Anti Stealth Stories

anti-stealth storytelling
disrupting an aged publishing paradigm

brett henley iamconvicted.com
Wednesday, April 18, 2012
writing
sometimes looks like this

but mostly
looks like this

this talk is
for anyone
who has an unnished story
it is also a model
it is also a model
for writers and authors
it is also a model
for writers and authors to create stories AND build an audience
it is also a model
for writers and authors to create stories AND build an audience simultaneously
my ultimate hope
my ultimate hope
we all start writing now, not tomorrow
this talk is not
how we publish
or
or
how we promote
how we publish
or
or
how we promote
for every writer or every story

what were facing
rejection
waiting
for permission to go
embrace + leverage
the right technology
how to cut through?

NOISE
NOISE
NOISE
NOISE
NOISE
NOISE
NOISE
NOISE
NOISE
NOISE
NOISE
why anti-stealth?
you need a platform
you need a platform

so start building one
content exclusivity
content exclusivity
write
content exclusivity
write publish
content exclusivity
write publish promote
why hide our best work?

why let gatekeepers

why let gatekeepers

dictate when and how we share our ideas?
failure is always an option

being afraid of it is not
be relentless
be relentless proactive
be relentless proactive unforgiving
be relentless proactive unforgiving
its YOUR art
what is anti-stealth?
Anti-stealth authors build an engaged community of narrativeshaping readers with a transparent online platform. The author shares the creation process and the community invests in the storys metamorphosis, emotionally and monetarily. Michelle Anderson - I Heart Media
philosophy, not a strict process

make it your own
authors as lean startups
+ you your stories
test story ideas
test story ideas

in your market
test story ideas

in your market
be agile
test story ideas

in your market
embrace feedback
be agile
more than just an audience
more than just an audience

investment = advocacy
less this
more this
investment in storys success
investment in storys success

emotional + nancial
organic metamorphosis
not just metrics
my key metric?
people
real person
The mixing will be interesting. As we see bits and pieces, theyre all in one or the other voice, so Im curious how it will read all together.
"I love this idea Andy. Next you should write about the ways a guy in prison gets his the support of 300 guys who have his back, and how that relates to twitter."
Beauty
in the unexpected
anti-stealth projects
michelle rae anderson
digital love story
digital love story

portland + kingdom of denmark
digital love story

interactive web serial
digital love story

interactive web serial

released chapter-by-chapter
there was strategy
there was strategy

a simple commitment to tell EVERYONE she knew
there was strategy

a simple commitment to tell EVERYONE she knew
or it wouldnt happen
project response
project response
100,000 words
project response
100,000 words 20,000+ visits
project response
100,000 words 20,000+ visits 500 rss subscribers
100 loyal advocates
100 loyal advocates

and a new vision for round two
terry fallis
terry
terry fallis
The Best Laid Plans
The Best Laid Plans

debut novel
The Best Laid Plans

debut novel
one year pursuing publishers
The Best Laid Plans

debut novel
one year pursuing publishers
to no avail
so he took the plunge

launched a free podcast for TBLP

launched a free podcast for TBLP
and self-published in 2007
self-published to publisher
self-published to publisher
awards + contract + more books
there is no one way
there is no one way

to go anti-stealth
there is no one way

to go anti-stealth
but there are a few common threads
1.
transparent online platform
1. 2.
transparent online platform workow - brain to community
1. 2. 3.
transparent online platform workow - brain to community emotional connection
1. 2. 3. 4.
transparent online platform workow - brain to community emotional connection empower
1. 2. 3. 4. 5.
transparent online platform workow - brain to community emotional connection empower be lean
1. 2. 3. 4. 5. 6.
transparent online platform workow - brain to community emotional connection empower be lean educate other writers
1. 2. 3. 4. 5. 6. 7.
transparent online platform workow - brain to community emotional connection empower be lean educate other writers iterate
nally ...
the world needs your voice

