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“REALITY TELEVISION SHOWS- ENTERTAINING OR MONEY MINTING IN INDIAN CONTEXT ”
In the Partial Fulfillment For the Degree of MBA:-2010-2012
Submitted to:MAHAMAYA TECHNICAL UNIVERSITY, NOIDA
Under the Supervision of Ms. Charu Agarwal
Submitted By:KUMAR SRIBHADRA
MBA – 4th Semester Roll No. – 1011470043
A-13/1, South Side, G.T. Road, NH-24, Ghaziabad – 201010
Certificate from IPEM
TO WHOM IT MAY CONCERN
This is to certify that Kumar Sribhadra, Roll No. 1011470043 is a bonafied student of MBA course (2010-2012 Batch). He has completed the research Project on” “REALITY TELEVISION SHOWS- ENTERTAINING OR MONEY MINTING IN INDIAN CONTEXT ” in the area of Marketing. He has performed all the duties assigned to him from time to time in a highly professional manner. He was very sincere & honest towards the work assigned to him.We wish him success in his future endeavors. The project work is quite satisfactory.
(Shashank Choudhary) Director, MBA
(Ms. Charu Agarwal) Project Guide
I, the undersigned, hereby declare that this project report submitted by me under the guidance of Ms. Charu Agarwal , Faculty Member of IPEM, Ghaziabad ( affiliated to GBTU, Lucknow ) for the partial fulfillment of Master degree in Business Administration from Institute of professional excellence and management, Mahamya Technical University is exclusively prepared and conceptualized by me and the empirical findings in this project report are based in the data collected by me, and I have not copied from any research report or project report submitted by anyone, anywhere earlier.
Date………………………. Place ……………………....
[Kumar Sribhadra] M.B.A(4th SEM)
Charu Agarwal for their kind guidance. I must put on record my gratitude towards my faculty. Kumar Sribhadra M.Acknowledgement It was a great pleasure and a unique experience to work on this project and on its completion. I would like to express my sincere thanks and gratitude to those who have extended their valuable time. The respondents constituted the back bone of my project. It was through their efforts that I could complete the project well in time. I must affirm my thankfulness to my Institutional guide Ms. co-operation and guidance during the time of the study. without whom I would not have reached to the conclusion of my project. Completing a project without proper guidance is like sailing alone in an ocean without a compass.B. Thanks to the respondents who had taken out some time out of their busy schedule to fill in my questionnaire without which the survey could not have taken place. during my Research Project.A(4th SEM) 4 .
Initially I was just a viewer of Reality TV shows. what actually happens in the reality TV shows regarding their actual reality. Since viewers are the most important asset of any program. but also to the people in any other field and management practitioners who want to understand and enrich their understanding of viewers trends & effectively manage their need and feedback. The language of the presentation is highly communicative so that it becomes interesting and comprehensible. It will be useful to not only the students of management. I have come to know. 5 . but after research on this topic. I got most of the practical knowledge. I do not know enough. there is increased emphasis on the need for understanding people in a manner to satisfy them through quality of entertainment. information & broadcasting ministry and viewers response. This project is intended for a wide audience. their approach of taking reality shows as a money mint which is far from reality in some cases. I know that even in the areas in which I have a little knowledge. This project attempts to identify and define areas related to viewers‟ response regarding reality TV shows.PREFACE It's a thing of massive gratification for me to present this Project Report on the topic “Reality Television Shows-Entertaining or Money Minting in Indian Context”.
37-38 Research Methodology…………………………………………………….39-46 Analysis of data collected…………………………………………………........TABLE OF CONTENTS Title of the Project report………………………………………………….6 Introduction………………………………………………………………..72-74 Bibliography………………………………………………………………...62-63 Findings…………………………………………………………………….....7-8 History of the Reality TV shows………………………………………….68-69 Limitation…………………………………………………………………..15-17 Types of Reality Shows ……………………………………………….1 Certificate from college …………………………………………………....75-76 6 ...29-32 Objective of the Study…………………………………………………..64-65 Conclusion………………………………………………………………….2 Declaration…………………………………………………………………3 Acknowledgement…………………………………………………………4 Preface …………………………………………………………...9-14 Reality TV: Reality Shows In India …………………………………….33-34 Scope of the Study…………………………………………………………35-36 Use and Importance of study………………………………………………...5 Table of contents…………………………………………………………...........66-67 Suggestion…………………………………………………………………............18-20 Some Popular Reality Show………………………………………………21-23 Most Popular Reality Shows on Indian Television………………………………………………………………..70-71 Annexure…………………………………………………………………..24-28 Most Popular Reality TV Shows 2011 …………………………………...47-61 Swot Analysis…………………………………………………………….
INTRODUCTION 7 .
