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H-APPI N 5ZZ

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Franchisee Business Dossier

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The visionary was the Late Shri Ranchhodlal Vadilal Gandhi. forex and processed food. He gave Vadilal a modest start with a small outlet way back in 1926. Rajesh Gandhi. Mr. Virendra Gandhi & Mr. Mr. . Vadilal has one of the highest ice cream production capacities in India which makes the brand hold a major share in the domestic ice cream business. the company is not only a giant in ice creams and frozen foods but has also entered other sectors like chemicals. the company gradually expanded in Gujarat and enjoys a pan India presence today.• • Vadilal: Since 1926 At a time when the culture of eating out was limited to the elite of Ahmedabad and the male members of the family. Devanshu Gandhi. Today. a visionary was born. Owing to the two state of the art plants located at Pundhra and Bareilly each. From a humble beginning in Ahmedabad. construction. The company has also entered the markets of Nepal and Bhutan. under the able leadership of the third generation of the family.

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Initially the Happinezz parlours were meant for close business associates and the numbers were few. Currently. Eating out is considered not just fashionable. nice and cool ambience where one can enjoy not just the world-class ice creams but also a wide variety of sundaes. company owned Happinezz parlours were started in 2003. However. ice cream sodas and many other ice cream concoctions. but a way of life. floats. The parlours ensure a cosy. .• • Happinezz: The journey so far A fast paced environment has changed the lifestyles of people. In the early 90's Vadilal launched a new concept of serving ice creams with a difference and called it 'Happinezz'. the company has major expansion plans for Happinezz and on an average 2 new parlours are opening every month. with mushrooming malls and multiplexes. Vadilal has about 225 parlours across the country out of which more than 150 were started in the last 3 years. Thereafter in 2007. the franchise route was explored to cater to the market demands. Happinezz parlours are ice cream boutiques designed to meet the expectations of ice cream connoisseurs. shakes.

nice and cool ambience where customers can enjoy world-class ice creams. . Uttar Pradesh and Delhi. sundaes. Vadilal is soon going to launch one outlet each in Agra. Vadilal is the second largest ice cream player in India. MD. Faridabad and Gurgaon. Vadilallndustries Ltd. Happinezz Parlours are exclusive ice cream boutiques designed to satisfy the everdemanding customers.. Rajesh Gandhi. Vadilal Industries Vadilal to expand Happinezz Parlours Vadilal Industries. Most of the new outlets would be owned and run by franchisees. the brand will be focusing on introducing franchised Happinezz Parlours in various cities of Rajasthan. The parlours provide a cozy. one of the leading ice cream and frozen dessert makers. In the coming two years. MD. Currently. has said. Going forward. In the next 2-3 years. with 20 percent market share. Haryana. Noida (UP). Vadilal is also looking at increasing the presence of the company-owned stores that are currently restricted to Ahmedabad only."Currently. Vadilal is operating 150 franchise outlets in different cities of Gujarat and Rajasthan. " Rajesh Gandhi. is planning to augment the count of its Happinezz Parlours and spread the brand's reach through franchising model. we are targeting 25 percent share. We are looking to increase the number of exclusive 'Happinezz' outlets to sell its ice creams from 200 at present to 400 in the next 18 months. shakes and other ice cream concoctions.

Belgian Chocolate. • Royal Salute Double Sundae Rajbhog Shake Blue Berry Soda . tripple & special). cream. Flavours like Kachchi Keri. This gives For Happinezz parlours. bulk packs and varieties like sodas. Each of these is made using the best ingredients and fresh Happinezz products a richer and creamier taste. party packs. etc. At regular intervals we introduce innovative flavours to keep up with the pace of changing consumer preferences. SOOml tubs available exclusively at Happinezz parlours. we offer a separate product range . nutty delights. which includes Happinezz bulks (gallons). candies. Mud Chocolate. double. Honeymoon Special. cones. Swiss Orange. fresh). sundaes (single. chocolate ecstasies. Cheesy Strawberry.Happinezz series. fruit fantasies.. like scoops (plain ice mithai & dairy ice cream fusion shakes and floats. Chocolate Truffle. kulfis. Pistachio Almond Fudge.• • Flavours of Happinezz Happinezz offers a huge range of pure ice cream varieties favourites. which are exclusively available at Happinezz parlours are popular among ice cream lovers .

