SUMMARY OF DISSERTATION

Name: Priyanka Baghmar Roll no: 42 Title: Advertising strategy of Volkswagen Work to be done through this study              What is Volkswagen A Brief journey through a long history Introduction (automobile industry) , Description Volkswagen strategy SWOT, BCG,PESTLE, 4 P’s Problems faced Porters 5 force model Volkswagen Advertising strategy (Global, India) Volkswagen CRM Initiative Retro effect (Beetle) Volkswagen world, Design, Models, Innovation Analysis, future plans (group strategy) conclusion

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