The analysis of Google

Institute of Management of Technology
Team member :
Champ, 79825016 Go south, 79825014 Monica, 79825011 Morgan, 79825012

CONTENT
 Section1 Introduction  Section2 Google Services & Potential Users  Section3 Why Google Succeeds & How They Make Money?  Section4 Google’s Information Technology

 Section5 Conclusion

2

Article categories (1) First section is our introduction. 3 . we introduce Google's products and services.Section1 Introduction Research motivation & purpose Google is one of the most famous dot-com companies in the world. organizational structure and SWOT analysis of Google. (4) Fourth section we talk about Google's information technology. value chain. (3) In section 3. We discuss and analyze how Google works. we recognize the operating system. (5) Fifth section is our conclusion. (2) In section 2.

Section 2 Google Services & Potential Users 4 .

The introduction of Google products 5 .

What are the products that Google provided for their customers? Search (1) Web Search Communicate & share (1) Google Docs Business solutions (1) Google Adword (2) Google Chrome (3) Google News (2) Google Translate (3) Google Talks (2) Google AdSense (3) Google Analytics (4) Google Scholar (4) Google apps (5) Google checkout 6 .

Potential Users Service & Products Launched/ Released Year • • • • • • • • • • • • • • • Potential Users Students Office workers Professionals Elders Commercial customers Students Office workers Professionals Students Office workers Professionals Elders Web Search 1995 Scholar Search News 2004/ 10 2002 / 9 Chrome 2008/ 9 Students Office workers Professionals 7 .

Potential Users Service & Products Launched/ Released Year • • • • • • • • • • Potential Users Talks Students Office workers Professionals Elders 2005/ 8 Communicate & Share Docs 2006/ 3 Students Office workers Professionals Students Office workers Professionals •Commercial customers Translate 2005/8 AdWord 2000/ 10 2003/ 3 2005/ 11 • • • Business Solution AdSense Analytics Office workers Professionals Commercial customers 8 .

Section 3 Why Google Succeeds & How They Make Money? 9 .

Google was earned lots of benefit during 2001 to 2008 2.S. Thousand dollars) Data Finding : 1.Google Operating Revenues (Unit:U.Google had dramatic growth in this decade 10 .

Advertising revenues 2.Histogram of Google operating revenues Google’s operating revenue was came from two main parts : 1.Licensing revenues 11 .

The Value Chain of Google CUSTOMER Service Level Search service Innovation Valuation level Creation & Invention Fundamental level Internet-platform strategy Core technology .

Google Organizational Structure 13 .

search market has entering a mature stage (2) The development of “Google Talk” and “Google Checkout”. (2) Virus affect on internet safety (3)Paid.Google SWOT Analysis Strengths (1) Effective and efficient search engine technology (2) Providing services in many nations (3) Sufficient fund for innovation weaknesses (1) lacking variety of profit sources (2) ”Click Deception” influences on AdSense profits Opportunities Threats (1) The cooperation between Google (1) Other competitors offer new and other cell phone companies is services frequently getting mature. .

Section 4 Google’s Information Technology 15 .

google.com/intl/en/corporate/tech.Google Search Process Technology • http://www.html .

flexible of IT. provided this services to external users.Cloud Computing Cloud = internet Cloud means the internet. charge on the basis of user uses how many resources. Through the internet technology. It's extensive. It's a ability could save large data. 17 .

assist business in setting up “Cloud Computing” system. and develop more PaaS (Platform as a Service) 18 .The emphasis about Google develop “Cloud Computing” in the future: 1. Increasing internet safety to protect secret information. to help clients and network user handle with large information immediately 2. To decrease electricity and computer operation cost. 3. 5. To offer IaaS (Infrastructure as Service) . Using powerful “Cloud Computing” capability. Google provide free internet space. 4.

subdivisions and the precise location of each word.  Hypertext-Matching Analysis: Google’s technology analyzes the full content of a page and factors in fonts. 19 .Information technology of Google search  Page Rank Technology: The software behind Google search technology conducts a series of simultaneous calculations requiring only a fraction of a second.

• To establish Google’s brand and searching reputation. 20 . and focus on search. • We believe that Google's success is due to their innovative ability.Section 6 : Conclusion • Google applies their organizational core-advantage to provide lots of convenient and free services for users.

Thank you!!  21 .

Sign up to vote on this title
UsefulNot useful