8 . So fierce is the competition in this segment that every channel boasts of at least two to three reality shows.. Most of the television shows which are being telecast nowadays are reality shows specializing in dancing.. The television continues to swamp our screens and lives alike.the „reality hunt list‟ is endless. Reality TV is the new mantra of television producers and channel executives.With the emergence of many new television channels. a new era of entertainment revolution is being witnessed.results in a mad rat race of other television channels for showcasing similar programmes with minor alterations. which has led to the growth of so many new channels in india. (mostly and always from the USA – the Godmother of reality television) or some are cheap copies of the shows abroad. It is one of the means to increase their channel ratings and the end is always to outdo the other channels. Whether through conduction of reality shows. It is the means to increase TRP ratings and the end is always to outdo the other channels and the „similar-but-tweaked-here-and-there‟ shows churned out by the competition. cookery shows. The Indian reality shows have also been consistently successful in offering a wide variety. religious pilgrimage telecasts or carving out their niche by telecasting a variety of programmes for kids or women. chat –shows. Indian reality shows are the latest buzzword for the television industry. to dance dramas. Some of them are inherited legally from abroad. each of these channels is relying heavily on creativity and out of the box thinking. talk shows. This has been an overall impact of globalisation and liberalization.if is successful . Any new concept or a programme dished out on a channel. to acting – flicks. Everything now is a competition. there has been an up surge in the competition amongst each of these channels. The „similar-but-tweaked-here-andthere‟ shows get churned out by the cut throat competition. singing.. From Talent Hunt Shows.INTRODUCTION As the economic flood gates opened in India. and acting.
HISTORY OF REALITY SHOWS 9 .
Shows like “Beat the Clock”. Beauty pageants gained light after the “Miss America” beauty pageant attained heady success since its broadcast in 1954. “Truth or Consequences”. The winners often got instant celebrity status. practical jokes. audience voting and selections dictating the shows‟ trajectory .WESTERN INFLUENCE Without a doubt. “You Asked For It” showed contests. This laid the ground for international beauty pageants like the “Miss Universe” and the “Miss World”. “The Newlywed Game” and “The Gong show” brought out the early version of the brazenness that we see today in reality shows 10 . stunts. both of which began very successful journeys in the 1950s and continue till date with record participation and audience viewership from across the globe. it existed from late 1940s in America.. USA is the mother of this concept though European countries have given sizeable contributions as well. “Chuck Barris: The Dating Game”. Allen Funt‟s “Candid Camera” is often described as the granddaddy of reality television. The genre came on to its own in the very between the latter parts of the 20th century and the early 21st century. Arthur Godfrey‟s “Talent Scouts”. Ted Mack‟s “Original Amateur Hour”. Modern reality television featuring participants who were more than raring to let go off their confidentiality and decorum to attain their very precious yet fleeting five minutes of fame began in the 70s.HISTORY OF REALITY SHOWS. amateur competition.
the Academy of Television Arts and Sciences announced it will give its very first Primetime Emmy Award for „Outstanding Host for a Reality Show or Reality Competition‟. brought out the camcorder filming style to reality television. having each been successfully syndicated in dozens of countries. known as “Celebreality”. The 21st century brought with it multiple reality shows which hit the bull‟s eye with precision. Another type of reality show involves celebrities. 11 . “Newlyweds: Nick and Jessica”. Very often. these show a star going about their everyday life: examples include “The Anna Nicole Show”. “Fear Factor” and “Big Brother” have all also had a global impact. “The Apprentice”.across the world. “America‟s Next Top Model” and “The Simple Life” have all racked audience appreciation. Other shows like “Survivor”. “The Osbournes”. created by TV producer Charlie Parsons. “Project Runway”. “Survivor” had its basis on the Swedish show “Expedition Robinson”. VH1 has created an entire chunk of shows devoted to celebrity reality. “American Idol” is one such show which has been reproduced in possibly every part of the globe. So much is the effect of such shows that in April 2008. “ Top Model”. “Cops”. which began airing in 1989. “Dancing With The Stars”. The concept of heavy soundtracks being used to confessional room videos were pioneered by the series “Nummer 28” which was a Dutch production. “Hey Paula!” and “Hogan Knows Best”. and began airing in 1997.
mostly singing or dancing. the soup served by these shows becomes a concoction of soap operas. Though these shows make for interesting viewing. rumba-samba. even if loosely. the most disturbing issue is the unearthiness of dance. These shows (apart from becoming platforms for movies to be publicized) also produce talent which very soon goes into anonymity. ballroom etc. It is obvious that the show has been scripted. but at times. which make us all feel that any other talent is worthless unless it can be taken to the stage. these shows make the contestants dance on ordinary Hindi songs which makes the show quite mundane. If one channel boasts of “Jhalak Diklaja”.HISTORY OF REALITY SHOWS.INDIAN SCENARIO In India. Both the shows boast of television heavyweights. then another one has “Nach Baliye” to offset its audience value. bad production values and precarious mud slinging. they become monotonous and unrealistic. reality television came with the advent of “Sa Re Ga Ma”. Apart from the very obvious labour of shooting these shows. Then there are the glitzy talent shows. The worst seems to be the addition of children to these shows. a take on the American dance reality show “Dancing with the Stars”. the flood gates opened and reality television has swamped our television screens and lives alike. crude choices of songs and impolite costumes for children aged between 5 and 10. Consequently. 12 . Unlike its foreign contemporary where contestants‟ master classic dance styles like the jive.
