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Steve Jobs- 1955-2011
An era ends: Steve Jobs, rebel icon and merchant of cool, is dead
Steve Jobs, innovator extraordinaire, who started up Apple Inc in a Silicon Valley garage and built
it up into the world’s most innovative company, died on Wednesday. He was 56. Apple said in a brief statement: “We are deeply saddened to announce that Steve Jobs passed away today.” (Read Apple’s statement here.) “Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.” “Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.” Jobs had stepped down from the chief executive role in late August, saying he could no longer fulfill his duties, and became chairman. He underwent surgery for pancreatic cancer in 2004, and received a liver transplant in 2009. Jobs’ family issued a brief statement: “Steve died peacefully today surrounded by his family. In his public life, Steve was known as a visionary; in his private life, he cherished his family. We are thankful to the many people who have shared their wishes and prayers during the last year of Steve’s illness; a website will be provided for those who wish to offer tributes and memories. We are grateful for the support and kindness of those who share our feelings for Steve. We know many of you will mourn with us, and we ask that you respect our privacy during our time of grief.”
Reuters adds: The Silicon Valley icon who gave the world the iPod, iPhone and iPad was deemed the heart and soul of a company that rivals Exxon Mobil as the most valuable in America. Apple paid homage to their visionary leader by changing their website to a big black-and-white photograph of him with the caption “Steve Jobs: 1955-2011.” The flags outside the company’s headquarters at 1 Infinite Loop flew at half mast. Jobs’ health had been a controversial topic for years and his battle with a rare form of pancreatic cancer a deep concern to Apple fans and investors. In past years, even board members have confided to friends their concern that Jobs, in his quest for privacy, was not being forthcoming enough with directors about the true condition of his health. Intimations of mortality Six years ago, Jobs had talked about how a sense of his mortality was a major driver behind that vision. “Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life,” Jobs said during a Stanford commencement ceremony in 2005. “Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important.” “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” Watch this inspirational commencement address by Steve Jobs at Stanford University in 2005:
there remain concerns about whether Apple would stay a creative force to be reckoned with in the longer term without its visionary. an apple and an iPod Touch in a makeshift memorial. bouquets of flowers. Jobs’ relationship with top management and the board soured. who has stood in for his boss during three leaves of absence.” said Robbie Sokolowsky. Later that year. Forbes estimates Jobs’ net worth at $6. competitors and friends over the course of more than half our lives. who lit a candle outside the store. Melinda and I extend our sincere condolences to his family and friends. 32. its purchase of NeXT — the computer company Jobs founded after leaving Apple — in 1997 brought him back into the fold. Buddhist and son of adoptive parents. the company dropped “interim” from his title. However. he became interim CEO and in 2000. Outside an Apple store in New York. Cook said in a statement that Apple planned to hold a celebration of Jobs’ life for employees “soon”. His death triggered an immediate outpouring of sympathy. Apple’s fortunes waned after that. mourners laid candles. It was not immediately known how his estate would be handled.Will Apple stay creative? Now. the gadget that transformed mobile communications and catapulted Apple to the highest echelons of the tech world. culminating in a 1980 initial public offering that made Jobs a multimillionaire. “I think half the world found out about his death on an Apple device. and to everyone Steve has touched through his work. but it was the iPhone in 2007 that secured his legacy in the annals of modern technology history. The company soon introduced the Apple 1 computer. Tributes to Steve Jobs: Microsoft founder Bill Gates: I’m truly saddened to learn of Steve Jobs’ death. placing him in 42nd place on the list of America’s richest. But it was the Apple II that became a huge success and gave Apple its position as a critical player in the then-nascent PC industry. The company removed most of his powers and then in 1985 he was fired. The world rarely sees someone who has had the profound impact Steve has had. an employee for an online marketing company.1 billion in 2010. and have been colleagues. the effects of . Jobs died one day after the consumer electronics powerhouse unveiled its latest iPhone. How it all began A college dropout. despite much investor confidence in his successor Tim Cook. Pixar. Jobs started Apple Computer with friend Steve Wozniak in 1976. Steve and I first met nearly 30 years ago. Despite the subsequent success of the Macintosh computer. Along the way Jobs also had managed to revolutionise computer animation with his other company.
thank you for being a mentor and a friend. you will be missed very much. Because he did. Facebook’s Mark Zuckerberg: “Steve. Michelle and I send our thoughts and prayers to Steve’s wife Laurene. And by turning his talents to storytelling. Steve was fond of saying that he lived every day like it was his last. and all those who loved him. By making computers personal and putting the internet in our pockets. I will miss you. he exemplified the spirit of American ingenuity.FP Staff . President Barack Obama: Michelle and I are saddened to learn of the passing of Steve Jobs. His focus on the user experience above all else has always been an inspiration to me. For those of us lucky enough to get to work with him. but intuitive and fun. redefined entire industries. He was very kind to reach out to me as I became CEO of Google and spend time offering his advice and knowledge even though he was not at all well. Thanks for showing that what you build can change the world. He was a great man with incredible achievements and amazing brilliance. Steve was among the greatest of American innovators – brave enough to think differently. very sad to hear the news about Steve.” Google co-founder Larry Page: I am very. He always seemed to be able to say in very few words what you actually should have been thinking before you thought it. bold enough to believe he could change the world. If you’d like to share your thoughts.which will be felt for many generations to come. My thoughts and Google’s are with his family and the whole Apple family. he made the information revolution not only accessible. On behalf of all of us at Google and more broadly in technology. and achieved one of the rarest feats in human history: he changed the way each of us sees the world. By building one of the planet’s most successful companies from his garage. your passion for excellence is felt by anyone who has ever touched an Apple product. memories and condolences. his family. he has brought joy to millions of children and grownups alike.com . Google’s Sergey Brin: Steve. The world has lost a visionary. he transformed our lives. it’s been an insanely great honor. Apple encourages you to write in at rememberingsteve@apple. and talented enough to do it. I will miss Steve immensely. And there may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented.
and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. He was prob- . came to India with a hippie mindset along with a friend. Oregon. I returned Coke bottles for the 5-cent deposits to buy food with. Dan Kottke. But whether he found what he wanted or not is not clear. after dropping out of Reed College in Portland. What brought him to India? Was it a karmic connection? We know very little about that. He did find something in Buddhism. That was before he had even thought of launching Apple. I loved it.” One can’t say for sure. very early If first impressions are very difficult to dislodge. Steve Jobs’ studied avoidance of India for most of his working life can probably be traced to his first tryst with the country in late 1973. creator of the iconic MacIntosh computers. Jobs’ peregrinations in the India of the 1970s were less than enlightening. so I slept on the floor in friends’ rooms. a Hanuman devotee who had some American followers in the 1970s – died before Jobs and Kottke made it to his ashram. but those free meals were probably what got him and friend Kottke. who was later to become Apple’s first employee. for he shaved his head and wore loose-fitting Indian clothing often and experimented with psychedelic substances. Jobs. Said Jobs: “I didn’t have a dorm room. then 18-and-odd years old. except that after he dropped out of college he earned his keep by returning Coke bottles and sought a weekly free meal at a local Hare Krishna Temple. But the one guru he came to meet – Neem Karori Baba. Clearly.Why Steve Jobs’ love affair with India ended very. to backpack in India in search of enlightenment.
