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Whats New in Unica 8 Claire Stephens

Whats New in Unica 8 Claire Stephens

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What’s New in Unica 8

Claire Stephens EMEA Education Manager, Unica

Agenda
Unica 8 Marketing Suite overview

Features and Benefits of the new Unica Marketing Platform
What’s new in Unica Campaign 8 New Features of Unica Marketing Operations 8

Enhanced and New Features of Unica Interact 8
New Hosted Unica 8 eMessage

Unica 2010 Marketing Innovation Summit. © © 2010 Unica Corporation. Unica 2010 Marketing Innovation Summit. 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent. Distribution prohibited without Unica’s prior consent.

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Unica 8 Marketing Suite
Overview

Unica 2010 Marketing Innovation Summit. © © 2010 Unica Corporation. Unica 2010 Marketing Innovation Summit. 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent. Distribution prohibited without Unica’s prior consent.

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4 . © 2010 Unica Corporation.Unica 8 Suite Overview  Provides an enhanced new common user interface to easily and intuitively accomplish important marketing workflows  Delivers on integrations for interactive marketing through the Unica Marketing Platform for completing tasks with greater velocity  Lowers the total cost of ownership to deploy the most comprehensive marketing solution Power to Marketing and Value for IT Unica 2010 Marketing Innovation Summit. Distribution prohibited without Unica’s prior consent.

planning and leverage the power of administration across cross-channel insight execution enable endOnDemand ensure cross-channel all Unica products thecommunication for better delivered Unica Enterprise emails getdecisionto-end campaign through a single user product line making lifecycle management using individual web successfully interface behavioral data Unica Marketing Platform Unica 2010 Marketing Innovation Summit. Distribution prohibited without Unica’s prior consent.Unica 8: An Integrated Suite Enabling Interactive Marketing Unica 8 integrates these components… User Interface Campaign Planning & Execution Web Analytics Dashboards Managed Email Delivery Visual insight and A single framework Configurable Centralized Powerful integrated Tightly capabilities segment selection allowing users to dashboards provide configuration and leveraging Unica drives targeted. 5 . © 2010 Unica Corporation.

Unica 8 Marketing Platform Features and Benefits Unica 2010 Marketing Innovation Summit. Distribution prohibited without Unica’s prior consent. 6 . Distribution prohibited without Unica’s prior consent. Unica 2010 Marketing Innovation Summit. 2010 Unica Corporation. © © 2010 Unica Corporation.

Common UI . Distribution prohibited without Unica’s prior consent. 7 .Login Unica 2010 Marketing Innovation Summit. Distribution prohibited without Unica’s prior consent. 2010 Unica Corporation. © © 2010 Unica Corporation. Unica 2010 Marketing Innovation Summit.

Unica 2010 Marketing Innovation Summit. product-specific content  Menus registered during installation  Home icon  Recent menu  Analytics menu Unica 2010 Marketing Innovation Summit. Distribution prohibited without Unica’s prior consent. Distribution prohibited without Unica’s prior consent. 8 .Common UI –Menus  Common navigation vs. © © 2010 Unica Corporation. 2010 Unica Corporation.

Common UI – Menus. Distribution prohibited without Unica’s prior consent. © © 2010 Unica Corporation. 9 .  Breadcrumb trails  Username  Help  Alerts  Settings Unica 2010 Marketing Innovation Summit. Distribution prohibited without Unica’s prior consent. cont. 2010 Unica Corporation. Unica 2010 Marketing Innovation Summit.

2010 Unica Corporation. Distribution prohibited without Unica’s prior consent.Hosted Help Unica 2010 Marketing Innovation Summit. Unica 2010 Marketing Innovation Summit. 10 . Distribution prohibited without Unica’s prior consent. © © 2010 Unica Corporation.

Alerts  Alerts menu will not appear if products do not have alerts  Menu displays number of unread alerts  Clicking on alerts items displays product-specific alert items Unica 2010 Marketing Innovation Summit. Distribution prohibited without Unica’s prior consent. 11 . © © 2010 Unica Corporation. Unica 2010 Marketing Innovation Summit. 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent.Common UI .