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five different sauces on the basis of Happinezz bulks purchased every month. free of cost. • Location will be inspected and a detailed examination of the same will be conducted by the local Vadilal and Happinezz staff and the decision will be taken by the management. plastic spoons.• • Our role 8 responsibility • The company will provide the following on purchase basis: Two glass door deep freezers One sundae machine One LCD / One 10 slide scroller Curved glass canopy on wooden panel Cream dispenser with charger box Waffle cone making machine Waffle cone stand Cup & napkin stand S. . • Advertising of new schemes and product launches. caps. coasters.wire baskets • Happinezz board & in-shop branding (As per actual measurements) • • • • • • • • • s. • Standards of interiors to be used by the franchisee and assistance in the setting up of the parlour. menu cards will be provided as additional support. paper napkins. • The company will provide Happinezz cups. Also t-shirts. • Release of an advertisement announcing the inauguration of the parlour. • Training employees of the franchisee as and when required.

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HYPER MARKETS. ENTERTAINMENT CENTRES OPEN KIOSK MULTIPLEX.80-1.50 0.0.10 0. REVISE OR CHANGE THE ABOVE RATES.) 200-450 2-5 120-160 2-4 3-3.20.25 0. FEES (IN LACS) NON .25 1. MALLS INVESTMENTS SHOP HI-STREETS.0.00 2.• INDICATIVE Investment details VADILAL PRESENTS HAPPINEZZ IN VARIOUS FORMATS FOR DIFFERENT LOCATIONS KIOSK MALLS.50 .45 -7. .REF FR.75 1.00 0.50 0.2. STAFF COST OF KIOSK (IN LACS) COST OF EQUIPMENTS (IN LACS) INTERIORS & BRANDING (IN LACS) MISCELLANEOUS ITEMS (IN LACS) AREA (SQ.00-2.25 0.50 0.60 STARTUP INVENTORY (IN LACS) REFUNDABLE FR. MALLS TYPE OF LOCATION APPROX.75 7.5 80-120 2-3 2.50 0. AND MAY CHANGE AS PERTHE UPDATE.75 5.50 0.50 0.00 0. FT.00 .50-2. COLONY MARKETS.00 2.20 -0.20 -7. FEES (IN LACS) TOTAL INVESTMENT * THE FIGURES AND INVESTMENT DETAILS MENTIONED * CARPET AREA AND CITY.50 0. VADILAL RESERVES THE RIGHTTO ARE ONLY INDICATIVE.20-0.75 6.2.25 0.8.25 .50 0.75 .

the company will review the sales of the outlet and accordingly a token amount will be worked out.5 HP & 3 phase is recommended. you sell. • In case of power failure. • How many employees are needed for running a parlour? Manpower required for a Happinezz parlour is 3 (1 in-charge and 2 subordinates). . the earlier you will reach the break-even point. • What is the shelf-life of ice cream? 15 months from the date of manufacture. • What is the electricity consumption of machines and the approximate cost of running them? To run the deep freezer & other equipment for 24 hours. UP. Haryana and J&K. Delhi & NCR. Power supply of 5 to 7. if the door is not opened. • In the event of machine failure. Rajasthan. when stored at -18°C or below. Also the more the sundaes.. • What is the royalty or commission to be paid to Vadilal ? There is no royalty or commission to be paid up to three years. floats etc. Chandigarh. • Where can I open Happinezz parlors in India? Currently Happinezz operates in the following areas only: Gujarat. Uttaranchal. the machine can sustain the minimum working temperature for 4 hours. how long can the deep freezer sustain the minimum required temperature? In case of power failure. approximately 15 to 17. The temperature rises with frequent opening of the door. under hygienic conditions. will it be attended to and repaired? For one year it will be taken care of by the manufacturer and later a nominal fee per machine has to be paid by the franchisee for maintenance purposes.5 A of power will be consumed.• '- FA~s • How long will it take me to reach the break-even point? It depends on the matrix of products that you sell and the location of your space. Thereafter. Also the condition of ice cream varies from machine to machine.Punjab.

Happinezz Concept Shop .