knowledgeable and a polished format of fun and delight for children and adults alike. Derek O‟ Brien will forever remain the consummate host who set trends for future knowledge based game shows. the epitome of dignified. for me without doubt. in the incomparable show “Kaun Banega Crorepati”. In recent times. MTV brought out two reality shows centered around today‟s youth. a reproduction of the hit “Who wants to be a Millionare”. we must mention Neena Gupta‟s brilliant yet sarcastic take on “The Weakest Link”. “The Bournvita Quiz Contest” remained and will always remain. In this regard. 13 . Amitabh Bachchan brought himself out from oblivion along with respect for the medium of television. “Roadies”. Shah Rukh Khan hosted the same show with enviable enthusiasm and also brought out the desi version of “Are You Smarter than a Fifth Grader”. which did not go down well with the audience due to the stinging scorns by the hostess. whose “Mastermind India” produced geniuses par excellence from amongst us. The only contemporary who stands shoulder to shoulder with him is the ageless Siddhartha Basu. especially “Roadies 5.0” along with “Splitsvilla” served as new versions of reality which got the youth hooked on to their idiot boxes.There are other brands of reality shows – quizzes. we must mention. The latest entrant into this segment is Salman Khan with his new show “Dus ka Dum”. though without much success. me being no exception.
It is high time we see what young children are watching and doing on television. there is only one top spot. We cannot and should not compare academic excellence with trivial shows and the money it generates but what is appalling is that we mock our own value and educational system through our behaviour in such scenarios. In a competitive scenario as is in our colleges. 14 . The apparent rudeness in these shows seems to be depicted as if it is an acceptable norm in the society (which it is clearly not). and yet I have never seen any kind of offensiveness. but I believe that it must be regulated. I completely agree that incentives vary. Reality television should stay and it must.These shows depicted the mindset of the youth and their expressions which were well received (though it was very tasteless at times). as entertainment is required.
REALITY TV: REALITY SHOWS IN INDIA 15 .
Reality TV: Reality Shows In India Reality television . The advent of reality shows can be traced back to the forties with shows like Allen Funt‟s Candid Camera that captured candid reactions of people to humorous tricks and prank. TV shows without stringent story-lines. Ordinary people captured in real-life situations seemed to amuse the audience.Love it or hate it but you just cannot ignore it ! Imagine Paris Hilton slogging it out on the farm…Or Heidi Klum having a discussion with you about your upcoming fashion line? These are just a few instances. a place where fiction meets reality. 16 . Welcome to the era of reality Television. which might have seemed next to impossible a few years back. which was hitherto bombarded with ultra-dramatic soaps and movies. soon became increasingly popular with the audience.
Reality television broke the monotony to create interesting scripts and out-of the box ideas that made them stand out from the run-of-the-mill shows. intrinsically run on the same path.On the Lot. However different their concepts might be. the interactivity factor definitely fetches the show a lot of following. 17 . Although the credibility of these voting systems is debated about forever. documentarystyle shows. or the moviemakers‟ favorite reality show. reality television allows the audience to be a part of the show. all the reality shows. celebrity shows. game shows. makeover shows. or some of them are just plain voyeurism personified. Some of these reality shows are talent hunts. Although drama-lovers are still glued to their idiot boxes at prime time. reality shows are hogging the limelight big time. They put ordinary people or celebrities in real-life situations and allow peeping toms to enjoy the thrill of watching them! Besides giving the audience the thrill and excitement of live un-edited action. Take for example The American Idol. these shows allow the audience to choose the winner through a voting system.
TYPES OF REALITY SHOWS 18 .
Example: American Idol. and Big Brother Prank-Reality: Reality shows that involve pranks played on ordinary people and capturing their candid reaction. Examples: Who wants to be a Millionaire?" Hollywood Blocks. America’s Got Talent. Star Search Job-hunts: Shows that are synonymous with live on air interviews are listed under this category.Types of Reality Shows Celeb-Reality: Reality shows with celebrities are a rage with the audience. The Runway (Tommy Hilfiger). The Simple Life. Hell’s Kitchen (Chefs) 19 . dancers or even actors. On the Lot (Directors). Examples: Dancing with the Stars. Examples: Candid Camera. Example: The Apprentice. Weakest Link Talent Hunts: Reality shows that are looking for talented people be it singers. Punk’d (Ashten Kuthcher) Game Shows: Reality shows that are based on games. Project Runway (For fashion Designers).
Be it a personal makeover or a home make over. My Big Fat Obnoxious Fiancé. these shows are very popular with the audience. Adventure/Fear based shows: A genre of TV shows that challenges the participants with difficult and weird tasks. Example: The Beauty and the Geek. While You Were Out Dating-Shows: Reality shows that gave a platform for dating men and women on air. Example: Monster House. Example: Fear Factor. Wife Swap. some shows help people win money and fame but almost all of them keep the audience hooked on to the action and craving for more! 20 . What-not-to-wear. Who Dares Wins Some reality shows provide artists a good platform to get noticed.Makeovers: Reality shows with make over stories. Example: For Love or For Money. Perfect Match New York Social Experiments: A relatively new genre of reality television that involves interaction of distinct social groups.
