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91419_633582877507187500

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Published by Abhishek Kalla

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Published by: Abhishek Kalla on Apr 09, 2012
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04/09/2012

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INTERNATIONAL MARKETING

• • • • • • • Country Name – Brazil Capital – Brasilia Location – East South America Area – 8500 Sq. Km (in ‘000) Population - 184,101,109 Language Spoken – Portuguese Currency – Real (Brl)

BRAZIL ON THE WORLD MAP Brazil’s GDP rose by 5.8% year-on-year in the first quarter of 2008 .

Composition of average household expenditure .

CONSUMER BEHAVIOUR IN BRAZIL • Trends related to quality of life. loyalty and status • Private labels on the rise • Brazilians like a personal touch • Food habits . • Brazilians love their "shopping" (malls). • Brazilian consumer distinguishes products by the brand • A Brazilian customer associates branded products with high quality. Convenience of purchase. price conscious and brand loyalty are very present • Shopping is an integral part of urban Brazilian lifestyle. trust.

ETIQUETTES PERSONAL • Meeting Etiquette • Gift Giving Etiquette • Dining Etiquette • • • • • BUSINESS Relationships & Communication Business Negotiation Business Meeting Etiquette Dress Etiquette Business Cards .

BILATERAL TRADE – INDIA & BRAZIL • • • • • • BRAZIL EXPORTS Transport equipment Iron ore Soybeans Footwear Coffee Others • • • • • BRAZIL IMPORTS Machinery Electrical and transport equipment Chemical products Oil & Petroleum Products Others NET VALUE – US$681M NET VALUE – US$454M .

CHINA) • IBSA (INDIA. RUSSIA. INDIA. SOUTH AFRICA) • MERCOSUR (SOUTHERN COMMON MARKET) . BRAZIL.Emerging markets/ Trade Blocs • BRIC (BRAZIL.

7m vehicles in 2007 & domestic auto sales rose by approx.BAJAJ MOTORCYCLES • Plan to export Bajaj motorcycles • At a later stage manufacture and sell bajaj motorcycles • Brazil manufactured 2.25m by end of 2008 • Has the biggest assembly lines in the world • Effective use of trade blocs and Mercosur for further expansion in South America • Modern brazil has the purchasing power • Use of motorcycles as an economic option of transportation . 26% • Auto sector constitutes 18% of brazil’s industrial output and 5% of GDP • Speculators say that it will hit 3.

THANK YOU • • • • • CHINTAN MEHTA SAMEER NANJANGUD CHANDRIKA PUTREVU KHUSHBOO SHAH MOHIT UPPAL 66 73 85 99 114 .

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