A study on Marketing of Tourism Potentiality of Arunachal Pradesh

Click to edit Master subtitle style

4/22/12

INTRODUCTION

4/22/12

Tourism  Tourist is travel for recreational.leisure or business purposes Types of tourism 5 A’s of tourism Ø Why tourism ? Economy Employment generation 4/22/12 SESSA .

Tourism in arunachal pradesh  Potential tourism brand A hub for Adventure tourism 4/22/12 .

Objective of the study  Potential Most preferred tourism Sources of information for 4/22/12 .

4/22/12 .Methodology v Sour ces of data.

4/22/12 v Awareness about tourism is not .Limitation of the study v Sample size is limited to 25 Potential respondents. v Time constraints. v Every question had to be illustrated.

Types of tourism Preferred Respondents(%) 36% 18% 10% 36 % Types of tourism Culture tourism Eco .tourism Historical tourism Adventure tourism 4/22/12 .

Sources of information for target tourist Respondents (%) 36% 28% 32% 4% Sources World Wide Web Local Network of tour operators Private Companies All of them 4/22/12 .

Factors Affecting Tour Package Respondents (%) Different Product design criteria 33% 20% 30% 17% Customized Service Cost of offering Integrated Support Self designed standard Package 4/22/12 .

Promotional activities at effective Places. Locations At Major Railway Stations At National/Regional Exhibition At National/International Airports Respondents response(%) Nil 33% Nil 67% Never 4/22/12 .

Response on Governments efforts Rate Respondents(%) Nil 33% 67% Nil Very good Good Average Poor 4/22/12 .

Response on Tourism events & Festivals No. of Respondents (%) Response Promotes tourism Hardly Promotes tourism 67% 33% 4/22/12 .

of Respondents No. Of Respondents Response 14 44% Yes 11 56% No 4/22/12 .Awareness about the Local tour operators No.

Important factors in a tour Package No. of Respondents No. of Respondents (%) Selection Criteria of tour package 1 3% Duration 11 30% Cost of the Package 9 24% Location 16 43% Quality of Service 4/22/12 .

of Respondents (%) 26% 44% 15% 15% Hurdles Inner Line Permit (ILP) Connectivity (Remoteness) Awareness Safety and Security Issues 4/22/12 . of Respondents 10 17 6 6 No.Hurdles for Tourism in Arunachal Pradesh(potential tourist) No.

4/22/12 .conclusion The tourism potential of Arunachal Pradesh is extend yet to be tapped to its fullest Effective promotional activities & marketing strategies are required for it.

4/22/12 .Suggestions  Development of tourism in the state.

 Under integrated efforts of state govt.P as tourist destination through various media  Promotion through Bollywood.Contd…  Quick procurement of ILP(inner line permit)  Proper maintenance of existing tourist spot & effective advertising of A.& private tourism promoters more tourist circuits should be 4/22/12 .

GROUP MEMBERS NAME: MBA/10/017 MBA/10/019 PRATIMA GIRI MBA/10/029 TAGGE OPPO MBA/10/012 BIKRAM NASI AJAY VERMA 4/22/12 .

THANK YOU 4/22/12 .

Sign up to vote on this title
UsefulNot useful