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Clusters

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Published by: Silviu Matei on Apr 21, 2012
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Average Linkage (Between Groups) Average Linkage (Between Groups) Average Linkage (Between Groups

)
1 2 1 2 3 1
Mean Mean Mean Mean Mean Mean
I always inform myself in advance about the destination and the activities/ monuments to see 4 2 4 2 5 4
I usually search on the internet about information for travels 4 2 4 2 5 4
In any place I go, I would look to visit the main cultural/historical sites 4 1 4 1 2 4
I go on holiday abroad almost every year 4 3 4 3 5 4
I like to do a lot of different activities when I go on holiday 4 2 4 2 1 4
I prefer just relaxing when going on holiday 3 3 3 3 5 3
I am personally interested in arts and culture 3 1 3 1 5 3
I have visited many museums in my life 3 1 3 1 5 3
I think museums are places children/teenagers should visit more often 4 2 4 2 1 4
I think museums are places all people should visit more often 4 1 4 1 1 4
I love to read, study and learn about different religions 3 1 3 1 5 3
I keep myself updated about art expositions and cultural events 3 1 3 1 1 3
I am interested in visiting religious monuments 3 1 3 1 5 3
It is very important to me where I spend my holidays 4 3 4 3 5 4
Average Linkage (Between Groups) Average Linkage (Between Groups)
2 3 4 1 2 3 4 5
Mean Mean Mean Mean Mean Mean Mean Mean
2 5 5 4 2 5 1 5
2 5 4 4 2 5 3 4
1 2 1 4 1 2 2 1
3 5 5 4 3 5 4 5
2 1 1 4 2 1 5 1
3 5 4 3 3 5 5 4
1 5 1 3 1 5 1 1
1 5 1 3 1 5 2 1
2 1 5 4 2 1 1 5
1 1 1 4 1 1 5 1
1 5 1 3 1 5 4 1
1 1 4 3 1 1 2 4
1 5 1 3 1 5 5 1
3 5 5 4 3 5 5 5
Rotated Component Matrix
a
Component
Culture & religion
I always inform myself in advance about the destination and the activities/ monuments to see .249
I usually search on the internet about information for travels .069
In any place I go, I would look to visit the main cultural/historical sites .610
I go on holiday abroad almost every year .079
I like to do a lot of different activities when I go on holiday .218
I prefer just relaxing when going on holiday .098
I am personally interested in arts and culture .687
I have visited many museums in my life .668
I think museums are places children/teenagers should visit more often .230
I think museums are places all people should visit more often .616
I love to read, study and learn about different religions .744
I keep myself updated about art expositions and cultural events .778
I am interested in visiting religious monuments .709
It is very important to me where I spend my holidays .146
Extraction Method: Principal Component Analysis.   Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 5 iterations.
Correlations
I always inform myself in advance about the destination and the activities/ monuments to see Pearson Correlation
Sig. (2-tailed)
N
I usually search on the internet about information for travels Pearson Correlation
Sig. (2-tailed)
N
In any place I go, I would look to visit the main cultural/historical sites Pearson Correlation
Sig. (2-tailed)
N
I go on holiday abroad almost every year Pearson Correlation
Sig. (2-tailed)
N
I like to do a lot of different activities when I go on holiday Pearson Correlation
Sig. (2-tailed)
N
I prefer just relaxing when going on holiday Pearson Correlation
Sig. (2-tailed)
N
I am personally interested in arts and culture Pearson Correlation
Sig. (2-tailed)
N
I have visited many museums in my life Pearson Correlation
Sig. (2-tailed)
N
I think museums are places children/teenagers should visit more often Pearson Correlation
Sig. (2-tailed)
N
