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Almost everyone would like to possess luxury brands.

But our affordability depends on our income level and our needs. One is also influenced by peers who buy luxury brands and more often than not are used as status symbols. Luxury Brand Questionnaire unearths few of the myths about luxury brands and helps firms make products that cater to different needs of different set of people. Section A 1. Age: 18-22 years old 23-27 years old 27-31 years old Other: __________

2. Gender

Female Male

3. Race

Malay Chinese Indian Other: ___________

4. Home town

: _________________

Section B 1. Are you a branded person? Yes No

2. All luxury brands are of good quality. Agree Disagree Cant say 3. You like to buy luxury brands because You can afford them You can boast of possessing them They are of good quality Your friends also buy them Other _________________________________________ 4. Are you price sensitive when it comes to buying luxury brands? Yes No 5. I trust online shopping of luxury products Mostly Never Sometimes 6. Which luxury brands do you like to have?

7. Whose opinion do you seek while buying luxury brands? Family Experts None Friends Internet Other _________________

8. Which of the following holds true according to you? Luxury brands has good after sales service Luxury brands are long-lasting Luxury brands have superior quality Luxury brands look really impressive Other ___________________________ 9. Which category of luxury brands do you buy? Furniture Electric goods Apparels Footwear Other 10. Do you compare shops or website while purchasing luxury brands? Yes No