Startup'Research

Thom%Kozik Apr%%9%%2012
The%Founder%Ins8tute

me

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the basics

1. never survives

2. never happens

3. nothing else matters

fundamental questions
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are you a feature, a product, or a business? what’s the nature of your market? what’s your exit strategy, and why? how will you define Success milestones?

stakeholders

stakeholders

stakeholders
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who are they? - be thorough why do they care? what’s their pain? what pleases them? what solutions/products do they use today? what’s their impact on your business? what’s their value to your business?

true competition

true competition

patents
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matter don’t matter don’t research too thoroughly file first, ask questions later