You are on page 1of 1

Code No: R5-303-MBA R5

M.B.A. III Semester Supplimentary Examinations, Apr/May 2008


RESEARCH METHODOLOGY
----
Time: 3 hours Max Marks: 60
Answer any FIVE Questions
All Questions carry equal marks
?????

1. What are the components of Scientific Approach?

2. What are the steps involved in the construction of schedules and questionnaires?

3. What are the major characteristics of a good instrument?

4. What are the different phases of a research design?

5. What does linear discriminant analysis do and what types of variables can be
analysed with LDA?

6. Give guidelines for constructing questionnaire.

7. A manufacturer of household detergent is interested in determining consumer pref-


erences among three sizes before launching a new giant pack of their popular brand
detergent. A survey with 200 housewives revealed that 35% preferred 500g pack,
30% preferred 100g pack and the remaining 35% preferred the 2 kg giant or family
pack. Does the survey data indicate any distinct preference? What test would you
use to test the preference? Why?

8. What are the advantages and disadvantages of using a chronological structure for
report writing?

?????

1 of 1

You might also like