I think museums are places all people should visit more often Pearson Correlation
Sig. (2-tailed)
N
I love to read, study and learn about different religions Pearson Correlation
Sig. (2-tailed)
N
I keep myself updated about art expositions and cultural events Pearson Correlation
Sig. (2-tailed)
N
I am interested in visiting religious monuments Pearson Correlation
Sig. (2-tailed)
N
It is very important to me where I spend my holidays Pearson Correlation
Sig. (2-tailed)
N
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Alert travellers Relaxation travellers
.697 .058
.698 .298
.358 .131
.618 -.021
.504 -.467
-.140 .702
.175 .355
.209 .324
.211 .546
.177 .105
.025 -.022
.112 .082
.091 -.310
.618 -.244
Traditional, cultural travellers Frequent and active traveller Relaxation traveller
CLUSTER1 CLUSTER2 CLUSTER3
-.055
**
.267
**
-.207
**
.000 .000 .000
4250 4250 4250
-.217
**
.266
**
-.045
**
.000 .000 .004
4252 4252 4252
.211
**
-.045
**
-.166
**
.000 .003 .000
4252 4252 4252
-.079
**
.285
**
-.201
**
.000 .000 .000
4244 4244 4244
.162
**
.374
**
-.527
**
.000 .000 .000
4247 4247 4247
-.064
**
-.378
**
.433
**
.000 .000 .000
4242 4242 4242
.238
**
-.245
**
.002
.000 .000 .891
4251 4251 4251
.242
**
-.240
**
-.006
.000 .000 .689
4254 4254 4254
-.038
*
-.133
**
.167
**
.014 .000 .000
4247 4247 4247
.296
**
-.191
**
-.108
**
.000 .000 .000
4251 4251 4251
.442
**
-.248
**
-.197
**
.000 .000 .000
4248 4248 4248
.403
**
-.234
**
-.172
**
.000 .000 .000
4251 4251 4251
.473
**
-.074
**
-.399
**
.000 .000 .000
4256 4256 4256
.080
**
.343
**
-.415
**
.000 .000 .000
4255 4255 4255
CLUSSS1 CLUSSS2 CLUSSS3
Pearson Correlation
.185
**
.206
**
-.439
**
Sig. (2-tailed) .000 .000 .000
N 4250 4250 4250
Pearson Correlation
.270
**
.046
**
-.363
**
Sig. (2-tailed) .000 .003 .000
N 4252 4252 4252
Pearson Correlation
.378
**
.035
*
-.480
**
Sig. (2-tailed) .000 .022 .000
N 4252 4252 4252
Pearson Correlation
.199
**
.090
**
-.322
**
Sig. (2-tailed) .000 .000 .000
N 4244 4244 4244
Pearson Correlation .018
.307
**
-.341
**
Sig. (2-tailed) .239 .000 .000
N 4247 4247 4247
Pearson Correlation
.474
**
-.581
**
.056
**
Sig. (2-tailed) .000 0.000 .000
N 4242 4242 4242
Pearson Correlation
.487
**
-.127
**
-.432
**
Sig. (2-tailed) .000 .000 .000
N 4251 4251 4251
Pearson Correlation
.505
**
-.121
**
-.463
**
Sig. (2-tailed) .000 .000 .000
N 4254 4254 4254
Pearson Correlation
.409
**
-.236
**
-.216
**
Sig. (2-tailed) .000 .000 .000
N 4247 4247 4247
Pearson Correlation
.298
**
.054
**
-.411
**
Sig. (2-tailed) .000 .000 .000
N 4251 4251 4251
Pearson Correlation
.330
**
-.003
-.396
**
Sig. (2-tailed) .000 .855 .000
N 4248 4248 4248
Pearson Correlation
.408
**
-.022
-.456
**
Sig. (2-tailed) .000 .158 .000
N 4251 4251 4251
Pearson Correlation
.194
**
.141
**
-.385
**
Sig. (2-tailed) .000 .000 .000
N 4256 4256 4256
Pearson Correlation
.104
**
.167
**
-.314
**
Sig. (2-tailed) .000 .000 .000
N 4255 4255 4255
Correlations
I always inform myself in advance about the destination and the activities/ monuments to see
I am interested in visiting religious monuments
I usually search on the internet about information for travels
In any place I go, I would look to visit the main cultural/historical sites
I go on holiday abroad almost every year
I like to do a lot of different activities when I go on holiday
I prefer just relaxing when going on holiday
I am personally interested in arts and culture
I have visited many museums in my life
I think museums are places children/teenagers should visit more often
I think museums are places all people should visit more often
I love to read, study and learn about different religions
I keep myself updated about art expositions and cultural events
