Market Research Regression analysis

Submitted To: Prof.J.P.Tiwari
Submitted by: FW-10-12(HRM) Divya G. Shruthi U. Prashanth V. Titus Moses Venkat Aditya

Regression analysis • A statistical procedure for analyzing associative relationships between a metric dependent variable and one or more dependent variables .

Uses of regression analysis • Overall relationship between – Dependent variables – Set of independent variables • Relative importance of various independent variables in explaining the dependent variables. .

Types of regression analysis • Regression analysis is of two types – Simple linear regression analysis – Multiple regression analysis .

b.parameters U-stochastic error . Equation :y = a + bx+U where. which shows the value of a dependent variable as a function of an independent variable. y-dependent variable x-independent variable a.Simple linear regression analysis The analysis of variables that are dependent on only one other variable. Regression analysis uses regression equations.

Multiple regression analysis • A statistical technique that simultaneously develops a mathematical relationship between two or more independent variables and an interval-scaled dependent variable Equation: y=a+b1x1+b2x2+b3x3+….parameters n. b.number of independent variables .independent variable a.+bnxn where. y-dependent variable x.

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