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PROJECT REPORT ON
“EFFECTIVE SALES AND DISTRIBUTION”
S.M.V BEVERAGES, JAMSHEDPUR (A FRANCHISEE OF FOODS INDIA LTD)
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR AWARD OF P.G.D.B.M (MARKETING) OF INSTITUTE OF SCIENCE AND MANAGEMENT, RANCHI
SUBMITTED BY: ASHISH KUMAR
Institute of Science and Management, Pundag (Ranchi)
Institute of Science and Management Pundag, Ranchi (Jharkhand)
I, the undersigned Mr. Ashish kumar hereby declare that the project work entitled
“EFFECTIVE SALES AND DISTRIBUTION” in S.M.V BEVERAGES PVT. LTD, Jamshedpur (A franchisee of Pepsi food India ltd.) undertaken during the period from 10 th May 2020 to 24th June 2010, is the result of my own efforts and the same has not been previously submitted to any examination of the institute of science and management or any other institute.
Date: 14-09-2010 Place: Ranchi
Signature: Ashish kumar
Institute of Science and Management Pundag, Ranchi (Jharkhand)
A successful Project can never be prepared by the singular efforts of the person to whom the
project is assigned but it also demand the help and guardianship of some conversant person who underpin actively or passively in the completion of a successful project. In this context, I ASHISH KUMAR, student of Institute of Science and Management, Pundag(Ranchi). I would first of all like to express my thank fullness to parents and family member, who have constantly supported and encourage me in shaping my career. I take this opportunities to express my deep gratitude to Mr. C.S. Kumar (C.O.O), Mr. Sandeep Bhattacharya (H.O.S.), and Miss. Mukti (Personnel Department), of S.M.V Beverages PVT LTD. Who has given me a opportunities to do the project in their esteemed organization. I would not rather leave the opportunities to express my gratitude and thank fullness as well, to Mr. Anshuman Dutta (territory development Manager) and Sunil Kumar Choubey (A.D.C) for their invaluable guidance, keen interest, co-operation, inspiration and of course moral support through my project session. I express my sincere thanks to Mr. Haldar Mahto (Customer Executive) for his kind cooperation during my summer period. I also acknowledge my thanks to the Distributer J.P. Singh, Mayuri Market (Ranchi) Faculty Guide Mr.
Signature: Ashish kumar
Institute of Science and Management Pundag, Ranchi (Jharkhand)
The study area is limited to Ranchi and this adjoining area. This project work has been done for S. As aspect of management education.V beverages is the franchisee of Pepsi Foods Ltd. Ranchi (Jharkhand) . concepts of marketing philosophies.. is to bring actual environment in touch in BUSINESS MANAGEMENT.M. which receiving attention the evaluation of the practical training. This project is done in the field of marketing. and has its bottling plant situated at Adityapur industrial Area on Tata-Kandra Road. It rigidly accepted that the theory widens one’s thinking viz.V Beverages Pvt.PREFACE Practical training is considered to be an essential part of all the institutions and those who are aspiring for POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT. Hence. but practice indicates the modern marketing and used in wide variety of setting of products. the result of study is particularly to Ranchi and general to the entire town in Jharkhand.. I have done my training in Mayuri Market (Ranchi) under the guidance of the executive of S. 4 Institute of Science and Management Pundag.M. The report gives a true picture of the practical activities done by me within the jurisdiction. Ltd.
4. INTRODUCTION TO THE STUDY OBJECTIVE IMPORTANCE ABOUT THE ORGANIZATION INTRODUCTION TO THE PEPSICO MARKETING STRATEGY DISTRIBUTION CHANNEL OF S. 5. 15. 16. 13.M. 8.CONTENT Name of the project: “EFFECTIVE SALES AND DISTRIBUTION” Chapter No Page No Title of the Chapter 1. 2. 11. 9. 14. 10.V BEVERAGES FINDINGS CONCLUSION SUGGESSTIONS/RECOMMENDATIONS ABBREVERATION BIBLIOGRAPHY ANNEXURE 6-7 8-9 10-11 12-18 19-23 24-29 30-36 37-39 40-54 55-59 60-61 62-63 64-65 66-67 68-69 70-71 5 Institute of Science and Management Pundag. 6. 7.M.V BEVERAGES RESEARCH METHODOLOGY QUESTIONNAIRE WITH DATA ANALYSIS SWOT ANALYSIS OF S. 12. 3. Ranchi (Jharkhand) .
INTRODUCTION TO THE STUDY 6 Institute of Science and Management Pundag. Ranchi (Jharkhand) .1.
goods and services to create exchanges that satisfy individual and organizational goals”. mango segments 7 Institute of Science and Management Pundag. shelter and clothing every person has the strong desire for recreation and services. Ranchi (Jharkhand) . marketing and sales production. It can be divided beverages into two sections i. Beverages industry is one of the fast growing industries in India. promotion and distribution of ideas. marketing is to convert social needs into profitable opportunities. As it is said “Marketing thinking starts with the human needs and wants”. Phillip kotler The American Marketing Association (AMA) “The process of planning and executing the conception. Apart from basic necessities of air. orange. water. lemon. pricing. offering and exchanging products of value and others”. The 21st century was era of advertising.e Carbonated. The carbonated drinks are soft drinks that can be further classified into cola.Introduction to the study: “Marketing is a social and managerial process by which individual and groups obtain what they need and want through creating. Marketing serves as the link between the society need’s and its pattern of industrial response.
Ranchi (Jharkhand) .2. OBJECTIVE 8 Institute of Science and Management Pundag.
Ranchi (Jharkhand) . 9 Institute of Science and Management Pundag. What is the market share of Pepsi through this training in Mayuri Market.Objective: To know about the stock position of Pepsi brand and its competitors and different Outlets.Ranchi? What is the size of the market? Find out the various complains of dealers? To study the points of sale promotional activities at various retail outlets a) To know the per day sale of Pepsi brand and its competitors in cases. b) To study the percentage share of Pepsi’s cooling equipments To know how many outlets are covered with glow sign board of Pepsi? Top know the distribution method adopted by the organization. Ranchi area? How many outlets in Mayuri Market.
IMPORTANCE 10 Institute of Science and Management Pundag. Ranchi (Jharkhand) .3.
11 Institute of Science and Management Pundag.Importance: The training in the organization is very important for a student who is undergoing with such course. which arises in the practical field there is no certain formula for any particular problems. Ranchi (Jharkhand) . So the way of problem solving right decisions making knowledge of different type of marketing activities gives such importance to the study. This course is not the answer for the entire problem. This training in an organization gives a idea how decisions are taken when any problems comes to an executive. but the aim of this study is to develop the ability of decision making. Right decision at right time itself helps an organization to run smoothly. Though in four months it was not possible to understand it in depth but an overall idea could be developed.
M.4.V Beverages Structure of the organization Product profile Production process 12 Institute of Science and Management Pundag. ABOUT THE ORGANIZATION Profile of S. Ranchi (Jharkhand) .