everyone has something worth sharing
so go!
create
link love
Color, Now Down Two of Three Leaders, Looks Like A Lesson in Lean Startup Philosophy Michelle Rae Anderson - The Miracle in July Terry Fallis - About the Author Scott Sigler Max Barry - Machine Man Deviant Art - The Future of Storytelling Has Arrived
photo credits
Slide 2: Writing by J. Paxon Reyes - http://www.ickr.com/photos/jpaxonreyes/5034760960/ Slide 3: Writer's Block by Jonno Witts - http://www.ickr.com/photos/jonnowitts/2429133381/ Slide 5: Old Book by Koen Vereeken - http://www.ickr.com/photos/koenvereeken/1970489984/ Slide 8: Standing Press by oxdecafbad - http://www.ickr.com/photos/0xdecafbad/5103796089/ Slide 8: Free Books, Fort Greene by Shawn Hoke - http://www.ickr.com/photos/shawnhoke/6134728801/ Slide 10: Merry Go Round by Mr. Thomas - http://www.ickr.com/photos/exalthim/945883975/ Slide 11: 146/365 square peg into a round hole by rosipaw - http://www.ickr.com/photos/rosipaw/4643095630/ Slide 16: Shoe-shine by RTP - http://www.ickr.com/photos/reallyterriblephotographer/5089091726/ Slide 25: Laporte, Indiana 2011: Murphy's Paint Store by Kevin Dooley - http://www.ickr.com/photos/pagedooley/6249641881/ Slide 25: Sealey Power Products Warehouse by toolstop - http://www.ickr.com/photos/toolstop/4325151224/ Slide 28: Dion Howard by Ignite Wellington - http://www.ickr.com/photos/ignitewellington/4405452866/ Slide 29: Team Building College by michaelcardus - http://www.ickr.com/photos/create-learning/2625297557/ Slide 43: Thornley Fallis by Paul Young - http://www.ickr.com/photos/paullyoung/363919830/ Slide 46: OMFG by Jemimus - http://www.ickr.com/photos/jemimus/5579239702/
anti-stealth storytelling
disrupting an aged publishing paradigm brett henley iamconvicted.com

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anti-stealth storytelling

disrupting an aged publishing paradigm

sometimes looks like this

looks like this

Wednesday, April 18, 2012

Wednesday, April 18, 2012

Wednesday, April 18, 2012

Wednesday, April 18, 2012

Wednesday, April 18, 2012

Wednesday, April 18, 2012

Wednesday, April 18, 2012

this talk is not

Wednesday, April 18, 2012

Wednesday, April 18, 2012

for every writer or every story

what were facing

Wednesday, April 18, 2012

Wednesday, April 18, 2012

Wednesday, April 18, 2012

how to cut through?

Wednesday, April 18, 2012

Wednesday, April 18, 2012

you need a platform

Wednesday, April 18, 2012

you need a platform

Wednesday, April 18, 2012

Wednesday, April 18, 2012

Wednesday, April 18, 2012

Wednesday, April 18, 2012

Wednesday, April 18, 2012

why hide our best work?

why let gatekeepers

why let gatekeepers

failure is always an option

Wednesday, April 18, 2012

Wednesday, April 18, 2012

Wednesday, April 18, 2012

be relentless proactive unforgiving

Wednesday, April 18, 2012

be relentless proactive unforgiving

its YOUR art

Wednesday, April 18, 2012

Wednesday, April 18, 2012

Wednesday, April 18, 2012

philosophy, not a strict process

Wednesday, April 18, 2012

authors as lean startups

Wednesday, April 18, 2012

+ you your stories

Wednesday, April 18, 2012

test story ideas

Wednesday, April 18, 2012

test story ideas

Wednesday, April 18, 2012

test story ideas

Wednesday, April 18, 2012

test story ideas

Wednesday, April 18, 2012

more than just an audience

Wednesday, April 18, 2012

more than just an audience

Wednesday, April 18, 2012

investment in storys success

Wednesday, April 18, 2012