is recent history. It was probably in his second coming at Apple that Jobs truly achieved all that he wanted to by following his own heart on the products he wanted to create – the iPod. Jobs appears to have briefly convinced himself that maybe (just maybe) he ought to give it a try. This is how BusinessWeek reported it at that time: “He (Jobs) is…a tough-minded executive who knows when to cut and run… Just three months back…there was talk of the company hiring 3. when the whole world was raising a toast to India. It wasn’t meant to be. as they say. Apple dismissed most of the 30 new hires at its subsidiary in Bangalore. Many in India even speculated that Jobs might travel there this year to publicise Apple’s commitment to the country. That was his true enlightenment. It never happened. Back in America. His biography says he found India “intense and disturbing. Oracle. But Apple in its first avatar was a niche player. In late May. and he was duly chucked out of the company he founded in 1985 when its fortunes plummeted and he was ousted in a power struggle with CEO John Sculley. he created the company he wanted to create. and the product he was passionate about. the talk was that Jobs would set up a 3.ably psyched by the extent of poverty and chaos he found here. It was one of the first times that I started to realise that maybe Thomas Edison did a lot more to improve the world than Karl Marx and Neem Kairolie Baba put together. At one point in the mid-2000s. the iPhone and the iPad. “India isn’t . when the company bought Jobs’ next company called NeXT.” That statement tells a lot about who Jobs really was – and why his Indian connection never really happened beyond a broad interest in Buddhism.” Quoting sources. After his India trip. Dell and Accenture – was making a beeline to our shores. The rest. If Jobs believed that what you do helps others more than all the giving philosophies of the world (as the reference to Edison exemplifies).” and his search for enlightenment ended abruptly.000-worker Mac support centre in Bangalore and had even hired around 30 people to ramp up the organisation. it seemed Jobs didn’t like the quality or the costs of an Indian operation. The media then began speculating that Jobs might do a Gates and come on an Indian tech pilgrimage. Officially. But India was a country he had fallen out of love with a long while ago – and he never seriously considered it worth his notice. A year later he became the boss again. BusinessWeek speculated that Jobs wasn’t happy about the costs. In early 2006. he concluded: “We weren’t going to find a place where we could go for a month to be enlightened. But his heart was clearly not in it. He returned to Apple only in 1996.000 workers by 2007 to handle support for Macintosh computers and other Apple gear. he well and truly lived the life that only he could live. and when every IT company worth the name – from Bill Gates’ Microsoft to IBM.
but one can’t fault him for that. carried his late teens India baggage with him all his life. Jobs believed in living life as he thought fit. In Apple’s US online store. . He treated India almost like a pariah market – and he ended up pricing his products higher in India than else where The iPod.” Jobs’ heart did not lead him to India after 1973. While Nokia and Blackberry are being thrashed in the developed world markets. India was simply not in his script. have the courage to follow your heart and intuition. so don’t waste it living someone else’s life. In his 2005 commencement speech at Stanford. And unlike many of his fellow millionaires. while the cheapest iPad 2 sells for about $603. the iPhone and the iPad. As Bloomberg reported recently: “The cheapest iPhone 4 costs $705 at Reliance’s iStore. They somehow already know what you truly want to become. their Indian operations are flourishing – thanks partly to Apple’s unwillingness to give them a run for their money. Jobs advised students to follow their hearts since we all have only one life – and it is short. Jobs had to lead the life he wanted to. This is why even when he launched his world-beating products.” the magazine quoted the source as saying. But then. the iPhone 4 starts at $199 with an AT&T contract and the iPad starts at $499. clearly. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Both Jobs and India have lost out as a result. and the competition for good people is strong.R Jagannathan .” Apple felt it could “do (such work) more efficiently elsewhere. Don’t let the noise of others’ opinions drown out your own inner voice. India was probably Steve Jobs’ blind spot.” Jobs. He said: “Your time is limited. Everything else is secondary.” Little wonder. therefore. India was nowhere in his strategic thinking. he did not believe in making a show of charity.as inexpensive as it used to be. “The turnover is high. Bloomberg concludes that Apple is barely a player in the Indian market. and he got his kicks from developing “wow” products that he was passionate about. sell almost nothing in India compared to what the Nokias and Blackberries do. And most important.
his Apple didn’t create markets as much as define them. and you could still find Apple II computers in US classrooms into the 1990s. an engineering. there were computers that used a graphical user interface before the Macintosh in 1984. When Bill Gates said that he worried about the future of Microsoft because of some guy in his garage in Silicon Valley. Steve Jobs did change the world. before many people had their first computer. building what would be the first Apple computer in Jobs’ parents garage. Sadly. It came shortly after Steve Jobs returned to the company that he founded. helped launch the personal computer revolution. the rebels. the ones who see things differently. but he can rightfully claim to be the first to bring so many things to a mass market. it also makes a fitting eulogy for the tech visionary. It was four years before IBM created the familiar computer we now all refer to as the PC. It’s widely seen as one of the first commercially successful computers.” “Here’s to the crazy ones. college drop out Steve Jobs was one of those guys. wizard. Yes. and it marks that beginning of one of the greatest comeback stories in corporate history. Now iPod is synonymous with dig . In 1977. Steve Jobs is dead at age of 56.Steve Jobs and Apple: The crazy one who changed the world While some may see them as the crazy ones. More often. The iPod and iPhone joined crowded markets for digital music players and mobile phones. Jobs was not first to market. the troublemakers. He and with his friend Steve Wozniak. Those words launched Apple’s 1997 Think Different campaign. they launched their second. but the Mac was the first to bring the ease of point-and-click to the masses. we see genius because the people who are crazy enough to think they can change the world are the ones who do. the Apple II.
once seen as the arch enemy of Steve Jobs and Apple. With sales declining and his volatility perceived as a liability instead of an asset in1985. It was said that he wanted sign off on the tiniest details. The company moved on from computers to sell a range of gadgets. Apple went from a takeover target to the most valuable company in the world. he was guilty of stunning hubris. he was gaunt and thin. but it was launched just as the computer industry was hitting its first soft patch. Both floundered. he said that working with the Apple founder had been “insanely great.ital music. After Apple. Occasionally. He was legendary in some of his obsessions. Since the iPhone launched in 2007. It gave the world the Macintosh. down to the screws that were used in the computer cases. but the technology world is still grieving at how quickly cancer has taken his life. To create the Mac. Pixar. Steve Job’s health declined. and he bought a computer animation company from George Lucas. but with Jobs back at Apple. a radically different design that was one of the few times when his sense of design was too far ahead of the market. it has grabbed 18% of the worldwide smartphone market. Apple stands out in a thicket of identi-kit PCs and laptops. Apple bought NeXT. which was never successful selling its expensive computers. It was not a surprise that he stepped down as CEO in August. It led him to push to create the Cube. Apple is now the biggest music retailer in the world with its iTunes music store. it was clear that he was a very sick man.” He was insanely great. His pirate band raided other teams at Apple. It was said that he hated the noise of fans. a creative visionary who grew into an iconic figure. Steve Jobs life story has many themes of the mythical hero. At his last product launch. the company he founded was on the brink of collapse. However. and Jobs told them that it was better to be a pirate than to join the navy. In terms of design. That’s what makes his story so compelling. the first in a series of i-branded products. the studio has never looked back. he was pushed from the company he helped create. but also a design and entertainment visionary. Bill Gates. When he returned. but after Pixar released Toy Story. Sadly. he could be volatile. Like all creative geniuses. Its films gross on average $600m. paid possibly the best tribute to his fellow technology trailblazer. as Apple’s fortunes rose. he created almost a company within the company. a computer far ahead of its time. its fortunes turned around. but he was not a static tragic figure but one who learned and grew. The Mac team literally flew a pirate flag. the highest level in Hol lywood. and the iPhone has completely up ended the market for smartphones. fall and redemption . In 1996. Steve Jobs was not only a technology visionary. Technology journalists took a sharp intake of breath at his skeletal appearance. By earlier this summer. It was rumoured that Sun Microsystems tried to buy Apple three times. Jobs launched the colourful iMac. complete with the fall from grace and a second coming. Referring to another of Jobs favourite lines. and the second coming of Steve Jobs began. the last chapter of this great story — of rise. he launched NeXT computers.
