysis and Capital Budgeting-Certainty Equivalent Factor. Du Pont Analysis. Financial Management – Principles & Practice.Conventional and DCF Methods. (2007). Basic International Capital Budgeting.e. Management of Cash (Various Theoretical Models). Gordon Model. Net Income Approach. (14 Hours) Unit II Planning for Sources of Finance (Domestic and International). Planning of Funds through Management of Assets . Time Value of Money including Pension Funds. 5th Edition. Generation of Internal Funds. Text Books 1. Inventories (Including Risk Analysis) and Receivables. Capital Structure. Ratio Analysis. and Jain P. Risk Adjusted Discounting Rate. Decision Tree. Inflation and Capital Budgeting. Y.(2009). Problems & Cases. Funds Flow Analysis. Time Series. Lintner Model. 23 w. Computation of EMI. Course Contents Unit I Nature and Scope of Financial Management. Operating Cycle. Financial Objectives. Sensitivity Analysis. Working Capital Management. K. EBIT – EPS Analysis. Financial Statement Analysis. Capital Gearing/Debt-Equity Ratio. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Financial Management Course Code: MS 104 L-4 Credits . Replacement Decisions. Net Operating Income Approach. Annuity Due. Walter Model. Maheshwari. New Delhi. Independent and Dependent Risk Analysis.4 Objectives: The course is aimed at building an understanding of concepts.f Academic Session 2010-2011 . Impact of Financial and Economical Environment on Financial Management. 13th Edition. Common Size Statements. Cost of Capital.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Khan. (14 Hours) Unit III Retained Earning Vs. S. Tata McGraw Hill Company. M. MM Approach. (14 Hours) Unit IV Capital Budgeting . vital tools and techniques applicable for financial decision making by a business firm.. Traditional Approach and MM Approach. Cash Flow Statement and its Interpretation (AS3). Text. Dividend Decision. Financial Management. Sultan Chand & Sons. Annuity. 2.

Pearson Education. 6. Cengage Learning.e.. Ltd. Financial Management and Policy: Text and Cases. Financial Management.J. K. 4. Principles of Managerial Finance. Fundamentals of Financial Management. Chandra (2007) Financial Management: Theory and Practice. Gitman. Anmol Publications Pvt. 7th Edition. 9th Edition. Bhalla. Pearson.f Academic Session 2010-2011 . V. Principles of Financial Management.(2006). C (2002). Prasanna. Eugene F. Brigham. Joel F.(2006). New York.(2009).Reference Books 1. Sheeba Kapil(2010). 3. James. 2. and Houston. L. Tata McGraw Hill. Van Horne. 24 w. 5. 10th Edition.

4 Credits – 4 Objectives: The course aims at making students understand concepts. Targeting and Positioning. Social Marketing. M. Boone and David L.. Emerging Channels of Distribution. and Pandit.. Marketing Management.C. (2009). Kotler. Keller. New Product Development Process. Tata McGrawHill. Marketing Management Process-An Overview. A (2009) Marketing Management. Tata McGraw Hill Education Pvt. Pricing Process. 4th Edition. New Delhi 2. Policies and Strategies.f Academic Session 2010-2011 . K. Publicity and Sales Promotion. 13th Edition. Distribution Channel Decisions-Types and Functions of Intermediaries. M. (12 Hours) Text Books 1. Pride. A. Types of Products. Promotion Tools-Advertising. Cengage Learning. Online Marketing. Marketing Planning. Koshy. Personal Selling. New Delhi. Direct Marketing. Etzel.. and Jha. S. Brand Management. (16 Hours) Unit II Product and Pricing Decisions: Product Concept. Ltd. Ferrell (2010). Concept of Marketing Mix. Kurtz (2007).GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Marketing Philosophies.e. Principles of Marketing. Pearson Education. Rajan (2009). M. Product Levels. Consumer and Organization Buyer Behavior. Fourth Edition. Marketing Management: A South Asian Perspective. Course Contents Unit I Introduction to Marketing: Meaning and Scope of Marketing. Major Product Decisions. Stanton.. New Delhi. Product Life Cycle. Rural Marketing. Saxena. Market Segmentation. philosophies. Cengage Learning. and O. Understanding Marketing Environment. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Marketing Management Course Code: MS 106 L . Walker. Channel Design. Ramaswamy. (14 Hours) Unit III Promotion and Distribution Decisions: Communication Process. Selection and Management of Intermediaries.S and Namakumari. W. Macmillan Publishers India Ltd.. 4. 3. 2. New Delhi. processes and techniques of managing the marketing operations of a firm. B. Demand Forecasting. William. V. Green Marketing. (2009) Marketing Management: Global Perspective Indian Context.P..L. 25 w. Implementation and Control. New Delhi Reference Books 1. Louis E. 12 th Edition. (14 Hours) Unit IV Emerging Trends and Issues in Marketing: Consumerism. Pricing Decisions: Determinants of Price.

Pearson Education. 9th edition. Quantitative. (12 Hours) Unit II Research Design – Definition.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.f Academic Session 2010-2011 . (16 Hours) * Working Knowledge of Statistical Package such as SPSS/Systat/ SAS etc may be provided to the Students. Study Designs – Based on Number of Contacts. Types of Sampling – Probability. Based On Reference Period. Ethical Issues In Data Collection. 2nd edition. Data Editing. Primary Data Collection Instruments. Indicators. Textbooks: 1. Identifying Variables – Defining Concepts. (14 Hours) Unit III Sampling – Concepts. Qualitative. Exploratory. Robert Stine and D Foster (2010) Statistics for Business. Sampling Frame. Concurrent And Predictive. Ordinal.4 Objectives: The course aims at equipping students with an understanding of the research process. Reviewing of Literature. 5th edition. 4. Mixed Sampling Designs. Methods of Data Collection – Primary and Secondary Sources. Non-Experimental And Quasi-Experimental Study Designs. Pearson Education. Types of Hypotheses. Ratio. Displaying Data. 4th edition. 2.e. Attitudinal Scales – Likert. (14 Hours) Unit IV Introduction to Hypothesis Testing. Steps in the Research Process. Course Contents Unit I Definition and Applications of Business Research. Writing A Research Report. Variables. 3. Reliability of Research Instruments – External And Internal Consistency Procedures. 1st edition. 26 w. CrossOver Comparative Experimental Design. Non-Probability. Multi-Dimensional Scaling And Conjoint Analysis. Experimental. Cluster Analysis. Action Research. Factor Analysis. Construct Validity. Tata McGraw Hill. Constructing Hypotheses – Functions. Advanced Data Analysis Techniques – Basic Concepts of Discriminant Analysis. Wiley. Reference Books 1. Establishing Operational Definitions. Guttman Scales. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Business Research Course Code: MS 108 L-4 Credits . Naresh Malhotra and S Dash (2009) Marketing Research. Pearson Education. Types of Measurement Scales – Nominal. Characteristics. Donald Cooper and PS Schindler (2009) Business Research Methods. Ranjit Kumar (2009) Research Methodology. Richard Levin and DS Rubin (2009) Statistics for Management. Types of Research – Descriptive. Uma Sekaran (2010) Research Methods for Business. Validity of Research Instruments – Face And Content. Functions. Replicated Cross-Sectional Design. Pearson Prentice Hall. Thurstone. Writing A Research Proposal. Principles. 2. Coding And Tabulating. 7th edition. Interval. tools and techniques in order to facilitate managerial decision making. Formulating A Research Problem – Identifying Objectives. Sample Size Determination.

Operations Management. Recent Trends in the Field of Operations Management (12 hours) Unit II Product Development: Product Development Process. Pearson Education. Resources Planning: Aggregate Production Planning Materials Requirement Planning. Mahadevan B. Design for Manufacturability. Quality: Definition. Quality Awards. LTPD.2nd Edition. It is envisaged that students would gain a conceptual understanding of the subject and relate them to practical applications in real life situation. Scheduling. Process-Product Matrix. et. np and C chart ) Acceptance Sampling Operating Characteristic Curve (AQL . p .GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Systems Perspectives of Operations Management. Lean Management and Just in Time Production. 3. Dimension. Types of Layouts.B. Operations Strategy. Supply Chain Management. Inventory Planning and Control. Course Contents Unit I Introduction to Operations Management. Capacity Planning. Design for Quality. Design for Assembly. Operations Management: Theory and Practice. New Delhi Stevenson W. Tata McGraw Hill. and Relationship of Operations Management with Other Functional Areas. (16 hours) Unit IV Quality Management. R. Tata McGraw Hill. Chase. Work Measurement and Job Design. Operations Management for Competitive Advantage. Nature & Scope of Operations Management. Theory of constraints and Synchronous Manufacturing. Line Balancing. 9th Edition. Statistical Quality Control: Variable & Attribute. Concurrent Engineering. R . DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Operations Management Course Code: MS 110 L-4 Credit-4 Objectives: The course is designed to enable students appreciate the strategic significance of operations management in highly competitive global economy and to introduce various principles. New Delhi 27 w. a & b risk ) Total Quality Management (TQM) (14 hours) Text Books 1. Mass Customization. Process Selection and Facilities Layout: Determinant of Process Selection. (2010). Continuous Improvement (Kaizen). 2. (14 hours) Unit III Demand Forecasting.e. Al (2010). Cost of Quality. Control Chart (X . Facilities Location. J (2007). Tools and Approaches in Product Development viz: Quality Function Deployment. tools and techniques developed in the area of operations management over the years.f Academic Session 2010-2011 . Process Control. Historical Evolution of Operations Management. concepts. ISO (9000&14000 Series).

Operations Management. Gaither Norman and Frazier G. Terry Hill (2005).f Academic Session 2010-2011 . 28 w.e. S. 2. New Delhi 3. Palgrave McMillan. Operation Management. Production and Operations Management.N and Paneerselvam R. Chary.(2004). 9th Edition. Tata McGraw Hill.Reference Books 1. (2009). Cengage Learning.

Scope. Functions. Managing Compensation. Objectives.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Snell et al (2010). Tata Mc Graw Hill Denisi. Methods and Techniques of Forecasting the Demand and Supply of Manpower. Health and Social Security Measures. 3. Managing Protean Careers. Reference Books 1. Dessler et al (2008). Pearson Education. & Gowan M. Workforce Diversity. Human Resource Management. HRM Competencies: Roles of HR Generalists and HR Specialists. Processes and Methods. Course Content Unit I Introduction to Human Resource Management: Concept of HRM. Appraising and Improving Performance: Performance Appraisal Programs. M. Human Resource Management. Roles and Responsibilities of HR managers. Ivancevich (2009). Credits -4 Objectives: This Course will aid the students in having a clear understanding about the concepts. Career Management: Developing Talent Overtime. Processes. HRM Models (In India and Abroad). and Human Resource Accounting. Human Resource Management. A S. Incentives and Employee Benefits.4. Job Evaluation. Griffin. HRM an Introduction.f Academic Session 2010-2011 . (2009). Nature. (2009). DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Human Resource Management Course Code: MS 112 L . Selection. Computing Turnover and Absenteeism. D. Job Design: Behavioral Concerns. 2. Cengage Learning(India Edition). Employee Empowerment. Pearson Education. Competitive Challenges and HRM: Technological Changes.e. (10 Hours) Unit III Expanding the Talent Pool: Recruitment. Job Analysis. Armstrong. 4. (14 Hours) Unit II Strategy and Workforce Planning: Strategic Planning and HR Planning: Linking the Processes. Kogan Page Lepak. R W (2005). Importance and Evolution of HRM. Moonlighting Phenomenon etc. Training & Development. (18 Hours) Unit IV Contemporary Issues in HR – Strategic Human Resource Management. maintaining and promoting a motivated force in an organization. Ergonomic Considerations and Flexible Work Schedules. (14 Hours) Text Books 1. Human Resource Management. Armstrong’s Handbook of Human Resource Practice. Managing Labor Relations: An Overview. Human Resource Audit. Career Development Initiatives. Cengage Learning 29 w. International Human Resource Management Creating High Performing HR Systems: Wellness Programs and Work Life Balance and Green HRM Human Resource Information Systems. methods and techniques and issues involved in managing human resource so as to facilitate employing. 2.

Tata McGraw Hill. VPNs. Smart Cards. Internet based Business Models. Electronic Payment System. Technologies and Applications. ECommerce in India.Framework. 3rd Edition. 2. Electronic Commerce.. Intranet. (18 Hours) Unit II Security Issues in e-business Security Overview. Benefits. security over internet. Course Contents Unit I Introduction to e-business: Electronic Business. Pearson Education. Encryption. Business Applications on Intranet. (12 Hours) Unit IV e-Business Applications & Strategies Business Models & Revenue Models over Internet.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Emerging Trends in e-Business. Electronic Fund Transfer. E-Business and E-Commerce Management. (16 Hours) Unit III Electronic Payment System Concept of e-Money. Dave Chaffey (2009). DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) e-Business Course code: MS 114 L-4 Credits: 4 Objectives: The course imparts understanding of the concepts and various application issues of ebusiness like Internet infrastructure. Types of Electronic Payment Systems. Firewalls. Mobile Commerce. Digital Commerce. Securing E-commerce Networks: Security Protocols such as HTTP. Stored Value cards and Electronic Payment Systems. Extranets.Strategy. B2B Electronic payments. payment systems and various online strategies for e-business. IDS. Value Chains in Electronic Commerce. Electronic Commerce Threats. 3rd Edition. e-Governance. Electronic Data Interchange. Electronic Commerce Models. 30 w. Web Based Tools for Electronic Commerce. Strategies for E-Commerce. Cryptography. Legal. Digital Certificates. Infrastructure Issues in EPS.f Academic Session 2010-2011 . Electronic Data Interchange Communication Process. Personal Firewalls. Composition of Intranet. (10 Hours) Text Books 1. SSL. Types of Electronic Commerce. Public Key and Private Key Cryptography. Public Key Infrastructure (PKI) for Security. Limitations and Barriers of E-commerce. Implementation and Practice. Components of Electronic Data Interchange. Digital Signatures. Bharat Bhaskar (2009). Electronic Commerce. Ethical and Societal Impacts of E-Commerce.e.

T. PHI Learning. Electronic Commerce.e.From Vision to Fulfillment. Cengage Learning. 31 w. (2008). and S. Jae Lee. 4th Edition.Reference Books 1. Dennis Viehland. E-Commerce – An Indian Perspective. PHI. 1st Edition.f Academic Session 2010-2011 . Pearson Education. 3rd Edition. Awad (2007). Electronic Commerce Strategy. 3rd Edition. P. 4. Elias M. and Perry. 2.J. (2009): Electronic Commerce – A Managerial Perspective. 3. Joseph. David King. Schneider Gary P. Efraim Turban. James T (2007).

Exercises on Corporate Writing. Course Contents Unit I Strengthening Oral Communication: Presentations and Extempore. Poster Making. (07 Hours) Unit IV Group Discussion and Mock Interviews.2 Objectives: This course will focus on overall Personality Development of students by enhancing their communication skills. (07 Hours) Unit III Strengthening Written Communication: Case Studies. (07 Hours) 32 w.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.f Academic Session 2010-2011 . (07 Hours) Unit II Strengthening Oral Communication: Role Playing. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Managerial Skills Development (Non University Examination) Course Code: MS 116 L-2 Credits. shaping their attitudes and behaviour and ultimately preparing them for corporate roles. Debates and Quiz.e. Captions. Creative Writing. Preparing Press Notes. Slogans. Framing Advertisements.

f Academic Session 2010-2011 .THIRD SEMESTER 33 w.e.

