P. 1
Health Bridge B6 Doc

Health Bridge B6 Doc

|Views: 0|Likes:
Published by Olorunfemi Adedeji

More info:

Published by: Olorunfemi Adedeji on Apr 19, 2012
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less






Brand Development For Health Bridge Pharmacy
Unveiling the Distinct Brand Qualities (DBQs)

This Document is Designed and Presented by NovelDRAW Creative for the Purpose of Brand Assessment for Health Bridge Pharmacy Only. All rights reserved (C) NovelDRAW Creatives 2011

The BI is therefore the centre of the BE and of utmost importance.” .NovelDRAW BRANDS The Brand Identity (BI) “This BI shall be defined by the character.. hopes and good intensions of the business..

Alive .NovelDRAW BRANDS HealthBridge PHARMACY Be.

we came up with the Brand Promise: “Be. yellow brings clarity and awareness. The Family icon Embedded in the cross is the family Icon. the pharmacy is saying ìdonít just be alive.Alive” These are two different words meaning different things but also working together to give a different meaning. This is to suggest that Health Bridge bridges the gap between the entire family and good and accessible pharmacy. It also means learning. Green symbolizes self-respect and well being. This is created to represent the entire family. fertility and life. The Brand Promise (BP) After much deliberation. By this.NovelDRAW BRANDS The Cross This is the universal sign for medicare. “The Bridge” The letters “healthBridge” is positioned between the family icon (above) and the pharmacy beneath. The Colour green Green is the color of nature. wellness and happinessî The Cross The Family Icon Colour Green HealthBridge PHARMACY Be. growth and harmony. radiance and an awareness of one’s health matters.Alive Colour Yellow The Bridge The pharmacy Brand Promise . This bright yellow thus suggests. Implying that the health and wellbeing of the entire family is central to the pharmacy Colour Yellow Like the energy of a bright sunny day. Grass green is the most restful color. Green symbolizes the master healer and the life force. enjoy the state of being in health. Green is the color of balance.

fulfiling and easy for all entrants. An ambience that is functional.NovelDRAW BRANDS Outlet Ambience “We reccommend an ambience that makes the visit useful. secure (for users and hosts) and accessible” . aesthetic.

Alive TM .NovelDRAW BRANDS Be.

Alive TM Outlet Doorman/Security Outlet Entrance .NovelDRAW BRANDS Outlet Signage Be.

“Her Offerings” in this sense does not refer to the products and services but her Unique Selling Propositions(USPs) as detailed in the business plan” Customer Service .NovelDRAW BRANDS “This will reflect the way HealthBridge chooses to communicate her offerings to the target audience as well as manage the audience’s responces.

Alive . Resident Pharmacist Trained Attendant Doorman/Security HealthBridge HealthBridge PHARMACY Be.NovelDRAW BRANDS Outlet Officials At every point in time.Alive NAME NAME HealthBridge PHARMACY Be. Their comportment is of utmost importance as it improves the confidence the visitor has in the system. it is expectd that these three persons be at the outlet.Alive PHARMACY Be.

NovelDRAW BRANDS Appendix .

NovelDRAW BRANDS Different brands around the world that shares the name: “Health Bridge” .

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->