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SPJIMR • AUTOMOBILE • BMW
BMW XDrive50i BMWX6 M BMWM3 BMWM3 Dealer Development BMW India is the pioneer in bringing luxurious dealerships to India. BMW X3 xDrive 30d CBU Portfolio (Complete Built-up Unit) Models BMW 5 Series BMW 6 Series BMW 7 Series BMW Grand Turismo BMW Z4 Roadster BMWX5 BMWX6 BMWX6 M BMW M3 Coupe BMW M3 Convertible Variants BMW 535i BMW 650i BMW 730Ld.BMW India Headquartered in Gurgaon (National Capital Region). BMW 320d Dynamic. BMW India has set a decisive course in India by setting up BMW dealerships of international standards across all metropolitan centres of the country.8 billion Indian Rupees (approximately€ 30 million) by the end of2012. BMW Xl sDrive20d. Additional land has been procured from Mahindra World Cityforthis expansion (18. BMW India has achieved the "highest sales by a manufacturer in the luxury car segment in a year". BMW Plant Chennai has presently increased its production capacity to 10000 units per year on a single shift basis. BMW India has set very high standards in service quality and customer care in India. A new Vehicle Dispatch Centre will also be constructed inside the BMW Plant Chennai by 2012.0L Diesel BMW Z4 sDrive35i BMW XDrive30d. BMW 530d BMW Xl sDrive18i. BMW Xl sDrive20d Exclusive BMW X3 xDrive 20d. With 6246 cars delivered to customers in the calendar year 201 0 (73% increase in twelve months). BMW 320d Exclusive BMW 523i. BMW 750Li. BMW India will aggressively expand its dealer network by increasing the number of outlets to 40 across major metropolitan centres and emerging markets in India (from the present 24 outlets). BMW Plant Chennai will be structurally expanded to increase the production capacity further.3 acres). . BMW 525d. BMW India has been the leading luxury car manufacturer for the second consecutive year since 2009. BMW India is confident of further increasing its sales owing to the growth potential in the Indian market. BMW India is a 100% subsidiary of the BMW Group. BMW India Product Portfolio: CKD Portfolio (Complete Knocked Down) Models BMW 3 Series BMW 5 Series BMWXl BMWX3 Variants BMW 320i. By end of 2012. BMW 520d. BMW 740Li. BMW India achieved a market share of over 40% in 2010 (from 9% at the end of 2006).1 billion Indian Rupees in its Indian operations and is expected to invest around 1. BMW 760Li BMW GT 3. Investment The BMW Group's has invested a total of 1. BMW XDrive50i BMW XDrive30d. BMW 320d.
Deutschen Motoren (West Delhi). BMW Golf Cup International in India. Sustainability. Kun Exclusive (Coimbatore). OSL Prestige (Kolkata). BMW has successfully implemented key brand initiatives such as the BMW Art Cars exhibition in Mumbai. Platino Classic (Kochi). Bavaria Motors (Pune). Navnit Motors (Mumbai). Service. OSL Prestige (Bhubaneswar). Bird Automotive (Ambience Mall. Navnit Motors City Showroom (Bangalore). BMW India has achieved the "highest sales by a manufacturer in the luxury car segment in a year". BMW Brand The BMW brand has its own identity. formal dining and wine tasting events at BMW Dealerships and Art Exhibitions at the BMW Studio One where customers and prospects can indulge with the brand in an exclusive environment. BMW India achieved a market share of over 40% in 2010 (from 9% at the end of 2006). Deutschen Motoren (New Delhi). what values it conveys. Kun Exclusive (Hyderabad). It is the central differentiating criterion and has a multi-faceted character that offers Quality. Munich Motors (Raipur).Currently. how it comes about. Joy is both the driving force and the ultimate goal of everything the brand does. Joy is so powerful and so enduring because it is multi-faceted. In India. With 6246 cars delivered to customers in the calendar year 2010 (73% increase in twelve months).JOY is always sure to out a heartfelt smile on people's faces. Krishna Automobiles (Chandigarh). comprising various attributes that give it its distinctive character. Infinity Cars (South Mumbai). Up to 1200 jobs will be created in the dealer and service network by end of2012. Gurgaon). Spreading Joy requires understanding what it is. Infinity Cars (Indore). because it is continually coming up with new ideas. BMW India is confident of further increasing its sales owing to the growth potential in the Indian market. BMW Studio (New Delhi). BMW India Sales BMW India retained the Number One position in the luxury car segment in India forthe second consecutive year. Navnit Motors (Bangalore). and where it is headed. Parsoli Motors (Surat). Sanghi Classic (Jaipur). Bird Automotive (Gurgaon). Manpower BMW India has doubled its manpower to 400 in 2010. Bavaria Motors (Goa) and Krishna Automobiles (Ludhiana). BMW India is present at 24 locations in the Indian market. The most outstanding characteristic of the BMW brand personality is the ability to evoke JOY. association with leading fashion events such as the India Couture Week. Exclusivity and Safety to the customer. 7000 6000 5000 4000 3000 2000 1000 BMW Sales 2007·2010 6246 o +-----------~------------~----------~---------2007 2008 2009 2010 -BMW . Parsoli Motors (Ahmedabad). Kun Exclusive (Chennai).
