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Methodology Quantitativeresearchisaformal,objective,systematicprocessinwhichnumericaldataareusedtoobtain informationabouttheworld(Burns201). Qualitativeresearch,ontheotherhand,placeslessofan emphasisonnumbers,andmorevalueontheperspectivesofkeyinformantsknowledgeableabouta particulartopic. Theresearchundertakenusedacombinationofthesetwomethods. QuantitativeMethods Withtheincreaseinthenumberofsharkattacksinrecentyears,wefeltitimportanttoattempttolearn moreaboutthelocationofsharksinDeepBay. Thepurposeofsuchinformationwouldbetotellusif sharksareindeedfindingtheirwayclosertoshorethaninrecentyears. TheDataStorageTag(DST)isa miniaturedataloggerthatisattachedtofishandothermarineanimals (StarOddi2012).

i2012). Thisdevice(seeFigure2),producedbyacompany calledStarOddi,wasattachedtothedorsalfinoffourGreatWhiteSharks inFalseBayfora30dayperiodfromAugust1,2012toAugust30,2012. ThedeviceproducedaGPSdatapointevery30secondsthroughoutthis 30dayperiodallowingustotracktheprecisewhereaboutsofthefour GreatWhiteSharksthroughoutthestudyperiod. ThemonthofAugust waschosenduetothisbeingthehightouristseasoninCapeTown (CapeTourism2010).

formarineanimaltracking. QualitativeMethods Inadditiontothelocationalbaseddatacollectedthroughsharktagging,wealsoconductedtwo, approximately90minute,interviewswithkeyinformantsknowledgeableonthetourismandfishing industriesinCapeTown(seeFigure3below). JacquesKallis,afishermanandparttimeSharkDiving guide,whowasbornandraisedinMuizenburg(5kilometersfromFishHoek)wasanimportantprimary contactwhomwespoke withonSeptember13, 2012. LouiseFitzgerald,a representativeoftheCape TownTourismAssociation, wasavaluablekey informantgivenher knowledgeofthetourism Figure3:Interviewswithkeyinformants industryintheWestern Cape. WehadlunchwithLouiseinFishHoektheafternoonofSeptember14,2012. Interviewquestions (seeAppendix1)werepreparedinadvanceofthesemeetings,butthediscussionswerenotboundby thesequestionsalone. AccordingtoSteveMaddonstexttitledResearchMethods,interviewsshouldbe fluidconversations,allowedtoflowinthedirectionthattheintervieweetakesthem(32).

Figure2:StarOddiDataStorageTagused