Kevin Anderson . Watch Youtube video of Steve Jobs announcing the crazy ones Apple campaign .— has come far earlier than most people expected. but it is not too grandiose to say that he was one of the people not only crazy enough to think he could change the world but did.
Only this time. This had to be dream. read the status update of a friend. I woke up to text messages. Especially when you are one-eyed and still groggy. Facebook status updates. I sat up. Devastated. I reached for and fired up my MacBook Pro. BBMs. And get myself the real phone for creative professionals. I know he’s upset with the new iPhone. OK. my mind was made up by about midnight. Yes. There right after his name someone had keyed in an end date to the man. as the day unfolded. from one AD to another AD. the undelivered high expectations and the lacklustre design rants from technocrats across the globe. right? The voice in my head spoke up. tweets. “RIP. Despite the negative reviews. I contemplated. As a creative professional. Gandalf is dead.Mac with a Soul: Steve helped us to do our Jobs better blogs on the iPhone 4s. And little by little. I feel cheated. It’s easy to misread communication. I would dump my Hangberry. So in my same dilapidated state. Cut to 24 hours later. Like the reign of an ancient king. Steve Jobs”. because now we will never Last morning. I sleep with it. I remain devastated. emails and . And stared. As a human being. I hit Wikipedia. But Jobs is retired. the news wasn’t so great. Not that you never have. Cheated. in all seriousness when to finally get myself an iPhone. I felt a sudden chill in the room and a knot in the stomach that I just couldn’t ignore. because I do not know who will understand my needs better. My vivid dreams of asking Siri dirty questions and expecting factually correct answers were interrupted violently by the same steady flow of virtual pokes and tweets. I thought.
Finally. the keynote was by far the most downloaded clip the next day. for a good hour. We pinch. I was in a complicated world where only the learned survive. And true to our very primitive and basic traits as humans. photographers to writers and even filmmakers. Steve Jobs worked relentlessly in his pursuit to make technology achieve progress in the field of liberal arts and humanities. It made sitting at our desks for hours a rewarding experience. college kids – everyone had something to take out from it. And didn’t stop at that. It took the file format that threatened to ruin the music industry and converted it into one of the most profitable revenue models for Apple as well as musicians. And use it liberally and in new ways to make their art better. His contribution to a creative professional’s life is invaluable. we tame it with our touch. great or small on iTunes. many companies produced mp3 players. That is not my generation. Every brushstroke makes our hearts sing. By the time. Creative people who otherwise cannot sit through a five-minute product demo would be transfixed with a glassy look in their eyes watching a man alone on a stage with a giant screen behind him. I was the systems settings savior. We had just about reconciled to the fact that we would not see the black turtleneck and blue denims any more. The only difference being that this art becomes personal. I don’t know what to do and where to go next. It was then that I realised. I was a certified hardware geek. Overclocking CPUs made me feel special. Every colour gets our pulses racing. we swivel. And that remained the man’s obsession. That’s because he was a creative mind himself. And so it . we tap. Hell. The way the MacBook looked inspired us. And when I got my first iMac. Entrepreneurs. This is not a computer. Once after installing Photoshop. when nothing happened. He often wrote and rewrote the ads with Lee Clow at TBWA (where I started my career). I gave up and restarted it myself. Apple haters. I could rattle of names and specs of motherboards and video cards. it looked complicated. I waited patiently for the system to ask to reboot. The reason why many do not look at Apple as a technology company. I have not grown up with Apple. It is a device designed to better my life. like they do for instance with IBM or Dell. till such time this magic doesn’t merely change us. From musicians to painters. I grew up playing with my 486DX and PCs with similar complicated names like that. Apple in itself can be looked upon as a company that was obsessed with graphics. I hit my fifth PC. His love for typography and fonts ensured that every Mac user had access to a rich library of looks. It seems alive. And not just creative people. The language used on the Apple website was just like the way he spoke to us at the annual keynote. A decade earlier. Television Evangelists. It is more of a design house that hires a lot of artists who also love science. Apple made the iPod.know what our lives could become. Numb. It becomes us. Year after year. Technocrats. TED made a million dollar idea out of it.
Hoping that somewhere. But the biggest is the fact that I feel it understands me. To lead our lives with whatever he left us. And it doesn’t misbehave in the middle of something important.Trilok Sengupta . A creative professional. I am ashamed that I still do not know what is the precise configuration of my machine. This is the exact nature of the shift that Steve Jobs managed. Perhaps. he thought. I don’t need to. I cannot live without my Mac. You’re creative? You work on graphics based stuff right? Get a Mac. It will change your life. The colours are true. it scrolls better. . I don’t know why. And we have to move on. should spend more time bettering his craft than worrying about what hardware permutation is best suited to his needs. It has a soul. And you know what. Every colour. The Mac is faster. Welded together to make our hearts soar.ensured that the graphic quality on every Mac is never compromised upon. As a photographer and a creative director. The wicked witch is dead. As an erstwhile nerd. there are more like him. It wants to make me a better artist. There are enough reasons. every word looks better on it. Who will dedicate their lives to bringing us more little pieces of mass-produced aluminum and glass.
Chapter 2 Steve Jobs Steps down as CEO .
” technology journalist Peter Lewis said. “It would be hard to conceive of a better time to say “Mission Accomplished” and hand the keys to the next generation. Apple’s current position is impressive. investors are obviously concerned about its future. Investors pointed out that Apple’s stock was already trading at relatively low price-earnings ratio compared to its peers. and Apple. and Apple co-founder Steve Wozniak told Bloomberg. What a difference a decade has made.” The iPhone 5 is expected to be released soon. Apple’s success has attracted a lot of talent. Apple is in the best position in its history. and it challenges Exxon Mobil for the title of the world’s most valuable company. and his . It’ll go up!” What does Apple lose? No one is worried about Apple in the short term. Instead. and Apple is now the world’s most valuable technology company. but with the company’s stock dropping so quickly after the announcement that trading was halted.” Apple already has plans in place for existing and new products for years to come. The company has created a new computer market with its iPad. looks like tomorrow is national Buy Apple Stock At Discount Day. Technology consultant and commentator Tim Bajarin said: “What people don’t realise is that Apple does not work like most companies that operate on a quarter-to-quarter basis or planning cycle. the products they have in the works now are designed through 2013 and the current roadmap extends well through 2015. especially considering that when Steve Jobs rejoined the company in 1997. “Hey. It is worth more than Intel and Microsoft combined. I’d get shares pre-iPhone 5 release. Jobs will remain chairman of the board. “One of the true tests of a great CEO is whether you can build a company that can thrive after you’re gone. it was a shadow of its former self and a takeover target. Apple has gone from zero to the number one maker of smartphones in four years. at least at the moment.com founder Matt Haughey said. seems well-positioned to do that. MetaFilter.The irreplaceable charisma and vision of Steve Jobs As Steve Jobs steps down as CEO. If I had spare cash. Since the launch of the iPhone in 2007.” said the New Yorker’s James Surowiecki. “For a company as large as Apple. and the third generation of the market leading iPad is expected by next year. corporate culture doesn’t change overnight. The quality of the people doesn’t change.