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the owner of the Ashram Road franchise in Ahmedabad feels that the whole concept of having a special parlour is simply great.floats. owner of the Darpan five roads franchise in Ahmedabad. owner of the o. Purak Jariwala. Nikhil Patel. Mr. owner of multiple franchises in Surat says that the best thing about being associated with Happinezz is the support he gets from the Happinezz team of Vadilal on a day-to-day basis. There are interesting and innovative flavours that are added to the menu at regular intervals of time and Happinezz parlours have a monopoly in certain flavours. He further praises Happinezz for having an identity of its own. He is amazed to see how an extensive range of ice creams available for customers under one roof can result in traffic generation and give a good profit margin to the owner. The best part about being a franchise owner of the Happinezz parlour is that the brand has a sense of premiumness attached to it says Mr. Jaykrishna Patel. The constant support that the company gives is fantastic.• Comments Mr.He appreciates that Vadilal has a full-fledged staff dedicated only for the Happinezz franchise business. . right from setting up the parlour to designing it and putting up photographs of the products that entice the customers. Being associated with Vadilal has lot of advantages says Mr. He signs off by calling it a good brand franchise concept to invest in an affordable price. He further praises the support the franchisee gets for training the staff as well as for advertising. sodas and shakesas well. Vinay Giri. it is the wide range of sundaes. And it's not just ice creams that draw people to the parlours.P road franchise in Vadodara. concludes the owner.

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• • • • Awards Vadilal has been recognised with over 22 awards in the last 3 years by the Indian Dairy Association at The Great Indian Ice Cream Contest.Novelty) • Bronze Medal (1) Natural Orange (Premium without inclusion) .Novelty) Gold Medal (4) Standard Chocolate Ice Cream Chocolate Frozen Dessert Vanilla Frozen Dessert RoseCoconut Shell (Innovation . 7 Awards in 2008 The Best in Class (2) Party Special Roll Cut American Nuts • 7 Awards in 2009 The Best in Class (2) Pink Guava Chocolate Frozen Dessert Gold Medal (4) Vanilla Ice Cream American Nuts Real Mango Party Special Roll Cut • • • Gold Medal (2) Pink Guava Chocolate Frozen Dessert • Silver Medal (1) Standard Chocolate Ice Cream Bronze Medal (1) Chocolate Ice Cream Bronze Medal (2) Almond Funda Vanilla Ice Cream • • 8 Awards in 2010 The Best in Class (3) Chocolate Frozen Dessert Standard Chocolate Ice Cream RoseCoconut Shell (Innovation .

whipped cream. Abhijit Chaudhary (M) 99099 09414 NUTTY DELIGHTS Tuti Fruity Kaju Draksh Butterscotch Black Currant Anjeer Speicial Golden Pearl Fruit Bonanza Badam Utsav Roasted Almond American Nuts Real Kesar Pista Almond Funda Pistachio Almond Fudge BLACK PANTHER Vanilla ice cream blended with chocolate syrup. FRUIT FANTASIES Mango Orange Pineapple Litchee Pina Strawberry Custard Apple (Seasonal) Wild Strawberry Kachchi Keri HAPPINEZZ ZING Vanilla ice cream blended with orange syrup. ALL ROUNDER Vanilla ice cream blended with lemon juice. Only Float Ice Creams SUMI'SLOVE Butterscotch ice cream blended with butterscotch syrup. BLUE BERRY SODA Black Currant ice cream blended with black currant syrup. DAIRY FRESH Figs 'n' Honey www. As you like it ~i!j. BLIND FANTASY Butterscotch ice cream blended with strawberry syrup & khus syrup. Chocolate. orange drink & topped with Vanilla ice cream. orange drink & topped with Vanilla ice cream. Vanilla. Strawberry. lemon drink & topped with Pineapple ice cream. Sushil Shroff (M) 99099 09798 Mr. CHOCOLATE Khandala Special Cookies 'n' Cream Celebration Caramel Crunch Rich Chocolate Chocolate Chips Mud Chocolate Belgian Chocolate Chocolate Truffle For franchisee enquiries contact: Mr. FUN FLOAT FAVOURITE FLAVOUR ICE CREAM PLAIN FAVOURITES Vanilla 2 in 1 Ripe Strawberry Shahi Gulab Super Coffee Vanilla ice cream blended with strawberry syrup. PINARUBY Vanilla ice cream blended with orange & pineapple syrup. Orange & Tuti Fruity ice creams surrounded by banana slices & topped with butterscotch. soda & topped with Vanilla ice cream. soda & topped with BlackCurrant ice cream. cherry and wafer. orange drink & topped with Butterscotch ice cream. VADILAL ECSTASIES NOVELTIES CHOCOllTE Chocolate ice cream blended with chocolate syrup. cola drink & topped with Chocolate ice cream. Ice Cream Sodas MINT FANTASY Vanilla ice cream blended with mint syrup.[.vadilalicecreams. chopped nuts. This makes them creamier and richer than regular ice creams and give a scrumptious eating experience to ice cream lovers. orange drink & topped with Mango ice cream. ORANGE VALLEY Vanilla ice cream blended with orange syrup. soda & topped with Vanilla ice cream.Bappinezz Parlours serve a premium range of ice creams which are made from fresh cream. orange drink & topped with Vanilla ice cream. soda & topped with Vanilla ice cream. strawberry & orange sauces. cola drink & topped with Vanilla ice cream. soda & topped with Vanilla ice cream. STRAWBERRY LILLY Vanilla ice cream blended with strawberry syrup.t* ROSYTAJ Shahi Gulab blended with rose syrup. ICEMITHAI Rajbhog Kesar Mohini Honeymoon Special MINT MELODY Vanilla ice cream blended with mint syrup.com . Pragnesh Dave (M) 99099 09688 Mr. "t43 m' r. lemon drink & topped with Shahi Gulab ice cream.

