Typography/Image – the writing and logo is small for people to pay attention to the hand.

Typography - the font is sans-serif because it is a serious issue, the want people to take it seriously.

Layout – the layout is the eagle in the middle, making the audience focus onto it. The logo is on the corner and small because they don’t want to pressure people since many people don’t give money to most charities.

Image – the hand is in the shape of an eagle using their slogan to the literal ‘Give a hand to wildlife’

Colour – the colours used in this advert are very greyish and simple colours. Image – the back ground in the middle is grey, fading out to greyish blue, making the background simple so it focuses on the image in the middle.

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