SOME POPULAR REALITY SHOWS 21 .
never fails to grab the audience attention. and allowed them to face their worst night-mares and fears. The Simple Life Paris Hilton and Nicole Richie definitely garnered a lot of attention with this reality show as they tried their hand at various professions. Fear factor is known for its disgusting tasks that often involved eating bugs or worms. Randy Jackson and Paula Abdul has perhaps been one of the most popular shows in America. 22 . The American Idol The hunt for America‟s best singers with the three popular judges Simon Cowell. Fear Factor The ultimate show that shocked the audience with horrendous tasks for its participants.Some Popular Reality Shows Candid Camera Allen Funt‟s one of its kind reality show that targeted easy victims with wise pranks is legendary. This one of its kind job interview on air is always packed with exciting tasks and rewards for the participants. Till date Candid Camera re-runs are fun to watch! The Apprentice Donald Trump‟s famous quote "You are fired".
Reality shows in India are a welcome break for many of the audience who were tired of cribbing about the Ekta Kapoor's saas-bahu series that were (and some of them still are) predominant on Indian television. The band of girls called Viva that emerged from this show enjoyed short-lived popularity but marked the beginning of reality shows in India. many of them being adaptations of the pre-existing western versions. Reality Shows on Indian Television Studying the international television scenario. However these shows are enjoying tremendous popularity and will definitely give way to more innovative concepts on air. which was the Indian version of Who wants to be a Millionaire. the Indian counterpart has promptly caught-up with the latest trends. What followed next was a flood of reality shows. Indian Reality TV is however in its nascent stage and mostly includes desi-versions of the reality shows abroad. 23 . The controversy generated made the show even more popular than it previously was. Superstar Amitabh Bachchan‟s Kaun Banega Crorepati. Reality Television has arrived in India and is here to stay ! Reality shows in India date back to the Channel V‟s talent hunt for making of a musical band.Big Brother The reality show that created ripples when Indian actress Shilpa Shetty accused fellow contestant Jade Goody of making racist remarks. was a major hit with the audience in India.
MOST POPULAR REALITY SHOWS ON INDIAN TELEVISION 24 .
Indian Idol This show has been one of the most popular reality shows on Indian television and perhaps due to the voting factor. Aryan Vaid (due to their on-air love-affair) and Rakhi Sawant 25 . Big Boss The Indian version of UK‟s Big Brother was the most sensational and controversial reality show in India. Alka Yagnik. Although long forgotten Actor Rahul Roy emerged as the winner. With boys next-door turning into ultimate singing sensations. The second season of the series was hosted by Shahrukh Khan but did not seem to fare just as well. it was people like Anupama Verma. A wicked show with witty pranks followed by loads of laughter. uber-dramatic reality show with the various celebrity judges like Himesh Reshamiya. this show already has completed three seasons.Most Popular Reality Shows on Indian Television MTV Bakra No one can ever forget Cyrus Broacha‟s grinning face and the confusion and bewilderment created amongst his victims. Sa Re Ga Ma What started as a humble talent show hosted by Sonu Nigam soon metamorphosed into an ultra-glam. Abhijeet and Ismail Darbar constantly at loggerheads with each other. Kaun Banega Crorepati Amitabh Bachchan‟s stint on television that was perhaps the first reality show on Indian television to garner humongous audience response.
Isha Koppikar and Vaibhavi Merchant. Urmila Matondkar and Jeetendra on the judging panel whereas the participants include celebs like actress Sonali Kulkarni.(due to her in-your-face attitude) who got instant recognition from this show. anchor Mini Mathur and singer Mika. however the third season seems to be losing its charm. Mahesh Manjrekar and Shweta Salve as participants and Farah Khan. Nach Baliye An original concept that involved celebrity couples trained by their choreographers battling against each other in an entertaining dance competition. Jhalak Dikhlaja This was the Indian version of the hit show Dancing With the Stars. The Great Indian Laughter Challenge This hunt for India‟s biggest comedian created a laughter riot on air with almost all its contestants enjoying tremendous popularity. The show has celebrity judges like Saroj Khan. Sanjay Leela Bhansali and Shilpa Shetty on the judges panel. The first season was extremely popular ans so was the second one. which was also very popular. The show is currently in its second season with Shiamak Davar. Star Judges Shekhar Suman and Navjyot Singh Siddhu enjoyed great following too. 26 . Kunal Kohli. Farhan Akhtar. David Dhawan. Malaika Arora Khan. The first season had celebs like Mona Singh.
The opening episode of Big Boss 4 on Oct 3rd clashed with the Common Wealth Games opening and had still managed to grab eyeballs.4%. It is observed today that fiction shows have a much lesser TRP rating amongst youngsters. Zee TV and Imagine TV that telecast fiction shows during the time band too failed to match KBC with an average rating of 3. Big Boss and KBC are a change to the audience from the daily soap‟s and help in bringing the family together to enjoy a show during dinner time.2. On the other hand Salman‟s Big Boss recorded an average rating of 3. The one and half hour first episode of the season kick started with an average TRP of 5%. It is the highest average rating recorded in the time band of 9pm-10 30pm Monday. Though KBC and Big Boss are two different genres of shows it‟s not possible to compare them as one helps in building general knowledge and the later is a family masala show with a 27 .1 percent respectively.Target Rating Point of Reality Shows vs Fiction Shows KBC is aired during the time band of 9pm-10 30pm. The youth today prefers Reality Shows.9. 2. and 1. Other channels like Star Plus.