S. the company has consistently baked on numerous occasions’ awards for quality assurance and productivity.N. located amidst beautiful surrounding on the Tata Kandra Road in the Adityapur Industrial Area and producing Pepsi range of soft drinks viz. The company’s highly sophisticated plant and quality control laboratory along with the dedication and enterprise of its employees is more than evenly matched by the management sense of understanding and compassion that has insured the company’s progress with every passing day.Profile of S. Adityapur Jamshedpur a medium sector enterprises. The company has man power of 110 ranked as the best bottli9ng company in the country in terms of quality. 7-UP. Pepsi. for the production and bottling of soft drinks.V Beverages: Former name of S.C. Mountain Dew.V Beverages. Kamani and strides forth towards progress and prosperity for the fulfillment of the ideas of it revered founder 13 Institute of Science and Management Pundag. for the production and sales of Pepsi range of soft drinks of Jharkhand.B. Nakul Kmin. Slice and Nimbooz and had now become a household word in the Jharkhand today symbolizes and advancement in over the years. Over the year the company had maintained and nurtured a vast network of distribution for its product in Jharkhand and currently holds way over more than 50% of the state consumer soft drinks market with an estimated growth annual turnover of over Rs10 Crores the passing years had with eased the company growing in excellence and management results the company is currently in pursuit of the coveted ISO 9002. productivity and industrial relation since its inception over 35years ago. Mirinda(orange). Mr.which it is confident of achieving and would hence become the first food product factory in India to do so. At the very outset the company installed state art machines and technology. In 1993 it bagged top owners being the best quality conscious plant amongst all Pepsi bottling company in India. Today it symbolizes self reliance in quality and technology. production and HRD.L. efficiency sales.Steel City Beverages stands as a proud monument the great visionary its founder Late D. With the advent Pepsi foods Ltd.M. Steel City Beverages was established in 1967and production commenced in March 1969.M. Under the guidance of chairperson Smt. Kusum kamani and the able stewardship of its managing Director. The company continuously adopts innovative technology in keeping with its policy of constant quality improvement. Currently despite having a sale of more than 24 million bottles and paying handsomely to the state of and national exchequer by way of statuary duties and company enable to meet the growing demand of its product and consequently a plan to establish second production line of Slice (PETbottles) and enhanced capacity is on the anvil. The bottling plant with the capacity to produce 220 per min is totally automatic and also had a modern state of the art inter mix machine for bringing for the right blend of flavors. Ranchi (Jharkhand) .
In order to make the organization structure more effective one structure that can meet the demand of various factors namely environment. Application of ultimate responsibility. Otherwise it will merely be a make shift arrangement and the management is rendered difficult and ineffective because organizational structure affects every one in the organization. It helps organization to reach its common goal. 14 Institute of Science and Management Pundag. A good organizational structure facilitates management’s and the operation of the enterprise and its encourage growth. The existence of a structure as obvious in every organization whether planned/unplanned or ill planned. Unity of directors. To have a structure is not a choice of the organizer. size and people. Planned organizational structure may be proved logical clear cut and streamlined in order to meet the present requirements. The choice is the only form the pattern of the organization. Span of control Simplicity Flexibility Due consideration for tips groups Proper emphasized on shift activities. Ranchi (Jharkhand) .Structure of the Organisation: For the every concern a structure is necessary on which the complete organization should be founded. Following are the major consideration: Clear lines of authority. technology . Minimum managerial level. Adequate delegation of authority.
PESICO Beverages International Gold Quality Award 2001. these are follows: 1.Kumar. inspection. amarketing unit. M/s. Product Profile: 15 Institute of Science and Management Pundag. He look after the production I. East EMU challenge trophy for chalo Bazar Day 5th September 2003.S. He has been given the power and authority to mange the company affairs.V Beverages Jamshedpur is proud of winning many prizes.M. industrial relation. Inspite of this all department are in direct control of the director.Kumar for 2003. S. personal. N. The purchase officer in-charge of all purchase activity concern.M.V. P. 6. P. S. Beverages Jamshedpur. 4. P.S. Manager (Persona and administration) looks after the function of administration.K. Therefore Mr. Best unit EAMU. 9.V Beverages Jamshedpur has a management boards headed by Mr.M. Controller of accounts heads the accounts department.Kumar can be recognized as the chief executive.S.every department sends reports directly to the director and are responsible to him in sense of working. 5.Jaipuria in March 1999 from Mr. MU based plant team award 2004 to S. He established another plant n the name S.Jaipuria. purchase etc. S. Plant superintendent in the head of the production department.V. P. Ranchi (Jharkhand) . Outstanding performance of Mr.e bottle process. Outstanding Performance award to Mr. legal job security and welfare. accounts.M. 8.D.V Bvererages Jamshedpur and increased production from this new plant is 600 bottles per minute.M. 7. 2. sales.K. PESICO Beverages International Bronze Quality Award 2002. MU best manufacturing team award 2009 to S. He holds the top position but the overall policies regarding managerial decision and all the executive function are performed and look after by the director Mr. for Chalo Bazar Day 7th March 2005. PESICO Beverages International Silver Quality Award 2004.S. Beverages Jamshedpur.Steel city Beverages was taken over by Mr.K. The director look after all the functional department like production.Jaipuria running this plant very successfully. Kamani along with Rushab Marketing Limited. storage of new materials and though there isa quality control manager. S.Kumar Jharkhand team on 7th March 2009 CHALO BAZAR DAY. 3. S.
Ltd. The entire process is almost automatic and it requires huge amount of water and electricity.M. Beside direct consumer. which supplies the concentrates for different brands of soft drinks. Thus it can be said that these are the product for mass consumption. Production Process: The production process being carried on the S. This is because it is a unit of PEPSI FOODS LIMITED.V. Are very limited in range as it is not independent to diversify its product when required. restaurants owners and various other soft drinks peddlers also use them. The production is divided into following steps:- WATER TREATMENT BOTTEL WASHING SYRUP FILLING SHIPPING Water Treatment: 16 Institute of Science and Management Pundag. hoteliers. beverages Pvt. Ranchi (Jharkhand) . These are:PEPSI (cola flavor) MIRINDA (orange) MOUNTAIN DEW SLICE (mango flavor) SODA 7-UP NIMBOOZ AQUAFINA The chief consumers are young masses.The product manufactured by the S.V. Beverages (Jamshedpur) in four batch type.M.
