DB Baby Food

An
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
Periada
ian-apr
ian-apr
ian-apr
ian-apr
ian-apr
ian-apr
ian-apr
ian-apr
ian-apr
ian-apr
ian-apr
ian-apr
mai-iun
mai-iun
mai-iun
mai-iun
mai-iun
mai-iun
mai-iun
mai-iun
mai-iun
mai-iun
mai-iun
mai-iun
mai-iun
mai-iun
mai-iun
mai-iun
mai-iun
Item
total baby food
lapte praf
cereale
borcanele
biscuiti
sucuri
Nestle-cereale
Ulker Hero-cereale
Milupa-cereale
Bebelac-cereale
Nutraswiss-cereale
Milupa-cereale
total baby food
borcanele
lapte praf
cereale
biscuiti
sucuri
ceai
iaurt
fructe
apa
Nestle-cereale
Milupa-cereale
Bebelac-cereale
Humana-cereale
Ulker Hero-cereale
Nutriben-cereale
Bebi-cereale
Pharma-buc Rom-buc SM-buc Buc-buc

639,004 1,112,452 450,870 316,547
325,253
463,892 133,908 117,755
203,203
334,848 122,637
83,568
101,602
264,764 156,452
88,000
0
25,586
21,642
14,245
8,307
24,474
16,231
13,295
73,763
134,609
53,960
28,998
43,079
53,911
9,198
19,304
41,250
65,630
24,159
14,541
18,491
39,847
20,971
10,279
4,674
4,688
0
84
3,454
9,041
5,519
3,510
754,862 1,811,902 1,029,237 608,271
76,996
250,042 168,795 100,973
440,085
967,556 513,589 306,569
182,677
396,807 208,935 111,314
5,284
52,545
43,228
20,681
9,813
25,367
14,409
12,165
36,233
52,545
16,468
21,898
0
32,614
32,936
15,815
0
21,743
21,614
11,557
3,774
12,683
8,234
6,691
74,715
161,500
81,276
47,865
44,390
113,090
68,740
34,730
20,642
40,077
19,431
9,462
15,710
37,697
22,147
14,026
13,518
27,776
13,999
3,451
6,942
10,317
3,343
1,224
365
397
0
0
Pharma-val Rom-val
12,616,110 18,862,700
9,335,921 13,034,126
2,561,070 4,036,618
668,654 1,546,741
0
75,451
63,081
150,902
952,718 1,646,940
458,432
553,017
699,172 1,061,630
171,592
351,186
71,710
72,659
48,660
108,989
17,931,250 36,924,720
573,800 1,698,537
13,645,681 26,991,970
2,976,588 6,166,428
71,725
332,322
71,725 18,462,360
520,006
849,269
0
369,247
0
258,473
35,863
73,849
1,259,097 2,614,566
785,819 1,849,928
193,478
351,486
369,097
783,136
172,642
332,987
107,157
147,994
0
0
SM-val
Buc-val
6,021,398 4,982,096
3,624,882 3,392,807
1,384,922
941,616
842,996
518,138
72,257
49,821
90,321
79,714
614,905
329,566
84,480
198,681
365,619
223,163
175,885
84,745
0
1,883
63,706
40,489
18,550,140 11,724,030
1,075,908
715,166
13,040,748 8,324,061
3,060,773 1,735,156
259,702
152,412
9,275,070
82,068
315,352
339,997
389,553
187,584
259,702
140,688
55,650
46,896
1,248,795
766,939
1,052,906
546,574
153,039
79,817
410,144
277,625
156,099
36,438
36,729
17,352
0
0
50.9%
31.8%
15.9%
0.0%
1.3%
36.3%
21.2%
20.3%
9.1%
2.3%
1.7%
41.7%
30.1%
23.8%
2.3%
2.2%
40.2%
16.1%
19.6%
11.9%
1.4%
2.7%
29.7%
27.2%
34.7%
4.8%
3.6%
44.0%
7.5%
19.7%
17.1%
0.0%
4.5%
37.2%
26.4%
27.8%
4.5%
4.2%
34.7%
23.1%
17.4%
12.3%
0.1%
4.2%
74.0%
20.3%
5.3%
0.0%
0.5%
37.2%
17.9%
27.3%
6.7%
2.8%
1.9%
69.1%
21.4%
8.2%
0.4%
0.8%
40.8%
13.7%
26.3%
8.7%
1.8%
2.7%
60.2%
23.0%
14.0%
1.2%
1.5%
44.4%
6.1%
26.4%
12.7%
0.0%
4.6%
68.1%
18.9%
10.4%
1.0%
1.6%
35.0%
21.1%
23.7%
9.0%
0.2%
4.3%
10.2% 13.8% 16.4% 16.6%

58.3% 53.4% 49.9% 50.4%
24.2% 21.9% 20.3% 18.3%
0.7% 2.9% 4.2% 3.4%
1.3% 1.4% 1.4% 2.0%
4.8% 2.9% 1.6% 3.6%
0.0% 1.8% 3.2% 2.6%
1.2% 2.1% 1.9%
0.5% 0.7% 0.8% 1.1%
40.9% 40.7% 38.9% 43.0%
24.3% 28.5% 32.9% 31.2%
11.3% 10.1% 9.3% 8.5%
8.6% 9.5% 10.6% 12.6%
7.4% 7.0% 6.7% 3.1%
3.8% 2.6% 1.6% 1.1%
0.2% 0.1% 0.0% 0.0%
3.2%
76.1%
16.6%
0.4%
0.4%
2.9%
0.0%
4.6%
73.1%
16.7%
0.9%
50.0%
2.3%
1.0%
0.7%
0.2%
42.4%
30.0%
5.7%
12.7%
5.4%
2.4%
5.8%
70.3%
16.5%
1.4%
50.0%
1.7%
2.1%
1.4%
0.3%
40.8%
34.4%
5.0%
13.4%
5.1%
1.2%
6.1%
71.0%
14.8%
1.3%
0.7%
2.9%
1.6%
1.2%
0.4%
44.2%
31.5%
4.6%
16.0%
2.1%
1.0%
0.2%
42.3%
26.4%
6.5%
12.4%
5.8%
3.6%
An
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
Periada
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
4 luni
Item
total baby food
lapte praf
cereale
borcanele
biscuiti
sucuri
Nestle-cereale
Ulker Hero-cereale
Milupa-cereale
Bebelac-cereale
Nutraswiss-cereale
Milupa-cereale
total baby food
borcanele
lapte praf
cereale
biscuiti
sucuri
ceai
iaurt
fructe
apa
Nestle-cereale
Milupa-cereale
Bebelac-cereale
Humana-cereale
Ulker Hero-cereale
Nutriben-cereale
Bebi-cereale
Pharma-buc Rom-buc SM-buc B-buc