” It’s clear that he won’t be able to carry on in the same capacity that he has since 1997.successor. Unfortunately. Jobs will most likely continue to help drive product direction as long as possible. When his health no longer allows it. Months before the release of the original iMac. Some of the comment is born of jealousy. Apple’s design is only part of the formula.Kevin Anderson . has been running the company during Jobs’ leaves of absence. but Jobs was the final hurdle before a product was released to the public. said of Jobs: “He uniquely combined an artist’s touch and an engineer’s vision to build an extraordinary company. people don’t know what they want until you show it to them.” Apple’s success isn’t threatened anytime soon. He seems to know what people want before they do themselves. showmanship and marketing. the company will lose one of few figures in technology who can truly be described as visionary. I would be the first to let you know. We’ll see in the coming years if the company can continue its design leadership. who served on Apple’s board. Jobs said. No other technology company has its fans stand in line outside their stores for hours if not days to get their latest gadgets. Steve Jobs’ salesmanship is key as well.” Apple has design skills. Many in the technology industry speak of the Steve Jobs distortion field. A lot of times. In his letter of resignation. One thing Apple has started to miss already is Jobs’ charisma. “It’s really hard to design products by focus groups. but in losing Jobs as CEO. Google’s Eric Schmidt. it loses an irreplaceable technology pioneer. one of the greatest American leaders in history. Jobs said. that day has come. Tim Cook. “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO. .
she has to appeal to the firm’s boss. but it was the removal of that president that was seen. icon or even simply a reduction of an otherwise complex situation. For centuries. When she downloads 12.From Steve Jobs to Anna Hazare: Why we need personal heroes In a recent repeat episode of The Simpsons cartoon on British TV. icon or even simply a reduction of an otherwise complex situation. as millions died in the trenches of Europe in the First World War. with chief operating officer Tim Cook set to take over at the helm. as key to Egypt’s future. . initially. saviour. In the “Arab Spring”. Almost a century ago.000 tracks to her “MyPod”. from inside his underwater glass cube where he controls the entire company and all its customers. it was the war poets such as Siegfried Sassoon or Wilfred Owen who came to represent the nameless and faceless millions. For centuries. “Steve Mobs” for leniency. humanity has looked to the individual as hero. The obvious spoof of Apple seems apt with the news that Steve Jobs is quitting as CEO of Apple and will become chairman of the board. but it was the hacking voicemail of the murdered school girl Milly Dowler that captured Britain’s attention. . There were countless problems with the regime its structures beyond former president Hosni Mubarak. We couldn’t access the scale of the horror without the individual figure. Google executive Wael Ghoneim became a symbol for many fighting for a more free Egypt after he was detained for 12 days. saviour. . Lisa becomes obsessed with getting a “Mapple” product. Thousands of people may have had their phones hacked by the News of the World. humanity has looked to the individual as hero.
. . In Canada this week. They were personalities you wanted to see win. the “RIP Jack Layton” trend had climbed Twitter and within another hour or so. The famous Live Aid concerts of 1985 in response to African famine coalesced around the 1984 reports by the Canadian Broadcasting Corporation of little Birhan Woldu who survived. gladiators. Even in the days of Ancient Rome. Even political opponents recognised that it was the personal brand of “Jack” that won the NDP 59 seats in the province of Quebec in May’s Canadian elections – 58 more than they had previously. And without him. it was the most talked about item in Canada. it isn’t merely an example of repetition. we need ways to reduce and summarise. In a world of endless information and constant bombardment by news via Twitter. radio. they mourn lost comrades with him. and because it is easier for opponents to attack the man. Even when the healthcare bill was enacted by Congress in 2010. Facebook. newspaper. Some might ascribe this to “cult of celebrity” of today. Think of the classic 1960 film Spartacus.and the CEO of a company that makes . . anti-corruption campaigners. news websites. The individuals identify with the hero.but secretly wanted to lose. leader of the left-of-centre and official opposition in Canada. as we obsess ourselves with an individual. Political leaders. . the New Democratic Party (NDP). The 61-year-old was already known to be struggling with a second bout of cancer. even if they didn’t match those of the then candidate. We can’t process “millions dying of hunger” but can connect with a starving child held by her father. the central personality. number four in the world. Within 30 minutes of the news breaking. Battling corruption is nothing new in India or anywhere else for that matter. but it is the personal commitment and unique personality of the 74-year-old that has been essential to pushing the movement as far as it has to date. it has continued to be branded “Obamacare” because of his personal push for it. there was an immediate outpouring of public sympathy and grief at the passing of Jack Layton. “I’m Spartacus” to protect their friend.Today in India. frequently as a form of escapism. The party became the man. questions abound about the future of the movement. rather than a 2000-page document. It is similar to mob mentality in the almost switching off of individualism for the sake of a strong central figure. Anna Hazare continues his hunger strike to fight for strict anti-corruption laws. Obama tapped into that very effectively in his 2008 presidential campaign. but the fact he succumbed less than four weeks after he announced he was undergoing treatment came as a shock. They win with him. television. When each freed gladiator stands up and says. “bread and circuses” easily centred around the gladiatorial heroes of the arena. The words “hope” and “change” are so nondescript that almost anyone can apply to them their own hopes and ideas for change.
comes from the desire to find success in the individual. The fact that less people use Mac computers than the PC variety has long created this sense that Apple users are somehow special or more unique. But of course it takes teams of designers and experts and even marketers to make Apple the powerhouse it is today. The celebration of Jobs. The New York Times showed off many of the 313 Apple patents that list Steven P Jobs amongst the creators. And most of all we want the products that look cool and represent status. and Apple expertly tapped into them. we will always try to identify with the solitary. or companies to an apple logo. Part of this is our own jealousy or aspiration to achieve through an invention that will change the world and make us millions. by both investors and the wider public. envy and the desire to connect people has made Apple a global powerhouse of technology because they are very human qualities. but we each want to be special. We want to work for a company where the boss makes excited announcements in tshirt and jeans. . Even with millions of iPhones and growing numbers of iPads. or Steve. Whether we reduce movements to an individual. and many profess more devotion to the product and company than you would see on other corporate products. as Anna. the brand and man behind it. because we too are solitary beings. And part of it is to personalise the technology we use. Aspiration. There are billions of us. We want the glass stair cases that are replicated in Apple’s signature stores around the globe.our phones and computers – why do people ascribe such devotion to an inventor and corporate entity? There is no doubt Steve Jobs has been instrumental in some of the most groundbreaking and innovative pieces of technology of the past 30 years.Tristan Stewart-Robertson . or Jack. people buy into the style.
