• Introduction • 52 in depth interviews. • 14 retailers • 13 F.

G assemblers • 12 1st tier supplier s • 3 lower tier suppliers & • 9 service providers

Supply Chain Design:

Catch the vision map it out
SCM begins with the customer Know thyself; outsource the rest Keep it simple

Be aware of role shifting
Supply Chain Integration: Build bridges, knock down walls All relationships are not created equal

What gets measured, gets done
People are the bridges or the brrier Technology as an enabler

1 Catch the vision map it out. “Only through mapping can clear roles and responsibilities be defined for all chain members” Mapping effort help he entire chain understand – – – – – – The nature of channel costs and profitability Critical success factors throughout the chain Existing and emerging technologies Important customer linkages As-is value-add roles Should-be value added roles . Requires more than assembling a group of champion athletes . Finding the right players. Requires a transformation in cultures and structures. Supply Chain Design: similar to trying to form a championship team.10 Guiding Principle for HighImpact SCM • • • • • • • • • • Example of sports franchise: Only few succeeds. developing the right roles and responsibilities.

G ware house Manufacturer P&G R. • Supply chain begins with customer need. Wall Mart F. Material suppliers .2. SCM begins with the customer • “Ultimate objective is to delight the customer” • The end customers the only one who really put money into the chain.

3. Know thyself outsource the rest • “know themselves” & know the environment in which they compete • Determine which activities can and should be outsourced .

Master your semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master your semester with Scribd & The New York Times

Cancel anytime.