Pharma-val
639,004 1,112,452 450,870 316,547 12,616,110
325,253
463,892 133,908 117,755
9,335,921
203,203
334,848 122,637
83,568
2,561,070
101,602
264,764 156,452
88,000
668,654
0
25,586
21,642
14,245
0
8,307
24,474
16,231
13,295
63,081
73,763
134,609
53,960
28,998
952,718
43,079
53,911
9,198
19,304
458,432
41,250
65,630
24,159
14,541
699,172
18,491
39,847
20,971
10,279
171,592
4,674
4,688
0
84
71,710
3,454
9,041
5,519
3,510
48,660
1,509,724 3,623,804 2,058,474 1,216,542 35,862,500
153,992
500,085 337,590 201,946
1,147,600
880,169 1,935,111 1,027,179 613,137 27,291,363
365,353
793,613 417,870 222,627
5,953,175
10,568
105,090
86,456
41,362
143,450
19,626
50,733
28,819
24,331
143,450
72,467
105,090
32,936
43,796
1,040,013
0
65,228
65,871
31,630
0
0
43,486
43,228
23,114
0
7,549
25,367
16,468
13,382
71,725
149,429
323,001 162,552
95,730
2,518,193
88,781
226,180 137,479
69,460
1,571,638
41,285
80,155
38,862
18,923
386,956
31,420
75,393
44,294
28,051
738,194
27,036
55,553
27,997
6,901
345,284
13,883
20,634
6,686
2,449
214,314
731
794
0
0
0
Rom-val
SM-val
Buc-val
18,862,700 6,021,398 4,982,096
13,034,126 3,624,882 3,392,807
4,036,618 1,384,922
941,616
1,546,741
842,996
518,138
75,451
72,257
49,821
150,902
90,321
79,714
1,646,940
614,905
329,566
553,017
84,480
198,681
1,061,630
365,619
223,163
351,186
175,885
84,745
72,659
0
1,883
108,989
63,706
40,489
73,849,440 37,100,280 23,448,060
3,397,074 2,151,816 1,430,332
53,983,941 26,081,497 16,648,123
12,332,856 6,121,546 3,470,313
664,645
519,404
304,825
369,247
185,501
164,136
1,698,537
630,705
679,994
738,494
779,106
375,169
516,946
519,404
281,377
147,699
111,301
93,792
5,229,131 2,497,591 1,533,878
3,699,857 2,105,812 1,093,149
702,973
306,077
159,634
1,566,273
820,287
555,250
665,974
312,199
72,877
295,989
73,459
34,703
0
0
0
50.9%
31.8%
15.9%
0.0%
1.3%
36.3%
21.2%
20.3%
9.1%
2.3%
1.7%
41.7%
30.1%
23.8%
2.3%
2.2%
40.2%
16.1%
19.6%
11.9%
1.4%
2.7%
29.7%
27.2%
34.7%
4.8%
3.6%
44.0%
7.5%
19.7%
17.1%
0.0%
4.5%
37.2%
26.4%
27.8%
4.5%
4.2%
34.7%
23.1%
17.4%
12.3%
0.1%
4.2%
74.0%
20.3%
5.3%
0.0%
0.5%
37.2%
17.9%
27.3%
6.7%
2.8%
1.9%
69.1%
21.4%
8.2%
0.4%
0.8%
40.8%
13.7%
26.3%
8.7%
1.8%
2.7%
60.2%
23.0%
14.0%
1.2%
1.5%
44.4%
6.1%
26.4%
12.7%
0.0%
4.6%
10.2% 13.8% 16.4% 16.6%

58.3% 53.4% 49.9% 50.4%
24.2% 21.9% 20.3% 18.3%
0.7% 2.9% 4.2% 3.4%
1.3% 1.4% 1.4% 2.0%
4.8% 2.9% 1.6% 3.6%
0.0% 1.8% 3.2% 2.6%
1.2% 2.1% 1.9%
0.5% 0.7% 0.8% 1.1%
40.9% 40.7% 38.9% 43.0%
24.3% 28.5% 32.9% 31.2%
11.3% 10.1% 9.3% 8.5%
8.6% 9.5% 10.6% 12.6%
7.4% 7.0% 6.7% 3.1%
3.8% 2.6% 1.6% 1.1%
0.2% 0.1% 0.0% 0.0%
3.2%
76.1%
16.6%
0.4%
0.4%
2.9%
0.0%
4.6%
73.1%
16.7%
0.9%
0.5%
2.3%
1.0%
0.7%
0.2%
42.4%
30.0%
5.7%
12.7%
5.4%
2.4%
5.8%
70.3%
16.5%
1.4%
0.5%
1.7%
2.1%
1.4%
0.3%
40.8%
34.4%
5.0%
13.4%
5.1%
1.2%
0.2%
42.3%
26.4%
6.5%
12.4%
5.8%
3.6%
68.1%
18.9%
10.4%
1.0%
1.6%
35.0%
21.1%
23.7%
9.0%
0.2%
4.3%
6.1%
71.0%
14.8%
1.3%
0.7%
2.9%
1.6%
1.2%
0.4%
44.2%
31.5%
4.6%
16.0%
2.1%
1.0%
Item
apa
biscuiti
borcanele
ceai
cereale
fructe
iaurt
lapte praf
sucuri
Grand Total
Item
Nestle-cereale
Milupa-cereale
Bebelac-cereale
Humana-cereale
Ulker Hero-cereale
Nutriben-cereale
Bebi-cereale
Nutraswiss-cereale
Grand Total
Data
An
Rom_buc
2006
25,586
264,764
334,848
463,892
24,474
1,113,564
Data
An
Rom_buc
2006
134,609
74,671
39,847
53,911
4,688
307,725
Rom-val
2009
25,367
105,090
500,085
105,090
793,613
43,486
65,228
1,935,111
50,733
3,623,804
2006
75,451
1,546,741
4,036,618
13,034,126
150,902
18,843,837
2009
147,699
664,645
3,397,074
1,698,537
12,332,856
516,946
738,494
53,983,941
369,247
73,849,440
Rom-val
2009
323,001
226,180
80,155
75,393
55,553
20,634
794
781,709
2006
1,646,940
1,170,619
351,186
553,017
72,659
3,794,421
2009
5,229,131
3,699,857
702,973
1,566,273
665,974
295,989
0
12,160,196
Pharma_buc
2006
0
101,602
203,203
325,253
8,307
638,365
Pharma_buc
2006
73,763
44,705
18,491
43,079
4,674
184,712
Pharma_buc Pharma-val
2009
2006
7,549
10,568
0
153,992
668,654
72,467
365,353
2,561,070
0
0
880,169
9,335,921
19,626
63,081
1,509,724
12,628,726
Pharma_buc Pharma-val
2009
2006
149,429
952,718
88,781
747,833
41,285
171,592
31,420
27,036
458,432
13,883
731
71,710
352,566
2,402,284
SM_buc
2009
71,725
143,450
1,147,600
1,040,013
5,953,175
0
0
27,291,363
143,450
35,790,775
SM-val
2006
21,642
156,452
122,637
133,908
16,231
450,870
2009
16,468
86,456
337,590
32,936
417,870
43,228
65,871
1,027,179
28,819
2,056,416
SM_buc
2009
2,518,193
1,571,638
386,956
738,194
345,284
214,314
0
5,774,580
2006
72,257
842,996
1,384,922
3,624,882
90,321
6,015,377
2009
111,301
519,404
2,151,816
630,705
6,121,546
519,404
779,106
26,081,497
185,501
37,100,280
SM-val
2006
53,960
29,678
20,971
9,198
0
113,807
2009
162,552
137,479
38,862
44,294
27,997
6,686
0
417,870
2006
614,905
429,326
175,885
84,480
0
1,304,596
2009
2,497,591
2,105,812
306,077
820,287
312,199
73,459
0
6,115,425
B_buc
Buc-val
2006
14,245
88,000
83,568
117,755
13,295
316,864
2009
13,382
41,362
201,946
43,796
222,627
23,114
31,630
613,137
24,331
1,215,325
B_buc
2006
49,821
518,138
941,616
3,392,807
79,714
4,982,096
2009
93,792
304,825
1,430,332
679,994
3,470,313
281,377
375,169
16,648,123
164,136
23,448,060
Buc-val
2006
28,998
18,051
10,279
19,304
84
76,716
2009
95,730
69,460
18,923
28,051
6,901
2,449
0
221,514
2006
329,566
263,653
84,745
198,681
1,883
878,528
2009
1,533,878
1,093,149
159,634
555,250
72,877
34,703
0
3,449,491
TOTAL ROMANIA
Item
apa
biscuiti
borcanele
ceai
cereale
fructe
iaurt
lapte praf
sucuri
Grand Total
Data
An
Romania_buc
2006
25,586
264,764
334,848
463,892
24,474
1,113,564
2009
25,367
105,090
500,085
105,090
793,613
43,486
65,228
1,935,111
50,733
3,623,804
% crestere
Romania-val
2006
311%
89%
75,451
1,546,741
137%
4,036,618
317%
107%
225%
13,034,126
150,902
18,843,837
2009
7,549
10,568
153,992
72,467
365,353
0
0
880,169
19,626
1,509,724
42%
% crestere
Pharma-val
2006
52%
0
668,654
80%
2,561,070
171%
136%
136%
9,335,921
63,081
12,628,726
67%
2009
147,699
664,645
3,397,074
1,698,537
12,332,856
516,946
738,494
53,983,941
369,247
110,404,913
% crestere
2009
71,725
143,450
1,147,600
1,040,013
5,953,175
0
0
27,291,363
143,450
35,790,775
32%
% crestere
2009
111,301
519,404
2,151,816
630,705
6,121,546
519,404
779,106
26,081,497
185,501
55,464,919
50%
% crestere
2009
93,792
304,825
1,430,332
679,994
3,470,313
281,377
375,169
16,648,123
164,136
23,448,060
% crestere
Pret mediu
2006 2009
% crestere
781%
120%
2.9
5.8
6.3
6.8
114%
16%
206%
12.1
15.5
29%
314%
145%
486%
28.1
6.2
16.9
27.9
7.3
30.5
-1%
18%
80%
Pret mediu
2006 2009
% crestere
CANAL PHARMA
Item
apa
biscuiti
borcanele
ceai
cereale
fructe
iaurt
lapte praf
sucuri
Grand Total
% in total Romania
Pharma_buc
2006
0
101,602
203,203
325,253
8,307
638,365
57%
CANAL SUPERMARKET
SuperMk_buc
Item
2006
2009
apa
16,468
biscuiti
21,642
86,456
borcanele
156,452
337,590
ceai
32,936
cereale
122,637
417,870
fructe
43,228
iaurt
65,871
lapte praf
133,908 1,027,179
sucuri
16,231
28,819
Grand Total
450,870 2,056,416
% in total Romania
40%
57%
% crestere
SuperMk-val
2006
299%
116%
72,257
842,996
241%
1,384,922
667%
78%
356%
3,624,882
90,321
6,015,377
32%
72%
6.6
7.5
13%
132%
12.6
16.3
29%
192%
127%
183%
28.7
7.6
19.8
31.0
7.3
23.7
8%
-4%
20%
Pret mediu
2006 2009
% crestere
619%
155%
3.3
5.4
6.0
6.4
80%
18%
342%
11.3
14.6
30%
620%
105%
822%
27.1
5.6
13.3
25.4
6.4
27.0
-6%
16%
102%
Pret mediu
2006 2009
% crestere
BUCURESTI
Item
apa
biscuiti
borcanele
ceai
cereale
fructe
iaurt
lapte praf
sucuri
Grand Total
Bucuresti_buc
2006
14,245
88,000
83,568
117,755
13,295
316,864
2009
13,382
41,362
201,946
43,796
222,627
23,114
31,630
613,137
24,331
1,215,325
% crestere
Bucuresti-val
2006
190%
129%
49,821
518,138
166%
941,616
421%
83%
3,392,807
79,714
4,982,096
512%
176%
3.5
5.9
7.4
7.1
111%
20%
269%
11.3
15.6
38%
391%
106%
371%
28.8
6.0
15.7
27.2
6.7
19.3
-6%
13%
23%
% in total Romania
28%
34%
26%
21%
categoria cea mai dinamica ca si crestere de cantitate, valoare si pret unitar