Treated Water: The municipal water is at first treated with Ferrous sulphate (FeSo4 ). The first one is “Heating Tank” in which syrup is actually prepared. Bottles are put on the conveyor and as they enter the machine they undergo three successive treatments. Syrup Preparation: Syrup room is suited in the first floor. At first they are treated wath 4% caustic soda at 100-150 oF. the temperature of the syrup is cooled to 20-25 o C cooled syrup I then stored in the syrup tanks. this raw water is being treated in the water treatment plant. Beverages (Jamshedpur) gets water from Sitampur Dam. Bottle Washing: Empty bottles coming back from market needs to be washed before filling. From reaction tank the water moves on to the intermediate tank to be stored in the storage tank. Washing of bottles is completely automatic process. 17 Institute of Science and Management Pundag. Calculated amount of syrup along with concentrate and water are being heated up to 85 oC. In the next chamber they are treated with 2% caustic soda at 120 F and in the third chamber they are treated with soft water. Here syrup is prepared from filter water. The room is well equipped with several tanks and filter press. The cleaned bottles are sent to inspection where the upper and lower portions of the watching successively against strong light. The water obtained after this treatment is called soft water.V. From there it passes through the sand filter. carbon purified and salt charged softeners 9 to remove hardness). Soft water the municipal is passed through sand filter. Water obtained after this much treatment is called treated water and is used preparation of drink. Next it is sent through a machine called “Filter Press” syrup is filtered here. Thus a saturated solution is being prepared. Lime (CaOH) and Chlorine. carbon purifier. micro purifier and ultra violet light. This water being collected in huge tanks undergoes two different treatments resulting in soft water and treated water. This soft water being kept with 2-4 PPM c12 in storage tank is used for bottle washing and the water being stored with c-12 goes to the boiler.M. This takes place in a machine having three chambers.S. This process involved is called coagulation and it takes place in the reaction tank. whereby recycling and glycol method. sugar and the concentration. Filtered syrup is next passed through a Para flow coller. Before ensuring production. Ranchi (Jharkhand) .
Inspected bottled gradually comes under the “Filtration Machine”. The exact rate of filling is 620 bottles per minute. Shipping: After the whole process of bottling is completed. syrup is poured into the bottles in calculated amount. Carbonated syrup by this time fills the filler machine.Filling: Syrup comes to the traumatic machine. From this machine. filled bottles in case (carats) are sent to the shipping department and it sends them to different destination for sales 18 Institute of Science and Management Pundag. Here syrup is mixed with carbonated water under pressure in definite proportion. Ranchi (Jharkhand) .
Ranchi (Jharkhand) . INTRODUCTION TO PEPSI History: 19 Institute of Science and Management Pundag.5.
15. Pepsi-Cola had to come up with a new trade mark. Caleb’s father failed in his business. By the end of his first year ha had sold 7968 gallons of syrup. By 1904 he was selling 19. To make matters worse it appeared that the cost of sugar was going to keep going up.000.Caleb D. Caleb bought the right to the “Pep-Kola” trade mark and re-applied for his trade mark in 1906.Buttler but better known as “ Uncle Dick” and while uncle Dick was put in charge of running the pharmacy. 1898 is the date most people set as the date that Pepsi-Cola came into existing. 1898.S. By 1907 he was selling over 100. It was believed that once the war ended and the price controls were lifted sugar quickly jumped in price. In any event. By 1910 he had 280 bottling franchises and covered at least 24 states.000 gallons of syrup a year and in1915 Pepsi-Cola corporation had assets of over $1. The term “Pepsi” in its name is surely an indicator.1896 as the earliest date Pepsi-Cola or names thus derived were used by him. One of Pepsi-cola’s earliest known advertisement is found in the Feb 25th . There has been some dispute as to whether or not the original Pepsi-cola actually contains pepsin as an ingredient. Sometimes in the 1890’s Caleb created one such drink that become quite popular at the Bradham Pharmacy and the patrons started calling it “Brad’s Drink” in Caleb’s honor. patent office believed these two name were too similar and since “Pep-Kola” had been trade mrked on the Feb.Caleb had taken on an assistant named R. In his first three months Caleb sold 2008gallons of Pepsi-Cola syrup. However in 1906 Caleb had to register “Pepsi-Cola” a second time in the U.1903 New Bern daily journal and one of its claims was that it “Aids Digestion” a popular claim for items containing pepsin. Bradham was born in Chinquatin. Caleb and many other soft drinks manufactures decided to buy huge amount of sugar and thus protect themselves from even higher sugar prices. A year later he also began selling Pepsi –Cola bottling franchises and than he started expanding rapidly. Lastly another news paper and produced in 1908 flat out said “PEPSI-Colais an absolutely pure combination of pepsin. August 28. Caleb prefferd another name for this drink and he decided to called it Pepsi-cola. by 1902. Instead of changing the name of his product.1899. Ranchi (Jharkhand) .acid phosphate and the juice of fresh fruits.F.000. On these papers he gave the date Feb. Caleb threw all his energy into Pepsi-Cola. However. Caleb was a very well liked young man who was not only very smart but very popular as well. During world war I sugar prices to fluctuate wildly and that was assuming one could get their hands on a supply of sugar at all. so he moved to New Bern. Caleb wantedto become a doctor and after graduating the university of North Carolina he entered medical school at the university of Maryland. However. Caleb had to quit school and take a job. 15.that what your stomach needs these day’s.848 gallons a year and this is also the same year he started bottling Pepsi-Cola. North Carolina and took a job in a teaching school. North Carolina in 1866 to a well to do family. Eventually the government implemented price controls to stabilize the cost of sugar but even that didn’t help with the erratic supply side of the sugar market.” In 1903 Caleb filed for a trade mark for Pepsi-Cola with the state of north Carolina and the document indicate that Pepsi_cola had been in continual use since August 8. Bad decision sugar prices peaked at 20 Institute of Science and Management Pundag.
Megargel then owned 100. OUR MISSION AND VISON 21 Institute of Science and Management Pundag.000. Once the bankruptcy took place this new corporation paid $ 30. After Megargel purchased Pepsi-Cola at the auction for $ 10. During the previous couple of years Pepsi-Cola had been operating at a loss because of fluctuating sugar prices and supplies. when Pepsi-Cola went bankrupt its creditors had formed a corporation nmed “Craven Holding corporation”. In 1934 at the age of 67 Caleb Bradham did not even able to hold onto his original drug store. Loft owned and directly operated about 200 candy stores and the most of these had soda fountains. In july of 1923 a man named Roy megargel formed the Pepsi-Cola corporation” in virgina and purchased all of the assets of PepsiCola from the craven Holding corporation for $ 35.000 shares and 100. ( he was short of case since his money was tied up in loft stock) and gave it to Megargel to buy Pepsi-Cola at the bankruptcy auction. Guth then made an agreement with Megargel and this is how it worked.000 shares of the new company. Now the Guth was ticked and Guth wasn’t the kind of guy you wanted to get mad. Ranchi (Jharkhand) . By March 2. 1923 “The Pepsi-Cola corporation” was bankrupt and two years later the “ The Pepsi-Cola corporation” was allowed to die for non payment of taxes.0000 for all of “The Pepsi-Cola corporation “ assets including the trade mark to Pepi-Cola. Megargel had contacted Guth and told him of the troubles he was having with Pepsi-Cola.000 a year for six years and after the six were up a2?? Royality for each gallon of Pepsi-cola sold. Guth ten formed the “ Pepsi-Cola company”. Guth borrowed money from Loft Inc.000 shares would be kept by the new Pepsi-Cola company to raise money in the future. but now they faced a loss so large it was unlikely they would be able to recover. Megargel was also promised a salary of $25. In 1931 these lofty candy stores had sold over 30. a Delaware corporation with 300.000 gallons of Coca-cola and guth believed that since this was wholesale quantity he warranted a jobbers (middleman) discount. Guth owned 100.26? Per pound. In 1923. Coca-cola disagreed with gruth and repeatedly turned down guth’s discount request. This was a pretty common practice for creditors as it made handling the bankruptcy easier.000 shares of stock.500. Guth didn’t just switch from buying coca-cola to buying a competitors product instead he bought Pepsi-Cola and become coca cola’s worst nightmare.
