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Questionnaire

Name: Age; Gender; M F

1. Your monthly average income; Less than 5000 15001- 20000 , 5001- 10000 , 20001 above , 10001- 15000 ,

2. Your monthly average expenditure; Less than 5000 15001- 20000 , 5001- 10000 , 20001 above , 10001- 15000 ,

3. What is your frequency of purchasing jewellery? Weekly , Monthly , Yearly , More than 1 year

4. Reasons for purchasing jewellery; Consumption/ self use Investment/Business 5. Place of purchase; Local non branded retailers shop , Gift , Others , Festivals ,

Branded National and International shop 6. Where from you got information about the shop? Printed Media , TV/Radio , Friends/Relatives , Others 7. Your average investment in jewellery per annum; Less than 5000 15001- 20000 , 5001- 10000 , 20001 and above , 10001- 15000 , Outdoor Advertisement

8. I preferred the Branded/Non Branded Jewellery because it built trust: Highly agree Disagree , , Agree , Dont know ,

Highly Disagree

9. I preferred the Branded/Non Branded Jewellery because it built consistency: Highly agree Disagree , Agree , Dont know ,

, Highly Disagree

10. I preferred the Branded/Non Branded jewellery because of easy Accessibility? Highly agree , Agree , Dont know ,

Disagree

Highly Disagree

11.I preferred the Branded/Non Branded Jewellery because of companies commitment to responsiveness? Highly agree Disagree 12. , , Agree , Dont know ,

Highly Disagree

I preferred the Branded/Non Branded Jewellery because of Brand Identity (strong customer brand relationship): , Agree , , Dont know ,

Highly agree Disagree

Highly Disagree

13. I would like recommend the same Branded/Non Branded Jewellery to my known person? Highly Agree , Agree , Dont know , Disagree , Highly Disagree

14. I would like to change the shop where from I purchase the Jewellery? Highly Agree Disagree , , Agree , Dont know ,

Highly Disagree