a doua categorie ca importanta, dupa lapte praf
dublare de cantitati, de 3 ori valoare, cea mai mare majorare de pret mediu
majorarea de pret e din Nestle si din intrarea Humana cu preturi f.mari
singurul produs cu diminuare de pret mediu pe categorie
canalul cu cel mai mare pret mediu de vanzare practicat
canalul cu cea mai mare crestere cantitativa; in 2009 a devenit si cel mai important canal de vanzare
in 2009, bucurestiul a crescut ca % in total romania la 28% de la 25%
25% 28%
CEREALE
TOTAL ROMANIA
Item
Nestle-cereale
Milupa-cereale
Bebelac-cereale
Humana-cereale
Ulker Hero-cereale
Nutriben-cereale
Bebi-cereale
Nutraswiss-cereale
Grand Total
Data
An
Romania_buc
2006
2009
134,609
323,001
74,671
226,180
39,847
80,155
75,393
53,911
55,553
20,634
794
4,688
307,725
781,709
Romania-val
2006
2009
1,646,940
5,229,131
1,170,619
3,699,857
351,186
702,973
1,566,273
3%
553,017
665,974
295,989
0
72,659
154% 3,794,421 12,160,196
% crestere
140%
203%
101%
% crestere
218%
216%
100%
Pret mediu
2006
12.23
15.68
8.81
20%
10.26
220%
15.50
12.33
2009
16.19
16.36
8.77
20.77
11.99
14.34
% crestere
32%
4%
0%
15.56
26%
2009
16.85
17.70
9.37
23.49
12.77
15.44
% crestere
30%
6%
1%
16.38
26%
2009
15.36
15.32
7.88
18.52
11.15
10.99
% crestere
35%
6%
-6%
14.63
28%
2009
16.02
15.74
8.44
19.79
10.56
14.17
% crestere
41%
8%
2%
15.57
36%
17%
CANAL PHARMA
Item
Nestle-cereale
Milupa-cereale
Bebelac-cereale
Humana-cereale
Ulker Hero-cereale
Nutriben-cereale
Bebi-cereale
Nutraswiss-cereale
Grand Total
Pharma_buc
2006
2009
73,763
149,429
44,705
88,781
18,491
41,285
31,420
43,079
27,036
13,883
731
4,674
184,712
352,566
% crestere
103%
99%
123%
Pharma-val
2006
952,718
747,833
171,592
-37%
458,432
91%
71,710
2,402,284
Pret mediu
2006
12.92
16.73
9.28
2009
2,518,193
1,571,638
386,956
738,194
345,284
214,314
0
% crestere
164%
110%
126%
-25%
10.64
5,774,580
140%
15.34
13.01
20%
CANAL SUPERMARKET
Item
Nestle-cereale
Milupa-cereale
Bebelac-cereale
Humana-cereale
Ulker Hero-cereale
Nutriben-cereale
Bebi-cereale
Nutraswiss-cereale
Grand Total
SuperMk_buc
2006
2009
53,960
162,552
29,678
137,479
20,971
38,862
44,294
9,198
27,997
6,686
0
0
113,807
417,870
SuperMk-val
2006
2009
614,905
2,497,591
429,326
2,105,812
175,885
306,077
820,287
204%
84,480
312,199
73,459
0
0
267% 1,304,596
6,115,425
% crestere
201%
363%
85%
% crestere
306%
390%
74%
Pret mediu
2006
11.40
14.47
8.39
270%
9.18
369%
11.46
21%
BUCURESTI
Item
Nestle-cereale
Milupa-cereale
Bebelac-cereale
Humana-cereale
Ulker Hero-cereale
Nutriben-cereale
Bebi-cereale
Nutraswiss-cereale
Grand Total
Bucuresti_buc
2006
2009
28,998
95,730
18,051
69,460
10,279
18,923
28,051
19,304
6,901
2,449
0
84
76,716
221,514
Bucuresti-val
2006
2009
329,566
1,533,878
263,653
1,093,149
84,745
159,634
555,250
-64%
198,681
72,877
34,703
0
1,883
189%
878,528
3,449,491
% crestere
230%
285%
84%
% crestere
365%
315%
88%
Pret mediu
2006
11.37
14.61
8.24
-63%
10.29
293%
22.54
11.45
3%
Cota de piata
Romania_buc
Romania-val
2006
2009 2006
2009
44%
41% 43%
43% a aplicat cele mai mari cresteri de pret
24%
29% 31%
30%
13%
10%
9%
6%
10%
13% a intrat relativ uniform pe toate canalele
18%
7% 15%
5% cea mai mare scadere de cota de piata
3%
2%
0%
0%
2%
2%
100% 100% 100%
100%
Cota de piata
Romania_buc
Romania-val
2006
2009 2006
2009
40%
42% 40%
44%
24%
25% 31%
27%
10%
12%
7%
7%
9%
13%
23%
8% 19%
6% a pierdut mai mult pe canalul de Pharma
4%
4%
0%
0%
3%
3%
100% 100% 100%
100%
Cota de piata
Romania_buc
Romania-val
2006
2009 2006
2009
47%
39% 47%
41%
26%
33% 33%
34%
18%
9% 13%
5%
11%
13%
8%
7%
6%
5%
2%
1%
0%
0%
0%
0%
100% 100% 100%
100%
Cota de piata
Romania_buc
Romania-val
2006
2009 2006
2009
38%
43% 38%
44%
24%
31% 30%
32%
13%
9% 10%
5%
13%
16% cota mai mare pe Bucuresti
25%
3% 23%
2%
1%
1%
0%
0%
0%
0%
100% 100% 100%
100%
Top SKUs,M/J09
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
1
2
3
4
5
6
7
8
9
10
11
12
13
Total Baby Food