fairness and integrity. and talent sustainability. CORPORATE OFFICER: 22 Institute of Science and Management Pundag. environmental.drive shareholder value.creating a better tomorrow than today." Our vision is put into action through programs and a focus on environmental stewardship. By addressing social and environmental issues. Our approach to superior financial performance is straightforward . which consists of human. Performance with Purpose: We're committed to achieving business and financial success while leaving a positive imprint on society .delivering what we call Performance with Purpose. activities to benefit society. and a commitment to build shareholder value by making PepsiCo a truly sustainable company. but the right thing to do for our business. Mission: Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. we also deliver on our purpose agenda. our business partners and the communities in which we operate. we strive for honesty.We believe being a responsible corporate citizen is not only the right thing to do. And in everything we do. social. economic . Ranchi (Jharkhand) . Vision: "PepsiCo's responsibility is to continually improve all aspects of the world in which we operate environment. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees.
Zein Abdalla 3. Cynthia M. Middle East. Massimo d'Amore 8. Africa Senior Vice President and Controller PepsiCo President and Chief Executive Officer Frito-Lay North America Chief Executive Officer PepsiCo Americas Foods Chief Executive Officer PepsiCo Beverages Americas Chief Executive Officer Pepsi Beverages Company Executive Vice President PepsiCo Chief Financial Officer PepsiCo Senior Vice President Government Affairs General Counsel and Secretary Senior Vice President PepsiCo Human Resources 2. Nooyi DESIGNATION: Chairman of the Board and Chief Executive Officer PepsiCo Chief Executive Officer PepsiCo Europe Chief Executive Officer PepsiCo Asia. Thompson 12. Ranchi (Jharkhand) . Johnston 11. Hugh F.NAME: 1. John Compton 7. Indra K. Trudell 23 Institute of Science and Management Pundag. Richard Goodman 10. Eric Foss 9. Saad Abdul-Latif 4. Bridgman 5. Peter A. Albert P. Carey 6. Larry D.
6. MARKETING STRATEGIES 24 Institute of Science and Management Pundag. Ranchi (Jharkhand) .
Ranchi (Jharkhand) . A set of marketing tolls the firm uses to pursue its marketing objectives are called marketingmix. suppliers. There is an intermediate step between the deployment of marketing tools and achievement of marketing objectives.Introduction: Marketing needs a framework that begins and ends with the customer. A marketing network consists of the company and its supporting stakeholders (customer. distributors. retailers. Marketing tools by themselves do not achieve marketing objectives. and profit will follow. 25 Institute of Science and Management Pundag. ad-agencies and others). MARKETING MIX TARGET MARKET PRODUCT PRICE PLACE PROMOTION However some academicians feels that the four P’s of marketing have become redundant and needs to be replaced by the four A’s or four C’s of marketing. The operating principle is simple: build and effective network of relationship with key stakeholders. These tools can be classified into four groups which are called the four P’s of marketing.
THE ENTIRE MARKETING IN THES CASE IS DIVIDED INTO THREE PARTS: a) Route structure. b) Home marketing.Four A’s of Marketing FOUR A’S ACCEPTABILITY AWARENESS AFFORDABILIY ACCESSBILITY Four C’s of Marketing FOUR C’S CUSTOMER VALUE CUSTOMER SATISFACTION CUSTOMER COST CUSTOMER SOLUTION Soft drinks are a FMCG product which has a wide and scattered market. Ranchi (Jharkhand) . Thus in order to succeed companies needs to break down their marketing activities into sub parts to effectively meet the customer needs. c) At work marketing 26 Institute of Science and Management Pundag.
c/s 398/. 3. 200 ML(SLICE TETRA) 3.c/s 258/. 330 ML CAN 9. 300 ML 7. 1 L 14. 330 ML( DIET PEPSI) 13.c/s 285/. 500 ML 11.2 L(SLICE) 15. 300 ML(SODA) 8.per petti 492/. 600 ML (SODA) PRICE/CARET 168/.600 ML 12.per petti Problems: a) Less supply of products in remote /small areas b) c) d) e) Lack of offers/ scheme in rainy season Poor transportation medium Lack of demand due to seasonal fluctuations Less supply of more demand products like slice 27 Institute of Science and Management Pundag. 6.c/s 270/. 350 ML (NIMBOOZ) 10. Tupudana RATES OF BOTTLES (ML)/CASES/PET JARS:QUANTITY 1. 200 ML (NIMBOOZ TETRA) 4. 250 ML 5. 4.Area Code :. Hinu Dhurwa Doranda Niwaranpur South office para Hatia. 250 ML(CAN) 6.c/s 540/.per petti 193/. 2 L 16.Mayuri market.per petti 540/.per petti 556/.c/s 330/. 200 ML 2.per petti 482/. 5.c/s 560/.c/s 258/.per petti 264/. 500 ML (AQUAFINA) 17. 2. Ranchi (Jharkhand) .c/s 150/.per petti 349/. 1. Ranchi Routes:1.
consumer and me. Ranchi (Jharkhand) .BIG INCIDENT DURING SURVEY:Found dust in MOUNTAIN DEW product in very renowned shop “RAJ PHONEX” . After due to my convincing power and my communication I solved that great problem. There were lots of disputes between retailer.DEW soft drink is safe and free of germs by my ethics smooth consumer value treatment. Ranchi. 28 Institute of Science and Management Pundag. I tried to assure them that M. After inspection of the store I found that there is a bad method of storage of the product. Bus Stand (dhurwa).
COLA THUMS-UP COLA ………. Ranchi (Jharkhand) . 7 UP SPRITE MOUNTAIN DEW …………. LEMON ………..DETAILED PRODUCT LINE &CHRACTERISTICS: PRODUCT PEPSI PEPSI COCA. ………. LIMCA MANGO SLICE MAZZA SODA MINARAL WATER LEEHAR AQUAFINA KINLEY KINLEY 29 Institute of Science and Management Pundag. COCA COLA ORANGE MIRINDA FANTA LIME ………..
M. CHANNEL OF DISTRIBUTON IN S.V BEVERAGES 30 Institute of Science and Management Pundag. Ranchi (Jharkhand) .7.
CHANNEL OF DISTRIBUTION FOR CONSUMER GOODS: 0-LEVEL 1-LEVEL 2-LEVEL MANUFACTURER 3-LEVEL MANUFACTURER MANUFACTURER DISTRIBUTER DISTRIBUTER SPOKES RETAILER RETAILER RETAILER CONSUMER CONSUMER CONSUMER 31 Institute of Science and Management Pundag. Ranchi (Jharkhand) .
