Study Case

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15-3a IRENE RAHMADINDA Joanna Venezia linda marusa haq Santi viviana gunawan

is the world's largest food and nutrition company. The company operates in 86 countries around the world. Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company. Nestlé S.000 people worldwide.A. with 71. and Farine Lactée Henri Nestlé. Switzerland. and employs over 280. founded in 1866 by Henri Nestlé. 4/18/12  . established in 1867 by brothers George Page and Charles Page. Founded and headquartered in Vevey. eventually expanding its offerings beyond its early condensed milk and infant formula products.  The company grew significantly during the First World War and again following the Second World War.7 billion in sales .

P r o d u c t s 4/18/12 .

Russia and Latin America. India.Study Case: Nestle History & Past Reputation of Nestle Baby Formula • • Henri Nestle as a founder. • Marketing Strategies and Why They Were Unsuccessful • Its main marketing strategy was the idea of expanding and branching out emerging markets in foreign countries. China. The company was the first to produce and market infant formulas to mothers who were unable to breastfeed. economy as well as environmental hazards in individual country. Its failed to recognize the language barriers. performed a poor job in marketing . Nestle had a vision of expanding & emerging outside of the US. they didnt place • 4/18/12 • Nestle .

Produces low cost products. It also has low operating costs.    4/18/12 . Top 50 list of Fortune’s ‘America’s Most Admired Food Companies’. The product’s company has more than 140 years of experiences in food and nutrition specialist. covering almost every country (factories and plants). and ranked on top on Consumer Food Products. Globally recognized as one of the largest and powerful food producers.Strength   Ability to leverange strong brand name to generate sales.

Bad reputation from the baby milk issue.W e a k n e s s e s  Lack of research about culture. Promotion strategies that ignores the ethical promotion.    4/18/12 . due to which some plants are running exceptionally smooth while operations in other countries lack effectiveness. environmental condition in developing countries. Coordination between country specific plants with the Center. economic.

4/18/12 .

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