RES FOODS

RES FOODS

BUSINESS: We are in a restaurant business which provides: (a)authentic Italian/Mexican food (b)a feel of Mexico through its ambience

MISSION: To be the best Mexican\Italian restaurant in Bangalore which gives value to money to people.

VISION:  By 2012, emerge as one of the Indian restaurants providing best Italian/Mexican food.  By 2014, expand the operations to 3 branches in Bangalore.  By 2015, providing more choices to customers by adding other sources of entertainment.

STRATEGY: Differentiation achieved through product and services offered:      Authentic Mexican& Italian cuisine Authentic spices Well experienced chefs from Italy and Mexico Theme ambience Recruitment of BHM(Bachelor of hotel management) graduates

Organize 2 food festivals to increase brand awareness.2 LABOUR:  2012 2013 4 chefs from Italy(2) and Mexico(2) 6 chefs from Italy(3) and Mexico(3) 8 skilled BHM(Bachelor of hotel management) 12 skilled BHM(Bachelor of hotel management) . Tie up with 35 IT companies for providing mid-day meals.OBJECTIVES: 1. Tie up with 5 event management companies as a food partner 2013 Collaborate with 20 multiplexes for providing discounted vouchers with movie tickets. MARKETING OBJECTIVE: 2012 Collaborate with 10 multiplexes for providing discounted vouchers with movie tickets. Tie up with 10 event management companies as a food partner 2. foosball table inside the restaurant. Organize 1 food festival to increase brand awareness. INNOVATION:  Theme ambience providing the look and feel of Italy and Mexico. 3.1 LAND:  To acquire a prime location for restaurant such as Koramangala.  Sources of entertainment like Pool table. FACTORS OF PRODUCTION: 3. 3. Tie up with 20 IT companies for providing mid-day meals.

5. PROFIT: To increase the profit to 35 lakhs in 2012 To increase the profit by 25% in 2013 . SOCIAL RESPONSIBILITY:  Use of eco-friendly material.  0.3.5% profit to be donated to charitable trusts 6. PRODUCTIVITY:  Ensure all the BHM graduates work for 8 hours in subsequent shifts.  Conduct 3 training programs per year for the chefs.3 Financial resources: 2012 Generate a revenue of Rs 3 crores 2013 Generate a revenue of Rs 5 crores 4.

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