A lot of talent shows today like Boogie Woogie. Producers are also now investing in dance shows like Nach Baliye and Jhalak Dikhhlaja by introducing celebrity couples and pairing them with aspiring choreographers which is helping to increase the TRP‟s of the show and also giving recognition to those working behind scenes. We see a lot of film stars today hosting reality shows as this gives the producers a probability of higher TRP rating than introducing a new Television Star. This is a stage used by many aspirants to get into the limelight and create a place in the industry. For example shows like KBC and Big Boss attract a mass of the audience on the other hand Roadies and Splitsvilla aired on MTV attracts a lot of the youth today. These reality shows bring about drama and some real world factor and the combination of the two helps in attracting audience. Sare Gama and Dance India dance are also helping the common people to show their talent. Shahrukh Khan and Akshay Kumar to enter the television world and make an impact on television. It sure seems like the Indian television is undergoing a revolution and shifting from the regular Soaps to a marathon of Reality Shows. Reality shows have also helped give a break to the Bollywood Stars like Amitabh Bachchan. It is now failing to attract audience and retain them. Indian Idol. On the other hand reality shows are attracting a huge mass of the youth as well as the other mass audience. 28 . Salman Khan. Fiction Shows are losing its charm due to the same stereotype and predicted storylines.lot of drama and entertainment.
MOST POPULAR REALITY TV SHOWS 2011 29 .
but not limited too: Australia. Finland and etc The Amazing race: A television show in which teams are two are pitted against each other. At each leg of the journey. France. Numerous international versions of the same are currently being aired in many countries around the world including.Most Popular Reality TV Shows 2011 Most popular reality TV shows in 2011 Top Chef: This show has been running since 2006 and is going strong despite the fact that its popularity has been decreasing in the recent years. Asia. 30 . Top Chef has also been adopted into various formats by other countries like Greece. This program has won eight Primetime Emmy Awards and is therefore a well deserved contender for the most popular reality TV show in 2011. China. The format of the show basically makes the contestants hunt for ingredients and use their ingenuity to impress the judges with their cooking and presentation skills. Central Europe. The show has also produced numerous other spin-offs which have been equally popular. This show has been running in America since 2001 and its popularity still has not lessened. Contestants travel around the world using different modes of transportation. Brazil etc. the contestants are given riddles. which give the location of the next leg of the journey when solved.
has been airing since 2002 and has been going strong ever since. water and other necessities was well received by critics and viewers alike. The X factor: A show that originated in the UK in around September 2004 and has been replicated in many countries. Just like American Idol. this shows cultural impact has been huge. Needless to say that this show has been aired consistently across the world in almost every country in some form or the other. house for three months. this show pits singing talents against each other. 31 . This contender for the most popular reality show in 2011. Big Brother: Another show that needs no introduction and upcoming season will probably be aired in the US in the coming months. with the contestants being selected via auditions. but well furnished. Survivor: Survivor was a completely refreshing entry into the reality television scenario. Those who pass the preliminaries are simply judged as episodes go by and finally a handful of talented singers remain. Once again like many of the other shows in this list. This show basically invites singing talents from around the country. The concept of stranding a group of contestants on a small and remotely located island and then to leave them to their own devices to hunt for food. American Idol: This list would simply be incomplete if this show was not included. The format of this show is simple: simply put a few participants in an isolated. This was probably the main reason why this shows popularity has only risen in the recent years. This show deserves to be in the list of most popular TV shows of 2011 as its still shows increased viewership ratings despite being running from the year 2000. Many countries actually started their own versions of this show to cater to the local audiences. phone calls and online voting. It has also won numerous awards and accolades for its concept. The viewers decide the winner via text messages.
This was the reason that this show became so popular and was adapted into various versions by other countries. Once again the format of this show was re-adopted by various media houses around the world to make a localized version of the same. which in turn have a huge role in affecting who wins the show. America’s got talent: Another contender to the list of most popular TV shows of 2011. The Biggest loser: A show with a unique concept that rewards a person who loses the most weight during a predefined time frame. The show basically aims to provide a public platform for any type of talent that a person may have. The contestants also have to complete certain tasks and act according to the rules as set by the “Big Brother”. comedians etc. the percent of body mass lost during the set period. There will be a sixth season airing soon in 2011. The reward criterion is however. As the house is under constant surveillance by numerous cameras. Points are awarded for the tasks completed. dancers. The participants include. artists. This show too has been adapted in many countries and reformatted as desired to suit a particular audience 32 .Contestants are periodically eliminated via voting by the in house members. but are not limited too: singers. the daily lives of the various people can be seen on television. athletes.
OBJECTIVE OF THE STUDY 33 .