Distribution prohibited without Unica’s prior consent. Distribution prohibited without Unica’s prior consent.Common UI – Tabs  Some pages have tabs Unica 2010 Marketing Innovation Summit. 12 . © © 2010 Unica Corporation. 2010 Unica Corporation. Unica 2010 Marketing Innovation Summit.

Common UI – Toolbars  Product specific toolbars  Icons reflect the actions you can take on the content page  Icons only – words on mouse over Unica 2010 Marketing Innovation Summit. © © 2010 Unica Corporation. 13 . 2010 Unica Corporation. Unica 2010 Marketing Innovation Summit. Distribution prohibited without Unica’s prior consent. Distribution prohibited without Unica’s prior consent.

© © 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent. 2010 Unica Corporation. Unica 2010 Marketing Innovation Summit. 14 . Distribution prohibited without Unica’s prior consent.Common UI – Editable Forms  Red stars indicate mandatory fields  Yellow highlights when you are on a field  Character counters (only used by some products) Unica 2010 Marketing Innovation Summit.

© 2010 Unica Corporation. any URL.Dashboard Portlets contain information from Unica products. and Unica reports Dashboards are a collection of widgets. Distribution prohibited without Unica’s prior consent. Unica 2010 Marketing Innovation Summit. 15 .

2010 Unica Corporation.1  User searches  Localization – French. Distribution prohibited without Unica’s prior consent. Unica 2010 Marketing Innovation Summit. German. 16 . Spanish Unica 2010 Marketing Innovation Summit.New Features – UMP 8. © © 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent.

Unica 2010 Marketing Innovation Summit. 17 . Distribution prohibited without Unica’s prior consent. Distribution prohibited without Unica’s prior consent. 2010 Unica Corporation. © © 2010 Unica Corporation.Unica 8 Campaign What’s New Unica 2010 Marketing Innovation Summit.

Unica 2010 Marketing Innovation Summit. 2010 Unica Corporation. and triggered execution – Flowchart throttling based on group – List of schedules – Monitoring (past and future schedules) – View when scheduled (for a particular flowchart) Unica 2010 Marketing Innovation Summit.Scheduler  Flowchart scheduling execution – For flowcharts in campaigns or sessions – GUI for centralized common scheduler – One-time. © © 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent. recurring. 18 . Distribution prohibited without Unica’s prior consent.

Distribution prohibited without Unica’s prior consent. Distribution prohibited without Unica’s prior consent. © © 2010 Unica Corporation.Advanced: brings up additional screen for entering advanced options  Schedule process “deprecated” (no longer recommended for use. 2010 Unica Corporation. Unica 2010 Marketing Innovation Summit. 19 .Scheduler  Create a schedule from a flowchart based on permissions: – Schedule This – Schedule This . will be removed in a future version of Campaign) – Schedule process functionality remains the same as in AC 7.5 – Not removed from existing flowcharts – Not removed from process icon palette – Should no longer be used except to send outbound triggers Unica 2010 Marketing Innovation Summit.

Unica 2010 Marketing Innovation Summit.Scheduler Wizard (1) Specify “throttling” by submitting task into a predefined “group” Executes completion triggers to other schedules Unica 2010 Marketing Innovation Summit. © © 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent. 20 . 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent.

Distribution prohibited without Unica’s prior consent. © © 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent. 2010 Unica Corporation. 21 . but entries can be customized Unica 2010 Marketing Innovation Summit. Unica 2010 Marketing Innovation Summit.Scheduler Wizard (2) Defaults to similar list as in Schedule process today.

Scheduler Wizard (3) Outlook-style simple recurring patterns Unica 2010 Marketing Innovation Summit. Unica 2010 Marketing Innovation Summit. © © 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent. 22 . 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent.

