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Food Letter 10

Food Letter 10

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Published by Sunlight Foundation

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Categories:Types, Letters
Published by: Sunlight Foundation on Apr 20, 2012
Copyright:Attribution Non-commercial

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04/20/2012

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SHERROD BROWN

OHIO

COMMITTEES:

AGRICULTURE, NUTRITION, AND FORESTRY BANKING. HOUSING, AND URBAN AFFAIRS HEALTH, EDUCATION, LABOR, AND PENSIONS VETERANS' AFFAIRS

tlnitcd
WASHINGTON, DC 20510

October 28, 2011

The Honorable Jon Leibowitz Chairman Federal Trade Commission 600 Pennsylvania Ave, NW Washington D.C. 20580 RE: Interagency Working Group on Food Marketed to Children Dear Chainnan Leibowitz:

..

OF THE

I am concerned about recent newspaper articles reporting that the Interagency Working Group on Food Marketed to Children (IWGFMC) is reconsidering its voluntary guidelines for food marketing and taking a "fresh look" at its April proposal. Done right, voluntary guidelines, if food, beverage, and media companies choose to adopt them, can make a positive difference in the health and dietary habits of American kids. On April 28, 2011 the IWGFMC issued a request for public comment on a set of proposed voluntary nutrition rules and marketing principles. The principles are designed to encourage stronger and more meaningful self-regulation by the food industry and to support parents' efforts to share healthier foods with their children. Labeling, marketing, and creating a consumer-friendly marketplace are critical to informing consumers and improving health. Clear and concise principles, definitions, and voluntary standards for food marketing are entirely consistent with these important goals. I understand the concerns of food, beverage and media industries, but underscore the voluntary nature of these guidelines. Your proposal creates no new regulations or requirements. These voluntary standards are clear and concise. They will reduce the problems associated with vague definitions and widely varying interpretations. I urge you to finalize, and release the IWGFMC's final report to Congress and include in these recommendations a strong set of specific nutrition principles and marketing definitions. Should you need any additional information, please be in touch with Katharine Ferguson of my staff at 202-224-2315 or Katharine Ferguson@brown.senate.gov.

Sherrod Brown United States Senator

PRINTED ON RECYCLED PAPER

RE: Interagency Working Group on Food Marketed to Children October 27, 2011 Page Two

Cc: The Honorable Melody Barnes, Director, The Domestic Policy Council, The White House The Honorable Tom Vilsack, Secretary, U.S. Department of Agriculture The Honorable Margaret A. Hamburg, Commissioner, U.S. Food and Drug Administration Mr. Edward L. Hunter, Acting Director, Centers for Disease Control and Prevention Washington Office

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