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Endeavour's mandate was to build a mobile digital marketing strategy using latest mobile trends and technology to enhance client’s online media presence by mobile enabling client's entire web portfolio of 300+ web sites. Endeavour’s specialist consulting team helped client in realizing its mobility vision and provided the much needed clarity by not only providing the strategy and methods for mobile enabling existing sites, but also by proposing a roadmap to weave mobility into their web site development process, so that future sites are mobile enabled from day one with minimal effort and cost.
Industry: Healthcare, Wellness, Cosmetics Customer : A Fortune 50 Firm in Healthcare and Wellness space, US
Build a mobile digital marketing strategy for provisioning digital content catering to the business needs as below Mobile enable 300+ web sites developed using diverse technologies including Flash, Ajax, extensive animations and dynamic content. Accurately estimate the budget, effort and time required to mobile enable a site. Build a strategy to develop a framework to provision digital content. Respond to change requests from the business teams efficiently. Deliver web sites that are mobile enabled right from day one without significant additions in cost or effort. Support of sophisticated devices with evolving device models (BlackBerry, iPhone, Android, Windows Phone) as well as be ready to adapt quickly to evolving mobility landscape.
Assess the existing digital content and online presence (website): development technologies, use of animations, flash movies, content types and size, website needs etc. Identify and categorize the content repurposing requirements. Develop a strategy for evaluating the complexities of all repurposing requirements. Build the flow to work through and arrive at the budget for core framework and agile development needs. Suggest a framework that would enable reuse of the infrastructure put in place and components developed to progressively reduce the development costs. Evaluate exiting processes, identify gaps and recommend guidelines and best practices that need to be adopted to support mobile web sites.
A clear understanding of the challenges and the requirements in the development of mobile enabled web sites. A well defined strategy and guideline to provision content and to mobile enable websites in bulk or individually. Ability to estimate the budgetary requirements based on the estimation model developed by Endeavour. Reuse of infrastructure and software components to optimize total cost of ownership (TCO).
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