On the other hand there is no definite and fixed criterion for the selection of appointment of retailer from the side of distributers. They have to take it from their respective or nearest distributors. as the want. The distributors at first have to seek the permission of the sales department for the number of cases of soft drink required by them. The distributors selected on the basis of assurance given by them regarding minimum sales. The selection is also done in the basis of the financial position and reputation of distributing in the market. The distributer and retailers are independent to sell as they want but are controlled to some extent by the company also. There is no relation between the company and its retailers. The distributer selects the retailers. It happens to because they are given incentives also. Ranchi (Jharkhand) . Retailer cannot take the delivery directly from the company. as they have to give some assurance regarding minimum sales.To make its products available at right place. the sales department of the company plays major attention towards controlling the channel of distribution. Jamshedpur and bokaro. The name of channel is as follows:- Company Distributer Retailer Customer At first soft drink is supplied to distributers directly. Depending upon market each distributor in the initial stage deposit some security money. they take the delivery from shipping department paying the requisite either in cash or as demand draft. Generally there is no compulsion on that part of distributers to provide the transportation facilities to there retailers. They have to give assurance to the concerning distributers for better sales and time of taking delivery they have to deposit security that is the change for the empty bottle with specified purchasing price. The company right from its beginning stage maintains single type of marketing channel. After getting the proper authority from the sales department. at the right time in the market. Provide the transportation facilities to there respective retailers. The company 32 Institute of Science and Management Pundag. But the distributers of big areas like Ranchi. in appointing distributer first priority is given to those people who are in cigarette business. Any one like “panwala”. “cigarette shop” or any other shopkeepers can have the stall for the sale of soft drinks and they are called retailer or dealers. They are fully independent to gear up the market. As for the example. which the have mention annually. This varies between five to ten thousand.
1. But in the initial stages the distributers have t sell up to a minimum target set by the company or as decided by an agreement between the company and distributers. to the distributers depends upon the UPS and down in sales. 4. The distributers can be dropped if they fail to achieved the required the target of sales. Vehicle load determination 3. 6. 5 Min Sales: Opportunities Benefits Recommendations Ask Follow up 3. Day and week clauser 33 Institute of Science and Management Pundag. 3. Planning 2.dose the gearing job itself also and times it advices them to the gearing up in a way. loading etc. 8. but the company has not dropped any of its distributers till now. which is more profitable for all of them. Vehicle loading 4. 4. 8 Sales building blocks: 1. Retailer communication 7. 10 Route Process: 1. 5. They can also be dropped when they can not follow the instruction given by the company or when they charge high price or when they are engaged in black marketing. 7. Ranchi (Jharkhand) . Call clauser 10. 2. 2. Merchanding 9. Distribution Space Location Appearance Freshness Range Schemes/POS Service 2. 1. Work the store 6. The supply of soft drinks. 3. Unloading 8. In the later stages soft drink is supplied as and when demanded by the distributers. Call preparation 5. 5.
6.P market Dam side J. 12. 10. Only rack product in rack MRP wise Brand wise Flavour wise NPD and focus packs in second self PEPSI RACK DISTRIBUTED IN DIFFERENT OUTLETS: S. Ranchi (Jharkhand) . 4. NO 1. 2. 14.P market J. OUTLETS Rajdhani stationary Langda Hotel Sri Ram Bhandar Babu Saheb Hotel Santosh Misthan Babu Paneer Bhandar Anpurana bhandar Ramesh pan dukan Student general store Gupta Bhandar Arvind pandukan Mithlia sweets Neha Phonex Bhola Sweets Thakur sweets Dhurwa Dhurwa Dhurwa Dhurwa Dhurwa Dhurwa Dhurwa Dam side Dam side Dam side J. 13. 5 Rules of Rack: 1. 3. 5. 5. 4. 15.4. 11. 3. 2. 7. p market J.P market ADDRESS 34 Institute of Science and Management Pundag. 8. 9.
3. 3. NEW FREEZE DISTRIBUTION: S.P market Sec-2 Sec-2 J. 4.pP market Dam side Dam side 35 Institute of Science and Management Pundag. 5. bus stand Sec-4 Dam side Hinu chouck Result: Not given yet. 4.O J.P market Result: Problem solved.K store Banjara store Agarwal sweets ADDRESS Dhurwa. 5.NO a) b) c) d) OUTLETS Ranjit stationary K.P market J.T. OUTLETS Jagdamba store Tarak sweets Bhola sweets Ramesh Pandukan Student general store ADDRESS C. BOARD REQUREMENT: S.FREEZE COMPLAINS: S. 2. 2. Ranchi (Jharkhand) . OUTLETS Monika store Bhola Sweets Neha enterprise Ashish enterprise Thakur ADDRESS Sec-2 J.NO 1.NO 1.
DISTRIBUTION CHART: S.M. Ranchi (Jharkhand) . (FACTORY) HML (FACTORY) DIRECT OPERATION INSTITUTION OPERATION CSD RAILWAY AIRLINES DISTRIBUTER DISTRIBUTER DEALER DEALER DEALER DEALER 36 Institute of Science and Management Pundag. LTD.V BEVERAGES PVT.
Ranchi (Jharkhand) . RESEARCH METHODOLOGY 37 Institute of Science and Management Pundag.8.
1 Exploratory: To find the per day stock and per day sale at different outlets exploratory research method are adopted. It contains of the characterized by great amount of provide opportunities for considering different aspect of problem undertaken in the study.2 Secondary data: The data.e formulating a problem from more precise investigation. 2. is the secondary data i. A survey form was prepared and the retailers were asked to answer them during the course of their interview. Published and unpublished materials. The main emphasis is on the discovering of ideas and insights. METHODOLOGY OF THE STUDY: 2. Ranchi (Jharkhand) . Web sites.4 Field Observation: During training period I did extensive survey of the distribution outlets and consumer to observe the marketing operation performed by the organisation. which is being collected for the first. which is already assembled.1 Primary Data: The data. 2. 2.3 Documentary Observation: Books. Samples are taken at different location in MAYURI MARKET. 1. The research design of this report is exploratory i. 1. 38 Institute of Science and Management Pundag. websites and organisation report.2 Schedule Method: Dealer’s responses were conducted with the help of a prepared schedule. Annual reports.e magazines.RESEARCH METHODOLGY: The methodology used for collecting the data is considered to the primary for any report. 1. COLLECTING OF DATA: Data was collected on the basis of primary and secondary. is known as primary data. The formulate research design is characterised by great amount of flexibility. 2. RANCHI-4.