Every study is based on some Primary and some secondary objectives.Primary objective of study is to know about the response of viewers towards reality TV shows. whereas secondary objective are some other purposes associated with the main or primary objective. Are they entertaining or money minting? Secondary Objectives: . Primary Objectives refers to the fundamental purpose of the study. To study the changing trend of Indian societ y.OBJECTIVE OF THE STUDY Every study whether it is micro or macro has some objectives and entire study is based on these objectives. 34 . Following are some of the Objectives of this study:Primary Objective: .Apart of the primary objective following are some secondary objectives that are associated with the study: To know about the factors affecting for boom of the Indian reality TV shows. To educate of viewers on reality TV history.
SCOPE OF THE STUDY 35 .
Reality TV shows are now a day‟s widely accepted by viewers as a different source of entertainment.. covering more and more viewers. widening its presence. 36 . it also collects data from various secondary sources. Study analyze various aspects of reality TV shows by collecting data from different respondents regarding their views on reality TV shows. some can even make the audiences cry and some can make the audience go wild. Some can be hilarious. so it also analyzes the perception of society regarding reality TV shows. giving a new direction to the entertainment in home screen. Report studies the impact of reality TV shows on the society. Thousands of reality shows have already been in a place called the heart of the audiences. Reality TV shows given a new direction to Indian TV market. Reality shows are very well accepted in viewers.Scope of the study Reality show is well understood as a television programme that features real people doing real things.
USE AND IMPORTANCE OF STUDY 37 .
Study is also useful for information and broadcasting ministry to analyze money making process of reality TV shows. 38 . It is also useful for management students for further studies. Study is also useful for analyze the impact of reality TV shows on society. It is also useful for analyzing newer trends in Indian television industry. it is also important for the companies regarding their advertisement expenditure during the reality TV shows.USE AND IMPORTANCE OF STUDY This study is useful to analyze the reality of reality TV shows.
RESEARCH METHODOLOGY 39 .
RESEARCH METHODOLOGY Concept of Research: The term research refers to the: Search for knowledge. correct or verify knowledge. To gain familiarit y with a phenomenon To determine the frequency of occurrence & non occurrence of something. 40 . whether that knowledge aids in construction of theory or in the practice of an art” -Slesianger & M. Stephenson Research Objectives: To find out the hidden or undiscovered facts. Art of Scientific investigation. Organized anal ysis of a subject. Research Definition: “The manipulation of things.t. concepts or symbols for the purpose of generalizing to extract. To find the appropriate solution of a problem e.c. Systematic study or investigation to collect and interpret facts.
Marketing Research: “Marketing Research is an orderly flow of information collected from both intra and extra resources for use as the basis for decision making in specific areas of marketing management.” - Brien & Stafford
Marketing Research Process:Following flow chart can explain step by step process of conducting a research program:-
With respect to the present study these steps can be explained as:1. Determine the Objective: - The objective is to know the „Initial viewers response and opinion on the Realit y TV shows and to know that are they entertaining or money minting?
2. Prepare the Research Design: - Before preparing the research design it is must to know a brief about the Research Design. Following literature can briefl y explain the Research Design: -
Research Design:“A Research Design is the arrangement of conditions for collection and anal ysis of data in a manner that aims to combine relevance to the research purpose with the econom y in pro cedure.” In fact, research design is the conceptual structure within which the research is conducted. It constitutes the blueprint for the collection, measurement and anal ysis of data.
1. Exploratory Research Design: - It is also known as „Formulative Research Design‟. The purpose of such study is to formulate a problem and investigate the facts. Major emphasis in such studies is on the discovery of ideas and insights. Generall y the followi ng three methods for such studies are talked about: I. II. III. The survey of concerning literature Experience Survey Anal ysis of insight stimulating examples.
Descriptive and Diagnostic Research Design : . occupation or income. Which Research Design is used for the present study and why? For the present study the Exploratory Research Design is used because as it is mentioned above that this research design is us ed to investigate the facts of viewer‟s response towards rea lit y TV shows. 3. Experimental or Hypothesis Testing Research Design: . hence the exploratory research designed is used for the present study. gender. 44 .`Descriptive research studies are those which are concerned with describing the characteristics of a particular individual or a group such as age. These can also be undertaken to know as – to what % of peopl e behave in a particular manner or for making projections. Are they entertaining or money minting? The outcome can onl y be determined in %. In case of this study – the fundamental objective is to know about the response of viewers to wards realit y TV shows.2. education level.These researches are used to provide a stronger basis for the existence of casual relationship between variables „H o ‟ of cause and effect is tested.
After determining the research design the next step is to determine the Sample Design. The information collected from the sample is considere d as the taste of entire Universe.3. Types of Sampling : Probability Sampling : this can further classified as : Random Sampling Systematic Sampling Stratified Sampling Cluster/ area Sampling 45 . It is impossible to determine the taste & preference or the information from complete Universe. But before determining the Sampling design it is must to know the concept of sample : Concept of Sampling: Size of Universe is infinit y. This Process is known as Sampling. Determine the Sample Design: . Hence the small Universe representative groups are formed called – Sample.
students . Sample Size : The size taken as sample for the present study is 60. Ghaziabad. Sampling unit is the geograp hical area of IPEM College. Sample Composition: As it is a convenience sampling it is decided to pick respondents from these patterns of population. Faculties. 46 . others etc. Non – Probability Sampling : this can further classified as : Convenience Sampling Judgment Sampling Quota Sampling Sample Design for the Present Research:Sampling Type: Convenience sampling under the head of Non – Probabilit y Sampling Unit : Sampling. College employees.