Annexure A Outstanding A Good B Satisfactory C Unsatisfactory D 1. Documentation skills 11. Presentations skills 10. Creativity and ability to innovate with respect to work methods & procedures 8. 2. Assessor’s Overall rating Assessor’s Name: Designation: Organization name and address: Email id: Contact No: 34 w.e. pleasing manners. Sense of Responsibility 12. In what ways do you consider the student to be valuable to the organization? Consider the student’s value in term of: (a) Qualification (b) Skills and abilities (c) Activities/ Roles performed 15. Ability to develop a healthy long term relationship with client 6.f Academic Session 2010-2011 . Ability to work in a team 4.SUMMER TRAINING APPRAISAL Student’s Name: Programme: You are requested to provide your opinion on the following parameters. Communication Skills : Oral / Written / Listening skills 3. Ability to take initiative 5. His/her ability and willingness to put in hard work 14. Ability to relate theoretical learning to the practical training 7. Punctuality Any other comments_____________________________________________________. Acceptability (patience. etc. Technical knowledge gathered about the industry and the job he/she was involved.) 13. the ability to instill trust. Ability to grasp new ideas and knowledge 9.

The evaluation of the remaining 60 marks shall be made by external examiner appointed by the University who shall evaluate the report on the basis of presentation and the assessment report received from the organization where student has undergone Summer Training. with whom they shall be in continuous touch during the training period. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Summer Training Report Course Code: MS 201 L-0 Credits-4 All the students will submit their Summer Training Reports (in duplicate) within a period of one month in the concerned institute/school.f Academic Session 2010-2011 . 35 w. The supervisor in the organization under whose guidance the summer training is carried out will be required to grade the student’s report in the format prescribed by the university (Annexure – A). Each student will be attached with one internal faculty guide.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. this period shall be counted from the last date of completion of their Summer Training. The internal faculty guide will be required to evaluate (out of 40 marks) on the basis of the assessment report provided by the organization where the Summer Training has been completed and his/her own assessment about the work done by the student.e.

Fred Luthans. Edward T Hall Study. Tata Mcgraw Hill. Strategy in the Internationalization of Business. Palgrave MacMillan. International Competitive Advantage. John D Daniels. Implementing Global Strategy. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Management of International Business Course Code: MS 203 L-4 Credits-4 Objectives: The objective of this course is to enable the students to manage business when the Organizations are exposed to international business environment. . E. Philippe (2007). Pearson Education.G.P. Analyzing International Entry Modes. Organizing and Structuring the Multi Business Firm (14 Hours) Text Books 1. Aspects of Global Financial Management (14 Hours) Unit III Formulating Strategy for International Management: Strategy as a Concept. Cultural Adaptation through Sensitivity Training. International Management: Managing across borders and culture. Innovation. Basic Models for Organization Design in Context of Global Dimensions. Richard Hodgetts. Global Competitiveness of Indian Organizations. Lee H Radebaugh Daniel P Sullivan . 1st Edition. Global Operations. 36 w. 2. Gary Knight (2010). Course Contents Unit I Nature and Scope of International Management: Introduction to International Business. Cross-Cultural Management : Hofstede Study. Global Human Resources Management . . Reasons for Going International. Lasserre. International Business: Strategy. Business Improvement: Integrating Quality.GURU GOBINDSINGH INDRAPRASTHA UNIVERSITY. K Aswathappa(2008). The Social Responsibility of the Global Firm . 4. Cross-Culture Communication and Negotiation. 3. Ethical issues in Context of International Business. The Environment Of International Business. Pearson Education Reference Books 1. Global Mergers and Acquisition. International Business Environments and Operations. Management and the New Realities.R. (14 Hours) Unit II Managing Globally : Global Marketing Management. Pearson Education. (14 Hours) Unit IV Broad issues in Globalization : Emerging Global Players . International Management: Culture. Deresky (2010).e. Strategy And Behaviour. 2. – Approach. Tamer Cavusgil. Jonathan Doh (2008). Prashant Salwan (2010). International Business. Global Strategic Management. Pearson Education. and Knowledge Management. Leadership Issues.f Academic Session 2010-2011 . International Strategic Alliances. Entry Barriers. The Role of the Parent: Managing the Multi Business Firm.

New Delhi. Management Support Systems. Pearson. Software Needs. Course Contents Unit I Meaning and Role of Information Systems. Expert Systems. and Knowledge Management Systems. Prototyping. Management Information Systems. Value Chain Analysis. Spiral Method. Resource Requirements for Information Systems: Hardware and Capacity Planning. George M Marakas and Ramesh Behl (2010). Ken Laudon and Jane Laudon and Rajanish Dass (2010). ERP. 2. 37 w. Business Planning Systems and Critical Success Factors. Introduction to Data Warehousing. Logical and Physical Design. Evaluation of Information Systems. This paper may include the following: • Historic Development • Examination of Current Issues • Exploration of the Actual or Expected Impact on Employees.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.e. Presentation of available Alternatives if Applicable • References Text Books 1. Customer Relationship Management. Types of Information Systems: Operations Support Systems. Tata McGraw Hill Education. End User Development. Management Information Systems. (16 Hours) Unit III Systems design and Development Methodologies: SDLC Approach. Risks in Information Systems. (16 Hours) Unit II Planning for Information Systems: Identification of Applications. Strategic Role of Information Systems. New Delhi.f Academic Session 2010-2011 . DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Information Systems Management Course Code: MS 205 L-4 Credits-4 Objectives: The objective of this course is to expose the students to the managerial issues relating to information systems and help them identify and evaluate various options in this regard. Nineth Edition. Eleventh Edition. (12 hours) Unit IV Emerging Concepts and Issues in Information Systems: Supply Chain Management. (12 Hours) Note: Each student will write a research paper on a specific Information System related issue of their choice. Industry or Government. Data Mining and its Applications. James A O’Brien. Procurement Options – Make or Buy decisions. Outsourcing as an Option. and Strategic Information Systems Framework. Information Systems for Strategic Management: Competitive Strategy Concepts. Integrating Information Systems with Business Strategy. Method of Identifying Applications.

New Delhi 1. Management Information Systems-A concise Study. Macmillan. New Delhi.Goyal (2008). J. Management Information Systems. 38 w. Vikas Publishing House. 3. Second Edition.. and Wetherbe.A.P. 4.e. John Wiley and Sons.Kelkar (2009). (2001). D. E. 2. E. Nirmalya Bagchi (2010). Management Information Systems-Managerial Perspectives. Second Edition.References Books Turban. McLean. PHI Learning. Information Technology for Management: Making Connections for Strategic Advantage. S.f Academic Session 2010-2011 . New Delhi.

MASTER OF BUSINESS ADMINISTRATION (MBA) Entrepreneurship and Small Business Management
Course Code : MS 207 L-4 Credits - 4

Objectives: The course aims at instituting entrepreneurship skills in the students by giving an overview of who the entrepreneurs are and what competences are needed to become an entrepreneur or entrepreneur. The Course aims at giving insights into the Management of Small Family Business, based on 3S Model: Stimulate, Sustain and Support so that a spirit of entrepreneurship can be inculcated among the student participants. Course Contents Unit I Entrepreneurship: Concept and Definitions; Entrepreneurship and Economic Development; Classification and Types of Entrepreneurs; Entrepreneurial Competencies; Factor Affecting Entrepreneurial Growth – Economic, Non-Economic Factors; EDP Programmes; Entrepreneurial Training; Traits/Qualities of an Entrepreneurs; Entrepreneur; Manager Vs. Entrepreneur. (14 Hours) Unit II Opportunity / Identification and Product Selection: Entrepreneurial Opportunity Search and Identification; Criteria to Select a Product; Conducting Feasibility Studies; Project Finalization; Sources of Information. (14 Hours) Unit III Small Enterprises and Enterprise Launching Formalities : Definition of Small Scale; Rationale; Objective; Scope; Role of SME in Economic Development of India; SME; Registration; NOC from Pollution Board; Machinery and Equipment Selection; Project Report Preparation; Specimen of Project Report; Project Planning and Scheduling using Networking Techniques of PERT / CPM; Methods of Project Appraisal. (14 Hours) Unit IV Role of Support Institutions and Management of Small Business : Director of Industries; DIC; SIDO; SIDBI; Small Industries Development Corporation (SIDC); SISI; NSIC; NISBUED; State Financial Corporation SFC; Marketing Management; Production Management; Finance Management; Human Resource Management; Export Marketing; Case Studies-At least 4 (four) in whole course. (14 Hours) Text Books 1. Kuratko, D.F. & Hodgetts, R.M. ( 2009). Entrepreneurship: Theory, Process and Practice. Thomson Press 2. Charantimath, P. (2009). Entrepreneurship Development: Small Business Enterprises. Pearson References Books 1. Desai, Vasant (2009). Small-Scale Industries and Entrepreneurship. Himalaya Publishing House, Delhi. 2. Kaulgud, Aruna (2003). Entrepreneurship Management. Vikas Publishing House, Delhi. 3. Balaraju, Theduri (2004). Entrepreneurship Development: An Analytical Study. Akansha Publishing House, Uttam Nagar, New Delhi. 4. David, Otes (2004). A Guide to Entrepreneurship. Jaico Books Publishing House, Delhi.

39 w.e.f Academic Session 2010-2011


40 w.e.f Academic Session 2010-2011

Course Code: MS 209 L-3 Credits – 3

Objectives: This course aims at enabling students to understand the various aspects of consumer behavior, the external and internal factors that influence consumer behaviour and to apply this understanding to the development of marketing strategy. Unit I Introduction to Consumer Behavior: Scope and Relevance of Consumer Behavior Studies; Basic Model of Consumer Behavior: Buying Decision Process- Problem Recognition; Information Search, Alternative Evaluation-Decision Rules- and Selection, Outlet Selection and Purchase, Post Purchase Behavior and Customer Satisfaction, Role of Involvement; Types of Buying Behaviour. (10 Hours) Unit II Individual Determinants of Consumer Behavior: Motivation; Attention, Perception and Consumer Imagery; Learning and Memory; Personality and Self Concept; Consumer Attitudes – Formation and Change; Consumer Values and Lifestyles. (14 Hours) Unit III External Determinants of Consumer Behavior: Influence of Culture and Subculture; Social Class; Reference Groups and Family Influences. (10 Hours) Unit IV Diffusion of Innovation, Models of Consumer Behavior; Researching Consumer Behavior; Online Consumer Behavior. (8 Hours) Text Books 1. Schiffman L.G. and Kanuk L.L. (2006), Consumer Behaviour, 9th Edition, Pearson Education, New Delhi. 2. Hawkins, D. I. & Best R. J. and Coney, K.A. and Mookerjee, A, (2007) Consumer BehaviourBuilding Marketing Strategy. Tata McGraw Hill, New Delhi. References Books 1. Solomon, Michael R. (2009), Consumer Behaviour: Buying, Having and Being, PHI Learning Pvt. Ltd., New Delhi 2. Assel Henry, (2005), Consumer Behaviour, Cengage Learning, New Delhi. 3. Majumdar,R.(2010), Consumer Behaviour: Insights from the Indian Market, PHI Learning Pvt. Ltd., New Delhi 4. Loudon, David L. and Della Bitta, J. (2002) Consumer Behaviour, 4th Edition, Tata McGraw Hill, New Delhi.

41 w.e.f Academic Session 2010-2011

Honeycutt Jr. Managing Channel Dynamics. 4. J. Jobber . (2009). & Cundiff. New Delhi 42 w.C. 7th Edition. Govoni. Sales Management. Ethical and Legal Issues in Sales and Distribution Management in Indian context. Warehousing and Inventory Decisions. Tata McGraw Hill. Integration of Sales and Distribution Strategy. E. Sales Force Motivation. Sales Territory Design. T. Motivation and Evaluation of Intermediaries.Cengage Learning. W. VM. Recruitment and Selection. Training Sales Personnel... (10 Hours) Unit IV Distribution System and Logistics: Physical Distribution System –Objectives and Decision Areas. and Cavale. Types and Role of Channel Intermediaries in India for Consumer and Industrial Products: Wholesale and Retail Structure. (10 Hours) Text Books 1. S (2005) Sales and Distribution Management. Sales and Distribution Management:Text and Cases. Tanner Jr. Compensation. New Delhi. An overview of Transportation. A. Havaldar.. Logistics Planning. New Delhi 2. Customer Service Goals. (2007). E. Oxford University Press. Sales Strategies. Rosenbloom.D. New Delhi 3. R. Sales Quotas: Evaluating Sales Performance. Sales Forecasting. N. The Evolving Face of Personal Selling. Case Studies. R. 5th Edition Pearson Education.f Academic Session 2010-2011 . Pearson Education. and Sahadev. R. Selection.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Complex Distribution Arrangement (Structural Separation and Postponement) Channel Strategy and Design. P. (12 Hours) Unit II Sales Force Management: Sales Force Job Description. Pearson Education. and Erffmeyer. Reference Books 1. New Delhi 2.e. Personal Selling Process and Approaches. 7th Edition . Selling and Sales Management. ((2007). K K. Sales Management:. Efficient Supply Chain Management (SCM).K. David and Lancaster. Still. (10 Hours) Unit III Distribution Planning and Control: Functions of Intermediaries. Panda.F.. Sales Organization Structure. New Delhi. Relationships and Channel Conflict. Geoffery (2006). DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Sales & Distribution Management Course Code: MS 211 L-3 Credits-3 Objectives: The course aims to impart the knowledge and skills needed to manage the sales force and distribution functions in a business organization so as to help gain a competitive advantage. Bert (2004) Marketing Channels: A Management View. Information Technology in Sales Management. Course Contents Unit I Introduction to Sales Management: Scope and Importance.

(6 Hours) Unit II International Product and Pricing Strategies: Product Designing: Product Standardization Vs. International Marketing.Strategy and Theory. Marketing Research for Identifying Opportunities in International Markets. New Delhi. 4. Standardization Vs Adaptation. Hollensen. Price Quotations and Terms of Sale. Fifth Edition. International Marketing Environment. Global Marketing . Oxford University Press 43 w. Global Advertising Regulations.. Legal Dimensions in International Marketing (Role of IMF and WTO). 2. Planning for Trade Fairs and Exhibitions (14 Hours) Unit IV Emerging Trends in International Marketing: Regionalism v/s Multilaterism. their Roles and Functions. 4th Edition. (2009). Use of Online Channels for International Marketing Operations (12 Hours) Case Studies Text Books 1. and Ronkainen. Strategic Alliances. 2. Global Marketing. Course Contents Unit I International Marketing: Meaning. International Market Segmentation and Positioning. Onkvisit.Hill. (10 Hours) Unit III Managing International Distribution and Promotion: Distribution Channel Strategy – International Distribution Channels.G. Cengage Learning. International Market Entry Strategies: Exporting. (2007) ). International Promotion Mix – Advertising and other Modes of Communication. S. 3. Pearson Education. International Marketing. R M (2005) . Trade Blocks. New Product Development. New Delhi . (2009) International Marketing. Sak and Shaw Johan J. New Delhi. Keegan. Reference Books 1. licensing.e. Contract Manufacturing.R. Important Grouping in the World. Michael R. Warren J.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Managing Product Line. Czinkota. Tata McGraw. Pearson Education. (2008). DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) International Marketing Course Code : MS 213 L-3 Credits – 3 Objectives: The course aims at acquainting students with the concepts and procedures for international marketing and trains them to develop and implement plans and strategies for entering international markets and managing overseas operations. International Trade Product Life Cycle. and Graham John L. Joshi.f Academic Session 2010-2011 . (2010). 11th Edition. Setting-up of Wholly Owned Subsidiaries Aboard. Pricing for International Markets: Factors Affecting International Price Determination. Building brands in International markets.. Selection and Management of Overseas Intermediaries. Screening and Selection of Markets. Philip R. – Approach: An overview of the International Marketing Management Process. Taylor and Francis. 8th Edition. Scope and Importance. 4th Edition. Adaptation.P. Media and Message Considerations . Cateora. Joint Venture M & A. International Marketing. Ilkka A. International Distribution Logistics. International Marketing Orientation: E.