SAMPLING TECHNIQUES: Sample is a very useful term used knowingly or unknowingly by many. Sample should be unbiased. A common man used it for making personal decision. To select a sample is an easy job but to collect an appropriate samples size is tough job. UNIVERSAL/POPULATION: The term population or universe means the totally of all elements that are relevant to the scope of the problem under study. Non probability methods Probability method includes: a) Convenience sampling b) Quota control sampling c) Judgmental sampling A non probability method includes: a) Simple random sampling b) Systematic sampling c) Stratified sampling In this project I have used convenience sampling method of collecting data. Ranchi (Jharkhand) . There are two type of sampling methods: 1. As population of the survey was too large and it was almost difficult to reach every person personally. for automobiles. SAMPLE SIZE: Sample is one part of population representing characteristics population. It is used in a routine. however. I have selected 200 respondents of Pepsi product through survey method. Probability methods 2. temperature etc. Sample must be drawn under some conditions of population. sampling is extensively used in marketing research. In this project my universe was RANCHI district in Jharkhand 39 Institute of Science and Management Pundag.
Questionnaire With Data Interpretation &Analysis 40 Institute of Science and Management Pundag. Ranchi (Jharkhand) .9.
1 What is the capacity of your warehouse? A) CARETS GUANTITY 200 ML 250 ML 300 ML TOTAL NO. Ranchi (Jharkhand) . Ranchi) 1.OF CARETS 1100 500 500 2100 CARETS 500 1000 500 200 ML 250 ML 300 ML 41 Institute of Science and Management Pundag. ASKED FROM OWN DEALER: (About Mayuri market.1.
2 L 2L 100 200 250 TOTAL 1000 PET JARS 250 150 1/2 L 600 ML 300 200 100 1L 1.2 L 2L C) SODA WATER:.50 CARET D) AQUAFINA MINARAL:.OF PETTI 150 300 1L 1.500 PETS TOTAL CAPACITY:.ABOUT 3650 1.3 How many workers are working for your business? NO OF EMPLOYEE=18 42 Institute of Science and Management Pundag.2 How many vehicles you have for loading? NO OF VEHICLE= 4 1. Ranchi (Jharkhand) .B) PET JARS QUANTITY ½L 600 ML NO.
seasonal fluctuation etc. OF VEHICLES NO.The selling of PEPSI products may be vary due to market conditions. the selling becomes down automatically. Hence per day selling is varying. OF EMPLO-YEES QTY. OF DAILY SELLING PRODUCTS CAPACITY TO COMPLETE THE TARGET COMPLAINTS AGAINST COMPANY About 3500 4 15 115 Yes No 43 Institute of Science and Management Pundag.1. 1. The selling of PEPSI products is always in its peak positions during the month February to July. In rainy season.5 Have you the capacity to fulfill the target of the company? YES CAPACITY OF WAREHOUSE NO. Ranchi (Jharkhand) .4 What is the quantity of daily selling Pepsi product? CATEGORY CARET PET SODA WATER AQUAFINA MINERAL QUANTITY(CARET/PET) 70 30 5 10 TOTAL 115 Quantity Of Daily Selling 20 50 15 CARET PET SODA WATER 30 AQUAFINA OBSERVATION:.
2. ASKED FROM CUSTOMER: NO. Ranchi (Jharkhand) .1 Do you like cold drink? CATAGORY YES NO TOTAL NO.OF PERSONS 170 30 200 PERCENTAGE 85% 15% 100% No of person prefer cold drinks 180 160 140 120 170 100 80 60 40 20 0 NO YES 30 NO YES 44 Institute of Science and Management Pundag.OF RESPONDENT=200 Q.2.
5% 35% 20.OF PERSON 40 60 35 20 15 PERCENTAGE 23.5% 12% 9% TOTAL 170 100% CATOGARISED BY AGE 9% 12% 23. The serve was conducted over 200 people in Ranchi-4 (area code).NO. 45 Institute of Science and Management Pundag.CATOGARISED BY AGE AGE Above 5 to 15 years Above 16 to 25 years Above 26 to 35 years Above 36 to 45 years Above 46 to 55 years NO.50% Above 5-15 Above 16-25 Above 26-35 35% 20. So it is clear that soft drinks are usually product of mass consumption.50% Above 36-45 Above 46-55 OBSERVATION:-In the above diagram show that the regular consumer of the soft drink are generally youth masses like yes(85%) and no(15%). OF PERSONS SAYS YES (170). Ranchi (Jharkhand) .
00% 2. THUMPS UP is the main competitor of PEPSI.50% 15% 7 UP 10% SPRITE THUMPS UP PEPSI SLICE MAAZA M. In mango segment MAAZA is the main competitor of SLICE and in lime segment SPRITE is the main competitor of 7 UP and M.5% 15% 20% 15% 12.In above data diagram shows that.00% 14.00% OBSERVATION:.DEW.00% 4.00% 16.2 If yes.OF RESPONDENT 25 30 40 30 25 30 20 PERCENTAGE 12.5% 15% 10% TOTAL 200 100% Preference of respondent for a particular cold drink 20% 20.50% 15% 15% 12.00% 10. DEW NO.DEW 8.00% 0.00% 12.00% 12.2. which cold drinks you like most? CATOGARY 7 UP SPRITE THUMPS UP PEPSI SLICE MAAZA M. above survey was done with 200 person in RANCHI city.00% 18.00% 6. 46 Institute of Science and Management Pundag. Ranchi (Jharkhand) .
2. b) High amount of Carbonic Acids. Hence soft drinks are one of the largest consumer markets. 47 Institute of Science and Management Pundag.4 Are you regular drink cold drinks? CATAGORY YES NO NO. The person who says NO (22.5% 22. Ranchi (Jharkhand) .5% TOTAL 200 100% Respondents who regular prefer cold drinks 200 150 100 50 155 YES NO 0 YES 45 NO OBSERVATION:-Concerned diagram analyzed that soft drink are a FMCG product which has a wide and scattered market. Lassi. c) Not good for health.5%) are generally the age above forty (40) years.3 If no. Fruit juices etc. why you do not like cold drinks? OBSERVATION:a) Some persons prefer for natural and indigenous drinks like Sattu.OF PERSONS 155 45 PERCENTAGE 77. 2.
its biggest rival COCA COLA has a very good market share due to its taste and also the distribution of COCA COLA is very strong in the outskirts of the city.2.According to above Data Analysis diagram.5% 100% No of person prefer a particular brand 106 104 102 100 98 96 94 92 90 PEPSI THUMS UP PEPSI 105 THUMS UP 95 OBSERVATION:.5% 52. it gives the information that in cola segment. 48 Institute of Science and Management Pundag.5 Which brand you like most either PEPSI or COCO COLA? CATEGORY PEPSI THUMS UP TOTAL NO.OF CONSUMER 95 105 200 PERCENTAGE 47. Ranchi (Jharkhand) .
2.6 If Pepsi, why do you like Pepsi? OBSERVATION:a) b) c) d) Easy available in most outlets. Due to its taste and flavor. Sweet and low fizz soft drink. Prefer generally by young people.
2.7 Which Pepsi flavor you like most?
FLAVOR PEPSI MIRINDA SLICE 7 UP MOUNTAIN DEW TOTAL NO.OF RESPONDANT 80 20 50 20 30 200 PERCENTAGE 40% 10% 25% 10% 15% 100%
No of respondent for a particular flavor, out of (200)
80 70 60 50 40 30 20 10 0
50 20 20 30
SLICE 7 UP MOUNTAIN DEW
OBSERVATION:- In the above diagram, it was found that many of persons like mostly
PEPSI due to its less fizzy test. SLICE is more preferable than MIRINDA in non carbonized soft drinks and there is a balanced market of 7 UP and MOUNTAIN DEW.