It is very important to me where I spend my holidays
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
I always inform
myself in
advance about
the destination
and the
activities/
monuments to
see
I usually search
on the internet
about
information for
travels
Mean 4.22 4.20
N 1988 1988
Std. Deviation
.735 .762
Mean 4.34 3.97
N 1235 1235
Std. Deviation
.824 1.039
Mean 3.25 3.19
N 952 952
Std. Deviation
1.098 1.225
Mean 4.04 3.90
N 4175 4175
Std. Deviation
.958 1.047
2
3
Total
Report
Ward Method
1
In any place I
go, I would look
to visit the main
cultural/historic
al sites
I go on holiday
abroad almost
every year
I like to do a lot
of different
activities when I
go on holiday
I prefer just
relaxing when
going on
holiday
I am personally
interested in
arts and culture
I have visited
many museums
in my life
I think
museums are
places
children/teenag
ers should visit
more often
I think
museums are
places all
people should
visit more often
I love to read,
study and learn
about different
religions
4.07 4.05 4.05 3.47 3.81 3.85 3.91 4.00 3.75
1988 1988 1988 1988 1988 1988 1988 1988 1988
.743 .899 .836 1.127 .840 .856 .880 .809 .927
3.73 3.97 4.48 1.61 3.04 3.04 2.98 3.76 3.36
1235 1235 1235 1235 1235 1235 1235 1235 1235
.883 1.124 .685 .694 .914 .984 1.254 .925 1.011
2.81 3.13 3.45 2.95 2.39 2.29 2.94 2.90 2.56
952 952 952 952 952 952 952 952 952
.951 1.301 1.030 1.236 1.008 .972 1.142 1.091 1.067
3.68 3.82 4.04 2.80 3.26 3.25 3.41 3.68 3.36
4175 4175 4175 4175 4175 4175 4175 4175 4175
.973 1.133 .922 1.316 1.070 1.116 1.166 1.012 1.090
Report
I keep myself
updated about
art expositions
and cultural
events
I am interested
in visiting
religious
monuments
It is very
important to me
where I spend
my holidays
3.71 3.90 4.37
1988 1988 1988
.943 .919 .644
3.19 3.92 4.48
1235 1235 1235
1.013 .902 .652
2.28 2.94 3.81
952 952 952
.935 1.125 1.034
3.23 3.69 4.27
4175 4175 4175
1.114 1.047 .795
Report
CLUSSSSS1 CLUSSSSS2 CLUSSSSS3
Pearson
Correlation
.264
**
-.021
.161
**
Sig. (2-tailed) .000 .178 .000
N 4250 4250 4250
Pearson
Correlation
.304
**
.038
*
.016
Sig. (2-tailed) .000 .012 .288
N 4252 4252 4252
Pearson
Correlation
.394
**
.081
**
.134
**
Sig. (2-tailed) .000 .000 .000
N 4252 4252 4252
Pearson
Correlation
.252
**
.004
.177
**
Sig. (2-tailed) .000 .790 .000
N 4244 4244 4244
Pearson
Correlation
.170
**
-.125
**
.172
**
Sig. (2-tailed) .000 .000 .000
N 4247 4247 4247
Pearson
Correlation
.162
**
.385
**
-.273
**
Sig. (2-tailed) .000 .000 .000
N 4242 4242 4242
Pearson
Correlation
.463
**
.142
**
.058
**
Sig. (2-tailed) .000 .000 .000
N 4251 4251 4251
Pearson
Correlation
.472
**
.155
**
.116
**
Sig. (2-tailed) .000 .000 .000
N 4254 4254 4254
Pearson
Correlation
.376
**
.130
**
-.382
**
Sig. (2-tailed) .000 .000 .000
N 4247 4247 4247
Pearson
Correlation
.348
**
.031
*
.162
**
Sig. (2-tailed) .000 .041 .000
N 4251 4251 4251
Pearson
Correlation
.397
**
.025
.085
**
Sig. (2-tailed) .000 .102 .000
N 4248 4248 4248
Pearson
Correlation
.447
**
.068
**
.158
**
Sig. (2-tailed) .000 .000 .000
N 4251 4251 4251
Pearson
Correlation
.332
**
-.070
**
.189
**
Sig. (2-tailed) .000 .000 .000
N 4256 4256 4256
Pearson
Correlation
.207
**
-.063
**
.148
**
Sig. (2-tailed) .000 .000 .000
N 4255 4255 4255
Correlations
I always inform myself in advance about the destination and the activities/ monuments to see
I usually search on the internet about information for travels
In any place I go, I would look to visit the main cultural/historical sites
I go on holiday abroad almost every year
I like to do a lot of different activities when I go on holiday
I prefer just relaxing when going on holiday
I am personally interested in arts and culture
