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Top Video Editing Tips For Beginners

Top Video Editing Tips For Beginners

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Published by David Jenyns
What are the best practices to follow when doing professional videos for your business? Here are some professional video editing tips you should know today.
What are the best practices to follow when doing professional videos for your business? Here are some professional video editing tips you should know today.

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Published by: David Jenyns on Apr 24, 2012
Copyright:Attribution Non-commercial


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Top Video Editing Tips For Beginners
Looking for additional video editing tip? Watch this video today. Adding text to your online videos falls into four different video editing categories. They are the Call to Action, the watermark, and two other areas, the title and the lower third. Let us consider adding the title and the lower third to create a clear, coherent message in your videos. Firstly, creating titles. The title will be the first thing your viewers see. It needs to be clear and concise so the viewer immediately knows what he can expect from the video. Use a plain background; often white text on a black background or black text on a white background looks best and is the most easily read. The font should be simple as well, as this creates an elegant and professional feel to the video. In professional video editing, the tile should be kept on screen for about five seconds; anything less than that and the viewer will have trouble reading it, and any longer than that will make the viewer wonder if he is going to see anything other than the title! The title should reflect the content of the video, it should give the viewer a clear idea of what he is to expect.  It needs to be catchy, so that it creates interest in the viewer, and hooks him. You don’t want him to switch off before the video has even started. You need to show them that this video is going to be of some value to them and it will be actually worth their while to stick around and invest their time into it. If your software allows it, a good editing tool to use with the title is to slowly zoom in on it… this allows the viewer to focus his attention on actually reading and taking in what is ‘coming towards’ them. From the title, you then transition into the opening footage. Another place you use text in a video in video editing is creating the lower third. This is usually a text and logo-based graphic that sits in the lower portion of the video screen, though it doesn’t take up the entire lower third as the name suggests. Lower thirds are used frequently in news and current affairs programs, as well as in corporate documentaries.


Using a lower third is the best way to introduce someone without them having to say who they are. iMovie allows you to easily create these lower thirds. You would write the person’s name and then their title. It’s a good idea to have this information on the left because often YouTube can have their logo on the right hand side, so you need to avoid this area in order for your lower third not to get lost. It’s good to err here on the side of simplicity in terms of video editing. You can bold it or italicize or use different colours, but simple is always best. With most of your videos, the simplest of the iMovies  or Screenflow templates will product e a good, clean and professional look to the end product; for corporate videos some extra branding may be required in the loser third. You should now be in a better position to start adding test to your videos if you have the right software. If you have any further questions about this aspect of video making, feel free to contact us at Melbourne Video Production or check out Lights, Camera, Profits! workshop by Melbourne SEO Services by clicking here. We are here to help with all aspects of the process.

Adding a lower third to your video is big news!

Business Video Editing Tip For Beginners

Keep unnecessary things invisible. Driving along in your car, you hardly notice the traffic lights. You stop occasionally for a red light, and the traffic flows along smoothly. You have a good trip and reach your destination safely because the traffic lights were in order and everybody traveled without undue disruption. The traffic lights were not something you paid attention to, they were in effect invisible because they were doing their job.

Another example might be your teeth. If you visit the dentist twice a year, brush your teeth daily and eat sensibly, your teeth don’t cause you trouble and you are hardly conscious of them. They do the job of helping you eat and the rest of the time, you don’t even think about them. Essentially your teeth are fairly invisible unless something goes drastically wrong with your mouth and you are forced to think about it. The same applies to your online video specifically in terms of business video editing. The last thing you want your audience thinking is ‘who edited this video?’ You want the audience to be focused on the content of your message; anything that detracts from this is not helping you. You want the physical aspects of the video, the transitions, the fade outs the change of camera angle and watermarks to be invisible. You want the message to be front and centre rather than any fancy effects you think might enhance your content using corporate video editing techniques. This skill of making sure everything comes together into a seamless whole in a video is something that requires practice and experience. You want every aspect of your video to be smooth and merely a background to the story you’re telling. The script-writing, the equipment used and the actual shooting of the video footage with angles and zoom and so on all should serve to bring out the important points you are striving to make. Sometimes professionals will try for the dramatic effect by using new video making techniques, but these are best left to the masters of the art. Those who are beginning and still have much to learn should stick to the tried and true methods and remain ‘invisible’ in their attempts to make videos, otherwise they run the risk of making a complete mess of the whole thing! It is crucial that you have good standard lighting, audio and camera. Lighting in business video editing that is too dark or too light will immediately be noticed by your audience and will take their attention from what you are trying to convey to them. Similarly, poor quality sound or a fuzzy image will be distracting. To edit your video, you will need your raw footage and a good video editing software program like iMovies. It takes practice to get your transitions right, and putting in the lower thirds and intros and outros. iMovies allows you to make mistakes and rectify them in seconds. Editing is needed to emphasize certain points throughout your video, to denote time passing and when the body position of the presenter changes. Take your time to experiment with iMovies until you get to the point where you can feel whether your video looks right, is flowing smoothly and is conveying the message you intend for it to have.


