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Published by Jaimin Modi

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Categories:Types, Brochures
Published by: Jaimin Modi on Apr 14, 2012
Copyright:Attribution Non-commercial


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Part-1 General Information
1 1.1 1.2 1.3 2 2.1 2.2 2.3 2.4 3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 4 4.1 4.2 4.3 4.4 Maruti Suzuki Ltd. About the Company Overview of Automobile Sector in India Overview of Automobile Sector in Gujarat About Major Companies in the Industry Tata Motors Hyundai Motors Mahindra &Mahindra Chevrolet Motors Product Profile ( major Products) Segment A Segment B Segment C Segment D Maruti Suzuki Product Profile Hyundai Product Profile Tata Product Profile Chevrolet Product Profile Introduction of Study Literature Review Background of Study Problem Statement Objectives of the Study

5 5.1 5.2 5.3 5.4 5.5 5.6 5.7 6

Research Study Research Design Source of Data Data Collection Method Populations Sampling Method Sampling Frame Research Instrument Data Analysis and Interpretation

Q-1 Q-2 Q-3

Is this is your First Car Specify the media which influenced you most in buying it Specify who influences you most in buying it



Factors Which Impacted Car Purchasing Decision

1 2 3 4 5 6 7 8 9 10 11 12

Price Of the Car Brand Name Look Size Performance Milage Comfort Maintenance Cost Safety Interior Availability Of Service Station Technology

13 14 15 16

Re-Sell Value After Sales service Warranty schemes Overall Satisfaction

Q-5 Q-6

Will you advice others to buy your brand of car Are you willing to buy another brand of four wheeler

Q-7 1 2 3 4 5 6 7 8 9 Satisfaction level of After sales Service Sophisticated Tools and techniques Availability of spares Charges Delivery on time On road break down service Co-operative people Vehicle Attainder Home Delivery Overall satisfaction

Demographic Factors
1 2 3 4 5 Gender Age Occupation Qualification Income

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