Nestle/CFL/8Cereals 8month 250gBOX
Nestle/CFL/Rice 6month 250g BOX
Nestle/CFL/Wheat&Cocoa1-3year 250g BOX
Nestle/CFL/Rice&Ban&Oran&Honey 6m250gBOX
Milupa/CL/Cereals+4Fruits 6m 250g BOX
Milupa/CL/Banana 4month 250g BOX
Nestle/CL/Sweet dreams 6month 250gBOX
Nestle/CFL/Rice&Carob 4m 325g BOX
Nestle/CL/Wheat&5Fruits 6month 250gBOX
Milupa/CL/7Cereals 6month 250gBOX
Nestle/CFL/Wheat&Honey 8month 250g BOX
Nestle/CFL/Rice&Carrot 6month 250gBOX
Nestle/CL/Whe&Orang&Ban& 6m250gBOX
Bebelac/CFL/Rice 4month 200g BOX
Milupa/CL/Apple+Carrot 4month 250gBOX
Bebelac/CFL/Wheat+banana 6 month200g BOX
Nestle/CL/3Cereals 6month 250gBOX
Nestle/Cfl/8cereals&Yoghurt 8m 250gbox
Total Cereals
Milubrei/CL/Apple+Carrot 4month 250gBOX
Milubrei/CL/Banana 4month 250g BOX
Milubrei/CL/7Cereals 6month 250gBOX
Milubrei/CL/Biscuit 6month 250g BOX
Milubrei/CL/Yoghurt+Fruits 8m 250g BOX
Nestle/CL/Wheat&Banana 6month 250gBOX
HeroBaby/CL/Wheat&Honey 6month 250g BOX
Pharmacy (MEMRB)
Sales
Sales
Average
Volume in
Value in
Price per
Pieces
Ron
SKU (RON)
754,862
17,931,250
23.75
1.0%
0.8%
18.60
0.9%
0.5%
14.24
0.9%
0.6%
14.93
0.7%
0.4%
14.07
0.7%
0.5%
16.40
0.7%
0.5%
18.64
0.6%
0.5%
17.86
0.6%
0.5%
19.46
0.6%
0.5%
18.82
0.6%
0.4%
17.64
0.6%
0.5%
18.81
0.6%
0.5%
21.44
0.6%
0.4%
18.01
0.5%
0.3%
14.73
0.5%
0.2%
8.29
0.5%
0.4%
18.76
0.5%
0.2%
8.62
0.5%
0.3%
17.38
0.5%
0.3%
14.42
0.4%
0.3%
18.11
15,588
289,867
18.60
13,541
192,810
14.24
13,344
199,259
14.93
11,310
159,116
14.07
11,308
185,470
16.40
10,111
188,503
18.64
9,554
170,607
17.86
9,437
183,676
19.46
9,220
173,506
18.82
8,825
155,687
17.64
8,614
161,996
18.81
8,614
184,666
21.44
8,557
154,129
18.01
7,694
113,319
14.73
7,599
62,962
8.29
7,598
142,565
18.76
7,014
60,436
8.62
6,962
121,023
17.38
6,887
99,334
14.42
6,201
112,282
18.11
203,234
2,558,401
12.59
6.0%
6.0%
12.61
5.4%
5.4%
12.47
4.8%
5.2%
13.66
3.5%
3.4%
12.33
3.0%
4.1%
16.90
3.0%
3.4%
14.31
2.9%
3.9%
16.78
2.9%
3.8%
16.43
2.9%
3.9%
16.94
2.8%
2.9%
12.83
2.7%
3.6%
16.90
2.7%
2.6%
12.40
2.6%
2.2%
10.50
Total Romania (MEMRB)

Sales
Sales Value
Volume in
in Ron
Pieces
1,811,902
36,924,720
1.2%
1.0%
0.7%
0.5%
0.7%
0.5%
0.5%
0.3%
0.7%
0.5%
0.7%
0.6%
0.4%
0.3%
0.8%
0.7%
0.5%
0.4%
0.5%
0.4%
0.7%
0.6%
0.7%
0.6%
0.5%
0.4%
0.4%
0.3%
0.3%
0.1%
0.4%
0.4%
0.4%
0.2%
0.2%
0.2%
0.3%
0.2%
0.4%
0.4%
44,362
766,925
25,159
345,263
24,895
351,325
16,483
228,537
23,763
380,850
26,405
455,249
13,259
228,313
28,023
497,141
16,541
298,830
19,155
316,265
24,265
413,360
24,707
458,983
17,722
306,480
14,789
204,943
12,629
99,305
15,141
267,006
14,166
113,853
7,308
126,159
11,081
152,716
15,856
276,145
334,529
4,043,954
6.8%
6.5%
5.3%
5.2%
4.8%
5.2%
4.3%
4.2%
2.9%
3.9%
4.1%
4.5%
2.3%
3.1%
2.9%
3.9%
2.7%
3.6%
2.9%
3.1%
2.4%
3.2%
2.6%
2.6%
1.8%
1.5%
14
15
16
17
18
19
20
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