Distribution prohibited without Unica’s prior consent. 2010 Unica Corporation.Scheduler Wizard (4) Flexibility of writing your own cron expression Unica 2010 Marketing Innovation Summit. Distribution prohibited without Unica’s prior consent. 23 . Unica 2010 Marketing Innovation Summit. © © 2010 Unica Corporation.

View When Scheduled  From a flowchart’s Run icon. Distribution prohibited without Unica’s prior consent. edited. © 2010 Unica Corporation.  All schedules for the current flowchart are listed (can be individually viewed. or deleted). Unica 2010 Marketing Innovation Summit. choose View when Scheduled. 24 .

25 .Viewing Scheduled Tasks  View list of all schedule definitions under Settings: Unica 2010 Marketing Innovation Summit. Distribution prohibited without Unica’s prior consent. © 2010 Unica Corporation.

 Data is selected from a list of items and can be limited by specify a date range.Packaging Log Files  Packaging Flowchart files for troubleshooting  Flowchart data can automatically collect relevant data. 26 . Distribution prohibited without Unica’s prior consent.  The data will be written to a folder and can be compressed for sending purposes Unica 2010 Marketing Innovation Summit. © 2010 Unica Corporation.

Distribution prohibited without Unica’s prior consent. 27 .Package Files Unspecified dates will grab the entire file Unica 2010 Marketing Innovation Summit. © 2010 Unica Corporation.

Spanish  Performance – Snapshot and Extract processes  Improvements – TCS and Offer API  Utility .New Features – Campaign 8. Distribution prohibited without Unica’s prior consent. 28 . German. Distribution prohibited without Unica’s prior consent.Cell reports Unica 2010 Marketing Innovation Summit.1  Localization – French. © © 2010 Unica Corporation. Unica 2010 Marketing Innovation Summit. 2010 Unica Corporation.

Distribution prohibited without Unica’s prior consent. Distribution prohibited without Unica’s prior consent. 2010 Unica Corporation. 29 .Unica 8 Marketing Operations New Features Unica 2010 Marketing Innovation Summit. © © 2010 Unica Corporation. Unica 2010 Marketing Innovation Summit.

UMO/UC Integration Means…  User views a marketing campaign as a single object in Unica – Campaigns are created and accessible only through UMO – Campaign name and code are the same in UMO and UC – Campaign project in UMO is linked to a campaign in UC with easy navigation between the two – Campaign project (UMO) tabs: • Summary (contains UC campaign summary standard attributes) • Target Cell Spreadsheet  new • People • Workflow • Budget • Attachments. – Campaign (UC) tabs: • Offers & Segs  summary part moves to UMO summary tab • Analysis • Flowchart1 • Flowchart2 • Emailing tab • Interaction strategy 30 . … Unica 2010 Marketing Innovation Summit. © 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent.

Create Campaign  Owner starts the project: Unica 2010 Marketing Innovation Summit. © 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent. 31 .

This adds a new navigation “Implementation” tab Unica 2010 Marketing Innovation Summit. Distribution prohibited without Unica’s prior consent. © 2010 Unica Corporation.Create a Linked Campaign  Create Linked Campaign . 32 .

Populate target cell spreadsheet (TCS) with cells & offers  Offers selected from Unica Campaign Offer Management Unica 2010 Marketing Innovation Summit. © 2010 Unica Corporation. 33 . Distribution prohibited without Unica’s prior consent.

Publish Target Cell Spreadsheet  Publish the TCS contents Unica 2010 Marketing Innovation Summit. Distribution prohibited without Unica’s prior consent. © 2010 Unica Corporation. 34 .

Distribution prohibited without Unica’s prior consent. © 2010 Unica Corporation.Create Flowchart  Navigate to Campaign using the Implementation icon:  Create Flowchart: Unica 2010 Marketing Innovation Summit. 35 .

36 .Link Cells from the Target Cell Spreadsheet  Link to top-down cells: Unica 2010 Marketing Innovation Summit. Distribution prohibited without Unica’s prior consent. © 2010 Unica Corporation.