stands tall among iconic CEOs New York: The question is not whether Steve Jobs is an iconic CEO. remembers vividly how Jobs awkwardly introduced himself to Polaroid CEO Ed Land during a lunch at Michela’s in Cambridge. who has written extensively on innovation and intellectual property. design genius Jonathan Ive. the assembly lines. and iPad. Jeffrey Sonnenfeld. Murdoch. Massachusetts in 1985.” said Peter Cappelli. . was thought to be revolutionary just a few years ago. of phones. and others. former Apple executives and experts said Between Edison and Disney When Jobs first started out more than three decades ago.Jobs scores a perfect ten. iPod.” But others say the jury is still out on the lasting influence of Jobs’ creations. even though for years he was surrounded by superb talent who deserve at least some credit for runaway successes such as the iPad. The quartet have stayed in the wings for years. but where Apple Inc’s cofounder ranks in the pantheon of business leaders who have carved out a place in history. With Jobs’ departure. operating in relative anonymity. iPhone. Jobs has long been a larger than life figure inside and outside the company he co-founded. mobile software guru Scott Forstall and product marketing maestro Phil Schiller. of literally everything. a management professor at the Wharton School of Business. iPhone and iPod.” said Mike Carrier. have brought him the same one-name recognition as Carnegie. Ford had a tremendous effect. associate dean of the Yale School of Management. they now have an opportunity to take center stage. Gates. And Jobs’ technological innovations. “I’m not sure how all these innovations will stack up in the long term. will the Nano be considered as revolutionary as the Model T? “What Ford did for the automobile — just look at the suburbs and highways that developed from him. given the breakneck pace of technological innovations and the fickleness of consumers. Enter newly minted CEO Tim Cook. among them the Mac computer. meaning many people walking around the New York City tourist mecca would know who he is. Motorola’s Razr. “I would put Jobs up in that category in terms of how he revolutionised our concept of music. a professor at Rutgers School of Law in New Jersey. But 50 years from now. of the computer. But within the tightly knit Silicon Valley community. Jobs would surely pass the Times Square test. for example. while they might not recognise the names of other business legends such as General Electric’s former chief executive Jack Welch. there were some who thought he would not make it. they have built formidable reputations in their fields. Ford.
Alexander Graham Bell invented the telephone. After the war. The attention paid to CEOs by financial analysts and the media far exceeds what it was during Henry Ford’s day. But the magnitude of his technological brilliance — The New York Times pointed out that his name appears as inventor on 313 patents — and his penchant for theatrics place him on a historical spectrum somewhere between Thomas Edison and Walt Disney.” Sonnenfeld said. consumers have made a visceral connection between Apple products and the guy in the blue jeans. Ed shook his head and said. By accident or design. but they desperately want to believe that he did. “Consumers personally believe that Jobs is solely responsible for the products in their house. That company began as a lumber manufacturer.” said Eric Abrahamson. but not all three. length of time in command. Walt Disney or William Randolph Hearst hit on one or two of those plot points. They know Jobs did not create the devices on his own. then moved on to pulp before hitting it big with gas masks during World War I. He’s just a salesman. Part of Jobs’ mystique is owed to a confluence of factors either unique to him or to our times.” Pixie dust Jobs diverges from his peer group in two key aspects: the number of industries his company’s products have fundamentally changed and consumers’ identification of him as the singular force behind those products. easy-to-use devices that changed the way computing. professor of management at Columbia Business School. Ford helped create the automobile industry. ‘That guy is never going to make it. Kimberly Clarke’s fortunes began a downward spiral and did not recover until the company introduced Kleenex. But they do not think that Murdoch alone puts out News Corp newspapers. black turtleneck.“He came over to Ed to thank him for his wisdom in marrying progressive management with technological advancement. one of the most successful of the last half century.000 percent over that time — Abrahamson said. and connection with consumers.” said Harvard Business School professor Anita Elberse. for instance. and comeback success has the narrative arc that journalists love.” And his legacy.” Elberse said. Though that turnaround is akin to the one Jobs’ pulled off after returning to Apple in 1996 — its stock is up roughly 9. They have sprinkled some of Disney’s pixie dust on him. “After he left. and wire-rimmed glasses. “There are few CEOs who can compare to Jobs in terms of breadth of activities. failure. He doesn’t get technology. “I couldn’t tell you who the CEO was who led Kimberly Clarke’s turnaround. He pointed to the reinvention of Kimberly Clarke as a case in point. “Fifty or a hundred years from now. music and movies were made and enjoyed. ‘Steve Jobs made this.’” Jobs is a salesman. And Jobs’ career trajectory as a pioneer.’” she said. in a manner of speaking. for instance. “You can’t underestimate the massive impact the press has had in building up the concept of the celebrity CEO. “That’s his cultural impact. Jobs designed aesthetically pleasing. -Reuters . they’ll look back on Apple products and think.
that our thoughts turn to Jobs’. fighting HIV/AIDS and ending the scourge of malaria. the two men have taken very different paths in the last few years. legacy. but who deserves the higher position will never be decided. As for Steve Jobs. Aside from their business and technology achievements. Gates has been committed to giving away much of his fortune to charity after being shocked by poverty and illness in the developing world. The Mac versus PC debate is one of the great religious debates of technology. devoting his energy to important causes including eradicating polio. What will these tech giants leave behind? Jobs and Gates can both claim their place in tech history. which a local official called it a “legacy building”. has used his philanthropy to encourage others to give. Jobs will leave behind a number of iconic computers and gadgets. It is now worth more than Intel and archrival Microsoft combined. For more than a decade. alongside his close friend Warren Buffett. so much so that one of the most well known columns to follow the company is Leander Kahney’s Cult of Mac. he might be losing another more important battle. Jobs might be able to claim victory over Microsoft. the fight for his life against an undisclosed disease. but if you ever want to kick off a good argument online. The epic battle of the tech world—Microsoft versus Apple—seemed decided long ago. then. but from his worryingly gaunt appearance. And Gates. He wanted to work full-time on his charitable work. Gates was the richest man in the world almost continually from 1995 until this year. It is no wonder. and thus Gates’. but Steve Jobs stands ready to cap one of the most amazing come-back stories in business history. he has also pulled back from his day-to-day responsibilities at Apple but only because of his health. pick a side in the Mac versus PC battle and stand back. One of a handful of public appearances since taking a third medical leave of absence was to lobby the local city council to allow Apple to build a huge new headquarters. PC owners profess a more pragmatic admiration. Apple fans are known for their devotion.Steve Jobs vs Bill Gates: Who will have the greater legacy? Apple is within striking distance of becoming not only the world’s most valuable technology company but the world’s most valuable company full stop. Bill Gates has pulled back from corporate life. with Bill Gates clearly the winner. In addition to this sprawling headquarters. but he has faced criticism for not being as generous with his wealth as Gates or even . stepping down from day-to-day operations at Microsoft in June 2008. Together they have called on the richest Americans to follow their lead and give away a majority of their wealth in a campaign called the Giving Pledge. He’d still be the richest man in the world if he hadn’t donated a third of his wealth to his foundation.
In 1993. Kahney of Cult of Mac said of Jobs: “On the evidence.Facebook founder Mark Zuckerberg. Who do you think will leave the most lasting legacy? Steve Jobs testifies before Cupertino City Council Bill Gates last day of work .” Does doing something wonderful mean creating iconic gadgets or quietly giving to charity? If it comes to light that Jobs has been giving away his wealth. and some believe that this secrecy extends to any possible charitable giving. Jobs told the Wall Street Journal: “Being the richest man in the cemetery doesn’t matter to me. but it closed after a little more than a year. would you admire him more for not seeking publicity for it? Both men will be remembered for their technical innovation. Going to bed at night saying we’ve done something wonderful … that’s what matters to me.Kevin Anderson . Apart from some donations to the Democratic Party. It’s shameful. who recently pledged $100m to support a school district in New Jersey. (Jobs is) nothing more than a greedy capitalist who’s amassed an obscene fortune.” Jobs did establish a foundation in 1987 to support social entrepreneurship. In almost every way. Jobs has no public record of philanthropy. Gates is much more deserving of Jobs’ rock star exaltation. But Apple and Jobs are famously secretive.
