P. 1
360i State of Search White Paper

360i State of Search White Paper

|Views: 3|Likes:
Published by Siddharth Sriram

More info:

Published by: Siddharth Sriram on Apr 22, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

01/24/2014

pdf

text

original

NEW YORK | ATLANTA | CHICAGO | DETROIT | SAN FRANCISCO | LONDON | info@360i.com | 888.360.

9630
© 2009 360i LLC. All Rights Reserved

9630 © 2009 360i LLC. All Rights Reserved .com | 888.360.NEW YORK | ATLANTA | CHICAGO | DETROIT | SAN FRANCISCO | LONDON | info@360i.

P A G E S H A R E A weighted value assigned to a marketer's presence for a set of keyword terms in the first three pages of the search engines. .

.

. PageShare for brand terms and non-brand terms should be calculated independently.Figure 1.

.

images. video. blogs and select product listings .1 2 3 Brand keywords with highest average monthly search volume A list of 110 popular social media domains as identified by 360i Local. news.

.

4 See Appendix for detailed list of advertiser owned vs. non-owned pages on YouTube. Facebook & Twitter appearing in search results for each brand. .

5 See Appendix for a complete list of the Top 100 Advertisers and their PageShare scores. .

AT&T has many well-optimized product domains. giving them a high brand PageShare .Figure 2.

.

Citigroup Time Warner Nestle Sanofi-Aventis Bayer Campbell Soup Co. Ford Motor Co. 58% 58% 58% 58% 58% 57% 57% 56% 56% 56% 55% 55% 55% 54% 54% 54% 54% 54% 54% 54% 53% 52% 52% 52% 52% 51% 51% . Walt Disney Co. Sony Corp. Boehringer Ingelheim Deutsche Telekom Merck & Co. Procter & Gamble Co. HomeDepot State Farm Mutual Auto Insurance Pepsi Co Apple Yum Brands Honda Motor Co. Reckitt Benckiser General Electric Co. Kohl's Corp. 80% 77% 70% 70% 69% 69% 68% 68% 68% 66% 66% 65% 65% 65% 64% 64% 64% 64% 63% 63% 63% 62% 62% 60% 60% 60% 60% 58% 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 Sprint Nextel Corp. Wendy's International safeway SC Johnson Alltel Corp. Clorox Co.S. ConAgra Foods Gap Inc.1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 AT&T Hewlett-Packard Microsoft Corp. Allstate Corp. Glaxo Smith Kline eBay Capital One Financial Corp. Kellogg Co. Government L'Oreal Walgreens Co. General Mills Wyeth JP Morgan Chase & Co. Johnson & Johnson Viacom Nike Schering-Plough News Corp. Coca-Cola Co. IBM Corp. U. Verizon Communications Novartis Dell Kroger Co.

Bank of America Corp. DirecTV Group Philips Electronics American Express Co. Progressive General Motors Corp. Mars Inc. Toyota Motor Corp. Doctor's Associates (Subway) Best Buy Lowe's Corp. Molson Coors Brewing Co.C. McDonald's Corp. MasterCard Burger King Holdings Comcast Corp. Unilever J. Target Corp.(Fidelity Investments) Nissan Motor Co.Penney Co. Washington Mutual Pfizer Visa Eli Lilly & Co. Energizer Holdings Bristol-Myers Squibb Co. Hyundai Motor Co.56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 Wells Fargo & Co. Berkshire Hathaway FMR Corp. Astra Zeneca IAC/lnterActive Corp Sears Holdings Corp. Wal-Mart Stores Macy's SAB Miller Anheuser-Busch Corp Chrysler Mattel Kraft Foods 51% 50% 50% 50% 50% 49% 49% 49% 49% 49% 48% 48% 48% 48% 48% 47% 47% 47% 47% 46% 46% 46% 45% 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 Diageo (guiness) Estee Lauder CDS. Coty (JAB Investments) Circuit City Stores Metro-Goldwyn-Mayer 45% 44% 44% 42% 42% 41% 41% 41% 41% 40% 39% 39% 39% 38% 36% 35% 35% 31% 30% 28% 26% 19% .

Estee Lauder CDS. Honda Motor Co. SAB Miller General Mills Comcast Corp. Deutsche Telekom Berkshire Hathaway Molson Coors Brewing Co.(Fidelity Investments) Kraft Foods Hyundai Motor Co.S. Government McDonald's Corp. Wells Fargo & Co. Johnson & Johnson Capital One Financial Corp. Metro-Goldwyn-Mayer Verizon Communications Nike Macy's Apple FMR Corp. Nissan Motor Co. U. Unilever JP Morgan Chase & Co. 2 0 0 6 1 0 6 0 0 3 0 1 1 2 6 0 0 1 1 3 3 5 0 1 0 0 0 1 1 15 15 14 8 10 10 4 9 9 6 8 7 7 6 2 7 7 6 6 4 4 2 6 5 5 5 5 4 4 17 15 14 14 11 10 10 9 9 9 8 8 8 8 8 7 7 7 7 7 7 7 6 6 5 5 5 5 5 . Toyota Motor Corp.90 42 52 40 41 81 51 20 80 23 94 82 38 74 30 91 92 70 32 100 13 53 73 36 95 78 97 56 96 Burger King Holdings L'Oreal Viacom Coca-Cola Co.

Wal-Mart Stores Pepsi Co Yum Brands Astra Zeneca Bank of America Corp. eBay IBM Corp. American Express Co. Best Buy Sprint Nextel Corp. News Corp.17 27 55 72 35 37 86 61 60 66 2 83 19 44 15 11 22 34 18 79 87 93 98 57 62 75 54 28 69 63 29 25 64 69 33 45 49 47 Kellogg Co. Nestle HomeDepot Reckitt Benckiser SC Johnson Wendy's International 1 1 2 2 2 5 0 0 0 0 1 2 2 2 2 2 3 3 4 0 0 0 0 0 0 0 0 0 0 0 0 1 1 1 3 0 0 0 4 4 3 3 3 0 4 4 4 4 3 2 2 2 2 2 1 1 0 3 3 3 3 3 3 3 3 3 3 3 3 2 2 2 0 2 2 2 5 5 5 5 5 5 4 4 4 4 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 2 2 . Coty (JAB Investments) Washington Mutual Doctor's Associates (Subway) Anheuser-Busch Corp Schering-Plough Procter & Gamble Co. ConAgra Foods Lowe's Corp. Eli Lilly & Co. Hewlett-Packard Target Corp. Bristol-Myers Squibb Co. Ford Motor Co. Boehringer Ingelheim State Farm Mutual Auto Insurance Glaxo Smith Kline Diageo (guiness) IAC/lnterActive Corp Mars Inc. Dell Allstate Corp.

General Motors Corp. Chrysler J.9 8 89 16 1 68 68 21 88 77 99 3 65 10 76 71 85 39 7 58 67 50 26 46 12 24 14 84 48 5 59 43 31 Campbell Soup Co. AT&T Citigroup Philips Electronics Sony Corp. Mattel Circuit City Stores Microsoft Corp. Clorox Co. Sears Holdings Corp. Kohl's Corp. Wyeth 0 0 0 0 0 0 1 2 2 0 0 0 0 0 0 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 2 2 2 2 2 2 1 0 0 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 . General Electric Co. Sanofi-Aventis Pfizer DirecTV Group Alltel Corp. Bayer MasterCard Kroger Co.Penney Co.C. Merck & Co. Gap Inc. Novartis Progressive Safeway Time Warner Visa Walgreens Co. Energizer Holdings Walt Disney Co.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->