37 .Test Run Flowchart  Test run the flowchart and Save and Exit Unica 2010 Marketing Innovation Summit. Distribution prohibited without Unica’s prior consent. © 2010 Unica Corporation.

38 . Distribution prohibited without Unica’s prior consent. © 2010 Unica Corporation.Approve Rows of the Target Cell Spreadsheet  Get cell status : Verify counts and Approve All  Publish  Publish Unica 2010 Marketing Innovation Summit.

Run the Flowchart – Production Run
 Execute a production run of the flowchart or schedule the flowchart to run  Production run writes to the Contact History table

Unica 2010 Marketing Innovation Summit. © 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent.

39

New Features – UMO 8.1
 List views – thumbnails

 Uploading files – Bulk uploader for multiple files
 Approval – Mark-up & auto completion  Asset library – Customise attributes

 Grid – Numeric summarization
 Localization – French, German, Spanish

Unica 2010 Marketing Innovation Summit. © 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent.

40

Unica Interact 8
Enhanced and New Features

Unica 2010 Marketing Innovation Summit. © © 2010 Unica Corporation. Unica 2010 Marketing Innovation Summit. 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent. Distribution prohibited without Unica’s prior consent.

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A Personalized Welcome Page Balance transfer offer is targeted to credit usage Built on a solid financial foundation since 1930 Introductory APR is a personalized attribute Mortgage refinance offer is targeted refinance recency Could also have been targeted to referrer or search terms 3. Distribution prohibited without Unica’s prior consent. © 2010 Unica Corporation.9% APR on Balance Transfers to a new Platinum Card Refinance your mortgage at amazing low rates Unica 2010 Marketing Innovation Summit. 42 .

Distribution prohibited without Unica’s prior consent. © 2010 Unica Corporation. 43 .New Feature Unica Interact 8  Advanced Scoring and Constraint Rules – New feature within the Interaction Strategy tab for treatment rules – Expressions can be built to control the assignment of offers within the treatment rule – Expressions can be built to leverage use profile variables. session variables. offer attributes or built-in macros – Can also be used to work with the scores entered in the score slider within a treatment rule Unica 2010 Marketing Innovation Summit.

doesn’t carry a balance Has mortgages but no refinances in a year Lots of available credit. carries a low balance Login from foreign country Build on a solid financial foundation since 1930 Boston’s Favorite Bank with 10 branches and 75 ATMs 3. 44 44 .Individualized Marketing on One Page Lots of available credit. Distribution prohibited without Unica’s prior consent. © 2010 Unica Corporation.1% APR on Balance Transfers to a new Platinum Card Need to find an ATM? Lost your wallet? Try Travel Services Unica 2010 Marketing Innovation Summit.9% APR on Balance Transfers to a new Platinum Card Refinance your mortgage at amazing low rates 4.

1% APR on Balance Transfers to a new Platinum Card Need to find an ATM? Lost your wallet? Try Travel Services Unica 2010 Marketing Innovation Summit.Individualized Marketing on One Lots of available credit. 10.SpendingHabitClass=“Revolver”. (IF(Profile. Distribution prohibited without Unica’s prior consent.SpendingHabitClass=“AtRisk”. 35))) Login from foreign country Travel Services offer has an eligibility rule: Eligible if => Profile.9% APR on Balance Transfers to a new Platinum Card Refinance your mortgage at amazing low rates 4. © 2010 Unica Corporation.IsAbroad==“Yes” Build on a solid financial foundation since 1930 Boston’s Favorite Bank with 10 branches and 75 ATMs 3. 45 45 . carries a low balance Page Balance transfer offer has a scoring rule: Score = IF(Profile. 60.

Distribution prohibited without Unica’s prior consent. Spanish  Web Personalisation package Unica 2010 Marketing Innovation Summit. © 2010 Unica Corporation.New Features Interact 8.1  Localization – French. 46 . German.