ANALYSIS OF DATA COLLECTED 47 .
The information collected should be both accurate and relevant as per as the requirements of research project. Secondary Methods: The data are termed secondary data when they were not originall y collected for use in the research project under consideration. interview and questionnaire methods. Depending on the requirement.DATA COLLECTION The data collection phase of any research is generall y the most expensive and most prone to error. For the present study the Data is collected by sending and distributing questionnaire to the respondents. the researcher has to work out a suitable data collection method. Data Collection Methods can broadl y be classified into two major categories listed below: Primary Methods: When a researcher directl y collects data for the first time then this method is known as primary method e. they were collected rather for use by some other person or for some other project. 48 .g.
ANALYSIS AND INTERPRETATION OF FACTS Question 1:. 49 . it has been observed that 30 % were male and 30% were female.You belong to which gender? Gender 30 30 Male Female Interpretation: When this question is asked to the respondents (viewers) .
You belong to which age group? Age group 9 3 6 Under 22 22-26 26-30 Over 30 42 Interpretation: When this question is asked to the respondents (viewers) . 9% were from over 30.Question 2:. and 3% were from 26 -30 age group. 6% were from under 22. 50 . it has been observed that 42 % were from 22 -26 age group.
3% were from Others. 51 . it has been observed that 42 % were from Students.Question 3:.You belong to which occupation? Occupation 3 15 Service class Students Others 42 Interpretation: When this question is asked to the respondents (viewers) . 15% were from Service class.
it has been observed that 57 % out of them were watch the TV.Do you watch TV? Watch TV 3 Yes No 57 Interpretation: When this question is asked to the respondents(viewers) . 52 .Question 4:.
Question 5:. 53 . it has been observed that 57 % out of them were aware about realit y TV shows.Are you aware about Reality TV show? Aware 3 Yes No 57 Interpretation: When this question is asked to the respondents .
it has been observed that 27 % out of them were regular viewer of reality shows.Are you regular viewer of reality shows? Regular viewer 3 27 Yes 30 No Can't say Interpretation: When this question is asked to the respondents(viewers) .Question 6:. 54 .
it has been observed that 21 % viewers said that Zee TV channel televises the best realit y shows.Question 7:. 55 . 6% viewers said that Sony TV channel televises the best realit y shows and 3 % viewers said that Star plus channel televises the best realit y shows. 15 % viewers said that Colors channel televises the best realit y shows.Which channel televises best reality show? channel 15 15 Colors Star plus Zee tv 3 6 Sony Others(MTV) 21 Interpretation: When this question is asked to the respondents(viewers) . 15 % viewers said that Others(MTV) channel televises the best realit y shows.
it has been observed that 57 % out of them said that reality shows act as a platform for new talents.Question 8:.Does reality shows act as a platform for new talents? Platform for new talents 3 Yes No 57 Interpretation: When this question is asked to the respondents(viewers) . 56 .
57 . it has been 54 % out of them said that reality TV shows provide good entertainment.Question 9:.Do you think that reality TV shows provide good entertainment? Good Entertainment 6 Yes No 54 Interpretation: When this question is asked to the observed that respondents(viewers) .
it has been observed that 57 % out of them said that reality TV shows are a means of money making.Question 10:.Do you think that reality TV shows are a means of money making? Means of money making 3 Yes No 57 Interpretation: When this question is asked to the respondents(viewers) . 58 .
it has been observed that 27 % out of them said that reality TV shows are far from reality.Question 11:. 59 .Are reality TV shows far from reality? Far from reality 27 Yes 33 No Interpretation: When this question is asked to the respondents(viewers) .
it has been observed that 6 % out of them said that SMS voting system is fair in reality shows. 60 .Is SMS voting system fair in reality shows? SMS voting system fairity 6 15 Yes No Can't say 39 Interpretation: When this question is asked to the respondents(viewers) .Question 12:.
that to the respondents(viewers) .Do you think that few reality shows are creating vulgarity? Creating vulgarity 18 Yes No Can't say 3 39 Interpretation: When this question is asked observed vulgarit y. it has been 39% out of them said that few realit y shows are creating 61 .Question 13:.
SWOT ANALYSIS OF REALITY TV SHOWS 62 .
Royalty fees for show concepts. Large audiences. Unscripted – what will contestants say? (low control of show material/content) OPPORTUNITIES New emerging markets like India. No salaries to expensive actor. Moral/social codes broken by contestants. Huge advertising revenues. Increasing audience participation THREATS Saturated market (too many reality shows). Very desirable demographics for target market. Easy to sell show concept from one country to another WEAKNESSES Old idea – consumers demand new things ( quick PLC turnaround). 63 . Utilize new technologies like mobiles more. Will/Can contestants take legal action against producers? Contestants‟ behavior outside the show may impact the show.SWOT ANALYSIS OF REALITY TV SHOWS STRENGHTS Well established shows product. Whole show objected by some viewers.
FINDINGS 64 .
