Brand Extension for Bisleri

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Project presented by: Sandesh Ranka Shashank Rathi Rai manipat ray Darshan Sanghvi Ankit Shah Navneet kaur Pratik D Soni Abhijeet Thakr Anand Vyas Vijay Shankar yadav 51 52 53 54 55 56 57 58 59 60

Bisleri International Pvt Ltd:     Italian company created by Signor Felice Bisleri started in the year 1965. 1.5 lt. The Company is solely into Packed Drinking Water. 1 lt.2 lt. 20 lt VEDICA: 500 ml & 1 lt. Chauhan has started expanding bisleri’s operations. 500 ml. Market Share:  Over 60% Market share in the Bottled water Market . Pet Jars: 5 lt. Ramesh J. Since 1995 Mr. Product Line     Glass: 250 ml Pet Bottle: 250 ml. in 1969. Parle bought over Bisleri (India) Ltd.

New Product launch: .

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Magnesium.   . suppresses thirst and thus further drinking. Calcium. Hydration: g-Fit quickly replaces fluids lost by sweating and supplies a boost of carbohydrate & replenishes Sodium. Potassium.Why g – fit ( Isotonic sports drink )???  Dehydration: Sweating is the way in which the body maintains its core temperature at 37* C What’s wrong with water: Drinking plain water causes bloating. Chloride.

18 500 ml @ Rs. 42 Original (Regular) Fresh Lime Refreshing Orange Cool Melon Berry Blue Mint Fresh . 29 750 ml @ Rs.Product Flavours & Sizes Available: Flavours:       Size Available: 300 ml @ Rs.

1000 Cr by 2011.  H e in z G lu c o D D a b a r G lu c o Indian Energy drink market is valued at Rs. The Year on year growth of energy drinks is around 30%. 700 Cr & is Expected to reach Rs. W ip ro G lu c o V ita G a to ra d e R e d B u ll C lo u d 9 O th e rs  .Market Condition.

Target Market: Teenager. Athletes.   .STP (Segmentation. Health Conscious People. Working Class people. target & Positioning)  Segmentation: Demographic Segmentation with age group of 15-35 years of age (Both Males & Females). sports person & Adventure Sports. Positioning: Instant Hydration & Energizing Drink that Replenishes & Energizes the Body with carbohydrates & Minerals. College Students.

.  Considered as an Artificial/preservative based product.  Opportunity  Threat  Established & Good Market Potential Strong Players  Upcoming Sector in  Conventional the Non-carbonated methods of Hydration drink Segment still prevalent  Not Many Players in  Powder’s are way the market more cheaper than ready to drink  Increasing Product. .SWOT Analysis Strength Trusted & Generic Brand  Strong Distribution & Mfg System  Available in Different Sizes  Instant Energizer & hydrator  Ready to Drink Concentrate. Awareness about  Caffeine based health  Targets the Youth drinks.  Its still an Upcoming & developing market  Low Demand in tier 2 & tier 3 cities.  Weakness Lack of Consumer awareness  Costlier than Powder.

Marketing Strategy: Tearser: Tv & Outdoor. Launch Pad: Official Drink partner “ Delhi CWG 2010 ” . Brand Ambassador: Mahendra Singh Dhoni Launch: Press Conference.

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) Radio (Hosting/Sponsoring radio Shows) BTL POD at Retail Outlets & Supermarkets Gymnasium. HT Café. Nat Geo. BT.V Commercial (Sports Channel. Discovery. TLC etc) Outdoor Advertising (Hoardings. Animal Planet.ATL & BTL Marketing 1. Fitness centre. Magazines.     ATL T.     . 2. College campus Corporate Office areas. Sports Club. Billboards etc) Print Media (News paper. Mumbai mirror. Dna.

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)    . Medical Shops.( Grocery store.Distribution & sales Network  Manufacturer Distributor of state (Warehouse / Stockiest) Local/Territory Distributor Retailers. malls. Super market.

Conclusion .

bisleri.scribd.com www.Bibliography       www.htm Various Articles sourced from the Internet THANK You!!! .co.wikipedia.brianmac.heinz.uk/drinks.com www.com www.com www.

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