HeroBaby/CFL/Cream Rice 4month 250g BOX
HeroBaby/CL/Rice&Banana 4month 250g BOX
HeroBaby/CFL/Wheat+4Fruits 6m 250g BOX
Milubrei/CL/Fruit(Appl&Ban&Pear6m250gBOX
Bebelac/CFL/Rice+apple 4month 200g BOX
2.5%
2.4%
2.4%
2.3%
2.3%
2.2%
2.1%
12,272
11,051
9,725
7,127
6,190
6,038
5,882
5,872
5,834
5,753
5,415
5,391
5,263
5,112
4,848
4,818
4,665
4,662
4,443
4,338
2.5%
1.8%
2.1%
1.9%
3.1%
1.4%
2.4%
154,758
137,755
132,837
87,850
104,619
86,379
98,686
96,489
98,821
73,781
91,498
66,862
55,266
62,881
47,060
53,876
48,305
78,606
35,121
62,654
12.30
9.71
11.18
10.35
16.86
7.91
14.44
12.61
12.47
13.66
12.33
16.90
14.31
16.78
16.43
16.94
12.83
16.90
12.40
10.50
12.30
9.71
11.18
10.35
16.86
7.91
14.44
2.3%
1.6%
1.7%
1.6%
2.7%
2.2%
2.0%
22,606
17,646
16,121
14,357
9,634
13,769
7,702
9,859
9,021
9,840
8,078
8,781
5,884
7,720
5,389
5,549
5,285
9,024
7,419
6,747
2.3%
1.3%
1.5%
1.3%
3.6%
1.4%
2.3%
264,797
210,996
209,620
168,581
156,799
183,631
126,365
157,947
145,693
123,747
131,381
104,924
61,681
91,611
51,584
60,860
53,722
144,261
55,684
94,869
Romania (MEMRB)
Average
Price per
SKU (RON)
20.38
17.29
13.72
14.11
13.87
16.03
17.24
17.22
17.74
18.07
16.51
17.04
18.58
17.29
13.86
7.86
17.63
8.04
17.26
13.78
17.42
17.29
13.72
14.11
13.87
16.03
17.24
17.22
17.74
18.07
16.51
17.04
18.58
17.29
13.86
7.86
17.63
8.04
17.26
13.78
17.42
12.09
11.71
11.96
13.00
11.74
16.28
13.34
16.41
16.02
16.15
12.58
16.26
11.95
10.48
Supermarket (MEMRB)
Sales
Average
Sales Value
Volume in
Price per
in Ron
Pieces
SKU (RON)
1,029,237
18,550,140
18.02
1.4%
1.3%
16.53
0.5%
0.3%
13.01
0.5%
0.4%
13.15
0.2%
0.2%
13.09
0.5%
0.5%
15.67
0.8%
0.7%
16.37
0.2%
0.2%
15.57
0.9%
0.8%
16.92
0.3%
0.3%
17.10
0.5%
0.4%
15.64
0.8%
0.7%
16.06
0.8%
0.7%
16.91
0.4%
0.4%
16.43
0.3%
0.2%
12.87
0.2%
0.1%
7.23
0.4%
0.3%
16.50
0.3%
0.1%
7.47
0.2%
0.4%
28,081
9,709
11,187
4,260
11,186
16,295
3,706
17,657
7,051
9,583
15,651
15,445
8,294
6,542
5,030
7,543
7,152
0
3,766
8,385
122,750
7.8%
4.5%
4.4%
5.1%
2.8%
6.0%
1.5%
3.2%
2.6%
2.9%
2.2%
2.1%
0.5%
0.1%
0.4%
464,248
126,285
147,134
55,783
175,327
266,746
57,706
298,738
120,602
149,884
251,364
261,163
136,276
84,204
36,343
124,441
53,417
0
47,773
140,113
1,386,457
7.3%
4.4%
4.7%
5.0%
3.8%
6.6%
2.0%
4.4%
3.4%
3.1%
2.9%
2.1%
0.5%
12.68
16.71
16.53
13.01
13.15
13.09
15.67
16.37
15.57
16.92
17.10
15.64
16.06
16.91
16.43
12.87
7.23
16.50
7.47
0.00
12.68
16.71
11.29
10.56
11.02
12.00
11.04
15.15
12.47
15.21
15.41
14.71
12.21
14.98
11.10
10.33
Bucharest (MEMRB)
Sales
Average
Sales Value
Volume in
Price per
in Ron
Pieces
SKU (RON)
608,271
11,724,030
19.27
1.2%
1.0%
17.10
0.7%
0.5%
13.53
0.5%
0.4%
14.19
0.3%
0.2%
14.03
0.6%
0.5%
16.50
0.5%
0.5%
16.71
0.2%
0.2%
16.79
0.8%
0.8%
17.77
0.4%
0.4%
17.76
0.5%
0.4%
16.19
0.6%
0.5%
16.40
0.6%
0.5%
17.35
0.4%
0.4%
17.25
0.3%
0.2%
13.93
0.2%
0.1%
7.91
0.3%
0.3%
16.77
0.2%
0.1%
7.83
0.0%
0.0%
14.47
0.1%
0.1%
13.59
0.5%
0.4%
17.10
14,283
244,224
17.10
8,403
113,666
13.53
6,499
92,229
14.19
3,227
45,285
14.03
7,681
126,725
16.50
6,412
107,164
16.71
2,757
46,291
16.79
10,161
180,562
17.77
4,757
84,505
17.76
5,976
96,766
16.19
6,839
112,130
16.40
7,086
122,976
17.35
5,163
89,081
17.25
4,053
56,475
13.93
2,761
21,829
7.91
3,684
61,802
16.77
2,958
23,147
7.83
233
3,371
14.47
1,598
21,727
13.59
5,966
102,026
17.10
83,499
943,121
11.29
6.3%
5.9%
10.51
3.5%
3.5%
11.06
3.2%
3.4%
12.02
3.9%
3.8%
11.13
2.8%
3.9%
15.59
5.2%
5.6%
12.15
1.3%
1.8%
15.26
3.0%
4.1%
15.59
2.4%
3.1%
14.83
1.9%
2.1%
12.44
1.5%
2.1%
15.10
1.9%
1.9%
11.17
2.4%
2.4%
11.40
An
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2009
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
Data
total
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
total
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
11.87
9.57
10.97
10.17
15.99
7.51
14.06
11.71
11.96
13.00
11.74
16.28
13.34
16.41
16.02
16.15
12.58
16.26
11.95
10.48
11.87
9.57
10.97
10.17
15.99
7.51
14.06
1.8%
0.4%
0.1%
0.5%
3.6%
2.4%
1.8%
9,603
5,573
5,405
6,240
3,444
7,331
1,820
3,987
3,187
3,514
2,663
2,600
621
2,250
541
174
619
4,363
2,892
2,241
1.8%
0.3%
0.1%
0.4%
4.7%
1.4%
2.2%
101,382
61,394
64,849
68,886
52,180
91,442
27,679
61,458
46,872
42,922
39,883
28,853
6,416
24,472
4,524
1,863
5,416
65,655
19,959
29,901
10.88
8.37
10.71
8.75
15.05
6.90
13.35
10.56
11.02
12.00
11.04
15.15
12.47
15.21
15.41
14.71
12.21
14.98
11.10
10.33
10.88
8.37
10.71
8.75
15.05
6.90
13.35
2.1%
1.2%
3.1%
2.8%
3.0%
1.5%
1.4%
5,268
2,960
2,695
3,249
2,353
4,354
1,094
2,485
1,992
1,586
1,285
1,628
1,987
1,723
971
2,589
2,322
2,502
1,271
1,173
2.0%
1.0%
2.9%
2.4%
4.0%
0.9%
1.7%
55,346
32,725
32,390
36,174
36,688
52,896
16,685
38,740
29,540
19,737
19,394
18,187
22,655
18,904
9,349
27,626
22,444
37,988
8,766
15,829
10.97
9.62
10.67
9.67
15.19
6.90
13.49
10.51
11.06
12.02
11.13
15.59
12.15
15.26
15.59
14.83
12.44
15.10
11.17
11.40
10.97
9.62
10.67
9.67
15.19
6.90
13.49
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
2006
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cota de piata
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
cifre
Vanzaribuc