For further tips on great business video editing  techniques and other aspects of video making, you can check this workshop or contact our team at Melbourne Video Production. We love to help people make great looking videos. You can also watch this video for more tips on video editing effects.

Video Watermarking Techniques For Beginners
One of the final decisions you will have to make when editing your video is whether to put a watermark throughout using effective watermarking techniques. Out preference is to use a watermark for two main reasons. The first is the obvious idea of branding. The watermark will embed in the viewer’s mind who you are and will help promote your business. The second perhaps even more important reason is it prevents others from ripping off your hard work. You probably have spent many hours accumulating the video equipment you need to make your video, then spent time writing your script and finally shooting the footage. You don’t want all of this work and effort to be attributed to someone else. Unfortunately on the web it seems to be that some people think that any content found there is ‘free for all.’ They will take the footage, add their own branding and show it as their own work. If you have your watermark with your URL prominently displayed, they are no longer able to do this. It is great insurance for you and well worth doing for this reason alone. How do you go about actually adding a watermark as part of top watermarking techniques?   Most decent editing software programs should have the option to add a watermark. The program we use, iMovies, has this option available. If yours doesn’t, you can get hold of specific watermark software. The main goal of most videos is to get the viewer to go back to your website. If the watermark shows your URL, the viewer has the option of going back to your website at any time. They don’t have to wait until they get right to the end of the video before they find out where to go. This is great, considering the short attention span of many viewers of videos. Before they have watched the whole of the video, they are free to visit your website. Make sure your watermark is in the left hand corner of the screen. In this way it will not be obscured by YouTube’s logo or the logo of another video sharing website. You want to give due consideration to the size, colour and opacity of the watermark you choose. You don’t want it to be too distracting, so play around until you get just the right degree of transparency. If you have a dark background you can afford to make the watermark more transparent, and if you have a lighter background, you need to make it darker. They way the eye works, people will look at the watermark at first, and then it will just become part of the video, but it is still there for reference if the viewer needs it at any time.


We hope you choose to use a watermark on your videos for the reasons we have outlined above. For any further questions you may have regarding watermarking techniques, video editing techniques or any other aspect of video making, you can check out this guide or contact the team at Melbourne Video Production. We have a wealth of experience and would be more than happy to help you with any queries you may have as you set about the exciting task of making your own business videos. You can also watch this video for tips on doing video watermarking for beginners.

Top Video Editing Services You Should Outsource Today

Size needn’t be a problem when editing videos. Many business owners shy away from outsourcing video editing services to overseas professionals because of the file sizes involved. Editing can be a fascinating task, but so time consuming, that you need to have some help or you won’t find time for the other important tasks which will enable your business to grow. A video editing service contractor can save you a lot of valuable time and in fact there are ways to outsource video editing effectively using a mixture of common sense and some web tools that are available these days. You simply need to decide what editing to outsource overseas and what to keep in-house. Firstly, before deciding how to edit a video, consider whether the quality needs to be the highest, how long it is and what the file size is as these will vary for different types of video. You may like to keep in-house the editing needed for high quality corporate videos. On the other hand, you might have to use a specific  video editing service  for videos made specifically for driving traffic to your website. They will sit on YouTube and other video hosting sites, the quality demanded will not be as high and there will be limits on the length of the video, which will influence the file size. These types of videos may be just the type that can be sent overseas for editing. Of course you want a great job done for any videos you make, but you can change the way you edit videos by considering their intended use and the quality they need to be.


There are a number of different tools you can use to send larger files overseas. There is You Send It, which is one of the most popular and secure online sharing software products that allows you to easily send large files and email attachments from a desktop or mobile device. Then you have Transfer Big Files which allows you to send and share large files that are generally too large to email. It allows you to upload a file to their servers and it sends a link to a page where the file then can be retrieved by the recipient. DropBox is a web based file hosting service that uses cloud storage to enable users to store and share files and folders with others across the internet using file synchronization. There are free and paid services, each with varying options. Log Me In is another service which allows you to provide a contractor with access to your computer so the editing can be done remotely on your worktop. Team Viewer, another service,  connects to any PC or server around the world within a few seconds. You can remote control your partner’s PC as if you were sitting right in front of it. Another very effective way to share large files is to use FTP. This is a standard network protocol used to transfer files from one host to another over the internet. FTP is built on a client-server architecture and utilizes separate control and data connections between the client and server. Whether to outsource your video to professional video editing companies  overseas or handle your video editing service  in-house will depend largely on the production quality you’re after and the ease with which you can provide access to the files. Click here for more tips on how to produce quality videos for your small business. For further tips regarding video making, contact our team at Melbourne Video Production. We’re there to help. You can also watch this video for more tips on outsourcing video editing today. Did you enjoy these posts? Be sure to subscribe to this blog and follow us on Twitter, YouTube and Facebook Download your free copy of the "YouTube Made Easy" report and discover how to use web video and YouTube to get more traffic, more customers and make more money - Click here to get started with web videos.


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