717 vehicles sold.5 million passenger vehicles sold in the Indian market.ML Class Mercedes-Benz MB C Class. Luxury car sales for 201 0 were recorded 15. Porsche. For the past two years. BMW India and Competition Product Mapping BMW BMW 3 Series BMW 5 Series BMW 6 Series BMW 7 Series BMW Grand Turismo BMWX1 BMWX3 BMWX5 BMWX6 BMWX6 M BMW M3 Coupe BMW M3 Convertible BMWZ4 Roadster MB SLK Class Roadster AudiTI Roadster Porsche Boxster. CL Class MB E Class MB CLS .Indian Auto Industry The Automotive industry in India is one of the largest in the world and one of the fastest growing globally. Mercedes Benz and Audi are the 3 dominant players in the luxury car market which also includes companies like Aston Martin. Discover 4 Range Rover Evoque Porsche Cayenne Porsche Cayenne S Porsche Cayenne S Turbo Audi Audi A4 Audi A6 Jaguar XF Jaguar XK Jaguar XJ Jaguar LandRover Porsche Porsche Cajun Porsche Cayman Porsche Panamera Porsche 911 Turbo . Passenger vehicle sales during 2010 were up 29 per cent with more than 2. BMW has been the number one player in this segment by selling the highest number of cars in the luxury segment in India. Ferrari. Jaguar. R8 Audi A7 Audi 03 Audi 05 Audi Q7 Evoque Freelander 2 Range Rover Sport.SL Class MB S Class Audi A8. Boxster Spyder Audi RS 5 MB GL . The two wheeler segment saw a growth of more than 25 per cent with close two 12 million vehicle sales.815 vehicles which was a 75 per cent jump from the previous year which saw 8. The Indian Luxury segment has being growing at a very consistent pace in the lasttwo years. BMW.BMW India 2011 Sales Mon Jan Feb Mar Apr May Jun Total 3 Series 164 176 315 240 195 163 1253 5 Series 271 264 380 255 264 246 1680 6 Series 1 1 1 1 3 3 10 7 Series 17 38 60 32 23 30 200 Gran Turismo 7 8 11 5 4 9 44 X1 15 110 203 215 190 403 1136 X3 2 0 0 0 0 2 4 X5 9 10 30 18 8 17 92 X6 9 12 17 13 18 14 83 Z4 5 1 10 1 2 3 22 Total 500 620 1027 780 707 890 4524 Luxury Car Segment . Bentley and Rolls Royce present.
589 2. Andreas Schaaf .Retail Sales .President. BMW India Or Mr. Christian Saffer .926 1.926 1. Marketing.824 1. • A scientific evaluation of consumer perceptions in the luxury car segment • Changing social patterns and value system of the consumer in the Indian society • Drivers of luxury consumption in India • SWOT analysis of Marketing and Product strategies of competitors visa-vis BMW Mentor Dr.India 7000 6000 5000 4000 3000 2000 1000 1.157 2.42 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2005 2006 2007 2008 2009 2010 _BMW _MB _Audi Challenge Prepare a market strategy for strengthening the leadership position of BMW in India and widening the gap between BMW India and its competition based on.Director. BMW India .
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