Vanzarival
Pret mediu
pe buc
(RON)
15,588
289,867
18.60
Pharma
2009
13,541
192,810
14.24
Pharma
2009
13,344
199,259
14.93
Pharma
2009
11,310
159,116
14.07
Pharma
2009
11,308
185,470
16.40
Pharma
2009
10,111
188,503
18.64
Pharma
2009
9,554
170,607
17.86
Pharma
2009
9,437
183,676
19.46
Pharma
2009
9,220
173,506
18.82
Pharma
2009
8,825
155,687
17.64
Pharma
2009
8,614
161,996
18.81
Pharma
2009
8,614
184,666
21.44
Pharma
2009
8,557
154,129
18.01
Pharma
2009
7,694
113,319
14.73
Pharma
2009
7,599
62,962
8.29
Pharma
2009
7,598
142,565
18.76
Pharma
2009
7,014
60,436
8.62
Pharma
2009
6,962
121,023
17.38
Pharma
2009
6,887
99,334
14.42
Pharma
2009
6,201
112,282
18.11
Pharma
2009
44,362
766,925
17.29
Romania
2009
25,159
345,263
13.72
Romania
2009
24,895
351,325
14.11
Romania
2009
16,483
228,537
13.87
Romania
2009
23,763
380,850
16.03
Romania
2009
26,405
455,249
17.24
Romania
2009
13,259
228,313
17.22
Romania
2009
28,023
497,141
17.74
Romania
2009
16,541
298,830
18.07
Romania
2009
19,155
316,265
16.51
Romania
2009
24,265
413,360
17.04
Romania
2009
24,707
458,983
18.58
Romania
2009
17,722
306,480
17.29
Romania
2009
14,789
204,943
13.86
Romania
2009
12,629
99,305
7.86
Romania
2009
15,141
267,006
17.63
Romania
2009
14,166
113,853
8.04
Romania
2009
7,308
126,159
17.26
Romania
2009
11,081
152,716
13.78
Romania
2009
15,856
276,145
17.42
Romania
2009
28,081
464,248
16.53
Supermk
2009
9,709
126,285
13.01
Supermk
2009
11,187
147,134
13.15
Supermk
2009
4,260
55,783
13.09
Supermk
2009
11,186
175,327
15.67
Supermk
2009
16,295
266,746
16.37
Supermk
2009
3,706
57,706
15.57
Supermk
2009
17,657
298,738
16.92
Supermk
2009
7,051
120,602
17.10
Supermk
2009
SKU
Canal
An
9,583
149,884
15.64
Supermk
2009
15,651
251,364
16.06
Supermk
2009
15,445
261,163
16.91
Supermk
2009
8,294
136,276
16.43
Supermk
2009
6,542
84,204
12.87
Supermk
2009
5,030
36,343
7.23
Supermk
2009
7,543
124,441
16.50
Supermk
2009
7,152
53,417
7.47
Supermk
2009
0.00
Supermk
2009
3,766
47,773
12.68
Supermk
2009
8,385
140,113
16.71
Supermk
2009
14,283
244,224
17.10
Bucuresti
2009
8,403
113,666
13.53
Bucuresti
2009
6,499
92,229
14.19
Bucuresti
2009
3,227
45,285
14.03
Bucuresti
2009
7,681
126,725
16.50
Bucuresti
2009
6,412
107,164
16.71
Bucuresti
2009
2,757
46,291
16.79
Bucuresti
2009
10,161
180,562
17.77
Bucuresti
2009
4,757
84,505
17.76
Bucuresti
2009
5,976
96,766
16.19
Bucuresti
2009
6,839
112,130
16.40
Bucuresti
2009
7,086
122,976
17.35
Bucuresti
2009
5,163
89,081
17.25
Bucuresti
2009
4,053
56,475
13.93
Bucuresti
2009
2,761
21,829
7.91
Bucuresti
2009
3,684
61,802
16.77
Bucuresti
2009
2,958
23,147
7.83
Bucuresti
2009
233
3,371
14.47
Bucuresti
2009
1,598
21,727
13.59
Bucuresti
2009
5,966
102,026
17.10
Bucuresti
2009
12,272
154,758
12.61
Pharma
2006
11,051
137,755
12.47
Pharma
2006
9,725
132,837
13.66
Pharma
2006
7,127
87,850
12.33
Pharma
2006
6,190
104,619
16.90
Pharma
2006
6,038
86,379
14.31
Pharma
2006
5,882
98,686
16.78
Pharma
2006
5,872
96,489
16.43
Pharma
2006
5,834
98,821
16.94
Pharma
2006
5,753
73,781
12.83
Pharma
2006
5,415
91,498
16.90
Pharma
2006
5,391
66,862
12.40
Pharma
2006
5,263
55,266
10.50
Pharma
2006
5,112
62,881
12.30
Pharma
2006
4,848
47,060
9.71
Pharma
2006
4,818
53,876
11.18
Pharma
2006
4,665
48,305
10.35
Pharma
2006
4,662
78,606
16.86
Pharma
2006
4,443
35,121
7.91
Pharma
2006
4,338
62,654
14.44
Pharma
2006
22,606
264,797
11.71
Romania
2006
17,646
210,996
11.96
Romania
2006
16,121
209,620
13.00
Romania
2006
14,357
168,581
11.74
Romania
2006
9,634
156,799
16.28
Romania
2006
13,769
183,631
13.34
Romania
2006
7,702
126,365
16.41
Romania
2006
9,859
157,947
16.02
Romania
2006
9,021
145,693
16.15
Romania
2006
9,840
123,747
12.58
Romania
2006
8,078
131,381
16.26
Romania
2006
8,781
104,924
11.95
Romania
2006
5,884
61,681
10.48
Romania
2006
7,720
91,611
11.87
Romania
2006
5,389
51,584
9.57
Romania
2006
5,549
60,860
10.97
Romania
2006
5,285
53,722
10.17
Romania
2006
9,024
144,261
15.99
Romania
2006
7,419
55,684
7.51
Romania
2006
6,747
94,869
14.06
Romania
2006
9,603
101,382
10.56
Supermk
2006
5,573
61,394
11.02
Supermk
2006
5,405
64,849
12.00
Supermk
2006
6,240
68,886
11.04
Supermk
2006
3,444
52,180
15.15
Supermk
2006
7,331
91,442
12.47
Supermk
2006
1,820
27,679
15.21
Supermk
2006
3,987
61,458
15.41
Supermk
2006
3,187
46,872
14.71
Supermk
2006
3,514
42,922
12.21
Supermk
2006
2,663
39,883
14.98
Supermk
2006
2,600
28,853
11.10
Supermk
2006
621
6,416
10.33
Supermk
2006
2,250
24,472
10.88
Supermk
2006
541
4,524
8.37
Supermk
2006
174
1,863
10.71
Supermk
2006
619
5,416
8.75
Supermk
2006
4,363
65,655
15.05
Supermk
2006
2,892
19,959
6.90
Supermk
2006
2,241
29,901
13.35
Supermk
2006
5,268
55,346
10.51
Bucuresti
2006
2,960
32,725
11.06
Bucuresti
2006
2,695
32,390
12.02
Bucuresti
2006
3,249
36,174
11.13
Bucuresti
2006
2,353
36,688
15.59
Bucuresti
2006
4,354
52,896
12.15
Bucuresti
2006
1,094
16,685
15.26
Bucuresti
2006
2,485
38,740
15.59
Bucuresti
2006
1,992
29,540
14.83
Bucuresti
2006
1,586
19,737
12.44
Bucuresti
2006
1,285
19,394
15.10
Bucuresti
2006
1,628
18,187
11.17
Bucuresti
2006
1,987
22,655
11.40
Bucuresti
2006

