MARKETING PLANNING

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INTRODUCTION

Marketing planning defines the role and responsibilities of marketing executives in such a way as to achieve the goals of the firm. Marketing planning is the work of setting up objectives for marketing activity and of determining and scheduling the steps necessary to achieve such objectives.
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Types Of Organisation
Two types of organisation :

Flat organisation
MANAGING DIRECTOR

Marketing Manager

Sales Manager 4/24/12

Advertising Distribution Product Research Manager Manager Manager

Market Manager

Tall Organisation
Chairman Managing Director

Chief Executive Officer

Director Production

Director Marketing

Director Finance

Sales Manager

Marketing Manager

Area Manager 4/24/12

Branch Manager Research

Product Manager

Market

WAYS TO FORM ORGANISATION

Functional Organisation Geographic Organisation Product Organisation End-User Based Organisation

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Functional Organisation

In this type organisation the departments are made according to their functions. Each department will have their own head who will report to top management like CEO or MD.

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Geographical Organisation

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