J. (2010). Strategy. Service Blueprinting. Wirtz. (12 Hours) Unit IV Marketing Applications in Select Service Industries: Hospitality Services. Service Process. Technology. Consumer Decision Making in Services.J (2005) Service Management: Operations. New Delhi. New Delhi. GAPs Model. (10 Hours) Unit II Understanding Consumer Behavior in Services. Pearson Education. Lovelock C. (2010). Reference Books 1. (2003). Cengage Learning. and Fitzsimmons. Irwin/McGraw-Hill and 44 w. Bitner M. Strategy. Services Design and Development. J. (2006). 2. Information Technology 5th Edition. Employee and Customer Role in Service Delivery.. Zeithaml V. (2008). House of Quality . (10 Hours) Unit III Services Marketing Mix: Service Positioning. E. Defining and Measuring Service Quality and Customer Satisfaction. New Delhi. Health Care and Wellness: Banking and Insurance Services. Physical Evidence and Servicescape. J. 6th Edition.f Academic Session 2010-2011 . Services Marketing. New Delhi. Service Marketing: People. and Chaterjee. Services Distribution Management. and Pandit. A.e. Pricing of services. J. . Customer Expectations and Perceptions. Ltd. Tata McGraw Hill Publishing Co. Course Contents Unit I Introduction to Services Marketing: Meaning and Nature of Services Growing Importance of Services Sector. Hoffman. E. A. 4. Biztantra. L. Managing the Integrated Services Communication Mix. & Bateson. Managing Service Personnel. M. 2. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Services Marketing Course Code: MS 215 L-3 Credits. Airlines. 3rd Edition. Tourism Services.3 Objectives: This course aims at enabling students to apply marketing concepts and principles to the unique challenges and opportunities of services marketing to create customer value. 3. D.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. and Clow K. Services Marketing. Tata McGraw Hill Publishing Co. K. Rajendra. 5th Edition. Services Marketing Text and Cases. Marketing of Services. Fitzsimmons. Kurtz D. (10 Hours) Text Books 1. Servqual. Nargundkar. JA. Ltd. H. Services Marketing Management Process. Service Recovery. Classification of Services and Marketing Implications.G.

Types of Derivatives. Exchange rate quotation & Arbitrage. foreign exchange rate determination and global financial management. International Monetary System: Exchange Rate Regimes. 45 w.f Academic Session 2010-2011 . Journal of International Financial Management & Accounting. (2009). 3. Periodicals 1. The Exchange Rate of Rupee. International Financial Management. Structure. Prentice. (12 Hours) Unit III Foreign Exchange Risk Exposure: Types of Risk. International Financial Management. (10 Hours) Unit IV Foreign Investment Decision: International Project Appraisal. 5th edition. 2. Sage Publication.G. Spot & Forward. K. Analysis & Interpretation. 2. 2nd Edition. Capital Market. Pearson Education. International Joint Ventures. Types of transactions. Course Contents Unit I Global Financial Environment: Overview. Exchange Rate Risk & Cost of Capital. Vij. 1st edition. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) International Financial Management Course Code: MS 217 L–3 Credits: 3 Objective: The fundamental aim of the course is to develop those skills that equip students to understand and appreciate the international financial issues that companies face when they operate in several separate countries. Euro Currency Market. Shapiro. International Financial Management. International Financial Management. Wiley Blackwell. (2010). 3. Foreign Exchange Market in India: Nature. Anmol Publications Pvt. (10 Hours) Unit II Foreign Exchange Market: Nature. 2. Exchange Rate Determination: Structural Models of Exchange Rate Determination. 3rd edition. Tata Mcgraw–Hill. Bhalla.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. International Financial Management. Elsevier Incorporation. 10th Edition. Structure. P. V. Operations & Limitations.e. Balance of Payments: Understandings. Sharan. Options. The Risk Management Process: Hedging. Exchange Rate Forecasting. Role of SEBI/RBI. Global Business Review. Madhu. IMF. 8th Edition. This course discusses various issues related to international capital markets. Apte. Excel Books. Multinational Financial Management. Prentice–Hall 4. (10 Hours) Text Books 1. Siddaiah. Swaps. A review of NPV Approach. (2004). (2006).(2006). EURO Market. Futures.Hall. Ltd. (2010). V. Journal of International Management. Reference Books 1.

Non-Performing Assets. and to make critical appraisal of the working of the specific financial institutions of India. Varshney and Mittal. Credit Gaps. Financial Services. Meaning and Importance of Financial Institutions and Banks. Securitisation. 3. Book Building Process. L. Finance India. Management and Financial Institutions”. (2009). Mutual Funds. Primary market . Pathak Bharti V. Right Issue and Private Placement. 5th Edition. Venture Capital. Housing Finance. 10th Edition. Reference Books 1 M Y Khan. 6th Edition. “Foundations of Financial Markets and Institutions”. Financial Services. Secondary Market . Periodicals: 1. Banking Concept and Norms . operational policies and practices of the prominent Financial Markets and Institutions. (Latest Edition). 2nd Edition. Yield Curve. RBI Bulletin.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Indian Money Markets and Recent Reforms Call Money Market. Course Contents Unit I Indian Financial System and Financial Markets: Organizational structure of the Indian Financial System. Consortium Loaning.E-Banking. Objectives and functions of RBI and SEBI. Sultan Chand & Sons. Tata McGraw Hill. 2. Loan Pricing. their structure and functioning in the changing economic scenario. Prentice Hall. (2009).Financial Markets.M. Interest Rate Analysis. Maximum Permissible Banking Finance. Financial Institutes & Markets. Risk and Inflation. Bhole.Capital Markets in India (Recent development like E-Trading). Fabozzi.(2009). (2007). Universal Banking. Institutions and Services”. (12 Hours) Unit II Financial & Banking Institutions: Role. Disinvestments. Treasury Bills Market. Regulatory Framework of NBFC. Narasimham Committee Reports. Prentice Hall.Markets.Public Issue. Income Recognition Provisioning and Capital Adequacy Norms. Asset Classifications. A Detailed Critical Appraisal of UTI in the Indian Financial System. (10 Hours) Text Books 1. 2. Markets for Commercial Paper & Certificate of Deposits. 2nd edition. (10 Hours) Unit IV NBFC and Financial Services: Activities and Role of NBFC. Financial Instruments.f Academic Session 2010-2011 . Credit Rating. Reserve Bank of India. Indian Financial System. Indian Institute of Finance. Underwriters. Merchant Banking. (2009). DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Financial Markets and Institutions Course Code: MS 219 L-3 Credits-3 Objective: The objective of the course is to give the students an insight into the principles. Leasing and Hire purchase. 4. (10 Hours) Unit III Mutual Funds & Regulators in IFS: Investment Trust Companies v/s Unit trust. Pearson Education. Securities and Exchange Board of India. John C. SEBI Publications 46 w. Commercial Bills Market. Reserve Bank of India. Major Components. Financial Institutions/ Intermediaries. Hull. Factoring. Frank J. Tata McGraw Hill. Indian Financial System.e. 2. 3. NSE/BSE Publications 4.

8th Edition. Efficient Market Hypothesis. 2. Frank K. (10Hours) Text Books 1. 4. S. to make aware about the functioning of securities market alongside the theories and concepts involved in portfolio management. Tata McGraw Hill.. 3. Ranganatham. 17th Edition. Rustagi. 2. Market Risk. Introduction to Derivatives. R. Dow Jones Theory. 47 w. (10 Hours) Unit IV Portfolio Analysis. Investment Alternatives. Reilly. Investment Analysis and Portfolio Management. (2010). Valuation of Securities. Investment Analysis and Portfolio Management. Investment Analysis and Portfolio Management. Cengage Learning. Portfolio Reconstruction. Measurement of Systematic and Unsystematic Risk. Economy. Investment Analysis and Portfolio Management. Portfolio Selection and Portfolio Theories – Markowitz Model and Capital Assets Pricing Model. Jensen’s Alpha. Elliet 5 Wave Theory. Industry and Company Analysis and Technical Analysis. 2nd Edition. the risks and the returns involved. Fischer. Course Contents Unit I Investment: Meaning. Chandra. Decision Process. P. Reference Books 1. Securities Market Line. Classification of BetaGeared and Ungeared Beta. RSI.e. (12 Hours) Unit II Techniques of Risk Measurement and their Application. Concept of Beta. 1st edition. (2004).Chand & Sons. Prasanna. V. (2008). Investment Risks – Interest Risk. Pearson Education. Nature and Scope. Keith E Brown. 6th Edition. Inflation Risk. Bhalla.f Academic Session 2010-2011 . and Jordon (2009). Security Analysis and Investment Management.(2009). Portfolio Revision and Performance Evaluation of Managed Portfolios – Sharp Ratio. (10 Hours) Unit III Security Analysis: Fundamental Analysis. 3rd Edition. New Delhi. Treynor Ratio. Portfolio Beta. Capital Market Line. Pearson Education. Arbitrage Pricing Theory. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Security Analysis and Investment Management Course Code: MS 221 L-3 Credits: 3 Objective: The basic objective of the course is to acquaint the students in respect to the investment decisions related to financial assets. etc. Project Beta. (2009). Notion of Dominance.K. Default Risk. Sultan Chand & Sons.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Investment Management: Security Analysis and Portfolio Management.

Wealth Tax and Tax Planning. Gupta Ravi. (2010). Nitin Vashisht and B. Total Income. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Corporate Tax Planning Course Code: MS 223 L-3.B.. Assessment Year. Avoidance of Double Taxation Agreements. Appeals and Revisions. Singhania V. Tax Planning relating to: Mergers and Demergers of Companies. New Delhi 2. Advance Rulings. 3.e.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. (10 Hours) Unit II Taxation of Companies: Definitions: Company and its Types. Gupta Ravi. Deemed Dividend. Repair or Renewal. Heads of Income. Tax Considerations in respect of Specific Financial and Managerial Decisions like Capital Structure Decisions.B. Direct Taxes: Income Tax. Ahuja Girish. Service Tax and VAT. Ltd. 48 w. Managerial Remuneration. The focus is exclusively on corporate income tax.K. Assessee. Ownership Pattern. Advance Tax. Type of Activity. Delhi Reference Books 1. Agricultural Income.. Deductions from Gross Total Income for Companies.K. 29th Edition. Pearson Education. Previous Year.. (10 Hours) Unit III Tax Planning: Concepts relating to Tax Avoidance and Tax Evasion and Tax Planning. Taxman Publications. Course Contents Unit I Introduction: Definitions: Income. 4. Own or Lease. Residential Status and Scope of Total Income on the basis of Residential Status. New Delhi 2. Gross Total Income. Minimum Alternate Tax u/s 115JB. Singhania Monica. Bharat Law House Pvt. Simple Problems on Computation of Taxable Income of Companies. Ahuja Girish.Lal (2008). “Corporate Tax Planning and Business Tax Procedures”. Ltd. (2008)..f Academic Session 2010-2011 . B. (12 Hours) Unit IV Tax Management: Filing of Returns and Assessments. Pearson Education. Penalties and Prosecutions. Delhi. Taxman Publications. Bharat Law House Pvt. Income Tax and Central Sales Tax: Law and Practice. Credits-3 Objective: The basic objective of this course is to provide an insight into the concept of corporate tax planning and to equip the students with a reasonable knowledge of tax planning devices. Person.. 29th Edition. (10 Hours) Text Books 1. Make or Buy. Singhania Monica (2006) “Student’s Guide to Income Tax”. Lal. TDS. “Simplified Approach to Corporate Tax Planning and Management”. Singhania V. Systematic Approach to Income Tax. Tax Planning with Reference to: Location of Undertaking.

The Chartered Accountant 2. Chartered Secretary. The Accounting Review 49 w. Finance India 4. ICSI. Indian Institute of Finance. ICAI.e.Periodicals 1. American Accounting Association.f Academic Session 2010-2011 . Journal for Corporate Professionals 3.

Intrinsic Rewards Cafeteria Style Compensation. Incentive Plans. T.I. Methods of Job Evaluation. (2009). Compensation. Berger & Berger.. International Compensation: Problems. Performance Linked Compensation. Case Studies (12Hours) Text Books 1. Course Contents Unit I Introduction to Compensation: Compensation Defined. Compensation Management in a Knowledge-based world 10/e. Knowledge Based Compensation. McGraw Hill. S. Singh. & Rynes. Objectives. Internal and External Equity in Reward Management. Industry’s Compensation Policy (micro-level) Compensation for Chief Executives and Other Employees: Guidelines of Companies Act Relating to CEO Compensation. (2009). Tax Efficient Compensation Package. (2008). Henderson. Gerhart. Foundations of Compensation Management. VRS: Approaches to deal with the Workforce Redundancy. and Strategic Implications. Competency Based Compensation (10Hours) Unit IV Modern Techniques of Compensation: Incentive Schemes/ Payment –By-Results (PBR). Tax Planning: Tax Implication of Employee Compensation Package to the Employer. Team Compensation. (2008). DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Compensation Management Course Code: MS 225 L-3 Credits . Fringe Benefits and Supplementary Compensation. Goals of Compensation System. Strategic Compensation: A Human Resource Perspective Approach. Martocchio. ESOP’s. (10 Hours) Unit II Compensation for Employees: Wage Theories. analyzing and restructuring compensation packages related systems. Role of Wage Board & Pay Commissions. Evolution of Modern Day Labor Force.3 Objectives: The course is designed to promote understanding of issues related to the compensation or rewarding Human Resources in the Corporate Sector. Compensation Structure.Indian Practices. Deb. 50 w. EVA Reward Management in TNC’s. Elements of Expatriate’s Compensation Package. Compensation Strategy Monetary & Non-Monetary Rewards. Discrimination in Labor Market. R.f Academic Session 2010-2011 . J. Pearson Education. Excel Books 2.L. Evidence. The Compensation Handbook: A State-of –the –Art Guide to Compensation Strategy and Design. Quality in Labor Market.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. B. policies and strategies. (10 Hours) Unit III “Job Evaluation” Job Description and Job Specification: Job Analysis & Its Process. Different Components of Compensation Package.D. Compensation Management: Text and Cases Excel Books Reference Books 1.e. (2004). B. public services and other forms of organizations and to impart skills in designing. Sage Publication 3. 4. Pearson Education 2. (2007). Compensation and Reward Management.