Institute of Science and Management Pundag, Ranchi (Jharkhand)
MARKET SHARE OF PEPSI AGAINST RIVAL COCA COLA REPORT ON
MAY 2010 Market share of soft drinks giants Coca Cola and Pepsi by two different research agencies-ORGMarg and Indian market research bureau(IMRB). According to IMBR which reveals that cock has in fact lost it market share from 52 percent to 48 percent while Pepsi gained from 43 percent to 47.30 percent during the month.
SURVEY BY IMRB REPORT
PEPSI COCA COLA
IMRB survey, which was conducted in cities, shows that Pepsi increased its market share from 43 percent to 47.3 percent in May. Survey by ORG-Marg showed that coca cola garnered over 56 percent of the soft drinks market in May in this year against arch rival Pepsi’s 40 percent.
Institute of Science and Management Pundag, Ranchi (Jharkhand)
Figures from the survey conducted ORG-Marg, which was hired by Coco Cola, indicated that Coke brands mustered 56.6 percent of the market in 23 cities where the survey was conducted despite trailing in six cities. PepsiCo India on the other hand garnered 39.7 percent with its brand like Pepsi, mirinda, 7 Up, slice, mountain dew, it said.
Coca Cola brands, Coke, Fanta, Thums Up, and Mazza however trailed its rival in six cities including Mumbai, Bangalore, Pune and Coimbatore, says the ORG-Marg survey.
SURVEY BY ORG-MARG
PEPSI COCA COLA
Institute of Science and Management Pundag, Ranchi (Jharkhand)
4% of Coca Cola).9% in Coimbatore (as against 42% by Coke).8% of its rival. the IMRB survey claims that Coke’s market’s share in Delhi was 49% against Pepsi’s 49%. Ludhiana and Indore. ORG-Marg said Coca Cola held market share of over 70% in cities like Amritsar. 50.5% of Bangalore (48.5% 50.4% 48.9% 49% 49% COCA COLA 47. 50.00% 10.7% 50.00% 40.MARKET SHARE OF PEPSI AGAINST ITS RIVAL COKE IN VARIOUS CITIES It goes on to reveal that PepsiCo cornered 51% of the Mumbai market (as against 47.00% 0.7% by Coke).4% 53. 52 Institute of Science and Management Pundag. CITY Mumbai Bangalore Pune Coimbatore Delhi Ranchi PEPSI 51.7% 49.00% 50.00% 30.2% as against 43.4% 42% 45% 51% 60. However. Ranchi (Jharkhand) . according to ORG-Marg survey.00% PEPSI COKE In Delhi.4% of Pune (49.00% 20. Coke held lead over Pepsi by carving a market share of 51.4% by Coke) and 53. Hyderabad.
V BEVERAGES 53 Institute of Science and Management Pundag.10. SWOT ANALYSIS OF S.M. Ranchi (Jharkhand) .
opportunities to have a collaborative advantage (Advantage through strategic alliances and partnership). weaknesses. Its marketing team. The opportunities of an organization can be a new potential market with ample scope for growth.SWOT analysis is the process of analyzing the company and environment in which it is operating . These are internal factors which have to be analyzed from time to time. An organization should try to improve upon its strengths and reduce its weaknesses. price reduction in the competitor’s product or a new product introduce in the market that will eat into the company’s market share. The weakness of the organization can be incompetent. Opportunities and threats the factors external to the organization and they are critical for be effective functioning. or opportunities to full fill the demand of a latent market. The strength can be anything that adds value to its business. or lack of proper financial capabilities. The threats of an organization can be a new competitor in the market. 54 Institute of Science and Management Pundag. in order to sustain in the market. These are some of the threats to an organization. its international quality standards or even its closeness to the market. Strengths and weakness are internal to the organization. SWOT stands for strengths. its employees. its latest product innovation. whereas opportunities and threats are external to the organization. unevenly trained sales force. Ranchi (Jharkhand) . low quality products. Any such activity in the environment that helps the organization to grow is an opportunity for it. The organization should constantly keep a watchful eye on the market so that it can analyze the opportunities and threats it is facing. poor marketing strategies. opportunities and threats. untrained employees. The strength of an organization can be its infrastructure.This analysis helps in formulating effective strategies for the company to deal with competition. These are some of the factors that may cause severe damage to the organization and hamper its growth.
More emphasis is given to larger dealers. The sales promotion schemes do not reach the retailers.STRENGTHS: S. Its one of the popular brands PEPSI in cola flavor is lagging behind with its nearest competitor only due to high sugar content and less thrilling taste. PEPSI has only cola flavor where its competitor has Coca-Cola has coke and Thumps-up. Promotional activities in the rural market are not upon the mark as compared to the urban market. The price changed by the retailers is different from the print MRP. 55 Institute of Science and Management Pundag. It has a very strong distribution network and well built market and currently holds almost all the parts of the state.V. Beverages is franchise owned Bottled operation (FOBO) of world’s most famous soft drink giant Pepsi Co.M.V. Ranchi (Jharkhand) . It has muscular brand image. Beverages uses state of the art and fully automatic machines and technology for the product and bottling of soft drinks. It has a very wide product mix.M. WEAKNESS: Purity and quality of the products are estimated manually. S.
It should adopt automatic and computerized quality control system for its products.sugarcane juice and other fruit juice that apart from quenching thrist has nutritive value.M. cricket and music it should also sponsor to different fashion shows.V. quizzes and debates in school and colleges. Ranchi (Jharkhand) . Threats from indigenous drinks like of sattu. Beverages should also have to go ahead and think about it. The entry of new company products. The consumption rate is high in Jharkhand. Like (Coca-Cola) would make the market more competitive. Apart from sponsoring films. Coca-Cola is spending more and more and more to boost up the scale. To take the help of CRM to get the competitive advantage over its competitors. The present supply of all the flavours especially slice is not sufficient to fulfil the demand during summer season. More lucrative schemes to be launched regularly.lassi.OPPORTUNITIES: It should give incentives to the dealers in the rural areas. where there is a huge market potential. which may be trapped profitably. specially during off season. So as to attach more and more customers. so S. The distribution of coca-Cola is very strong the outskirts of the city. THREATS: One of the products of their competitor in the Cola segment has a very good share due to its taste. 56 Institute of Science and Management Pundag.
Ranchi (Jharkhand) .11. FINDING 57 Institute of Science and Management Pundag.
