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STARS; High growth rate & high market share • Lux • Sunsilk • Wall’s • Fair & lovely • Rafhan • Energile CASH

COWS; Low growth rate & high market share • • • • • • • • Surf excel Ponds Lipton Close up Blue band Lifebuoy soap Rexona Knorr

DOGS; Low growth rate & low market share • • • Wheel Supreme tea Lifebuoy shampoo

QUESTION MARKS; High growth rate & low market share • • • Clear shampoo Rin Comfort