Labor and Industrial Laws. Industrial Relations: Emerging Paradigms. Course Contents Unit I Introduction to Industrial Relations: The Concept of Industrial Relations. International Dimensions of Industrial Relations. The ESI Act 1948. B. P. & Wilkinson. A. both individually and collectively. P. 2. Ethical Codes. Macmillan India 51 w. Industrial Relations: Text and Cases. Sinha. Main Recommendations of the Second National Labour Commission. remains a central feature of organizational life.f Academic Session 2010-2011 . Arbitration & Adjudication. Managing Without Unions. Structure and Procedure for Admission as a Member. The Contract Labor Act 1970. P. International Labor Organization (ILO): Objectives. Changing Profiles of Major Stakeholders of Industrial Relations in India. The Dynamic Context of Industrial Relations: Globalization and the National Economy. The Workmen’s Compensation Act 1923. Pearson Eduction. The Future Direction of Industrial Relations. (10 Hours) Unit III Legal Framework of Industrial Relations: Settlement Machinery for Industrial Disputes: Conciliation. Understanding Work & Employment: Industrial Relations in Transition. Industrial Relations. Blyton. & Turnbull. Responses to Competitive Pressures.K. Positive Employee Relations. Discipline & Grievance Management: Forms and Handling of Misconduct. Ackers.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Role of Trade Union in Industrial Relations. P. (2004).e. 1965. Legislation: The Trade Unions Act 1926. The Factory’s Act 1948. (10 Hours) Text Books 1. Unions and the State. 4. The Actors in Employee Relations: Management. Padhi. (2009). Reference Books 1. Adjustment Processes and Voluntary Retirement Schemes. Evolution of Industrial Relations in India.R. (2003). Collective Bargaining: Importance. Palgrave Macmillan. Background to Industrial Relations. Singh. et al (2009). Changes in Employment Practices. Prentice Hall of India. The Employees’ Provident Fund and Miscellaneous Provisions Act 1952 and The Maternity Benefits Act 1961.N. (14 Hours) Unit IV Industrial Relations & The Emerging Scenario: Industrial Relations & Technological Change. Sen. The Payment of Wages Act 1936. The Minimum Wages Act 1948. (2009). DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Industrial Relations and the Labour Laws Course Code: MS 227 L-3 Credits-3 Objectives: The Management of employees. The Industrial Dispute Act 1947. Trade Unions. R. This course is an attempt to understand the conceptual and practical aspects of employee relations at the macro and micro levels. The Dynamics of Employee Relations. The Industrial Employment (Standing Orders) Act 1972. Forms.D. Excel Books. 2. and Labour Legislation. Objectives and Forms. Oxford: Oxford University Press. (8 Hours) Unit II Interactions & Outcomes in Industrial Relations: Employee Involvement & Participation: Concept. 3. P. The Payment of Bonus Act. Process of Negotiation and Recent Trends in Collective Bargaining. (2010).

Team Work for Conducting Training Needs Analysis. Training in Organizations. Program Design: Learning Environment. Skill. Course Contents Unit I The Training Context: Nature and Scope of Training. Climate etc. Training Challenges. Symposia. 2. Protean Career. 2 O’Connor. Forces Influencing Working and Learning. Effective Training: Systems. J. Thompson Learning Press (now Cengage Learning). Employees Training and Development.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Task. which also stands the objective of the given course. Pearson Reference Books 1. Goldstein. Models of Career Development.L.) Training Methods.K. Reinforcement. Matrix. Selecting Trainers. and Ability Analysis. McGraw Hill Publication. Blanchard.e. The persons involved in uprating management skills pose issues of design and delivery and review of training requirements. Transfer of Training: Conditions of Transfer. A. The Development Planning Process. N. Plateauing. Training Investment Leaders etc. TNA and Training Process Design. Organizational Analysis. Implementation and Evaluation of Training Programme. Browner & Delaney (2003). P. Strategies and Practices. Output Of TNA. Requirements Analysis. Raymond Noe. Role of Training in Organizations. Knowledge. Trainer Support. J. (12 Hours) Unit II Training Needs Analysis: The Process and Approaches of TNA. Training for Organizations. I. Reward Systems. EDP’s/Seminars and Conferences. Cengage Learning. (2008). and Managing Career Breaks. Future Aspects of T& D. Considerations in Designing Effective Training Programs: Selecting and Preparing the Training Site. (2009). (10 Hours) Text Books 1. & Thacker. Challenges in Career Management: Onboarding. Customer. Learning: Theories and Process Strategic Training: Models of Training. Delivery & Evaluation: Understanding & Developing the Objectives of Training. 52 w. W. Peer Support. (12 Hours) Unit IV Employee Development.Faculty. Career Management and Future of T & D: Approaches to Employee Development. Facilitation of Training with Focus on Trainee (Motivation of Trainee.f Academic Session 2010-2011 . Snapshots of Training Practices: Training Facts and Figures. Dual Career Paths. Facilitation of Transfer with Focus on Organization Intervention (Supervisor Support. Companies Strategies to Provide Development. Goal setting ). Types of MDP’s. Pre-training Communication. & Ford. Corporate University and Business Embedded Model. Systematic Approach to Training. Focus on Small Business (8 Hours) Unit III Training Design. (2008). Career Management: Traditional Career vs. Training Aids. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Training & Developments: Systems & Practices Course Code: MS 229 L-3 Credits-3 Objectives: This Course aims at educating students on important of training needs and issue of human resource development in organization. Person Analysis.

P. Designing Programs. Sage Publication. Lynton Rolf.f Academic Session 2010-2011 . Udai (2000). 4. D. Training for Organisational Transformation. The Training Trilogy: Conducting Needs Assessments. & Pareek.e. Training Skills. (2007). HRD Press 53 w.3. Leatherman.

Pearson Education. Defining Performance and Selecting a Measurement Approach.Strategies and Challenges.N. (2008). S. Role of HR Professionals in Performance Management. Counseling and Mentoring.(2007). T. (2010).. Designing Appraisal Forms. Appraisal and Management Practices in Indian Organizations. eAppraisal. Performance Related Pay. Agunis. Rao. 360 Degree Appraisal. New Delhi 2. Performance Review Discussions. Performance Monitoring. Performance Management.e. New Delhi. Bagchi.W. Overview of Strategies for Performance Management (10 Hours) Unit II Planning and Implementation of Performance ManagementOverview of Performance Planning.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Performance Management. Ethical and Legal Issues. Performance Management. Implementing Performance Appraisal Process. (2009). Competency Mapping. 2. J. Kohli. (12hours) Unit IV Other Performance Management and Development Issues: Coaching. Response Books: A division of Sage Publications 4. (2008). Performance Management. Kandula.f Academic Session 2010-2011 . & Deb. (2009). Performance Management versus Performance Appraisal.S. Defining Performance Standards.V. Objectives. Course Contents Unit I Foundations of Performance Management: Concept and Philosophy underlying Performance Management. Key Result Areas.R. Performance Management: Putting Research into Practice. Second Edition. Performance Management and Strategic Planning. (10 Hours) Text Books 1. Performance Management Documentation. PHI of India. New Delhi Reference Books 1. Competencies and Skills. Performance Management Process-Conceptual Model. Oxford University Press. T. H. Significance. Potential Appraisal. Implementing Performance Management System. New Delhi 54 w. Methods of Performance Appraisal. Annual Stock Taking. S. Wiley 3. Characteristics of Effective Performance Metrics (10 Hours) Unit III Performance Appraisal and Monitoring: Characteristics of effective Appraisals. Performance Management Audit. Smither. Improving Quality of Performance Ratings. A. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Performance Management Course Code: MS 231 L-3 Credits-3 Objectives: The objective of the course is to apprise the students about the importance of Performance Management in organizations and impart an understanding of the process of managing performance to achieve the organization’s current and future objectives. Cengage Learning. Developing Job Descriptions. and Characteristics of Effective Performance Management. Pre-Requisites. Performance Management and Appraisal Systems: HR Tools for Global Competitiveness.

Sequence Diagrams. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Systems Analysis and Design Course Code: MS 233 L-3 P-0 Credits: 3 Objectives: To teach techniques and approaches to students so that they may analyze and develop business systems more effectively and efficiently. • Project Initiation: Identifying Business Value. Roger. Optimization for Data Storage and Data Access. Physical Entity Relationship Diagrams. • Data Modeling: Entity Relationship Diagrams. Implementation. Developing Documentation. • Systems Development Methodologies: Structured Design. (10 Hours) Unit III • User Interface Structure Design: User Interface Design Principles and Processes. Conversion Strategies. Feasibility Analysis. User Interface Design Components. Kendall(2009). • Program Design: Structure Chart. (12 Hours) Text Books 1. • System Design: Physical Data Flow Diagrams. • Project Management: Creating a Work Plan.f Academic Session 2010-2011 . • Construction: System Construction Process. Project Staffing. • Project Team Roles and Skills. • Process Modeling: Data Flow Diagrams (Gane and Sarson. Designing Tests. 2.Seventh Edition. Course Contents Unit I • Systems Development Life Cycle: Planning. Prototyping. • Data Storage Design: File and Database Formats. • Installation: System Installation Process. PostImplementation Activities. Statechart Diagrams. Class Diagrams. Change Management. Software Engineering: A Practitioner’s Approach. Managing Programming. Program Specification.e. Kenneth E and Julie E. Use Case Diagrams.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. (10 Hours) Unit IV • Object-Oriented Analysis and Design. New Delhi. Seventh Edition. DeMarco and Yourdan). Controlling the Project. S. Use Case Diagrams. McGraw Hill. JAD. Infrastructure Design. Introduction to the Unified Modeling Language. Pressman (2009). Global and Security Issues. RAD. Analysis. Kendall. Design. and Testing: Object Concepts. PHI Learning. (10 Hours) Unit II • Systems Analysis: Developing an Analysis Plan. Systems Analysis and Design. New Delhi. 55 w. • Architecture Design: Computing Architectures.

Methodologies.e. Irwin McGraw-Hill.Chinan . George and Joseph S.Reference Books 1. Wiley & Sons. Pearson Education. Hardgrave (2009). Joey F.f Academic Session 2010-2011 . L. Valacich (2009). Hoffer. System and Design Methods. and Bill C. Modern Systems Analysis and Design. 3. 4th edition. Fifth Edition. 2. New Delhi. Approaches. Systems Analysis & Design. Systems Analysis and Design-Techniques. and Architectures. Jeffrey. 4. Jeffrey A. 56 w. Keng Siau. Bentley (2000). Alan Dennis. Whitten and Lonnie D. Roger H. PHI Learning.L. Wixom and Roberta M Roth (2009). Barbara H.

(12 Hours) Unit IV ERP: Key Issues: ERP and E-Commerce. Human Resource. Business Process Reengineering. 3. ERP Work flow. Luvai Motiwalla (2008). Process modeling for ERP Systems. Production. Alexis. C. ERP Implementation Life Cycle. First edition. OLTP. Enterprise Integration Application Tools for ERP. Resource Management. Pre and Post Implementation Issues. Finance. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Enterprise Resource Planning Course Code: MS 235 L-3 Credits: 3 Objectives: This course aims at providing overall knowledge regarding the concepts and structure of ERP systems and imparts necessary managerial skills for ERP implementation in a business enterprise. Enterprise Resource Planning. Quality Management. Jonathan (2001). Leon (2nd Edition. ERP Demystified. 4. ERP Project Management & Monitoring. Reference Books 1. (12 Hours) Unit III ERP: Resource Management Perspective: Business Modules in ERP Packages. Imhoff. First edition. Operations Support System. John Wiley & Sons.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Tata McGraw Hill. (8 Hours) Unit II ERP: System Perspective: Management Information System.e. Cengage Learning. Implementation methodology. ERP drivers. Communication in ERP Systems. Tata McGraw Hill. ERP Vendors. DSS. Plant Maintenance. Transaction Processing System.f Academic Session 2010-2011 . OLAP (On Line Analytical Processing). Building the Customer Centric Enterprise. Enterprise Resource Planning. Alexis. Key ERP Consultants in India. Relationship between ERP & BPR. Enterprise Systems for Management. Loftis Lisa & Geiger. ERP and CRM. MIS Integration. Sales and Distribution. 2. 1st Edition. Pearson. 2008). Trends in ERP. Pearson Education. (On Line Transaction Processing). 57 w. ERP in India. Materials Management. ERP Selection Issues. ERP and SCM. G. Network Structure of ERP System. Future Directions in ERP. First edition. ERP in Public Sector Enterprises. Course Contents Unit I ERP: Enterprise Perspective: An Overview. 2. Leon (2007). Luvai Motiwalla (2008). Enterprise Systems for Management. (10 Hours) Text Books 1. ERP Culture. Ashim Singla (2009). Features of ERP.

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Jerry. (2007). Data Link Layer: Media Access Control. (2004).3). and Network Security. Session Layer. Second Edition. Ethernet (IEEE 802. Dye M.A. (10 Hours) Text Books 1. W.(2008). Burke Richard J (2008). David A Stamper (2003). Presentation Layer. Data and Computer Communications. Network Fundamentals. (08 Hours) Unit II Fundamentals of Data Communications and Networking: Physical Layer: Architectures. First edition. Fitz Gerald and Alan. Error Control in Networks. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Network Applications and Management Course Code: MS 237 L-3 Credits: 3 Objectives: The course aims to combine the fundamental concepts of data communications and networking with emphasis on business applications. Stallings. John Wiley & Sons. Delhi Reference Books 1. S. 2. Fast Ethernet. Components of Data Communications. (12 Hours) Unit IV Network Management: Design of Business Networks. Working of CSMA/CD. Pearson Education. Devices and Circuits. Trends in Computer Communications and Networking. Pearson. FDDI Token Ring (IEEE 802. Course Contents Unit I Data Communication Concepts and Applications: Introduction to Data Communications. Application Layer. Presentation Layer. (12 Hours) Unit III Networking: Network Layer: Network Protocols. Functions and working of switches and bridges. Function and Working of Routers. User Application. Business Data Communications & Networking. 3.. Network Management: Concepts and Practice. Addison Wesley. Selecting a LAN. Improving LAN Performance. Tanenbaum. Network Applications.f Academic Session 2010-2011 . Pearson Education 2.5). A Hands-On Approach. Network Management. Computer Networks. Local Area Network (LAN): LAN Components.A. Pearson Education. Application Layer: Functions of Session Layer.e. Business Data Communications. and Rufi W. 58 w. A. Network Addressing and Routing. 4. Services and Application Layer Protocols Functions. Eighth Edition. TCP Acknowledgement with Windowing. Dennis (2002). McDonald R. and Data Transmission. CCNA Exploration Companion Guide. Subnetting Transport Layer: TCP Three-Way Hand Shake.

Fundamentals of Database Systems. Schemas and Instances. Tata McGraw-Hill. ObjectOriented and Object Relational. Basic Structure. Oracle 9i The complete reference. LOB’s). Rob.e. Design Issues. first edition. (2005). Null Values. and Navathe S. Database System Concepts. Relational. Bipin C. Types of DBMS – Hierarchical. (08 Hours) Unit IV Structure of Relational Databases. Data base system concepts. NF2. Transaction State. Normal forms NF1.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Reduction of E-R Schema to Tables. Cengage Learning. Relational Algebra. Concurrency: ACID Properties. McGrawHill. Views. Exceptional Handling. Joined Relations. 59 w. Nested Sub Queries. Multivalued Dependencies and Fourth Normal Form. Korth H and Sudarshan S (2010). Data Models. 2. (08 Hours) Text Books 1. Design of an ER Database Schema. Sixth Edition. 4. NF3 and BCNF. Singh Shio Kumar (2006). String Commands. Introduction to PL/SQL (Conditional. First edition. DBMS Architecture and Data Independence. 3. Pearson Education. Functions. Delhi. Join Dependencies and Fifth Normal Form. Silberschatz. Galgotia Publication. Desai (2000). Network. Numeric Function. Keys. Domain Constraints. Reference Books 1. Transaction. Peter (2010). Locks. Advantages and Disadvantages of DBMS. Pearson Education. Elmsari R. Course Contents Unit I Purpose. Modification of Database. Set Operations. (04 Hours) Unit II ER-Model – Basic concepts. K. A. Design and Applications. Aggregate Functions. E-R Diagram. Derived Relations. TwoPhase Locking Protocol. Date Function. Procedures. Cursor. Functional Dependencies. G. (2008). Data Definition.f Academic Session 2010-2011 . Loops. SQL: Background. Database Systems: Concepts. Translate and Decode Function). DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Database Management Systems Course Code: MS 239 L-2 Credits: 2 Objectives: This course will help students to understand how databases can be used to store an organization’s information. Logic. 2. (08 Hours) Unit III Oracle: Basic Architecture. Deadlock Condition. Data Manipulation (LIKE Operator. Triggers. Mapping Constraints. Koch. Introduction to Database Management System. Referential Integrity. Fifth Edition. Data Definition Language. Go to Statements. & Loney.

