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Two Communicative Approaches to Content Analysis

Two Communicative Approaches to Content Analysis

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Two Communicative Approaches to Content Analysis
Timothy Kuhn, University of Colorado at Boulder

Tim Kuhn demonstrates the use of CRA and Discourse Tracing as content analysis tools.
Two Communicative Approaches to Content Analysis
Timothy Kuhn, University of Colorado at Boulder

Tim Kuhn demonstrates the use of CRA and Discourse Tracing as content analysis tools.

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Categories:Types, Business/Law
Published by: Terry College of Business on Apr 09, 2012
Copyright:Attribution Non-commercial

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11/12/2012

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Timothy Kuhn Univ.

of Colorado at Boulder

Two Communicative Approaches to Content Analysis

Two Persistent Challenges

Complex Discursive Systems & Large Data Sets

Longitudinal & Process Studies

Centering Resonance Analysis (CRA)

CRA: A computational linguistics approach
 

Centering Theory CRA renders a text as a network of nodes (nouns & adjectives) and connections between the nodes indicative of word co-occurrence within sentences Computes word (or word pair) influence

Centering Resonance Analysis (CRA)

An example: “Re-engineering” at “DPC”
 24 members; tensions between 4 workgroups
 Context: new director’s planned change, a

technician’s extended leave, “emotional involvement” conflict

Indivs’ change schemata
 Question of convergence or divergence
 5 interview questions re: re-engineering  Interviewed each member at 3 points in time

Centering Resonance Analysis (CRA)

CRA produces an adjacency matrix for each individual’s discourse that includes all terms used and their interconnections (per round) Matrices then compared to those of other members & to aggregated responses of all 24 members (per round)

Centering Resonance Analysis (CRA)
Two Analyses:  Positioning members with respect to words (via correspondence analysis)  Positioning members with respect to one another (via multi-dimensional scaling)

Discourse Tracing
(Distinct from Connected/Continuous Discourse Tracking in comm disorders)

Uses narrative & ethnography alongside text analysis to discover emergent meanings (via patterns, emphases and themes)
 Inserts context & researcher reflexivity into

analysis; disavows objectivity

For any case, issue, text, activity that transforms over time

Discourse Tracing/Tracking
1.

Research Design: define a case by identifying a rupture or turning point; identify discourse sources

Discourse Tracing/Tracking
2.

Gathering data from micro, meso, and macro levels
Order chronologically to illustrate which discourses are operating in a given situation and when (ultimately, how and why) shifts occur Discover absent, hidden, closed discourses Enumerate denotative and connotative shifts in meanings, and how terms are combined and appropriated

 

Discourse Tracing/Tracking
3.

Analysis
 Structured questions posed toward data: what

alternative moves/decisions could have produced other outcomes? What are actors’ purposes/motives? How is action accomplished?  Trace interesting relationships btwn actors, nonhumans, political/economic elements, debates, larger narratives …  Focused comparisons: Where are there parallel cases or situations?  Follow concept, text, etc. to examine intertextuality or circulation over time

Conclusions
CRA and Discourse Tracing offer compelling resources for dealing with challenges of content analysis  Both focus on meaning in and through discourse, rather than quantitative counts  But they rely on different criteria for evaluation

 Accuracy vs. Utility/Transferability

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