.Chapter 3 Apple Inc.
analysts predict the shares will rise another 32 percent to $499. a tablet computer that some analysts think could pose the first real challenge to the iPad. with no sell ratings. On average. Sales soared 82 percent $28. Steve Jobs was not just the face of Apple Inc. With his design and marketing brilliance. who died after a long battle with cancer at the age of 56 on Wednesday. young fans are ready to do outrageous things just to lay their hands on an Apple product. Apple is looking aggressively at overseas markets such as China. Apple’s profits for the quarter ended June more than doubled to $7. it will be a challenge. cool devices that made millions of consumers salivate over digital technology in a way they had never done before. “He made technology personable. helped by record purchases of iPads and iPhones. Even as the rest of the world was dragged down by slowdown gloom. Apple will need to continue developing the next generation of “must-have” gadgets while battling growing competition in the markets it has pioneered. it seems.” she said. To stay on top. One of the biggest threats to Apple’s dominance is Google. which disappointed reviewers and shoppers. Another rival is Amazon. which recently debuted the Kindle Fire. it remains to be seen how effectively Cook uses that to innovate and introduce new products. Cook led the debut of the iPhone 4GS. according to Bloomberg data. as one consumer speaking to BBC TV put it. For the doomsayers. In a bid to expand its markets. Now that Jobs’ vision will no longer drive the company. he WAS Apple. the downbeat reception was a sign of more disappointments ahead. investors are staying put with Apple’s shares. As recently as Tuesday.Can Apple stay technology’s cool trend-setter without Jobs? What happens to Apple now that its iconic co-founder Steve Jobs has passed away? Jobs. where. whose Android has been rapidly gaining ground among smartphone and tablet users. as well as potential new products like a television. But competition is rising. for now. While the infrastructure within the company to grow had already been put in place when Jobs handed over the reins to new chief executive Tim Cook in August.6 billion. However. transformed Apple into the world’s most valuable technology company by creating path-breaking. updated models of the iPhone and iPad. . Over the short term. will keep the company growing. which are recommended by 49 analysts.40. will Apple be able to retain its tag of the technology’s world top purveyor of cool? No doubt. services and applications.3 billion.
without Jobs. it will take time to judge whether the company. While Apple’s reputation and profits seem intact in the short term.With booming sales and profits. will continue to have that ability to ‘change the rules’ in whatever industry it enters as before. Apple’s market value has zoomed past rival technology companies. Its valuation now exceeds the combined worth of Microsoft and Intel. .FP Editors . How Apple manages to hold on to that top spot without Jobs will be interesting to watch. two companies that once relegated Apple to the fringes of the personal-computer industry.
The rumour mill expected data speeds of up . that the smartphone market isn’t driven by hardware but software. From a hardware standpoint. the company will lose its edge. As Bhuvnesh Chawla said to FirstPost Tech on Twitter before the announcement: “media would be judging star of the evening -Tim Cook or iPhone5” The flash verdict is in – the stock market reviewed Cook’s debut and they think he flubbed his lines. The iMessaging announcement seems a clone of Blackberry’s BBM. But apart from the Siri personal assistant. while Nokia’s N8 boasts a 12 megapixel shooter. and the failure of the company to release another game-changing design at the first launch announcement after Steve Jobs announced he was stepping down as CEO will filtered through fears that. instead announcing only an upgraded iPhone 4. 27 percent of them plan to switch sides when the iPhone 5 is comes to the market. Apple’s stock dropped like a fainting diva after the company failed to deliver an iPhone 5. bright screens. It Pro Portal said the study found: “BlackBerry users are. not pulling head of the pack as it has for the last few years.iPhone 4S: Apple follows instead of leads It was opening night for Tim Cook as CEO of Apple. This announcement felt like Apple catching up with the market. according to the study. Apple definitely underwhelmed. quite rightly. He had a tough act to follow: the legendary Steve Jobs. To get a sense of why markets are so disappointed. The rumoured iPhone 5 was supposed to have a larger screen. Launching only a speed-bumped iPhone 4 when the competition is moving aggressively forward is going to really hurt Apple. but only 11 percent are interested in an iPhone 4S. not about faster hardware stuffed into last year’s gadget. Even if owners of Android devices seem more loyal.” That’s why Apple’s stock was down 5% at one point after the announcement. Steve Jobs was about inspiring design. without his obsessive drive. and in that market the iPhone 4S now seems a little small. The announcement of notifications allows the iPhone to catch up with Android. but only 28 percent would buy an iPhone 4S if that model hits the shelves . let’s look at a study from inMobi ahead of the launch announcement. the most enthusiastic new customers. 52 percent of them will make the switch to the iPhone 5. but Samsung’s Galaxy S2 and several other Android handsets already have larger. many of the features announced felt like Apple saying “me too”. Apple announced an 8 megapixel camera for the 4S. Some tech pundits pointed out. Apple’s move to a dual-core processor trails its Android competitors by several quarters.
However. and this lacklustre announcement will raise doubts rather than quell them. This isn’t the first time that the Apple rumour mill has got a little carried away. truth be told. but they can also build unrealistic expectations. this might have been Apple’s legendary secrecy coming back to haunt it.to 21Mbps. a lot of people won’t ever experience faster speeds because their networks don’t support them. but the iPhone 4S will top out at 14Mbps. In some ways.Kevin Anderson . . Rumours can build excitement and anticipation. It’s still twice as fast as the model that it replaces and. post-Steve Jobs. But big questions remain about Apple. this launch undershot the hype at almost every turn.
” Meyer said. Jobs exits as CEO at Apple’s high. Most still hope that from seat as the company’s chairman he will provide guidance on key projects.3 billion in assets. Even after passing the baton to Tim Cook. with revenues having steadily grown each quarter over recent years and analysts expecting a terrific performance in the next holiday season. “In the long-run. … is Tim Cook the man? We don’t know. But with many equating Jobs’ vision with Apple’s success. Oklahoma. Wirtz. it is the long-term outlook that has investors worried.” While Apple’s product lineup should hold an edge over the competition in the next couple of years. “The impact of Steve Jobs’ absence will be limited at least for the next two years because all the products that come out during this period will have his finger prints all over. the company’s legendary co-founder. “In the long term.” said Keith Wirtz. But the stock could take a dive if it becomes clear that he is no longer able to contribute to Apple’s strategy. But many investors worry that the outlook for the medium. Apple’s chief operating officer. if Steve Jobs’ health deteriorates or if he becomes more disengaged and does not lead the strategic aspect of the company. co-manager at Capital Advisors in Tulsa. as chief executive.How much higher can Apple shares go without Jobs? New York: As far as investors can see. withstanding steep falls in the broad market.” said James Meyer. “We’re witnessing a business legend moving toward the exit door. Jobs will remain on investors’ radar. chief investment officer at Tower Bridge Advisors in West Conshohocken. who like many other fund managers has Apple as one of the largest holdings in its portfolio of large-cap companies — about 6 percent — is sticking with his existing commitment to Apple . “Guys like Jobs don’t come very often. the outlook for Apple’s shares remains as bright as an iPad screen despite the resignation of Steve Jobs. with $16.” said Channing Smith. chief investment officer at Fifth Third Asset Management. there is a fear that competition will finally gain on the company years down the road. considering that he is an irreplaceable icon. Time only will tell if the company maintains the innovation and the creativity that he put in place there. we will probably cut back our position by half. Shares fell just 0. Pennsylvania.to long-term has become very cloudy.65 percent on Thursday.