60 w.e. Course Code: MS 251 L –0 P-02 Credits: 01 Course Contents This course will be based on MS 239 Database Management Systems Course and is part of it.f Academic Session 2010-2011 .GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Database Management Systems Lab.

Charles. International Sales Agreements. Forms and their Functioning: Multilateralism Vs. Code and Common Laws and their Implications to Business. J (2004). 2. Deresky (2003). 2. Demographic. (10 Hours) Text Books 1. NAFTA. Global Capital Markets. W. John D. Monetary System. and Prashant Salwan (2010). SAFTA and other Regional Economic Groupings. ATC. Issues in Transfer of Technology to Developing Countries. Tata McGraw Hill. International Business Contract – Legal Provisions. Political and Legal Impact of Multinational Corporations. Paul. Course Contents Unit I International Business and Environment: An Interface. ASEAN. 8th Edition. International Business: Environment and Operations. UNCTAD and WTO. Aswathappa (2005). Political. Multinationals and their Economic Impact. Legal Framework of International Business: Nature and Complexities. Daniels.f Academic Session 2010-2011 . International Business. Tata McGraw Hill. Regionalism. 61 w.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Strategies for Dealing with Multinations. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) International Business Environment Course Code: MS 241 L-3 Credits . Reference Books 1.e.Exchange Rate Mechanism and Arrangements. World Bank. Technology Transfer – Importance and Types. EU. FDI and their Impact on the Economy. Framework for Understanding International Business Environment: Analysis of Physical. 2005). World Trade in Goods and Services – Major Trends and Developments. (10 Hours) Unit IV International Economic Institutions and Regional Economic Groups: IMF. Legal and Technological Environment of a Foreign Country. Socio-cultural. International Business: Competing in the Global Marketplace. International Management: Managing Across Boarders and Culture. and Radebaugh.3 Objectives: The purpose of the course is to familiarize students with various environmental factors and forces that affect a firm’s overseas operations and learn to manage international business. MIGA. Economic. Rights and Duties of Agents and Distributors. International Business. Pearson Education. Asian Model. (12 Hours) Unit II Global Trading Environment: Liberalization of World Trade. GSP and International Commodity Agreements. Hill (5th Edition. Lee H. L. Movements in Foreign Exchange Rates and Impact on Trade and Investment Flows. Prentice-Hall. Pearson Education. 3. (10 Hours) Unit III International Financial Environment: Foreign Investment – Types and Flows. Euro Currency.

ITPO. Benefits. Quality control and Pre-shipment Inspection. Airway Bill. Duty Exemption Schemes : Objectives. Commodity Boards and Product Development Authorities. Bill of lading. Financial Guarantees. procedures and documentation relating to foreign trade operations. AR4 Form. Indian Council of Arbitration. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Export-Import Procedures and Documentation Course Code : MS 243 L-3 Credits .Terms / Conditions. Benefits and Costs. Mate's Receipt. and to train them to handle the export-import business. (10 Hours) Text Books 1. Commercial Invoices and its Attestation. Export Incentives: Major Incentives and Procedures for Claiming them. GR Form. ECGC Policy. State Governments and their Role in Trade Promotion. Inspection Certificate. Export / Trading/ Star trading/ Superstar Trading Houses : Objective Criteria and Benefits. Canalization Policy and Role of Public Sector Organizations. Bank Realization Certificate. Processing of Export Order (5 Hours ) (b)Documentation : Proforma Invoice.f Academic Session 2010-2011 . Course Contents Unit I Policy Framework for India’s Foreign Trade in Pre. Consultative and Deliberative Bodies. Foreign Trade Policy (2009-2013). IEC Number / RCMC from Export Promotion Council.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Export-Import Policy. Schemes for Import of Capital Goods: Procedures for New/second Hand Capital Goods. Certificate of Origin. Credit and Foreign Exchange Risks: Procedure for Filing Claims. FIEO.e. Export Credit and Guarantee Corporation (ECGC). BSP Certificate / Spl Consular Invoice and other related documents. (10 Hours) Unit II (a) Setting up Export Company. Export Promotion Councils. Cargo. Packing List. Managing Risks Involved in importing . Terms of Shipment. Marine Insurance Policy.and Post-liberalisation Era. Shipping Bills. Procurement for Exports – Planning and Methods of Procurement for Exports. Support Organizations and Services – IIFT. Custom Clearance of Imports – Regulations and Procedures. (07 Hours) Unit III Methods and Terms of Payments for Exports. (10 Hours) Unit IV Foreign Trade Financing and Insurance Schemes: Pre-and Post-shipment Export Credit Schemes. Procedures and Documentation.3 Objectives: The purpose of this course is to familiarize students with policy. Policy for EOU / FTZ / EPZ units : Objectives. Import Financing Schemes. Export Inspection Agencies. Role of EXIM Bank and Commercial Banks. Export Sales Contracts . 62 w. Criteria and Benefits. Bill of Exchange. Commercial Representatives Abroad. Export Credit and Foreign Exchange Covers. Procedures and Documentation. Excise and Custom Clearance. Infrastructural Support for India’s Foreign Trade: Policy Formulating. Procedures and Documentation.

e. Reference Books 1. various issues. Export Manual. IMPEX Times. Ram Paras (2009).2. Where and How?. Indian Trade Journal 63 w. Anupam Publications. Export: What.f Academic Session 2010-2011 . Anupam Publications 3. 2.

The Patent Cooperation Treaty. Government Procurement. New Issues in WTO:Environment. Other Distinctive Signs.e. Producers of Phonograms and Broadcasting Organizations.3 Objectives: The course is intended to sensitize the students about the importance of WTO and Intellectual property in the global economy. Geographical Indications. (10 Hours) Unit IV International Protection of Intellectual Property: The World Intellectual Property Organization. Investment. The Madrid Agreement Concerning the International Registration of Trademarks and the Protocol Relating to the Madrid Agreement. Trade Facilitation. The Rome International Convention for the Protection of Performers. Course Contents Unit I GATT and Evolution of World Trade Organization (WTO). Competition Policy. Trade-names. Implementation and Implication. Utility Models. Copyright Law ("Rights of Authors"). The Hague Agreement Concerning the Deposit of Industrial Designs. The International Convention for the Protection of New Varieties of Plants. The Paris Convention for the Protection of Industrial Property. Pearson Education. 64 w. Emblems. Neighbouring Rights. The Main Fields of Intellectual Property. (10 Hours) Unit II General Introduction in the Intellectual Property Law: The Notion of Intellectual Property. Legal Nature of the Intellectual Property Rights. Common Features of the Intellectual Property Rights.f Academic Session 2010-2011 . Trademarks.Third World Network and Zen Books. Correlation of Intellectual Property Law with Unfair Competition. Role of WTO in International Trade. The Trademark Law Treaty. present and future. Layout-designs of Semiconductor Integrated Circuits (semiconductor chips). (10 Hours) Unit III IPR and Economic Development. Scientific Discoveries. David Rainbridge (2003). Labour Standards. Intellectual Property.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Industrial Creations Characterized by Relative Novelty (innovations). The Geneva Convention for the Protection of Producers of Phonograms Against Unauthorized Duplications of their Phonograms. Das Bhagirath Lal (2003). Electronic Commerce. Industrial Property Law: Inventions. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) WTO and Intellectual Property Rights Course Code: MS 245 L-3 Credits . Know-How. The Berne Convention for the Protection of Literary and Artistic Works. The Agreement on Trade-Related Aspects of Intellectual Property Rights ("TRIPS"). The WTO and the Multilateral Trading System:Past. The Budapest Treaty on the International Recognition of the Deposit of Microorganisms. Industrial Designs and Models. Plant Varieties. Main Features of WTO. Position of the Intellectual Property Law in the Legal System. Historical Background. (12 Hours) Text Books 1. 2. Social Clause.

Ganguli. 2. Ltd.Reference Books 1. Intellectual property rights under WTO: Task before India. IPR-unleashing the Knowledge Economy. 3. Ramappa. (2000). 65 w. Tata McGraw-Hill Publishing Co. Intellectual Property Right in the global economy. Prabudha (2001). T. (2000).e. Wheeler Publishing. Washington. Maskus Keith E.f Academic Session 2010-2011 . Institute for International Economies.

Inc. London. Krugman. G. techniques and policies in the field of International Economics to understand the dynamics of International Trade. (08 Hours) Unit IV Open-Economy Macroeconomics: The Price Adjustment Mechanisms with Flexible and Fixed Exchange Rates. New York. H.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. International Economics. (12 Hours) Text Books 1. Other Adjustment Policies. (2003). B. (14 Hours) Unit II International Trade Policy: Tariffs and Non-tariff Barriers in International Trade: Economic Integration – Custom Unions and Free Trade Areas (08 Hours) Unit III Balance of Payments and Exchange Rates: Balance of Payments. Factor Endowments and Heckscher Ohlin Theory. Imperfect Competition and International Trade. Law of Comparative Advantage. Addison Wesley. 2. New Delhi. Reference Books 1. MacMillan. Sodersten. International Economics.f Academic Session 2010-2011 .O. Vikas Publishing House. John Wiley Sons. Salvatore Dominicks (2004). DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) International Economics Course Code: MS 247 L-3 Credit: 3 Objectives: The purpose of this course is to acquaint the students with concepts. Income Adjustment Mechanism and Synthesis of Automatic Adjustments. Determination of Exchange Rates. International Economics. Course Contents Unit I International Trade Theory: Introduction to International Economics. Mannur. Foreign Exchange Markets and Exchange Rates.e. (2003). Economies of Scale. Paul and Maurice Obstfeld (2010). 2nd Edition. 2. 66 w. Standard Trade Model. International Economics.

e.FOURTH SEMESTER 67 w.f Academic Session 2010-2011 .

if any The student shall be required to submit progress reports as per the schedule to be announced by the School/Institutions for assessment by the project guide.e. The external assessment shall be done on the basis of Viva Voce and the report. if any Literature Review Research Methodology Data Analysis Findings and Conclusions Recommendations Bibliography Appendices – to include questionnaire. The dissertation shall be evaluated by External and Internal Examiners separately from out of 60 and 40 marks respectively.f Academic Session 2010-2011 .GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. The dissertation along with soft copy will be submitted by the students in their respective institutions. 68 w. The format of the report is given below: • Executive Summary • Introduction • • • • • • • • • Objective of the Research Undertaken Hypothesis. The internal assessment shall be done on the basis of a presentation by the student as per the assessment schedule to be decided and announced by the School/Institution. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Project Dissertation Course Code: MS 202 Credits-06 Every student will be assigned a project topic at the end of the second semester and it will be pursued by him/her under the supervision of an internal supervisor.

Data Warehousing fundamentals. Efraim Turban. Knowledge Generation. Applications of Data Mining. Irma Becerra (2008). (16 Hours) Unit III Data Mining and Knowledge Discovery: Data Mining Techniques. (2010). Creating Databases and Tables.e. Knowledge Storage. first edition. Knowledge Management. John Wiley. (08 Hours) Text Books 1. 3.03 Credits . Pearson. Anil K Saini and Sanjay Dhingra Ed. Knowledge Management. Dennis Murray (2005). Fernandez. System Databases. Group Decision Support and Groupware Technologies. Pearson Education.Features. Macmillan. Tapan K (2008). Paulraj Ponniah (2003). Excel Books. First edition. Reference Books 1. Expert Systems.f Academic Session 2010-2011 . Data Marts. Data Warehousing. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Business Intelligence and Applications Course Code: MS 204 L . Aronson (2008). 69 w. Decision Support Systems and Intelligent Systems. Panda. Data Warehouse Architecture. Data Warehousing in the Real World. Eighth Edition.03 Objectives: This course is intended to expose the students to the latest tools of Business Intelligence and applying those tools for effective decision-making. Constraints.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Sam Anahory. Knowledge Management Technologies. OLTP & OLAP. 2. Data Manipulation Language. 4. Pearson. (08 Hours) Unit II SQL Server and Data Warehousing: . Knowledge Utilization. Anu Singh Lather. Course Contents Unit I Business Intelligence and Business Decisions: Decision Support Systems. E. Knowledge Management. (10 Hours) Unit IV Knowledge Management: Knowledge Assets. 2.

Concepts and Cases. Strategic Management – Concept and Cases. Strategic Management: Competitiveness & Globalization.f Academic Session 2010-2011 . Kark Rajneesh (2008). and Robert E Hoskisson. 3. Tata McGraw Hill. Analyzing Companies Resource in Competitive Position. Porter’s Five Forces Model. and Strategic Alliances Restructuring Strategies: Reducing the Scope of the Firm. (10 Hours) Unit II Strategy Formulation: External Environmental Analysis. Need for Balanced Scorecard. Strategies for Competing in Global Markets. 2.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Arthur. The Growth of the Firm: Internal Development. Corporate Governance . Business Policy and Strategic Management. Ireland R. Strategic Analysis and Choice. (10 Hours) Text Books 1. Leverage and Fit.D. David Hunger (2010). Azhar Kazmi (2004). Strategic Management and Business Policy. Concept of Value Chain. Leadership and Corporate Culture. External Environmental Analysis. Course Contents Unit I Nature of Strategic Management: Concept of Strategy. 2. (10 Hours) Unit III Corporate-Level Strategies: Diversification Strategies: Creating Corporate Value and the Issue of Relatedness. New Delhi. Reference Books 1. A. Wheelen. Addison Wesley. 4. Vision Mission. New Delhi. (12 Hours) Unit IV Strategy Implementation and Evaluation : Structural Considerations and Organizational Design. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Strategic Management Course Code : MS 206 L-3 Credit-03 Objective: To develop an understanding of the Strategic Management process in a dynamic and compétitive global environnent. Hitt Michael A. 12th Edition Prentice hall of India 70 w. Strategic and Operational Control. Vertical Integration: Coordinating the Value Chain. J.e. Pearson/Prentice Hall. Analyzing Companies Resource in Competitive Position. Mintzberg’s 5Ps of Strategy. Strategic Management Process.Concept of Stretch. Goals and Objectives. Thomson and Strickland. A. Thomas L. Fred David (2008) Strategic Management : Concepts and Cases . Porter’s Generic Strategies. (2002). Grand Strategies. Mergers & Acquisitions.. Strategy Evaluation: Importance and Nature of Strategic Evaluation. Tata McGraw Hill. Competing with the Best: Strategic Management of Indian Companies in a Globalizing Arena Penguin Books. J.

e. (10 Hours) Unit III Corporate Social Responsibility: A Historical Perspective from Industrial Revolution to Social Activism. and Joe DesJardins (2007). Corporate Governance: From the Boardroom to the Marketplace. Business Ethics. 2. Ethics and Behaviour. Spiritual Values. Managerial Excellence through Human Values. Unethical Issues in Sales.The Changing Environment and Stakeholder Management. Spiritual Leadership for Business Transformation. Current CSR Practices of the Firms in India and Abroad. Business ethics and values: Individual. Employees. Prentice Hall. Affirmative Action as a form of Social Justice. Human Values and Ethics Course Code: MS 208 L-3 Credits-3 Objective The objective of this course is to develop an understanding and appreciation of the importance of value system. Organizational Excellence and Employee Wellbeing through Human Values. Business Ethics: Decision-Making For Personal Integrity And Social Responsibility. Weiss. Development of Ethics. Laura P. The Corporation and Internal Stakeholders.f Academic Session 2010-2011 .GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. (12 Hours) Unit II Managing Ethical Dilemmas at Work: The Corporation and External Stakeholders. Marketing. Ethical Decision Making. Corporate and International Perspectives. Moral Arguments for Corporate Social Responsibility. Environmental Challenges as Business Opportunity. Values-Based Moral Leadership. Social Audit. ethical conduct in business and role and responsibilities of corporate in social systems. Corporate Social Responsibility of Business. Colin Fisher and Alan Lovell (2009). Overview of Corporate Social Responsibilities (CSR) and Sustainability. Relevance of Ethics and Values in Business. Corporate Governance and Code of Corporate Governance. Corporate Responsibilities towards Consumer Stakeholders and the Environment. (10 Hours) Text Books 1. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Corporate Social Responsibility. Challenges of Environment: Principles of Environmental Ethics. Hartman . McGraw-Hill/Irwin. Consumerism. Joseph W (2009). Types and Formation of Values. It aims at applying the moral values and ethics to the real challenges of the organizations. Culture. Intellectual Property Rights. Advertising and Technology: Internet Crime and Punishment. Development of Corporate Conscience as the Moral Principle of Corporate Social Responsibility. (10 Hours) Unit IV Issues in Moral conduct of Business and CSR: Failure of Corporate Governance. Business Ethics: Concepts & Cases. Consumers and Community. Strategy and Self-Regulation. Course Contents Unit I Moral Values and Ethics: Values – Concepts. Reference Books 1. 71 w. Modern Business Ethics and Dilemmas. Values of Indian Managers. Cengage Learning. Corruption in Business and Administration. BS / ISO Guideline on CSR Management (ISO-26000).