In the earlier era. public voting. Most of the viewers said that SMS voting system is not fair in reality shows. Most of the viewers said that reality TV shows are a means of money making rather than providing a good entertainment. Most of the viewers said that Zee TV channel televises the best realit y shows. Most of the viewers said that reality TV shows are not far from reality. Most of the viewers said that reality shows act as a platform for new talents. their social criticism. Most of the viewers said that they are not a regular viewer of realit y shows. people (viewers) were see TV serial program but now most of the viewers have been converted to seeing reality TV show.FINDINGS Realit y TV Shows is Successful in creating a good awareness as most of the respondents (viewers) were aware from such shows. 65 . Most of the viewers said that few realit y shows are creating vulgarit y. celebrity involvement etc. new ideas. Reality TV shows are booming due to their creativity. This is a changing trend. which has been come in Indian society.
CONCLUSION 66 .
But with time this all changed. Presentation of shows. 67 . not providing reality in the reality TV shows such Rakhi ka syambar. Attractive stage and background and to take after feedback from viewers. The producers and directors of the said programs do all background editing. Viewers are satisfied with entertainment of realit y TV shows. Realit y TV Shows is trying to deliver happiness to its viewers through better entertainment. Thus we can conclude that reality shows are not as real as they are shown to be. Most those fights/disagreements between judges are carefully scripted beforehand in order to increase popularity. to increase their revenues. Reality Shows at the very beginning depicted the real life situations. craziness and crowdedness in the societ y. viewers thought it is a good return of money from realit y TV shows to watch realit y TV shows. scripting and fixing in order to attract viewers. Nowadays. Realit y TV Shows play the role as a major catal yst contributing to entertainment. Maximum reality TV shows are loosing their relevancy day-by-day due to the vulgarity. In Indian entertainment industry. reality TV shows are a means of money making rather than providing a good entertainment.CONCLUSION Viewers have interest to know about Realit y TV Shows. Nowadays most of what is shown/performed by the participants is already on script. transparency with contestant.
SUGGESTIONS 68 .
Major disadvantage of re alit y TV shows is that Bad game for playing with someone‟s emotions. Producers of Realit y TV shows should provide a good entertainment to the viewers rather than making the money from reality TV shows and they should understand that a good entertainment will provide the maximum money from the reality TV shows. so producers. so transparency of the shows should also be there. Producers of Realit y TV shows should try to intro duce reality in thei r realit y TV shows. judges and participants of the reality TV shows should avoid bad game playing with someone‟s emotions to creating publicity in the reality TV shows.SUGGESTIONS After anal yzing the facts and by talking to the viewers following suggestions are being submitted for consideration of realit y TV shows : Major disadvantage of realit y TV shows is that sometimes beyond the ethics of human culture. 69 . Producers of Realit y TV shows should provide culture based realit y TV shows. Major disadvantage of realit y TV shows is that Sometimes shows are preplanned.
LIMITATIONS 70 .
The respondents (viewers) in many cases were hesitant to give exact information. 71 . Data gathered from various sources was not enough. Some questions were of subjective nature and could not be included in the interpretation. As my working area was very limited and my work was to Research on Reality TV shows: Entertaining or Money Minting in Indian context. so I don‟t know what have to do in this situation. Since I was not aware of this type of work. Our scope of study was our main constraint though the subject is vast we had to confine to only our objectives in the aim. Time and money were the greatest limitations in carrying out the surveys. Some facts cannot be represent in statistical form which is also a backdrop. The sample size was 60 which can not represent the taste of a large Size of population.LIMITATIONS The sample was drawn through convenient sampling technique. so I had faced the problem of not interacting with large amount of respondents (viewers).
ANNEXURE 72 .
QUESTIONNAIRE Name of viewers-----------------------------------(Please tick at the place that matches your opinion) Q1) You belong to which gender? Male Female Q2) You belong to which age group? Under 22 22-26 26-30 Over 30 Q3) You belong to which occupation? Service class Students Others Q4) Do You watch TV? Yes No Q5) Are you aware about Reality TV shows? Yes No Q 6) Are you regular viewer of reality shows? Yes No Can‟t say 73 .
Q 7) Which channel televises best reality show? Colors Star plus Zee TV Sony Others Q 8) Does reality shows act as a platform for new talents? Yes No Q 9) Do you think that reality TV shows provide good entertainment? Yes No Q 10) Do you think that reality TV shows are a means of money making? Yes No Q 11) Are reality TV shows far from reality? Yes No Q12) Is SMS voting system fair in reality shows? Yes No Can‟t say Q 13) Do you think that few reality shows are creating vulgarity? Yes No Can‟t say (Thank you for the co-operation) 74 .
BIBLIOGRAPHY 75 .
S. News Papers: Times of India The Economic Times Magazines: India Today 4p‟s Business & Marketing Websites: www.in www.R.co.BIBLIOGRAPHY Books & Literatures: Research Methodology By: .google. Pub. ( Pragti Prakashan) Kotler Philip.tv.wikipedia.com www. Kothari (New Age Int.Askme.Goel B. "Marketing Management".C.) Marketing Research By :.com www. Prentice Hall of India.ezinearticle.indianjournalofmarketing.com 76 .scribd.com www.com www. 2004.com www.
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