P. 1
CH09

CH09

|Views: 8,630|Likes:
Published by Sal SC

More info:

Published by: Sal SC on Apr 24, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

01/31/2013

pdf

text

original

If you want to reach families in a particular income segment and believe the value of their
home is a good indicator you would most likely go to
a.the neighborhood and look around there.
b.LexisNexis.com.
c.wsj.com.
d.zillow.com.
e.the website of the local newspaper.

Answer: d Page: 239 LO: 4 LL: 2 AACSB: 3
Rationale: Zillow provides “zillions” of data for the place(s) where your “pillow” is located.
Zillow is an online real estate service that answers the most important question, “How much is
my home really worth?”

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->