Most of the dealer want glow sign board and chilling equipment. season fluctuations. Ranchi (Jharkhand) . The number of Pepsi outlet is more than the number of competitor`s outlet at Ranchi that results in increase in sale of PEPSI products. All the areas in Ranchi. The regular consumer of soft drinks is generally youth masses. Coca cola has a great market share than Pepsi products.Findings: The collected data which were analyzed came out with the following conclusions: The selling of Pepsi product may be varying due to market condition. cinema halls. 58 Institute of Science and Management Pundag. malls and railway stations. Large crowd of consumers are seen at college canteens. which they are asking for long time. In the city like Ranchi. Pepsi products are reaching to every corner (remote areas where not a single bottle of Coca-cola can be seen) . Old age group persons don’t prefer cold drinks due to containing high amount of carbonic acids. Coca cola has a very good market share due to its taste. almost all the dealer are satisfied with the distribution network of the PEPSI product.
Ranchi (Jharkhand) . In Cola segment THUMPS-UP is the main competitor of PEPSI. 59 Institute of Science and Management Pundag. in orange segment FANTA is the main competitor of MIRINDA. in lime segment SPRITE is the main competitor of 7UP and MOUNTAIN DUE. where Coca-cola fulfil some of their demand and got the opportunity to make exclusive counters for the soft drinks. Some dealers and retailer stops sailing PEPSI products because they are not satisfied with the company. in mango segment MAZZA is the main competitor of SLICE. Most of the consumer doesn`t like the taste of PEPSI due to its sweetness and ion fizz. Dealers are asking for the incentive and sales promotional schemes.
Ranchi (Jharkhand) .12. CONCLUSION 60 Institute of Science and Management Pundag.
Its main competitor is Coca-Cola. At present S.V.V. Ltd. are the profitable MNC`s is not only in India but also in the whole world. LTD. “to generate more sales as well as create and maintain an image of its product”. having it’s headquarter at ATLANTA. Slice and Soda Water in 200ml.M. In duopoly market Pepsi products has 65% market share .Pepsi believes that “jo dikhta hai wo bikta hai” that is product which is visible is bound to be sold. Mountain Dew. 1500ml and 2000ml range. The bottling plants with capacity to produce bottle 220 per minute is totally automatic. 61 Institute of Science and Management Pundag. RAJIV BAKSI. PepsiCo India`s HQ is at gurgaon. for the production and bottling of soft drinks.V Beverages was established in 1967 and production commenced in March 1969. It is estimated that PepsiCo franchisees generates Rs.7 up. India holding chairman is Mr.Conclusion: The conclusion of this project report is that Pepsi and its products Co. 500ml. Manufactures Pepsi.V Beverages Jamshedpur is proud of winning MU Best Manufacturing Team Award 2005. Ranchi (Jharkhand) . S. Mirinda. Now it is ranked 86th (1998) in the world with the asset of around $25000 million.M. S.M Beverages Pvt. S.At the very outset the company-installed states are machines are states and technology. Presently it is operating in 196 countries. Its CEO is INDIRA NOOYI and PepsiCo.M. Pepsi today is one of the main sponsor`s related activities in India and has counted to promote upcoming new players. BEVERAGES PVT.Pepsi-cola Company was found by CELEB BRADHAM in 1890 at North Carolina in USA. In India it has 36 bottling plant of them 8 are COBO and 26 are FOBO which one is Jamshedpur. 500 crores to the exchequer by the collection of excise duty and sales tax.
SUGGESTION AND RECOMMENDATIONS 62 Institute of Science and Management Pundag. Ranchi (Jharkhand) .13.
Regular visit of technicians is required to solve the problems of visi-cooler in the market at the right time. In the bus stand. Customer executive should visit the counter on weakly basis.Suggestion and recommendations Salesman should have good interaction with the dealer. highway the CAN and PET bottle should be made available every time because the public are busy there and the can not wait. Size of warehouse should be increase for more bottle containing capacity. Executive should take the feedback from the dealers about the service of the salesman and distributers. Ranchi (Jharkhand) . The entire Pepsi product should be display at one place so that customers could aware about the different product of Pepsi. 63 Institute of Science and Management Pundag. railway. More demand product like SLICE. 7 UP should always available in the stock warehouse. No of vehicle should be increase for quick delivery of the products. which result company will increase in sale. canteen.
14. ABBREVIATION 64 Institute of Science and Management Pundag. Ranchi (Jharkhand) .
Ranchi (Jharkhand) . FOBO= Franchise Owned Bottling Operation COBO= Company Owned Bottling Operation FMCG= Fast Moving Consumer Goods MNC’S= Multinational Companies RMPL=Rushabh Marketing Private Limited SCBPL= Steel City Beverages Private Limited PGDBM= Post Graduate Diploma in Business Management MU= Manufacturing Unit PPM= Parts Per Million CEO= Chief Executive Officer HQ= Headquarter CRM= Customer Relationship Management 65 Institute of Science and Management Pundag.
15. Ranchi (Jharkhand) . BIBLIOGRAPHY 66 Institute of Science and Management Pundag.
Drucker. Macmillion.org 67 Institute of Science and Management Pundag.pepsico. rdition-9th.co.S and Namakumari. WEB.com www. V. Number1&2.Phlip. Edition-2nd ICFAI university press.K. Ranchi (Jharkhand) . Peter.yahoo. volume-54. “Management function and behavior” BPB. “A view across global marketing”. January to June 2006.en. Edition-3rd. India Management (All India Management Association. “Marketing management” Prentice Hall of India. S.google. January 2006 issues. JOURNAL: Singh. “Marketing management”.in www.SITES: www. India journal of commerce.”Marketing management”.wikipedia. Ramaswami.BOOKS: Kotler.
ANNEXURE 68 Institute of Science and Management Pundag.16. Ranchi (Jharkhand) .
2 How many vehicles you have for loading? 1. Ranchi) 1. Ranchi (Jharkhand) .1 What is the capacity of your warehouse? 1.4 What is the quantity of daily selling Pepsi product? 1.7 Have capacity to complete the target of the company? ………………………………………………………………………………………………… 69 Institute of Science and Management Pundag.1 ASKED FROM OWN DEALER: (About Mayuri Market.5 Have you any complaint against company? …………………………………………………………………… 1.3 How many workers are working for your business? 1.QUESTIONNAIRE: Q.6 Have you any suggestions for the company? …………………………………………………………………… 1.
8 If Coca Cola.Q. which cold drinks you like most? 2.. why do you not like Pepsi? …………………………………………………………………………………………………. 2.1 Do you like cold drinks? 2.5 Which brand you like most either PEPSI or COCO COLA? 2. why you do not like cold drinks? ………………………………………………………………………………………………….3 If no.. 70 Institute of Science and Management Pundag.7 Which Pepsi flavour you like most? 2.6 If Pepsi.4 Are you regular drink cold drinks? 2.2 If yes. why do you like Pepsi? …………………………………………………………………………………………………… 2. Ranchi (Jharkhand) .2 ASKED FROM CUSTOMER: NO.OF RESPONDENT=200 2.
10 Have you any suggestion for Pepsi products? …………………………………………………………………………………………………. 71 Institute of Science and Management Pundag. 2. Ranchi (Jharkhand) .9 Do you know the Pepsi product schemes? …………………………………………………………………………………………………… 2.11 Have you any complaints against Pepsi products? …………………………………………………………………………………………….2..