Assignment 1. What do brands mean to you? What are your favorite brands and why?

Check to see how your perception of brands might differ from those of others. 2. Explain POP, POD and frame of reference with suitable examples. 3. Which brads do you have the most resonance with? Why? 4. Explain various criteria for choosing brand elements with example. 5. Explain difference between value pricing and perceived value pricing with suitable examples. 6. Explain role of internet and mobile services in building a brand. 7. Explain concept of STP (segmentation, targeting and positioning) with suitable examples.

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