1,723
18,904
10.97
Bucuresti
2006
971
9,349
9.62
Bucuresti
2006
2,589
27,626
10.67
Bucuresti
2006
2,322
22,444
9.67
Bucuresti
2006
2,502
37,988
15.19
Bucuresti
2006
1,271
8,766
6.90
Bucuresti
2006
1,173
15,829
13.49
Bucuresti
2006
Canal
An
Data
Bucuresti
Pharma
2006
SKU
2009
2006
buc
val
Pret_m
buc
val
Pret_m
buc
4,354
52,896
12.1
14,283
244,224
17.1
6,038
10,161
180,562
17.8
6,412
107,164
16.7
8,403
113,666
13.5
6,499
92,229
14.2
7,086
122,976
17.4
6,839
112,130
16.4
7,681
126,725
16.5
5,976
96,766
16.2
5,163
89,081
17.3
4,757
84,505
17.8
3,227
45,285
14.0
5,966
102,026
17.1
3,684
61,802
16.8
4,053
56,475
13.9
2,958
23,147
7.8
2,757
46,291
16.8

2,960
32,725
11.1

5,268
55,346
10.5

2,695
3,249
32,390
36,174
12.0
11.1
11,051
12,272
9,725
7,127
2,761
21,829
7.9
1,723
18,904
11.0
1,598
21,727
13.6
5,112
1,586
19,737
12.4
233
3,371
14.5
5,753
1,271
8,766
6.9
4,443
971
9,349
9.6
4,848
2,322
22,444
9.7
4,665
2,589
27,626
10.7
4,818
1,987
22,655
11.4
5,263
2,485
38,740
15.6
5,872
2,353
36,688
15.6
6,190
1,094
16,685
15.3
5,882
1,992
29,540
14.8
5,834
2,502
37,988
15.2
4,662
1,285
19,394
15.1
5,415
1,173
15,829
13.5
4,338
1,628
18,187
11.2
Grand Total
45,486 552,062
12.2 110,498 1,751,981
5,391
15.2
124,699
Pharma
Romania
2006
2009
Supermk
2006
2009
2006
val
Pret_m
buc
val
Pret_m
buc
val
Pret_m
buc
val
Pret_m
buc
86,379
14.3
15,588
289,867
18.6
13,769
183,631
13.3
44,362
766,925
17.3
7,331
137,755
154,758
132,837
87,850
12.5
12.6
13.7
12.3
9,437
183,676
19.5
28,023
497,141
17.7
10,111
188,503
18.6
26,405
455,249
17.2
13,541
192,810
14.2
25,159
345,263
13.7
13,344
199,259
14.9
24,895
351,325
14.1
8,614
184,666
21.4
24,707
458,983
18.6
8,614
161,996
18.8
24,265
413,360
17.0
11,308
185,470
16.4
23,763
380,850
16.0
8,825
155,687
17.6
19,155
316,265
16.5
8,557
154,129
18.0
17,722
306,480
17.3
9,220
173,506
18.8
16,541
298,830
18.1
11,310
159,116
14.1
16,483
228,537
13.9
6,201
112,282
18.1
15,856
276,145
17.4
7,598
142,565
18.8
15,141
267,006
17.6
7,694
113,319
14.7
14,789
204,943
13.9
7,014
60,436
8.6
14,166
113,853
8.0
9,554
170,607
17.9
13,259
228,313
17.2
17,646
22,606
16,121
14,357
210,996
264,797
209,620
168,581
12.0
11.7
13.0
11.7
5,573
9,603
5,405
6,240
7,599
62,962
8.3
12,629
99,305
7.9
62,881
12.3
6,887
99,334
14.4
7,720
91,611
11.9
11,081
152,716
13.8
2,250
73,781
12.8
6,962
121,023
17.4
9,840
123,747
12.6
7,308
126,159
17.3
3,514
35,121
7.9
7,419
55,684
7.5
2,892
47,060
9.7
5,389
51,584
9.6
541
48,305
10.4
5,285
53,722
10.2
619
53,876
11.2
5,549
60,860
11.0
174
55,266
10.5
5,884
61,681
10.5
621
96,489
16.4
9,859
157,947
16.0
3,987
104,619
16.9
9,634
156,799
16.3
3,444
98,686
16.8
7,702
126,365
16.4
1,820
98,821
16.9
9,021
145,693
16.1
3,187
78,606
16.9
9,024
144,261
16.0
4,363
91,498
16.9
8,078
131,381
16.3
2,663
62,654
14.4
6,747
94,869
14.1
2,241
66,862
12.4
8,781
104,924
11.9
1,674,102
13.4 187,979 3,111,211
16.5
200,431 2,598,751
12.9 395,710 6,287,650
2,600
15.5
69,067
Supermk
2006
2009
val
Pret_m
buc
val
Pret_m
91,442
12.5
28,081
464,248
16.5
17,657
298,738
16.9
16,295
266,746
16.4
9,709
126,285
13.0
11,187
147,134
13.2
15,445
261,163
16.9
15,651
251,364
16.1
11,186
175,327
15.7
9,583
149,884
15.6
8,294
136,276
16.4
7,051
120,602
17.1
4,260
55,783
13.1
8,385
140,113
16.7
7,543
124,441
16.5
6,542
84,204
12.9
7,152
53,417
7.5
3,706
57,706
15.6
61,394
101,382
64,849
68,886
11.0
10.6
12.0
11.0
5,030
36,343
7.2
24,472
10.9
3,766
47,773
12.7
42,922
12.2
0.0
19,959
6.9
4,524
8.4
12.0 196,522 2,997,548
13.8
5,416
8.7
1,863
10.7
6,416
10.3
61,458
15.4
52,180
15.2
27,679
15.2
46,872
14.7
65,655
15.0
39,883
15.0
29,901
13.3
28,853
11.1
846,004
TOP SKU VANZARE, PRIMELE 20 PRODUSE, ORDONARE DUPA NR.BUC
In primele 20 produse vandute, 13 sunt noi fata de 2006 dar in top 20 nu e nici-un produs Humana (se vand putine la pret mare, nu sunt produse de rulaj
Humana isi face cota de piata din lapte.
Toate cutiile au 250g cu 3 exceptii in bold. De vazut daca se pot aduce cutii la 200g.
Din 20 produse: 4 la 4 luni, 12 la 6 luni, 3 la 8 luni, 1 la 3 ani. De avut in oferta obligatoriu 2 produse la 6 luni, 1 la 4 luni si 1 la 8 luni.
A intrat pe locul 2 Nestle-Vise placute, produs asociat cu un moment al zilei (a avut si reclama tv). De vazut daca exista retete pe momente ale zilei. (dim
Din sortimente, cele mai frecvente sunt (si trebuie avute in oferta): "orez" (la 4 luni), "mix de cereale" si "grau cu ceva".
De studiat produsele top 3 vanzari.
Romania
2006
SKU
Producator
Sortiment
Varsta
1 Nestle/CFL/8Cereals 8month 250gBOX
Nestle
8 cereale
8 luni
2 Nestle/CL/Sweet dreams 6month 250gBOX
Nestle
Vise placute
6 luni
3 Milupa/CL/Cereals+4Fruits 6m 250g BOX
Milupa
Cereale+4Fructe
6 luni
4 Nestle/CFL/Rice 6month 250g BOX
Nestle
Orez
6 luni
5 Nestle/CFL/Wheat&Cocoa1-3year 250g BOX
Nestle
Grau si cacao
3 ani
6 Nestle/CFL/Wheat&Honey 8month 250g BOX
Nestle
Grau si miere
8 luni
7 Milupa/CL/7Cereals 6month 250gBOX
Milupa
7 cereale
6 luni
8 Nestle/CFL/Rice&Ban&Oran&Honey 6m250gBOX
Nestle
Orez&Ban&Port&Miere
6 luni
9 Nestle/CL/Wheat&5Fruits 6month 250gBOX
Nestle
Grau si 5 fructe
6 luni
10 Nestle/CFL/Rice&Carrot 6month 250gBOX
Nestle
Orez si morcov
6 luni
11 Nestle/CFL/Rice&Carob 4m 325g BOX
Nestle
Orez si roscove
4 luni
12 Nestle/CFL/5Cereals 6month 250gBOX
Nestle
5 cereale
6 luni
13 Nestle/Cfl/8cereals&Yoghurt 8m 250gbox
Nestle
8 cereale & iaurt
8 luni
14 Milupa/CL/Apple+Carrot 4month 250gBOX
Milupa
Mar&Morcov
4 luni
15 Nestle/CL/Whe&Orang&Ban& 6m250gBOX
Nestle
Grau&Port&Ban
6 luni
16 Bebelac/CFL/Wheat+banana 6 month200g BOX
Bebelac
Grau + Banane
6 luni
17 Milupa/CL/Banana 4month 250g BOX
Milupa
Banane
4 luni
18 Bebelac/CFL/Rice 4month 200g BOX
Bebelac
Orez
4 luni
19 Nestle/CL/3Cereals 6month 250gBOX
Nestle
3 cereale
6 luni
7,720
91,611
20 Nestle/CL/Wheat&3Fruits 6month 250gBOX
Bebelac
Grau si 3 fructe
6 luni
9,840
123,747
Bebelac
4 luni
7,419
55,684
Ulker Hero
4 luni
5,389
51,584
Ulker Hero
6 luni
5,285
53,722
Ulker Hero
4 luni
5,549
60,860
Ulker Hero
6 luni
5,884
61,681
Milupa
6 luni
9,859
157,947
Milupa
4 luni
9,634
156,799
Milupa
4 luni
7,702
126,365
Milupa
6 luni
9,021
145,693
Milupa
9,024
144,261
Milupa
8,078
131,381
Nestle
6,747
94,869
Nestle
8,781
104,924
Grand Total
buc
val
13,769
183,631
17,646
210,996
22,606
264,797
16,121
209,620
14,357
168,581
200,431 2,598,751
la pret mare, nu sunt produse de rulaj)
luni si 1 la 8 luni.
xista retete pe momente ale zilei. (dimineata = energie, seara = digestie usoara)
Bucuresti
2009
Pharma
2006
2009
2006
Pret_m
buc
val
Pret_m
buc
val
Pret_m
buc
val
Pret_m
buc
val
13.3
44,362
766,925
17.3
4,354
52,896
12.1
14,283
244,224
17.1
6,038
86,379
28,023
497,141
17.7
10,161
180,562
17.8
26,405
455,249
17.2
6,412
107,164
16.7
25,159
345,263
13.7
8,403
113,666
13.5
11,051
137,755
24,895
351,325
14.1
6,499
92,229
14.2
24,707
458,983
18.6
7,086
122,976
17.4
12,272
154,758
24,265
413,360
17.0
6,839
112,130
16.4
23,763
380,850
16.0
7,681
126,725
16.5
9,725
132,837
19,155
316,265
16.5
5,976
96,766
16.2
17,722
306,480
17.3
5,163
89,081
17.3
16,541
298,830
18.1
4,757
84,505
17.8
16,483
228,537
13.9
3,227
45,285
14.0
7,127
87,850
15,856
276,145
17.4
5,966
102,026
17.1
15,141
267,006
17.6
3,684
61,802
16.8
14,789
204,943
13.9
4,053
56,475
13.9
14,166
113,853
8.0
2,958
23,147
7.8
13,259
228,313
17.2
2,757
46,291
16.8
12.0
11.7
13.0
11.7
2,960
5,268
2,695
3,249
32,725
55,346
32,390
36,174
11.1
10.5
12.0
11.1
12,629
99,305
7.9
2,761
21,829
7.9
11.9
11,081
152,716
13.8
1,723
18,904
11.0
1,598
21,727
13.6
5,112
62,881
12.6
7,308
126,159
17.3
1,586
19,737
12.4
233
3,371
14.5
5,753
73,781
7.5
1,271
8,766
6.9
4,443
35,121
9.6
971
9,349
9.6
4,848
47,060
10.2
2,322
22,444
9.7
4,665
48,305
11.0
2,589
27,626
10.7
4,818
53,876
10.5
1,987
22,655
11.4
5,263
55,266
16.0
2,485
38,740
15.6
5,872
96,489
16.3
2,353
36,688
15.6
6,190
104,619
16.4
1,094
16,685
15.3
5,882
98,686
16.1
1,992
29,540
14.8
5,834
98,821
16.0
2,502
37,988
15.2
4,662
78,606
16.3
1,285
19,394
15.1
5,415
91,498
14.1
1,173
15,829
13.5
4,338
62,654
11.9
1,628
18,187
11.2
5,391
66,862
12.9 395,710 6,287,650
15.5
45,486 552,062
12.2 110,498 1,751,981
15.2
124,699 1,674,102
Supermk
2009
2006
2009
Pret_m
buc
val
Pret_m
buc
val
Pret_m
buc
val
Pret_m
14.3
15,588
289,867
18.6
7,331
91,442
12.5
28,081
464,248
16.5
9,437
183,676
19.5
17,657
298,738
16.9
10,111
188,503
18.6
16,295
266,746
16.4
13,541
192,810
14.2
9,709
126,285
13.0
13,344
199,259
14.9
11,187
147,134
13.2
8,614
184,666
21.4
15,445
261,163
16.9
8,614
161,996
18.8
15,651
251,364
16.1
11,308
185,470
16.4
11,186
175,327
15.7
8,825
155,687
17.6
9,583
149,884
15.6
8,557
154,129
18.0
8,294
136,276
16.4
9,220
173,506
18.8
7,051
120,602
17.1
11,310
159,116
14.1
4,260
55,783
13.1
6,201
112,282
18.1
8,385
140,113
16.7
7,598
142,565
18.8
7,543
124,441
16.5
7,694
113,319
14.7
6,542
84,204
12.9
7,014
60,436
8.6
7,152
53,417
7.5
9,554
170,607
17.9
3,706
57,706
15.6
12.5
12.6
13.7
12.3
5,573
61,394
9,603 101,382
5,405
6,240
64,849
68,886
11.0
10.6
12.0
11.0
7,599
62,962
8.3
5,030
36,343
7.2
12.3
6,887
99,334
14.4
2,250
24,472
10.9
3,766
47,773
12.7
12.8
6,962
121,023
17.4
0.0
12.0 196,522 2,997,548
13.8
3,514
42,922
12.2
7.9
2,892
19,959
6.9
8.4
9.7
541
4,524
10.4
619
5,416
8.7
11.2
174
1,863
10.7
10.5
621
6,416
10.3
16.4
3,987
61,458
15.4
16.9
3,444
52,180
15.2
16.8
1,820
27,679
15.2
16.9
3,187
46,872
14.7
16.9
4,363
65,655
15.0
16.9
2,663
39,883
15.0
14.4
2,241
29,901
13.3
12.4
2,600
28,853
11.1
13.4 187,979 3,111,211
16.5
69,067 846,004