whipped cream.Ice Cream Milk Shakes MAJESTIC VANILLA Vanilla ice cream blended vanilla syrup. cherry and wafer. milk & topped ice cream. FRUIT VALLEY Mango. chaco chips. with with Triple Sundae Ice Creams LOVER'S NEST Pineapple. STRAWBERRY KISSES Strawberry ice cream blended strawberry syrup. cherry and wafer. cherry and wafer. whipped cream. whipped cream. cherry and wafer. chopped nuts. chaco chips. Chocolate & Strawberry ice creams surrounded by banana slices & topped with butterscotch. chopped nuts. strawberry & pineapple sauces. milk & topped Pineapple ice cream. chopped nuts. with with TWINKLING STAR BANANA SPLIT Vanilla. chopped nuts. PINAORANGE Pineapple ice cream blended orange syrup. KESARPISTA Kesar Pista ice cream blended kesar syrup. pineapple & strawberry sauces. chopped nuts. cherry and wafer. whipped cream. www. butterscotch sauce. cherry and wafer. whipped cream. ROYAL SALUTE COOKIES 'N' CREAM Cookies 'n' Cream ice cream topped with chocolate sauce. cherry and wafer. cherry and wafer. chopped nuts. cherry and wafer. chopped nuts. MOON MAGIC Vanilla. whipped cream. orange & pineapple sauces. chopped nuts.com . chopped nuts. with with Black Currant & Vanilla ice creams surrounded by banana slices & topped with butterscotch & strawberry sauces. cherry and wafer. milk & topped Rajbhog ice cream. Single Sundae Ice Creams BEEHIVE Strawberry ice cream topped with honey. cherry and wafer. milk & topped Mango ice cream. chocolate & strawberry sauces. Pineapple & Strawberry ice creams surrounded by chopped fruits & topped with butterscotch. whipped cream. DELIGHT Pineapple ice cream topped with pineapple pieces. whipped cream. whipped cream. Tuti Fruity & Strawberry ice creams topped with butterscotch & strawberry sauces. chaco chips. chopped nuts. HAPPINEZZ MARINE Chocolate.vadilalicecreams. chopped nuts. JAM 'N' CREAM with with Strawberry. whipped cream. TWILIGHT Pineapple pineapple Pineapple ice cream blended syrup. Orange & Strawberry ice creams surrounded by chopped fruits & topped with orange. HONEYMOON DEN ROSE GARDEN Shahi Gulab ice cream blended with rose syrup. cherry and wafer. whipped cream. with with HER HIGHNESS Butterscotch ice cream topped with honey. pineapple & strawberry sauces. cherry and wafer. chopped nuts. whipped cream. milk & topped Vanilla ice cream. chopped nuts. chaco chips. chopped nuts. chopped nuts. whipped cream. chopped nuts. milk & topped Strawberry ice cream. chopped nuts. Butterscotch & Strawberry ice creams topped with chocolate & butterscotch sauces. whipped cream. milk & topped with Shahi Gulab ice cream. with with HOT CHOCO DIP Vanilla ice cream topped with hot chaco dip coating. COLD COFFEE Super Coffee ice cream blended with coffee powder. with with OREO Cookies 'n' Cream ice cream blended with chocolate syrup. cherry and wafer. milk & topped Kesar Pista ice cream. chopped nuts. Vanilla & Fresh Strawberry ice creams surrounded by chopped fruits & topped with strawberry sauce & khus syrup. milk & topped with Cookies 'n' Cream ice cream. BIRDSNEST Chocolate & Vanilla ice creams topped with chocolate sauce. chocolate syrup & milk & topped with super coffee. whipped cream. SWISS MISS Chocolate chocolate Chocolate ice cream blended syrup. cherry and wafer. cherry and wafer. whipped cream. chopped nuts. 24 CARATS Mango ice cream blended mango syrup. CHOCOLATE SAFARY Chocolate ice cream topped with chocolate sauce. cherry and wafer. whipped cream. whipped cream. chopped nuts. TONGUE TEASER Tuti Fruity ice cream surrounded by pineapple slices & topped with butterscotch sauce. chocolate & strawberry sauces. Kaju Draksh & Mango ice creams topped with butterscotch. cherry and wafer. cherry and wafer. whipped cream. whipped cream. Pineapple & Butterscotch ice creams surrounded by pineapple pieces & topped with chocolate. Double Sundae Ice Creams DOUBLE REVENGE Strawberry & Orange ice creams surrounded by chopped fruits & topped with strawberry & orange sauces. RAJBHOG Rajbhog ice cream blended Rajbhog syrup. whipped cream. with with TUTIFRUITY Strawberry. cherry and wafer. SILVER STREAK Vanilla ice cream surrounded by banana slices & topped with chocolate sauce. milk & topped ice cream. chopped nuts. Black Currant & Orange ice creams surrounded by chopped fruits & topped with butterscotch. cherry and wafer. TRENDY Vanilla & Strawberry ice creams surrounded by banana slices & topped with chocolate sauce & honey.