I have visited many museums in my life
I think museums are places children/teenagers should visit more often
I think museums are places all people should visit more often
I love to read, study and learn about different religions
I keep myself updated about art expositions and cultural events
I am interested in visiting religious monuments
It is very important to me where I spend my holidays
I always inform
myself in
advance about
the destination
and the
activities/
monuments to
see
I usually search
on the internet
about
information for
travels
Mean 4.57 4.57
N 776 776
Std. Deviation
.586 .544
Mean 4.00 3.96
N 1212 1212
Std. Deviation
.735 .786
Mean 4.60 3.96
N 291 291
Std. Deviation
.587 1.230
Mean 4.26 3.98
N 944 944
Std. Deviation
.869 .973
Mean 3.25 3.19
N 952 952
Std. Deviation
1.098 1.225
Mean 4.04 3.90
N 4175 4175
Std. Deviation
.958 1.047
Report
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Total
Ward Method
1
2
3
4
5
CLUSSSSS4 CLUSSSSS5
.128
**
-.439
**
.000 .000
4250 4250
.040
**
-.363
**
.009 .000
4252 4252
-.043
**
-.480
**
.005 .000
4252 4252
-.009
-.322
**
.557 .000
4244 4244
.230
**
-.341
**
.000 .000
4247 4247
-.468
**
.056
**
.000 .000
4242 4242
-.174
**
-.432
**
.000 .000
4251 4251
-.203
**
-.463
**
.000 .000
4254 4254
-.026
-.216
**
.091 .000
4247 4247
-.039
*
-.411
**
.011 .000
4251 4251
-.055
**
-.396
**
.000 .000
4248 4248
-.120
**
-.456
**
.000 .000
4251 4251
.039
*
-.385
**
.012 .000
4256 4256
.092
**
-.314
**
.000 .000
4255 4255
Correlations
In any place I
go, I would look
to visit the main
cultural/historic
al sites
I go on holiday
abroad almost
every year
I like to do a lot
of different
activities when I
go on holiday
I prefer just
relaxing when
going on
holiday
I am personally
interested in
arts and culture
I have visited
many museums
in my life
I think
museums are
places
children/teenag
ers should visit
more often
I think
museums are
places all
people should
visit more often
I love to read,
study and learn
about different
religions
4.49 4.42 4.37 3.26 4.30 4.36 4.33 4.42 4.28
776 776 776 776 776 776 776 776 776
.592 .661 .784 1.388 .694 .691 .726 .658 .770
3.80 3.82 3.85 3.61 3.49 3.52 3.65 3.73 3.41
1212 1212 1212 1212 1212 1212 1212 1212 1212
.703 .953 .806 .895 .772 .789 .865 .779 .858
4.16 4.55 4.63 1.48 3.48 3.72 1.76 4.28 3.70
291 291 291 291 291 291 291 291 291
.625 .680 .564 .571 .840 .872 .749 .702 1.071
3.60 3.79 4.44 1.66 2.90 2.83 3.35 3.60 3.25
944 944 944 944 944 944 944 944 944
.909 1.173 .712 .723 .894 .919 1.137 .927 .968
2.81 3.13 3.45 2.95 2.39 2.29 2.94 2.90 2.56
952 952 952 952 952 952 952 952 952
.951 1.301 1.030 1.236 1.008 .972 1.142 1.091 1.067
3.68 3.82 4.04 2.80 3.26 3.25 3.41 3.68 3.36
4175 4175 4175 4175 4175 4175 4175 4175 4175
.973 1.133 .922 1.316 1.070 1.116 1.166 1.012 1.090
Report
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
I keep myself
updated about
art expositions
and cultural
events
I am interested
in visiting
religious
monuments
It is very
important to me
where I spend
my holidays
4.28 4.42 4.63
776 776 776
.703 .664 .532
3.35 3.57 4.20
1212 1212 1212
.894 .905 .653
3.88 4.42 4.71
291 291 291
.961 .656 .524
2.98 3.76 4.41
944 944 944
.932 .911 .671
2.28 2.94 3.81
952 952 952
.935 1.125 1.034
3.23 3.69 4.27
4175 4175 4175
1.114 1.047 .795
Report

Average Linkage (Between Groups) 2 Mean 3 Mean 4 Mean

Average Linkage (Between Groups) 1 Mean 2 Mean 3 Mean 4 Mean 5 Mean

2 2 1 3 2 3 1 1 2 1 1 1 1 3

5 5 2 5 1 5 5 5 1 1 5 1 5 5

5 4 1 5 1 4 1 1 5 1 1 4 1 5

4 4 4 4 4 3 3 3 4 4 3 3 3 4

2 2 1 3 2 3 1 1 2 1 1 1 1 3

5 5 2 5 1 5 5 5 1 1 5 1 5 5

1 3 2 4 5 5 1 2 1 5 4 2 5 5

5 4 1 5 1 4 1 1 5 1 1 4 1 5

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