Ford MPL Ford Customer .

Dabur Distributor Retail Shop Customer .

Allianz Agent Customer .

Maruti Suzuki Chetak Logistics ABT Maruti Customer .

.

.

.

 Physical Flow Title Flow   Payment Flow Information Flow Promotional Flow   .

 Zero Level Channel One Level Channel   Two Level Channel Three Level Channel  .

 Types of Intermediaries Number of Intermediaries ◦ Exclusive Distribution ◦ Intensive Distribution   Terms & Responsibilities .

 Selecting Channel Members Training and Motivating Channel Members   Evaluating Channel Members Modifying Channel Design  .

 Vertical Channel Conflict Horizontal Channel Conflict   Multi Channel Conflict .

 Goal Incompatibility Unclear Roles and Rights   Differences in Perception Intermediaries dependence on Manufacturer  .

Sign up to vote on this title
UsefulNot useful