If the stock had been hit harder. which manages $4 million. with price targets ranging from $460 to $525 for the next 12 to 18 months. although many warned of increased volatility risk. He is betting that Jobs’ culture will continue to inspire the company. David Rolfe. we would have added to it in our separate accounts as well. Bank analysts overwhelmingly kept “buy” recommendations on the stock. founder of Daedelus Capital LLC.” he said. And a number of investors said they’d be more likely to buy shares if the stock stumbled. In January 2009. 75 percent of which is in Apple. especially if in his new role as chairman he remains involved in major development projects. selling Apple’s stocks after each of Job’s health scares has proved to be a bad investment decision.shares. “This is the lesson for the last seven and a half years because Steve Jobs has been sick or recovering or in remission for all of it: Wall Street cares less about Steve Jobs’ health than it does about Apple’s health and Apple is healthier than its ever been. . said he was buying on the dips for his new Riverpark/Wedgewood Fund . “It just so happened that we got some cash inflows in the last 24 hours so we have been buying Apple in the fund. but by end of that month they had more than recovered all their losses. but quickly recovered.” said Stephen Coleman. So far. the shares dropped almost 11 percent within the first week after Jobs announced his medical leave.Reuters . chief investment officer at Wedgewood Partners. The stock has taken a hit right after the announcement of each of his three health-related absences.
There are very few companies in the world you would associate as viscerally with one person as you would Apple with Jobs. That he hasn’t also signals that Jobs will likely continue to be closely associated with product strategy or that upsetting the creative apple cart is not something the company wants to do at this point in time. Forstall will probably play the most crucial role in Apple’s competitive future. as CEO of Apple. The person some would have expected to become CEO. retail experience. In-charge of the Mac OS. Probably familiar to most of us because he was one of the few faces on stage with Jobs. and delivery as much as it is by innovation. In a market that is driven by distribution. The other person to watch is also Scott Forstall who is SVP of iOS. So yes. W .Why Steve Jobs chose Tim Cook hile it cannot come as a surprise that the iconic Steve Jobs has stepped down after prolonged illness. when Jobs took his periods of time off. if you were worried about marketplace response. breathtakingly full. this one’s taken care of. the importance of this moment in Technology History simply cannot be denied. Cook has made sure they got to the stores on time. as the most visible and well-known innovator chose to call it a day. In the past. Cook is likely the man who has made Apple products hard to beat and the product pipeline. He’s managed the end-to-end supply chain as the COO of Apple. Whether the iPhone launch or the the next version of the iPad. Cook was the man who had stepped in as acting-CEO. The stock tanked 5 percent and understandably so (except that five years ago it might have tanked 15 percent).FP Editors . So why has Jobs chosen Tim Cook? He is the ops man.
I disagree. Marketers are used to changing brand names without much provocation. two reasons. the blog reproduces the chart at the bottom of this post. of all days. So which of the above two strategies is right? Should one tweak the name of the brand at the slightest provocation or take the view that products change. At the other end of the spectrum is a brand like Honda Accord. But the second reason is that I think it would demean the brand to do so.Why didn’t Apple just call it the iPhone 5? Here’s why The Freakonomics blog has a post where the author wonders if the stock price of Apple would have dipped as much if they had just said that they were launching the iPhone 5 instead of calling their product the iPhone 4S. The Accord was launched in 1976 and was a hatchback. And I refuse to accept criticism about Apple on this. Well. In this time. Yet the name has stayed the same — Honda Accord. the largest selling car in its class in the world. Freakonomics concludes that this was a case of bad marketing on the part of Apple. Currently it is sold in sedan and crosstour versions. One is that I am writing this on the day that Steve Jobs died. The Accord has been through several changes and the current model is the 8th generation product. it shows that the market realised that it was a great product and the name didn’t matter. In all markets across the world. Consumers have learnt to tune out from all these name changes even when the communication for the brand called it a “revolutionary” change. As evidence. Let me explain. In packaged goods. From ‘High Power Surf’ to ‘Extra Action Surf’ to ‘God knows what Surf’. For. For 15 years it has been the highest selling Japanese car in the US and for two years (1991 and 2001). it has evolved from a hatchback to a mid-size car to a full-size car. brands get restaged from time to time. Older readers will remember the good old Ambassador which would change its model from Mark II to Mark III to Mark IV with no change to the product other than a few cosmetics like the shape of the tail lights. but a brand is timeless? . and argues that since the market climbed a little later and on the next day.
Steve Jobs has said that he believes that Apple is not just a technology company. However let us try to work out the logic used by Apple. It should not be changed for short-term goals. But not Apple. Honda and packaged goods companies. of course. A technology company would focus on the insides of their product. but is at the “cusp of technology and the liberal arts”. A brand creates a long term relationship between a company and its consumers. That’s what differentiates it from every other tech brand.There are obviously arguments for both sides and no reason to believe that there should be one right answer. (The stock price on one afternoon has to be a new record in short-term goals). Any other technology company would have seen this as enough reason to call this a ‘next generation’ product. Plus a host of other new features that make it way superior to the iPhone 4. The new product is in the same chassis as the iPhone 4 and so.I would love to hear your views on the branding strategies of Apple. which is likely to change the way in which we interact with our mobile devices.Suman Srivastava . By that yardstick. it cannot be called an iPhone 5. the iPhone 4S is a revolutionary new product. In the long run. this will create brand successes. We all need to have a clear idea of how our brands are going to evolve over time and communicate that to the consumer. Apple is about design as well as about technology. It has the ‘Siri’. For that we need to wait for the new tapering shape (a la MacBook Air) which we shall probably see some time next year. Do you think brand names should be timeless or change every season? .
and by the end of fiscal year 2010. the iPhone has a market share of barely 4% of all cellphones.4 million iPhones are active in the U. Apple released the iPhone 3G in twenty-two countries. a revolutionary mobile phone and a breakthrough Internet communications device. and Ireland and Austria in the spring of 2008. . The passionate reaction to the launch of the iPhone resulted in sections of the media christening it the ‘Jesus phone‘. Recorded sales have been growing steadily thereafter. Apple sold 6. just not India In 2007.5 million iPhones were sold. Jobs kept repeating the the three products over and over again until it became clear. and hun- dreds of customers lined up outside the stores nationwide.1 million original iPhone units over five quarters. alone. On July 11. 2008. 2007. This was probably the most iconic announcement of the mobile phone industry as we know it today. In an attempt to gain a wider market. said Jobs. As the crowd applauded.iPhone: Game-changing the world. a total of 73. France. the 3GS became the less expensive model. The iPhone went on sale in the United States on June 29. at 6:00 pm local time. Approximately 6. By 2010/2011. “Are you getting it? These are not three separate devices! This is one device! And we are calling it iPhone!”. but Apple still pulls in more than 50% of the total profit that global cellphone sales generate. The original iPhone was made available in the UK.S. then Apple CEO Steve Jobs told a packed developers conference that he was proud to announce three revolutionary products – a wide screen iPod with touch controls. When Apple introduced the iPhone 4. Apple retained the 8 GB iPhone 3G at a lower price point. and Germany in November 2007.