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Pharma-buc Rom-buc SM-buc Buc-buc

10.2% 13.8% 16.4% 16.6%

Pharma-buc Rom-buc SM-buc B-buc

10.2% 13.8% 16.4% 16.6%

categoria cea mai dinamica ca si crestere de cantitate, valoare si pret unitar

canalul cu cel mai mare pret mediu de vanzare practicat

in 2009, bucurestiul a crescut ca % in total romania la 28% de la 25%

Total Baby Food

Total Romania (MEMRB)

Nestle/CL/3Cereals 6month 250gBOX

Nestle/CFL/8Cereals 8month 250gBOX

Nestle/CFL/Rice 6month 250g BOX

Nestle/CFL/Wheat&Cocoa1-3year 250g BOX

Nestle/CFL/5Cereals 6month 250gBOX

Milupa/CL/Cereals+4Fruits 6m 250g BOX

Milupa/CL/Banana 4month 250g BOX

Nestle/CL/Sweet dreams 6month 250gBOX

Nestle/CFL/Rice&Carob 4m 325g BOX

Nestle/CL/Wheat&5Fruits 6month 250gBOX

Milupa/CL/7Cereals 6month 250gBOX

Nestle/CFL/Wheat&Honey 8month 250g BOX

Nestle/CFL/Rice&Carrot 6month 250gBOX

Bebelac/CFL/Rice 4month 200g BOX

Milupa/CL/Apple+Carrot 4month 250gBOX

Bebelac/CFL/Wheat+banana 6 month200g BOX

Nestle/CL/Wheat&3Fruits 6month 250gBOX

Nestle/CL/3Cereals 6month 250gBOX

Nestle/CFL/8Cereals 8month 250gBOX

Nestle/CFL/Rice 6month 250g BOX

Nestle/CFL/Wheat&Cocoa1-3year 250g BOX

Nestle/CFL/5Cereals 6month 250gBOX

Milupa/CL/Cereals+4Fruits 6m 250g BOX

Milupa/CL/Banana 4month 250g BOX

Nestle/CL/Sweet dreams 6month 250gBOX

Nestle/CFL/Rice&Carob 4m 325g BOX

Nestle/CL/Wheat&5Fruits 6month 250gBOX

Milupa/CL/7Cereals 6month 250gBOX

Nestle/CFL/Wheat&Honey 8month 250g BOX

Nestle/CFL/Rice&Carrot 6month 250gBOX

Bebelac/CFL/Rice 4month 200g BOX

Milupa/CL/Apple+Carrot 4month 250gBOX

Bebelac/CFL/Wheat+banana 6 month200g BOX

Nestle/CL/Wheat&3Fruits 6month 250gBOX

Nestle/CL/3Cereals 6month 250gBOX

Nestle/CFL/8Cereals 8month 250gBOX

Nestle/CFL/Rice 6month 250g BOX

Nestle/CFL/Wheat&Cocoa1-3year 250g BOX

Nestle/CFL/5Cereals 6month 250gBOX

Milupa/CL/Cereals+4Fruits 6m 250g BOX

Milupa/CL/Banana 4month 250g BOX

Nestle/CL/Sweet dreams 6month 250gBOX

Nestle/CFL/Rice&Carob 4m 325g BOX

Nestle/CL/Wheat&5Fruits 6month 250gBOX

Milupa/CL/7Cereals 6month 250gBOX

Nestle/CFL/Wheat&Honey 8month 250g BOX

Nestle/CFL/Rice&Carrot 6month 250gBOX

Bebelac/CFL/Rice 4month 200g BOX

Milupa/CL/Apple+Carrot 4month 250gBOX

Bebelac/CFL/Wheat+banana 6 month200g BOX

Nestle/CL/3Cereals 6month 250gBOX

Nestle/CFL/8Cereals 8month 250gBOX

Nestle/CFL/Rice 6month 250g BOX