Perspectives in Business Ethics. Tata McGraw Hill 3.2. Business Ethics Concepts.Velasquez (2007) . Laura P and Abha Chatterjee (2006 ).f Academic Session 2010-2011 . Manuel G. 72 w. Excel Books. PHI 4.e. Hartman. and Prasad Ajit (2007): Corporate Social Responsibility. Baxi C.V.

f Academic Session 2010-2011 .LIST OF ELECTIVES FOR FOURTH SEMESTER 73 w.e.

Atmospherics. Oxford University Press 74 w. (10 hours) Text Books 1. C. Scope and Importance of Retailing. Retail Formats. International Retailing. Retail Location. 3rd Edition. Inventory Shrinkage. Inventory Management. 2. Flottman. and Wuest. Pradhan S. Retail Management. B. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Retail Management Course Code: MS 212 L-3 Credits: 3 Objectives: This course is aimed at providing students with a comprehensive understanding of the theoretical and applied aspects of retail management. New Delhi. Customer Relationship Management. Legal & Ethical Issues in Retailing. Jernigan. (2008) Retail Management: Functional Principles and Practices. New Delhi 2. Retailing Management – Text and cases.e. Merchandise Buying..P. Easterling. Weitz B. Retail Pricing. . 10th Edition. Gibson G. . 6th Edition. Financial Strategy. Retail Communication-Objectives.A and Pandit A. (2008) Merchandise Mathematics for Retailing. 3.E. Design & Visual Merchandising. New Delhi. Retail Information system. (2007) Managing Retailing. 4. Information Gathering in Retail (10 hours) Unit 2: Retail Market Strategy. (2009). Theories of Retail Development. Assortment Plan. 4th Edition. Evans J. (2007). Global and Indian Retail Scenario. Berman B. Tata McGraw Hill.. 1st Edition. Course Contents Unit 1: Introduction to Retailing: Definition. Retail HRM Online Retailing. M. Franchising Decisions.Customer Service. H. Promotion Mix . Sinha P. Sales forecasting. (2008). E. Merchandise Budget.f Academic Session 2010-2011 .K.. Jaico Books. Reference Books 1. Responsibilities of a Store Manger.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.S. Tata McGraw Hill. Pearson Education. Vedamani.. 3rd Edition. Uniyal D. (12 hours) Unit 4: Store Management & other issues: Store Layout. R. (10 hours) Unit 3: Merchandise Management Process. GAPs Model. R. Levy M. Retailing Management.. Pearson Education.L.

Advertising and Consumer Behavior. . Alan (2009) Advertising and Promotions” An IMC Perspective. Types of brands .line . Pearson Education Reference Books 1. Evaluation of Different Media and Media Selection. and Allen. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Advertising and Brand Management Course Code: MS 214 L-3 Credits: 3 Objectives: The objective of this course is to provide an understanding of the basic principles of advertising management and to develop an understanding of the brand concept. The Organization for Advertising. A. Brand Image dimensions. Brand Assets and liabilities. O’Guinn. Managing Brand Equity. range and umbrella branding . Definition and Scope of Advertising Management. David (2002). (10 Hours) Unit IV Brand Positioning: Concepts and Definitions. (2007). Ethical and Legal Aspect of Advertising. Prentice Hall of India. Advertising: Principles & Practice. Repositioning. Formulation of Brand Personality. Celebrity Endorsements. Designing marketing programs to build brand Equity. 3rd Edition. Pearson Education. Setting Advertising Objectives.. Belch. 3 Cs of positioning . DAGMAR. Course Contents Unit I Role of Integrated Marketing Communication. Creative Strategy Development and Implementation. Stages of Concept Management for functional . Determination of Target Audience. M. Ist Edition. (2009). customer based brand equity . Brand Identity perspectives . Strategic Brand Management Process. Managing brands over time.Brand positioning and differentiation strategies.f Academic Session 2010-2011 . (10 Hours) Unit II Media Planning: Setting Media Objectives. Advertising Strategy and Planning. Keller K. managing global brands . Measures of Loyalty. E.Branding strategies – product . Determining Advertising Budgets. & Belch. 2. 7th Edition. Cengage Learning.Brand Loyalty. Brand identity prism. 4. Social. (2001). brand revitalization. Brand reinforcement . Aaker.T. (10 Hours) Unit III Brand-concept: Nature and Importance of Brand. Advertising Management with Integrated Brand Promotion. 1st Edition.. 75 w. Media Buying.Branding in different sectors Case studies (12 Hours) Text Books 1. Brand Extension. Burnet J. Shah. Strategic Brand Management.Aaker Model of Brand Equity. New Delhi. Kruti and D’Souza. Brand Personality: Definition. (2008).e. Concepts and Measures of Brand Equity.Identity levels.symbolic and experiential brands. L.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Wells W. Developing Media Strategies. Process of Marketing Communication. Tata McGraw Hill . Measures and. Measuring Advertising Effectiveness. G. 2. C. Advertising and Promotion. Tata McGraw Hill. and Moriarty S. New Delhi 3.

Raut. Healthcare. Distributor Strategies. Scope and Importance. Challenges of Rural Marketing (10 Hours) Unit II Rural Marketing Strategies: Rural Market Segmentation. P. Bhatia. (2007) Advertising and marketing In Rural India. Prentice Hall of India. Tek K. Dogra and Ghuman.Wiley. Pradeep.AntiSmoking. (2006). Tata McGraw Hill. Lee. P. Promotion Strategies.“Rural Marketing – Text and Cases”. Lee. 3. Product Strategies. Social Marketing Challenges.) with few case studies.2nd Edition. Social Markets Segmentation. C. Promotion Strategies.. N. Krishnamacharyulu. Course Contents Unit I Rural Marketing Introduction: Definition. PHI. Distribution. N.f Academic Session 2010-2011 . New Delhi 3. 2. (10 Hours) Unit III Foundation of Social Marketing: Definition. (2008) Rural Marketing. Pearson Education. Kharminder. Sage Publications. Role of IT in Rural Marketing (e-Chaupals etc. Reference Books 1. (2002) “Social Marketing: Strategies for Changing Public Behavior”. N. New Delhi 76 w.e. Pricing Strategies. Kotler. Social Marketing Applied in Family Planning. (10 Hours) Unit IV Social Marketing Applications: Role of Govt. R. Lee. Balram.(2008) Social Marketing: Influencing Behaviors for Good.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Conceptual Framework of Social Marketing. and NGO’s in Social Marketing. New Delhi 2. Macmillan Publishers India Ltd. Kotler. N. Kotler P and Andreasen (2008) Strategic Marketing for Non-Profit Organisations.. Future of Rural Marketing in India. Marketing Mix: Product Strategies. Sage Publications 4. 2nd Edition. Substance Abuse. (12 Hours) Text Books 1. Kashyap. Marketing of Rural and Cottage Industry Products. Environmental Protection. Roberto. Rural Marketing Research. Siddhartha(2005) Rural Marketing. Rural Markets in India: Characteristics of Rural Consumers. Rural Market Environment and Infrastructure. Small Savings. New Delhi. Amp.G and Rama Krishnan Lalitha. Pricing Strategies. AIDS Prevention. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Rural and Social Marketing Course Code: MS 216 L-3 Credits: 3 Objectives: The course aims at creating an understanding of the unique challenges of rural and social marketing and to enable students to apply the concepts and methods of marketing management to rural markets and social and cause related marketing. Literacy. New Delhi.S.

Tata McGraw Hill. and Mayer. K. Ltd. 5th Edition. site design and structure. Opt-in-e-mail. Roberts. (2010). Maintenance Process. developing and testing content. PHI Learning Pvt. Objectives and Measurement of Interactive marketing communication. Ellis-Chadwick. Macmillan India Ltd. e-Commerce and Web Marketing 1st Edition. 1st Indian Edition. New Delhi. People. Managing the Online Customer Experience: Planning website design. Approaches to Implementing e-CRM. The Marketing Mix in an online context: Product. defining the performance metrics framework. Judy and Frost. Cengage Learning. Internet versus traditional marketing communication: the internet microenvironment. Understanding site user requirement. Cengage Learning. Responsibilities in Website Maintenance. Reference Books 1. (10 hours) Unit 2: Online buyer behavior and Models. Course Contents Unit 1: Introduction to Internet Marketing: Meaning. Price. E-Marketing. F. Promotion. 3. (10 hours) Text Books 1. New Delhi. Internet Marketing: Building Advantage in a Networked Economy.. M. (2009) Internet Marketing.A strategic perspective. Hanson. 2. Pearson Education.f Academic Session 2010-2011 . Process and Physical Evidence. D. and Jagdish N Sheth (2008). scope and importance of internet marketing. Chaffey. Viral Marketing. Implementation and Practice.: Creating a performance system. Raymond (2009). Online Promotion Techniques: Search Engine Marketing.. Customer Life Cycle Management. New Delhi. 77 w. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Internet Marketing Course Code: MS 218 L-3 Credits. Online PR..3 Objectives: This course aims at creating an understanding of the concepts and techniques of internet marketing so as to exploit the opportunities of this medium to support the organization’s marketing activities. (2009) Internet Marketing: Strategy.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.e. 2. Business to Consumer and Business to Business Internet Marketing. Integrated Internet Marketing Communications (IIMC). Offline Communications (10 hours) Unit 4: Relationship Marketing using the internet: e-CRM. E-Marketing Research. Online Partnerships. (2004). 4. and Kalyanam. Service quality (12 hours ) Unit 3: Characteristics of interactive marketing communications. Rafi. 2nd Edition. New Delhi.L. Internet marketing strategy. Third Edition. Johnston. Shainesh G. R. Strauss. Distribution. Application of internet marketing. Mohammed. Tools and techniques for Measurement. Customer Relationship Management. Interactive Advertising. Performance Management for Internet Marketing. W.

Ltd. Pearson Education. Project Screening and Presentation of Projects for Decision Making. Project Planning Formulation and Analysis. Net Present Value. Materials and Inputs. Sharma. Patel (2009). Technical Analysis. (10 Hours) Unit III Project Appraisal: Time Value of Money.(2007). “Project Management”. Tax Aspects in Project Finance. Effective Rate of Return. Stimulation Analysis. Post Project Evaluation. PHI Learning Pvt. Means of Financing Project. S. P. (10 Hours) Unit II Market and Technical Analysis: Market and Demand Analysis – Market Survey. Project Identification. Pinto. and Senthilkumar. 3. Vikas Publishing House Pvt. Plant Capacity.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Project Management. (12 Hours) Text Books 1. Break Even Analysis. Macmillan India Ltd. 4. K. (10 Hours) Unit IV Project Scheduling/Network Techniques in Project Management: CPM and PERT Analysis. Internal Rate of Return. Updating. Tata McGraw Hill. 2. Cost of production. Multiple Projects: Project Dependence. Panneerselvam. J. Contraction of Network for Cost Optimization.e. Risk Analysis: Measures of Risk. R. (2009). Accounting Rate of Return. Demand Forecasting. P. Project Management: Strategic Financial Planning Evaluation and Control. Ranking Methods of Projects.f Academic Session 2010-2011 . 2. Crashing of Activities. Project Costing and Finance: Cost of project. Benefit Cost Ratio. Social Cost Benefit Analysis. Choudhury. Cost Analysis of Resources Allocation. Projects. Chandra.Product Mix. Reference Book 1. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Project Planning and Analysis Course Code: MS 220 L-3 Credits: 3 Objectives: Projects are non-recurring activities requiring a different set of skill for planning as compared to regular and operative activities. Project Management. Operations Research: Theory and Applications. Ltd.(2009). Mathematical Programming Approach. Capital Rationing. Socio-economic Consideration in Project Formulation. (2007). 3rd Edition. Bhavesh. Social Infrastructure Projects for Sustainable Development. Float Times. Sensitivity Analysis. Linear Programming Model. Investment Opportunities. Machinery and Equipment. 1st edition. Project Appraisal Techniques – Payback Period. Search for Business Idea. Course Contents Unit I Project Identification Analysis: Concept of Project. Role of Financial Institution in Project Finance. Tata Mc Graw Hill Publishing Company. (7th Edition). The course is aimed at developing understanding of project activities and relevant skills. 78 w. M. 1st Edition. Uncertainties in Demand Forecasting. Decision Tree Analysis.

R. Gupta. 2. 2. Financing of Merger. 3. S. Mergers and Acquisitions. The fundamental aim of the course is to prepare students to take advantage of the current scenario and understand how mergers. India. Himalaya Publishing. Provisions of Companies Act. Elsevier Incorporation. Tax Motives Financial Evaluation. Periodicals 1.e. 1st Edition. Acquisitions & Corporate Restructuring Course Code: MS 222 L-3 Credits – 3 Objectives: Liberalized economy has generated many opportunities of combining businesses to create wealth. Growth Rate. Gaughan. Financial Synergy. Takeover Code: Scheme of Amalgamation. Market Price etc. Reference Books 1. Patrick A. Boot Strapping. Fred Westan. Pearson Education. Mergers Acquisitions and Other Restructuring Activities. Criteria for Negotiating Friendly Takeover. Approval from Court. Course Contents Unit I Introduction in Mergers. Other Economic Motives. Poisson Pill. Regulation by SEBI. 4th edition.(2008). (10 Hours) Text Books 1. Post Merger H. and Cultural Issues. Manju (2010). Kwang and Susan (2006). Other Motives. MBO. Contemporary Issues in Mergers and Acquisitions. Prentice Hall. Hubris Hypothesis of Takeovers. LBO. (10 Hours) Unit IV Defence Against Hostile Takeover. 4th edition.(1999). Ramanujan. Bear Hug. McGraw Hill. Creating Value from Mergers and Acquisitions. Determination of Exchange Ratio. Greenmail. Mergers Acquisitions and Corporate Restructurings. acquisition and corporate restructuring is implemented. (10 Hours) Unit III Methods of Valuation – Cashflow Basis. 2. Joint Venture and Strategic Alliances. Synergy. Pacman. Association for Corporate Growth. Mergers: The New Dimensions for Corporate Restructuring. Diversification. 79 w.f Academic Session 2010-2011 . Mergers and Acquisitions Journal. Impact of Variation in Growth of the Firms. Types of Mergers. Wiley India. Merger Strategy-Growth. The Economist. J. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Mergers. 4. (12 Hours) Unit II Legal Aspects of Mergers/ Amalgamation and Acquisition / Labour. Earning Potential Basis. Computation of Impact on EPS and Market Price. Sundarsanam (2006).GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Academic Press Advanced Finance Series. 1st Indian Reprint . The Economist Group. Operating Synergy. Depamphilis Donald (2008). Valuation of a Business.