Chapter 4 India and Steve Jobs .
A touch screen phone in India can be bought for around 6000 INR while the lowest priced iPhone is 20. There have been allegations that Apple is not really serious about the Indian market. a lack of appropriate infrastructure and stiff competition from other touch control phones at lower price points. the iPhone is struggling to gain ground having been held back by a mixture of high prices.FP Staff . but there continues to be massive interest in Apple products and the launch of the new iPhone later today is generating a lot of buzz in India’s social media circles. Here is a Timeline of the history of Apple iPhone .In India however.000 with a subscriber lock.
until he needs me to do something else there.India wasn’t the apple of Steve Jobs’ eyes upon Steve Jobs. Here’s a quote from John Carmack himself. Indians cannot access the full iTunes store. inflexible and with fewer (read pirated) options. So. costs nearly twice as much! This policy of high-end pricing has only just started to wane. Sure piracy is rampant in India. on the other hand. I would like to give you a myopic PC enthusiast’s take on why the vast majority of Indians have never experienced the full power of Mr Jobs’ vision and products. Ours is a very price-sensitive society where practicality and economy win over heart-dominated buying decisions. But as the dust of applause settles. So while a large part of the world is happily buying music and creating their custom playlists. A MacBook Pro is priced 30-40% higher than a similarly configured notebook. Premium and overpriced — most of us just can’t afford them! There is no arguing that Apple products have never appealed to us beyond their design and aesthetics. under-configured. Hence. and stay perpetually at the bottom of anyone’s shopping list. but not a single one from an Indian iTunes account. And for nearly a decade. And till date. To date. semi-biographical tributes and lavish praise being heaped . iTunes continues to be hobbled for India It has been 10 years since iPod and iTunes launched. and more specifically at how the Indian market was treated by one of world’s most valuable companies. maker of the ‘Doom and Quake’ series: “The truth is Steve Jobs doesn’t care about games. He’s not a gamer. But I think that that’s my general opinion. Apple products have been prohibitively expensive for most Indians. A number of Indian consumers continue to believe that Apple products are overpriced.” So let’s be blunt about this one: Steve Jobs was never into gaming. a Mac will always remain an oddity. we are stuck By now you’ve seen the adulation. We are deemed as not good enough to buy a song worth 99 cents (Rs 45) . That’s not all. but to not extend a viable alternative is even worse. 10 bn songs have been purchased and downloaded on iTunes. Steve Jobs never loved gaming While it is ironical that Steve Jobs’ first job was at a gaming company — and none other than Atari — it is no secret that he didn’t particularly enjoy gaming. but for most of the decade past. This is going to be one of those things that I say something in an interview and it gets fed back to him and I’m on his s***head list for a while on that. that translated into products that alienated gamers. Here’s one that covers nearly everything he’s ever done. it’s worth looking at the hard facts about how Apple was run by Steve Jobs. the MacBook Air.
with what we had back in the 90s. Not only has Apple used India as a “dumping ground”. And that’s probably the only reason why Android flourishes in India.Hatim Kantawalla . With this backdrop. the older ones were sold for their full retail price while the newer versions were sold abroad also for the same price. and that’s an understatement. Indians don’t like paying very much for software too. over the last decade while Steve Jobs was busy transforming the world of technology with his idiosyncratic and inflexible attitude. Jobs hates it Piracy is as rampant as corruption in India. This is the number one reason why iTunes and the App store are so hated among Indian enthusiasts. So there you have it. he never really made any difference to the regular Indian geek. The iPhone 3GS and iPad are classic examples of this policy. Apple’s products fly in the face of regular Indians. not just because they are unwieldy. then it instantly loses its marketability. . In India. Steve Jobs systematically and successfully engineered an ecosystem where we have to pay for content and software. Forget that the products made it to our shelves a year after launch. We’re a dumping ground This one gets every self-respecting Indian’s goat. if you can’t use a device without pirated content. but because they force you to buy and sync. but has also charged us full price for end-of-life products. or better still — downloading! Piracy: we love it. Buying CDs and ripping them.
Until 3G becomes faster and more widespread in India. This explains the numbers heavy announcement that marked Tim Cook’s debut as Steve Job’s successor. Apple’s iCloud will be nothing but such stuff as dreams are made on. As it has in the past. Some of Apple’s success in in India is out of its hands. That might explain why the iPhone is a runaway success in China but at the back of the pack in India. Samsung 21% and RIM’s 15%. Apple now plans to keep older models around and sell them at lower prices. but he was also making the case that Apple still had a lot of room to grow. Ticking off numbers reflects Cook’s previous role as chief operating office. The company is not going to go after Nokia’s stronghold on the feature phone market – feature phone being the industry term for non-smart phone handsets that mostly have only text and calling features. This time though. he was highlighting it not as a failure but as an opportunity.Apple’s iPhone: Priced for the the next billion and India The launch of the iPhone 4S marks an important shift in Apple’s strategy. The Porsche of gadgets now is willing to ship a few Volkswagens. while Nokia has 46%. So much of the iPhone experience is tied to onthe-go internet access. It’s an opportunity he sees in markets like India where Samsung. When he flashed the pie chart that showed that Apple has only 5 percent of the global mobile phone market. It’s not a radical departure for Apple. To get serious about India. now Apple sees the opportunity in the next billion. they also have handsets that . The iPhone 4S. the iPhone 4 and some remaining iPhone 3G S models. Apple will have to bring its retail magic to the country rather than relying on resellers. Nokia and RIM’s Blackberry are much more successful than the iPhone. Not only do Blackberry and Nokia have cheaper devices. The thinking is that the iPhone 3G S will be available free from some carriers. Compare that with 22% in the US or a staggering 43% in urban China or 47% in Japan. Apple will do this not by selling cut price gadgets but by selling last season’s fashion at lower prices. Apple could help its iPhone fortunes in other ways than simply cutting the price. Apple cannot compete with all of those Android devices. showing how the company might be finally taking India seriously.6% of the Indian smartphone market. After running away with the high-end of the market. according to IDC. Apple hasn’t cultivated its cult of chic in India as it has in other countries. all those Blackberry handsets and Nokia’s wide range of smart phones and high-end feature phones with a single pricey iPhone. but to mix my luxury metaphors. Research by Forrester found that only 8% of mobile users in urban India access the mobile web on a regular basis. we’re hearing that three models will be available. It makes a lot of sense as Apple comes under increased pressure from an army of Android phones. Apple has a meagre 2. Apple is just demonstrating that it realises that not everyone in the world is a Silicon Valley millionaire or a fast-rising Asian entrepreneur. As of the end of June.
In a Forbes article. Apple knows that it can make a lot more money selling lots of phones. but that the with the success of the iPhone they are now going to focus on building its market by selling iPhones at prices for the rest of us. price remains the main stumbling point in India. always accessible data. With his comment about 5 percent phone market share. different phones. research group Trefis said that it believes that despite these issues. than sticking simply trying to fight for the ultra high-end of the market. Cook was not only making a case to Wall Street that Apple’s growth story has legs. .aren’t as dependent on always on.Kevin Anderson .
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