85 15.67 Music system Cost of stock keeping software Cost of interior & renovation Cost of computer accessories Cost of advertisement Total Grand Total Example .41 3.45 3.Raspberry Dolly D.74 80.41tr Per bulk 30 scoops Cost of scoop Cost Cost Cost Cost of of of of cup lid napkin spoon } Supplied by company So cost not considered 310.26 EXPENDITURE VARIABLE COST Cost of ice cream purchase Cost oftoppings Cost of disposables Cost of beverages Miscellaneous expenses Monthly maintenance of parlour 100.50 4.Fruits Valley Triple Sundae REVENUE Sale 23.04 10.00% FIXED COST Cost of salaries Cost of electricity & sale Cost of telephone expenses Annual equipment maintenance contracts Example .00 33.Vanilla scoop Cost of Vanilla bulk .00% Cost of 3 varieties of scoops Cost of 3 varieties of sauces Cost Cost Cost Cost of of of of nuts fresh fruits decorative items disposable items Total cost Sale price of Triple Sundae Difference between cost 52.10 4.33 Mandatory Cost of parlour accessories Branding (approx) Refundable fees to Vadilal Non refundable fees to Vadilal Cost of transportation & freight Miscellaneous expenditure Initial ice cream purchase Governmental licence fees Total Optional 240000 75000 50000 75000 25000 15000 25000 10000 515000 Sale price of scoop Difference between cost & sale 20.80 46.15 .00 9.00 3. P.48 7. of Raspberry Dolly MRP of Raspberry Dolly Difference between cost & sale 11.Example .

Ahmedabad-380 Mo bi Ie: 99099 09798. H-APPIN~Z.264 70063 E-mail: happinezz@vadilalgroup..z. Nr.26564018. Navrangpura.. "VADILAL HOUSE" 53. Shrimali Society. Navrangpura Pho ne: 079. 99099 09414.com I Railway Crossing. 99099 09688 I Website: www.vadilalkecreams. ~ VADILAL ENTERPRISES LTD.24 I Fax: 079.com 009. .