(2005). 2. Pooling.S. 2nd Edition. And Gupta. Co-insurance.e. Insurable Interest. Insurance and Risk Management. (12 Hours) Text Books 1. (10 Hours) Unit III Concept of Insurance. Legal Aspects of Insurance Contract. N. Sultan Chand and Sons. 2. Pearson Reference Books 1. Automobile Insurance. G. Endowment.(2008). Managing Risk. (10 Hours) Unit II Risk Retention and Transfer. Health Insurance. Rejda. Principle of Indemnity. Risk Evaluation and Prediction. Principles and Practices of Insurance. 9th Edition. Computation of Insurance Premium. George. P.K. Gupta. Utmost Good Faith. Estoppels. Types of Risk. 80 w. Insurance Industry in India. Types of Insurance. Himalaya Publishing House. Disaster Risk Management. Besides the students will be in a position to understand principles of insurance and its usefulness in business. Control of Malpractices. Insurance. Principles of Insurance and Risk Management”. Fire and Motor Insurance. (2005). Sultan Chand and Sons. Education. Sultan Chand and Sons 4. Reinsurance. (2009). Actuaries. (10 Hours) Unit IV Nature of Insurance Contract. Alka.f Academic Session 2010-2011 . 3. Negligence. (2005). M. E. Mishra. Role of IRDA. S. Loss Assessment and Loss Control. Application of Statistical Techniques in Risk Avoidance. Globalization of Insurance Sector. Mittal. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Insurance and Risk Management Course Code: MS 224 L-3 Credits: 3 Objectives: This course is intended to develop an understanding among students about identifying analyzing and managing various types of risk. Principles of Risk Management and Insurance. L. Distinction between Life Insurance and Marine Insurance. Need for Insurance. Panda. Sources and Measurement of Risk.(2004). C. Jeevanandam. Risk Management. 2nd Edition.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Principles and Practices of Insurance. Assignment. Loss Exposure. Regulation of Risk Reduction by IRDA. Course Contents Unit I Concept of Risk. Exclusion of Perils. Kalyani Publications.

3rd Indian Reprint. Index Options. New York Institute of Finance. Option on Futures. Equity Forward. Concept. Cengage Learning. Past and Present. Rho. Concept.e. V. J. Binomial Option Pricing Model. (10 Hours) Unit II Financial Forward and Futures Contracts: Financial Forward Contracts. Concept. Strangle. (10 Hours) Text Books 1.F. Options. John Wiley and Sons Inc. Futures.L. Palgrave Macmillan. G. Binary Option.226 L-3. 3rd Indian Reprint. Bermuda Option. Course Content Unit I Financial Derivatives: An Introduction to Financial Derivative Markets.Gupta. Future Pricing-Theories. Weather Derivatives. Bond and Interest Rate Forward. Characteristics and Types of Financial Options. 1st edition. and Other Derivatives. Commodity Options. Arbitrageurs and Speculators.. Currency Options.. Hedgers. 2. Summa. 81 w. H. Delta. Futures and other Derivatives”. Characteristics. Options on Futures: New Trading Strategies. Option Pricing Models-the Black-Scholes Option Pricing Model. Interest Rate Options. and Brooks. Basket Option. Modeling and Instruments”. Theta.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Currency Future. Derivatives and Risk Management Basics.(2009).. Vega. Pearson Education. Periodicals 1. J. Stock Options. Spreads. Currency Forward. (12 Hours) Unit IV Regulatory Framework for Derivatives: Regulation of Financial Derivatives in India. (2000). Financial Future Contracts: Concept. Difference between Exchange Traded and OTC Derivatives. and Type of Financial Forward Contracts. Interest Rate Future and Commodity Future. Types of Exotic Options. 7th Edition. Forwards. Asian Option. Newyork 4. J. Valuation of Individual Contracts. Concepts and Problems.. Option Greeks.(2006). characteristics and Types of Swaps. Bernstein. Purpose and Types of Financial Derivative Instruments. “How the Future Markets Work”.. Trading with Option. Dessain. Financial Derivatives: Theory. Chako. Barrier Option. Stock Future. Cornell University 3. Guidelines of SEBI and RBI.f Academic Session 2010-2011 . “Credit Derivatives: A Primer on Credit Risk. Swaps.. Exotic Option. Securities and Contracts (Regulation) Act. D. Look Back Option. Prentice-Hall of India. Energy Derivatives and Insurance Derivatives. Sjoman. Lubow. Wharton School Publishing 2. Journal of Derivatives and Hedge Funds.(2002). S. Reference Books 1. C. Index Future.. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Financial Derivatives Course Code: MS . Motohashi. and Type of Financial Future Contracts. R. Gamma. Straddle. (2010). (10 Hours) Unit III Financial Option and Swap Contracts: Financial Options.M. Forward Rate Agreements. Forward Start Option. Swaps. Chance. A. Compound Option. “Options. Cost of Carry Model. Concept Characteristics. Credit 3 Objective: The course aims at providing detailed understanding of the characteristics and applicability of financial derivatives along with the relevant regulatory framework. Future Market-Trading and Mechanism.(2009). J.. Chooser Option.Hull. Penguin USA. W. Option Strategies.

Kogan Page. Major Models of National Culture.228 L-3 Credit-3 Objectives: The objective of this course is to appreciate how human resource is emerging as a key resource for competitive advantage and understanding the role of HRM in organizational performance and International Context. (2009).Rao.M. Strategic Human Resource Development. (10 Hours) Unit III International Human Resource Management. Pearson Education. (2008). Talent Management.J.Cultural Problems. T. Cross Cultural Theories. Performance Management. Global Workforce Training and Development. Strategic Human Resource Management. need and importance.L. Reward and Compensation. International Human Resource Management: Managing People in a Multinational Context. Strategic Human Resource Management.e.Introduction to IHRM. Thompson Learning. PHI Reference Books 1. (2009). HR strategy and HR Planning. International Staffing. C. 3. (2008). C.Global Human Resource Planning. Managing a Global Workforce: Challenges and Opportunities in International Human Resource Management. Matching Culture with Strategy. Kandula S. Mello. Potential Cross. 2. 2. & Paik Y. Edwards. International Human Resource Management: Text and Cases. Expatriation and Repatriation. & Welch. (2009). Behavioral Issues in Strategy Implementation. Cultural Convergence and Divergence. Importance of Cultural Sensitivity. Cultural foundations of IHRM. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Strategic and International Human Resource Management Course Code: MS . IHRM trends and Future Challenges (10 Hours) Unit IV Global Human Resource Management Process. Pearson Education 4. International Reward systems. HRs New Role Orientation.f Academic Session 2010-2011 . Organizational Ethics in International Context. Human Side of Mergers and Acquisitions (10 Hours) Unit II HR Strategies: Recruitment and Retention. (2007). retrenchment. Non-Traditional Approaches: Investment in Disabled Employees. C. J. Compensation and Benefits. (2008). Excel Books 82 w.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Models of people management in different cultures. Prentice Hall India. Vance. (12 Hours) Text Books 1. Performance Management in International Organization. Armstrong. Employee Engagement. Greer. R. & Rees. P. evolution of SHRM. The Role of Strategic HR Leader. D. Knowledge Management. P. Dowling. Managing Workforce Diversity.Understanding Culture. Strategic Human Resource Management. Integrating two cultures. Cengage Learning 4. SHRM for Competitive Advantage.E. Training and Development. (2010). International Human Resource Management. Course Contents Unit I Introduction to SHRM: Definition. 3. M.

Ethical Issues in Organizational Development (10 Hours) Text Books 1. H. Sociotechnical Systems. French.e. it must develop effective strategies for renewal. Nature and Characteristics of Organization Development. Culture Change. Organizational Development. Theories of Planned Change. B. Diagnostic Methods. (2008). Cecil. Perason Education. Characteristics of Effective Interventions.H. Cengage Learning. Pearson Education. 83 w. (2007). organizational renewal and development. Organizational Design and Change. Tata McGraw Hill. C. G. R. Organizational Development and Change. Group and Individual Level. Data Collection Process.G.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.Concepts and Applications. D. Team Building. Cummings. Self –Designing Organizations. Survey Feedback. Pearson Reference Books 1. Designing Interventions. Srivastava. Organization Confrontation Meeting.. (10 Hours) Unit III Human Process and HRM Intervention: Sensitivity Training.R. (12 Hours) Unit IV Techno Structural and Strategic Interventions: Restructuring Organizations. Goal Setting. Role and Competencies of the OD practitioner. The Intervention Process. (2007). Role Playing. Bell & Jr. Values and Assumptions of OD. (2009). Career Planning. Process Consultation. Future trends in OD. & Worley. Edward. (2009). Performance Management Systems. An Experiential Approach to Organization Development. The Road to Organic Growth”. System 4 Management. Job Enrichment. Challenges and Future for the Organization. Employee Wellness Interventions. Learning Organizations. T. Biztantra 4.G. Jones. Challenges in Diagnosis. The course aims at acquainting the students with theory and practice of planned change. MBO. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Organizational Development Course Code: MS 230 L-3 Credits-3 Objectives: For the organization to survive and remain effective with the changing environment. Intergroup Relations Interventions. Employee Empowerment. 2. 3. Diagnostic Information Feedback: Characteristics of Effective Feedback. Course Contents Unit I Introduction to Organizational Development: Definition. & Harvey. Large Group Interventions: Grid OD.D. Goals. Organizational Design and Development. Third-Party Interventions. D. 2. TQM and Quality Circles. (2006).f Academic Session 2010-2011 . Managing the Organization Development Process. Brown. (10 Hours) Unit II The Diagnostic Process and Introduction to OD Interventions: Diagnosis at the Organization. W.

Traditional Brain Storming. V. McShane. (10 Hours) Unit IV Role of Leaders in Teams: Supporting Teams. Team Member Roles and Diversity. 3. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Team Building in Organizations Course Code: MS 232 L-3 Credits-3 Objectives: This course offers to teach students the importance of raising groups and turning them into passionate teams in organizations.e. Communication Effectiveness & Feedback. D. S. 2. 4. (10 Hours) Unit III Communication and Creativity: Communication Process. W & Gershenfeld Mattik. Synergy in Teams. Delphi Technique. Team Role. Oxford University Press. Course Contents Unit I Workgroup Vs. Understanding Organizational Behaviour. Role Allocation. Measuring Interpersonal Competence FIRO-B.. Rewarding Team Players. Naper. & Slocum. Tata McGraw-Hill Publishing Company Ltd. (2004). Team Size.f Academic Session 2010-2011 . Mentors. Cohesiveness. (12 Hours) Text Books 1. (2001). (1996). Organizational Behavior. Groups Theory & Experience. Luthans. Rodhey. Udai.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. W. 2. (2002). Teams: Transforming Groups to Teams. Fostering Team Creativity. Types of Teams. Interventions to Build Collaboration in Organizations. McGraw-Hill International Edition. Robbins. Self-Managed Teams. Organizational Behaviour. Resource Management for Teams. Hellriegel. F. Selection of Team Players. Reference Books: 1. L & Glinow M. Singapore. (2004). Leaders as Facilitators. Thomson Asia Pvt. Norms. Pearson Education. Interpersonal Processes. Negative Brain Storming. Social Loafing. Ltd. Measuring Team Effectiveness. Goals. AITBS. J. It gives understanding of how individuals as team players must behave to sustain teams. Stages of Team Building and its Behavioural Dynamics. (10 Hours) Unit II Interpersonal Competence & Team Effectiveness: Team Effectiveness and Important Influences on Team Effectiveness. S. Leadership. A. Goal Setting and Problem Solving. Context. India. Pareek. 84 w. (2004). Developing Collaboration in Teams: Functional and Dysfunctional Cooperation and Competition. Organizational Behaviour: Emerging Realities for the Workplace Revolution. Electronic Brain Storming. Organizational Behavior. Nominal Group Technique. P. Role of Interpersonal Competence in Team Building.

Applications. Psychological Testing: Principles. MBTI. FIRO-B. Credits -3 Objectives This Course will aid the students in having a clear understanding about the concepts. M. Singh. Types of Tests-Ability. Word Association Test (12 Hours) Unit IV Counseling. Thematic Apperception Test. and Issues. Kaplan.Behavior Testing. Interest. Goals. Checklists and Rating Scales.3.Test Design and Construction. Test Administration and Scoring. Anxiety Test. methods and techniques and issues involved in Behavior testing and counseling and a comprehensive learning of using various behavior tests in organizations and counseling skills to deal with employees. Cengage Learning. Conflict Resolution Inventory. & Grith. Observation and Interviews.f Academic Session 2010-2011 . Adler. 2. Ethical Issues in Testing. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Behavior Testing and Counseling Course Code: MS . G. R. Ethics in Counseling (10 Hours) Text Books 1. Process. S. (10 Hours) Unit II Methodology of Assessment. Dealing with Problem Employees. Counseling Skills for Managers. Cattell.T. Leadership Assessment Test.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Reliability and Validity (10 Hours) Unit III Practical Exposure to Psychological Tests: 16 PF. Introduction to the concepts of Freud. L. Pearson Education.234 L . (2009). Intelligence. Projective Tests. Attitude. Psychological Testing and Assessment. & Saccuzzo.e. (2009). Counseling Skills. Approaches. Counseling. 85 w. Pearson Education 2. PHI Reference Books 1. Changing Behavior through Counseling. Achievement. (2009). D.Marnat. and Jung. (2010).R.Introduction.P. Procedures. Personality. Motivation Analysis Test. Aiken. Course Content Unit I Introduction to Behavior Testing. Organizational Application of Counseling. Gladding. Item Analysis and Test Standardization. K.

Code Module. PHI. J. PHI. ODBC. RDO. Microsoft Visual Basic 2010. (2009) “Oracle 9i: A Beginners Guide”. 86 w. Private and Public procedures. Common dialog Boxes. Layout Editor. Abbey. MS-Jet database Engine.(2002) “Using Visual Basic 6”. Adding Help files to VB project. Creating Help files.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Spotts. Reselman et al. Built-in & User Defined data types. DAO. MDI.. Databases. ADO. Recordsets. Forms & built in controls. Michael Halvorson (2010). using Windows API Functions. Master-Details Forms. 3. Arrays. Course Contents Unit I Variable Declaration. Classes. (2009) “Using Visual Basic 6”.f Academic Session 2010-2011 . Loops. SDI. BPB. (06 Hours) Unit IV Developer-2000: Connecting to Oracle Data Base. PHI. Elements of Oracle Data Base. M. Creating Active X Control with VB (10 Hours) Unit III Database Interface. (06 Hours) Unit II Structure of VB program.. First edition. 2. Sams Teach yourself Visual Basic 6 in 24 Hours. Reference Books: 1. Siler & L. (06 Hours) Text Books 1. B. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Front End Design Tools Course Code: MS 236 L-2 P-0 Credits: 2 Objectives: This course is intended to expose the students to latest tools of front end design and its connectivity to databases. EEE. Pass through ODBC. Perry. Pearson. M. 2. If-then-else expression. Arithmetic Operators. Print Statement.e. Data bound controls. E. Workspaces. Active X Controls. Petroutsos.0”. B. Error Handling. Properties and events. Review of ANSI SQL. Greg (2008). Subroutine and Functions. Control Arrays. Corey. “Mastering Visual Basic 6. Boolean Operators. TMH 4.

DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Front End Design Tools Lab.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. 87 w. Course Code: MS 252 L-0 P-2 Credits: 1 Course Contents The course will be based on MS 226 Front End Design Tools and is part it.f Academic Session 2010-2011 .e.

Aggarwal. Software Engineering: A Practitioner’s Approach. 4. Seventh Edition. Pearson. Risk Monitoring and Management. Risk Identification. Tata McGraw Hill. Effective Project Management.f Academic Session 2010-2011 . Formal Technical Reviews. Project Scheduling. K. techniques and issues related to implementation. Risk Mitigation. (10 Hours) Unit II Software Project Planning and Scheduling: Software Requirement. Meredith and Samuel J. Evolutionary Software Process Models. Jack. Software Development Process. Risk Projection. RAD Model. Software Metrics. John Wiley & Sons. and David B. Software Testing. Robert Beck Jr. Software Project Estimation: Size Oriented. 2. Reactive and Pro-active Risk Strategies. Wysocki. Software Engineering. Software Quality Assurances. Pressman (2009). Software Design Principles. Software Configuration Management. Second Edition. New Age International Third Edition. Singapore. Software Requirements Specification. Crane (2002). (12 Hours) Unit III Software Quality Assurance & Configuration Management: Software Quality. K. ISO Software Quality Standards. Bob Hughes and Mike Cotterell (2001). Function Oriented. Mantel Jr. Singapore. Rayleigh Curve. Roger. (12 Hours) Unit IV Risk Management: Software Risks. 3. Second Edition. 88 w.e. & Singh. first edition. Prototyping Model. COCOMO Model. New Delhi. McGraw Hill. Software Process Models. Configuration Audit. SCM Process. Reference Books: 1. Software Process. Software Team Organization & Control Structure. Software Staff & Personnel Planning. Pankaj Jalote (2002). Fourth Edition. (08 Hours) Text Books 1. Yogesh (2008). Software Project Management. (2002). Course Contents Unit I Software Product and Process: Software Characteristics & Applications. Software Cost Estimation. 2. Linear Sequential Model. John Wiley & Sons. Requirements Validation. Project Management: A Managerial Approach. S. Robert K. R. Project Monitoring & Control Techniques. New Delhi.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Software Project Management in Practice. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Software Project Management Course Code: MS 238 L-3 P-0 Credits-3 Objectives: To acquaint the students with the software project management concepts.

File System Objects. ActiveX Data Objects. John (2003). Techmedia – India Publications Reference Books 1. Creating Virtual Directory. ASP Objects. Teach Yourself Active Server Pages 3. BPB Publication. (13 Hours) Unit IV MS Visual Interdev: Introduction. Features. 2. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Web Technologies Course Code: MS 240 L-2 P-0 Credits: 2 Objectives: To familiarize the students with latest trends in Web Technologies. Mastering ASP. Roussel A. Internet & World Wide Web.e. Fourth edition. 89 w. (06 Hours) Unit III Active Server Pages: Working with ASP Pages. Deitel & Deitel. Goldberg (2009). Pearson. Features. (05 Hours) Text Books 1. (04 Hours) Unit II DHTML: Client Side Validations Using JavaScript.0 in 21 Days. Introduction to Microsoft IIS. Cascading Style Sheets. Course Contents Unit I Web Servers: HTTP Request Types. Mitchell Scott and James Atkinson (2002).GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Accessing a Database from Active Server Page. Developing Asp Pages using MS Visual Interdev. Session Tracking and Cookies.f Academic Session 2010-2011 .

DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Web Technologies Lab. Course Code: MS 254 1 L-0 P-2 Credits: Course Contents This course will be based on MS 230 Web Technologies and is part it.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. 90 w.f Academic Session 2010-2011 .e.

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Natarajan G and Shekhar S (2010). Porter’s Five forces Model. Resource Strategy Model. Third Reprint. Role of IT in KM. Knowledge Management Architecture. Macmillan. Knowledge Management: Enabling Business. Joseph M. Anu Singh Lather. and Mark W. Knowledge Management’s Value Proposition.e. KMCI (Knowledge Management Consortium International) and Butterworth Hienemann 91 w. Tata McGraw Hill. IP Protection. Strategic Drivers. Challenges and Barriers to Knowledge Management Systems. Practices of Knowledge Management in Modern Global Organizations (10 Hours) Text Book: 1. McElroy(2003). Scope. House. Knowledge Management Systems: Types of Knowledge Systems. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Knowledge Management Course Code: MS 242 L – 3 Credits – 3 Objectives: The proposed course tend to provide the students understanding of concepts and role of Knowledge Management in organizations & introduce key themes of organizational practices. SDLC Vs KMSLC. Warier. Role of Consultant in Knowledge Management (10 Hours) Unit II Strategic Dimensions of KM: Knowledge Management Strategies. Strategic Advantage. and technology to realize more value from knowledge assets. Reference Books: 1. Course Contents Unit I Introduction : Overview of Knowledge Management: Data. Anil K Saini and Sanjay Dhingra Ed. Knowledge Management Infrastructure. Users Vs Knowledge Workers. Knowledge Management. Drivers of Knowledge Management System (12 Hours) Unit IV Tools & Techniques in KM: Knowledge Management Mechanisms & Technologies. KM Certifications. 4. Measurement Systems for KM. Awad ME and Ghaziri. Balanced Scorecard and Knowledge Strategy (10 Hours) Unit III Knowledge Management System: Knowledge Management Processes. Knowledge Discovery in Database. Communities and Collaborations. Knowledge Management System Life Cycle (KMSLC). 2. Data Mining in KM. 1st edition. Knowledge Management. Knowledge Divestiture. Information and Knowledge. Cost Efficiency and Reliability of Technologies to Support Knowledge work. History of Knowledge Management. Impact of Business Strategy on Knowledge Strategy. (2009). Demystifying and Importance of Knowledge Management. M. (2010). Strategic Knowledge Resources. Ph.H. 3. Key Issues in the New Knowledge Management. Intelligent Techniques in Building KMS. Knowledge Management. Information Management Vs Knowledge Management. (2008). techniques. Knowledge Portals and Knowledge Management Tools. D.f Academic Session 2010-2011 . 2. Sudhir (2009). Fernandez A. Knowledge Management. Vikas Pub. Knowledge Maps. Knowledge Audit.C. Knowledge Management System Implementation. Pearson Education. Pearson Education. Firestone.

International and National Competitiveness Studies. 3. IMD. Role of Quality and Productivity in Achieving World Class Competitiveness. World Competitiveness Year Book. 2. Strategic Options for Building Competitiveness. 4. Human Capital and Competitiveness. Science. Role of Information Systems in Building Competitiveness. Strategic Alliances in Indian Context. Hindustan Publishing Corporation (India).f Academic Session 2010-2011 . Latest report. (15 Hours) Unit III Global Competitiveness of Indian Industry – Status. Attaining Competitiveness through Integrative Process Management. Global Competitiveness Report. Framework for Assessing Competitiveness – Various Approaches. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Global Competitiveness and Strategic Alliances Course code: MS 244 L-3 Credits-3 Objectives: The purpose of the course is to familiarize students with the basics of global competitiveness and learn strategies to gain competitiveness in world markets.K (1994). Hamel G. Momaya Kiran (2001). Fidelis Ezeela Harrison (1999). Competing for the future. The course also aims at exposing the students to the forms and success ingredients of strategic alliances. Internationalization of Indian Business: Selected Case Studies of Globally Competitive Indian Companies. 2. Theory and Policy of International Competitiveness. Technology and Innovation Policy. Marcela.e.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Harvard Business Press. 92 w. Course Contents Unit I Global Competitiveness: An Overview – Macroeconomic and Business Strategy Perspective. Cause of Uncompetitiveness. (10 Hours) Unit IV Strategic Alliances – Value Creation in Alliances Strategy. World Economic Forum. which are fast emerging as basic tools for business success. References Books: 1. Management of Strategic Alliances. Latest issue. (10 Hours) Unit II Developing Competitiveness –Government Policy and Competitiveness. (07 Hours) Text Books 1. International Competitiveness: Evaluation and Enhancement. Industrial Clusters and Business Development. Vivian Walsh (2007). Oxford Press. and Prahlad C. Strategic Management of Technology and Innovation. Greenwood Publishing Group. International Competitiveness and Technological Change.

2. (2005). Handbook of Logistics and Distribution Management. International Channel Innovation. Measuring Performance in Sectoral Integration. Rushton. (12 Hours) Unit IV Performance Measurement and Evaluation in Global Logistics: Operations and Logistics Control: Key Activities Performance Information. Demand Volatility and information distortion. (10 Hours) . 3rd Edition. Trade-offs Associated with each Approach.. Business Logistic Management. R. and Peter Baker. D. Chopra Sunil and Peter Meindl (2009). (2004). The Organizational Implications of Sectoral Logistics Cooperation. Unit III Logistics Network Design for Global Operations: Global Logistics Network Configuration. Objective and Scope. Course Contents Unit I Supply Chain Management . J. Measuring Performance in Functional Integration. The International Factor in Global Organizations. David.Concepts. Role of Information Technology in Logistics. Orienting International Facilities: Considerations and Framework. 2. (10 Hours) Unit II Logistics Framework – Concept. 4. 4th Edition.f Academic Session 2010-2011 . Capacity Expansion Issues. Reference Books: 1.. (2006). Channel Objectives and Constraints. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) Distribution and Logistics for International Business Course code: MS 246 L-3 P-0 Credits-3 Objectives: The objective of the course is to provide a comprehensive analysis of the principles and practices of international Distribution and logistics. (10 Hours) Text Books 1. Logistics & Supply Chain Management Creating Value-adding Networks. Inventory Management. A. Prentice Hall. Sourcing Internationally. Bowersox. Logistics Management & Strategy-Competing Through the Supply Chain.e. Pearson Education. Christopher Martin. International Distribution Management: Types of Intermediaries. H. 3. Information Management for Global Logistics: The Global LIS/LITS: Capabilities and Limitations. Packing and Unitization. Remko Van Hook (2007). Croucher. Supply Chain Management. Channel Selection and Management. 93 w. Pearson Education. Characteristics of Logistics Information and Telecommunications Systems.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Logistics Service Firms and Third Party Logistics. 3rd Edition. Warehousing. Control and Communication. Organizational Structure for Global Logistics Excellence. The Architecture of Physical distribution network in a Global Operation Approach. Supply Chain Logistics Management. Managing networks and relationships. Ballou. P. J & Cooper (2002). Issues in Supply Chain Management. Alan Harrison. McGraw Hill. Kogan Page Pub. Subcontracting within an International Dimension.. Pearson Education. New Delhi. 5th Edition. 3rd edition. Global Retailing. Transportation. Mapping the different Approaches.

Students are also expected to use relevant journals: 1. International Journal of Physical Distribution and Logistics Management 2. Journal of Business Logistics 3. International Journal of Logistics: Research and Applications.

94 w.e.f Academic Session 2010-2011


Foreign Language
German for Business
Course Code: MS 248 L-3 Credits-3

Objectives: The Objective of the course is to provide the student with a Foreign Language Skill to manage preliminary international business transactions. Course Contents Foreign Language Knowledge Related To: Unit I Listening: Understand Simple Questions and Instructions. Reading: Understand Single Words and Sentences but also Signposts, Signs and Posters. Speaking: Provide Short Information about the Job and the Person. Writing: Fill in Forms and Provide Information About Name, Address, Nationality etc. (10 Hours) Unit II Listening: Understand Information about the Person and the Work. Reading: Understand Simple Letters, Appointments, Invitations and Information in Short Texts. Speaking: Answer Simple Questions About One's Working Field. Writing: Write Faxes and e-mails (10 Hours) Unit III Listening: Understand Standard Information Related to the Working Field. Reading: Understand Standard Letters and Texts about Working Processes and Product Descriptions. Speaking: Provide Information about the Job, the Departments, the Company, the Products and Processes in a Conversation or on the Phone. Writing: Answer Standard Inquiries, Make Quotations, Write Short Texts with a Familiar Content, Possibly Give Some Explanation and Answer Simple Questions. (10 Hours) Unit IV Listening: Understand Complex Information Related to the Working Field in Meetings, Discussions and at Presentations. Reading: Understand Reports and Contracts with a Company-related Content. Speaking: Describe and Explain Work Processes and Projects. Report on Meetings and Presentations. Explain Concepts and Clarify Misunderstandings. Writing: Write Formal Standard Letters and Texts about One's Field of Expertise. Explain a Graphic and Reflect the Content. (12 Hours) Text Books (A) Primarily for GRAMMER (A-1) Moment mal Lehrewerk fur Deutsch Als Fremdsprache Martin Muller Paul Rusch Theo Scherling
95 w.e.f Academic Session 2010-2011

Lehrbuch 1 A-2) Moment mal Lehrwerk fur Deutsch Als Fremdsprache Arbeitsbuch 1

Reiner Schmidt Christiane Lemuck Martin Muller Paul Rusch Theo Scherling Reiner Schmidt

(B) Primarily for COMMERCIAL / BUSINESS TOPICS (B-1) Dialog Beruf Starter (B-2) Dialog Beruf Starter Arbeitsbuch Norbert Becker / Jorg Braunert Norbert Becker / Jorg Braunert

(Covering upto Total 12 lessons, 3 of each book).

96 w.e.f Academic Session 2010-2011

Cross-Cultural Differences. 2. Negotiating in the Near and Middle East. Negotiating in Europe. Fred Luthans. Pervez N. Main Advice and Techniques. Reference Books 1. Culture's Consequences on Different Aspects of Business. Position of Strength and its Main Factors. (1995) Getting Ready to Negotiate: The Getting to Yes Workbook. and Bruce Patton (1991).GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Comparison of Different Negotiation Styles. DELHI MASTER OF BUSINESS ADMINISTRATION (MBA) International Business Negotiation Course Code: MS 250 L-3 Credits – 3 Objective: The objective of this course is to introduce the students to the principles of business negotiation.Elsevier ltd. Course Contents Unit-I Culture. Penguin. Negotiation Tactics. Process of Negotiation: Main Attributes and Stages. (2008) International Business Negotiations.Roger Fisher. The Organizational and Factual Side of the Negotiation Process. cultural differences in the International Environment and their influence on the strategy and tactics in the business negotiation with foreign partners in different reasons. (10 Hours) Unit-III Negotiating Strategies: Competitive and Cooperative Strategies. and Specifics of the International Environment. Negotiating in Asia and the Pacific Rim. its Definition and Characteristics. Negotiation Theory and Research. William Ury. The Problem of Terms and Dates. and Ways to Break Deadlocks. Richard Hodgetts. Getting to Yes: Negotiating Agreement without giving. (2003). International Management: Culture. Thompson 97 w. Robert T. The student will be able to understand the main rules and approaches to the process of business negotiation. Penguin.. Pearson Education. Personality of a Successful Negotiator. (10 Hours) Unit-IV Negotiating in North America. Problems of Concessions: Guidelines on Making Concessions. (2004) Successful International Business Negotiations 4. (12 Hours) Unit II Rules of Effective Persuasion.f Academic Session 2010-2011 . Leigh L.e. Strategy And Behaviour. Negotiating in Africa. Analysis of Strong and Weak Spots and Commonly used Procedures and Tactics. (10 Hours) Text Books 1. Gauri and Jean Claude Usunier. 3. Their Use and Fulfillment.Roger Fisher and Danny Ertel. How to Negotiate by Telephone. Stripp. Jonathan Doh (2008). Moran and William G. Preparation for and Planning of Business Negotiation. to the existing social. 2. Negotiating in Latin America. Time Aspects of Business Negotiation.

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