© © 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent.eMessage OnDemand Unica 2010 Marketing Innovation Summit. 47 . Distribution prohibited without Unica’s prior consent. 2010 Unica Corporation.Unica eMessage 8 New . Unica 2010 Marketing Innovation Summit.

0 is an on-premise email marketing solution that seamlessly leverages Unica’s OnDemand infrastructure to provide managed email delivery and deliverability services. Distribution prohibited without Unica’s prior consent. 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent. Unica 2010 Marketing Innovation Summit.  Key Features – Full integrated email solution – Deliverability and reputation management – Easy to use Unica 2010 Marketing Innovation Summit. 48 .What is Unica eMessage 8 ? eMessage 8. © © 2010 Unica Corporation.

49 49 . 2010 Unica Corporation. Unica 2010 Marketing Innovation Summit. Distribution prohibited without Unica’s prior consent. © © 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent.New Features Unica OnDemand Content Library Drag & Drop Editor Unica 2010 Marketing Innovation Summit.

Distribution prohibited without Unica’s prior consent.1 New Features: Landing Pages  Personalized and conditional content PICTURES and MORE Unica 2010 Marketing Innovation Summit. © 2010 Unica Corporation.eMessage 8. 50 50 .

Landing Pages  Landing Pages added to emails as a hyperlink choice PICTURES and MORE Unica 2010 Marketing Innovation Summit. 51 51 . Distribution prohibited without Unica’s prior consent. © 2010 Unica Corporation.

Distribution prohibited without Unica’s prior consent. © 2010 Unica Corporation.1 New Features: Landing Pages  Forms to capture customer information PICTURES and MORE Unica 2010 Marketing Innovation Summit. 52 52 .eMessage 8.

53 53 .New Features Unica OnDemand Content Library Drag & Drop Editor Response Tracking and Monitoring Unica 2010 Marketing Innovation Summit. © © 2010 Unica Corporation. Unica 2010 Marketing Innovation Summit. 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent. Distribution prohibited without Unica’s prior consent.

54 .Response Tracking and Reporting  Response tracking – All responses tracked by the Unica OnDemand – All response data securely downloaded to customer premises automatically  Mailing performance reports – Bounced messages report – Message overview report – Detailed link and detailed link by cell reports  Execution reports – Execution history report Unica 2010 Marketing Innovation Summit. Distribution prohibited without Unica’s prior consent. © 2010 Unica Corporation.

Response Tracking and Reporting Unica 2010 Marketing Innovation Summit. 55 . © 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent.

2010 Unica Corporation. © © 2010 Unica Corporation. Unica 2010 Marketing Innovation Summit. Distribution prohibited without Unica’s prior consent. Distribution prohibited without Unica’s prior consent. 56 56 .New Features Unica OnDemand Content Library Drag & Drop Editor Response Tracking and Monitoring Email Delivery Unica 2010 Marketing Innovation Summit.

57 . © 2010 Unica Corporation.ISP Delivery Status SPAM Filter Status Unica 2010 Marketing Innovation Summit. Distribution prohibited without Unica’s prior consent.

© 2010 Unica Corporation. 58 58 .Enhanced UI for Mailing Unica 2010 Marketing Innovation Summit. Distribution prohibited without Unica’s prior consent.

Email Contact List Generation Display Names can be edited directly to match fields used in email document Unica 2010 Marketing Innovation Summit. © 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent. 59 .

© 2010 Unica Corporation.1  Global suppressions – Unica Hosted Service  Unsubscribe .New Features – eMessage 8. Distribution prohibited without Unica’s prior consent. 60 .in email  Link management – redirections to web page  Transactional mailings  Partitions – supported Unica 2010 Marketing Innovation Summit.

© 2010 Unica Corporation. Distribution prohibited without Unica’s prior consent. 61 .Questions? Thank You! Claire Stephens cstephens@unica.com Unica 2010 Marketing Innovation Summit.

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