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1 How does international marketing differ as related to e-business and ecommerce? What are some international marketing issues related e-business? What are some of the international marketing issues related to e-commerce? Is it necessary to retain traditional international marketing strategies while developing new strategies for e-business marketing? Why or why not? 1. How does international marketing differ as related to e-business and ecommerce? The word e-commerce means the normal exchange of services and goods using the Internet like a selling method (Keegan & Green, 2008, p. 576). E-commerce addresses outward-facing processes which contact buyers, sellers and external partners, including
supply. marketing. E-business incorporates e-commerce but additionally addresses internal processes for example manufacturing. buying of raw materials and materials for manufacturing and purchase of indirect operating-expense items. order taking. secrecy. or other intermediaries sell straight to the end users on a global level. money. item development. output and price savings. stock management. internet affiliate marketing. service providers. and targeted at saving money and upgrades in effectiveness. and group purchase. customer support. What are some international marketing issues related to e-business? Problems linked to e-business in the global selling area: • • • • • • Copyright laws (blogs and forums) Intellectual property Email communication (spam) Global trade problems concerning charges. In global selling. E-business technique is more complicated. and digital media offers Identity theft and scams Advertising scams What are some of the international marketing issues related to e-commerce? Global marketing problems that are associated with e-commerce incorporate: • • Just how much tradition concerns Adjusting to various languages . for example office supplies. risk management. suppliers. information management and human resources. e-business is carried out electronically by way of reverse auctions.sales. more focused on internal processes. In e-commerce. producers.
and so on.) Using the correct way of promotion and remaining up to date with any modifications Is it necessary to retain traditional international marketing strategies while developing new strategies for e-business marketing? Why or why not? It might be better to use conventional marketing methods along with e-business marketing methods as this gives buyers an option in making use of one of or both areas to buy services and products. constraints and accessibility.• • • • Local agreements by which buyers can pick up or turn back products Having a safe method for buyers to make payments Selecting whether or not to supply items by postal delivery or any other delivery services (i. UPS. 2 What type of technological infrastructure might you consider in developing an international marketing strategy? What are some of the considerations in developing an Internet marketing strategy in relation to the international market? How might your organization utilize the Internet to achieve international marketing objectives? Being a manager in a global company I see a lot of worldwide tendencies which will modify the method our company and others will carry out their business down the road. I believe from a technical infrastructure the 2 things I would consider when searching for a potential country is the internet access. and the accessibility to phones and Television. political regulations. Among the most important tendencies which emerged back many years ago. When attempting to develop an global marketing strategy and taking advantage of the web among the tools you should take into account several things for example tradition. however continues to grow is the digital area in which a company now functions. FedEx. however it still is at the beginning of growth you need to do require high graphic rich material .e. When the country has net.
You must attempt to reflect many of the most famous sites in terms of feel and look. From a company point of view I would search for methods to make the organization more money and demonstrate I must continue to develop this business section. I think my business utilizes the web to generate brand consciousness. and selling products. 3 Assume you were recently promoted to director of international marketing for a medium-size corporation manufacturing. we must remain involved with our buyer even if they aren't in the market. including what specific areas you might investigate. E-commerce also provides organizations a method to introduce. and plan toward meeting that objective. and then sell items faster and cost effective. Additionally. The key purpose for the launch and considerable progress possibility of both tendencies is same. . marketing. and one of your first objectives is to utilize e-business and e-commerce internationally. cost reduction.because your site is to slower. Freelancing and e-commerce present 2 globalization tendencies having substantial chance for development. advertising our promotions and communicate with buyers. The 2 areas’ I would take a look at from an e-commerce point of view is freelancing and E-commerce. Because most buyers just need maintenance as soon as something fails or wears out. you will have to be conscious of cultural behaviors and also the kinds of sites the folks of that country prefer to take a look at and therefore are involved with. market. and e-commerce offers organizations the choice to buy the competitive services and products on the internet. E-commerce had basically become a complete economic system by itself and many consider this to be the latest economic system.. Your company has not utilized e-business prominently outside of the U. Freelancing offers organizations a chance to buy services much more competitively compared to providing the service internally.S. Discuss how you might utilize these marketing strategies. Develop a site that folks visit on a regular basis makes sure you are on top of their mind when they are prepared to purchase.
including data transformation.International freelancing has evolved into 2 types: Information Technology Outsourcing (ITO) and Business Process Outsourcing (BPO) (Sen & Islam. . I suspect that 3 decades ago businessmen might have imagined the modifications which the internet would bring. and class projects have also helped teach me on what an enormous role technology performs in business and marketing. Our discussion queries. network administration. This underscores the significance that any company must be fast on its feet and expect and adopt modification. for example an answering services company. Our text truly assisted me see the big picture of just how internet technology has developed through the years and just how it has changed the corporate world. that could incorporate e-commerce. Week 4 Summary I found week four of MKT 450 appealing and informative. application development. 2005). and internet site design. Most businesses still operate their IT departs internally and freelancing the business offers a huge potential for savings and better performance. BPO takes place when hiring a 3rd party to take over the duties of a day-to-day company operation. 2005). financing. data management. involvement. Eventually. and accounting works (Sen & Islam. human resources. What we can easily know from this is that the future predictions which our text can make about how exactly business will be changed by the internet might go up in smoke with a new unexpected (except through the techies) technology. Technology is coming up with latest inventions so quickly that it doesn’t appear unreasonable that an innovative latest technology such as the internet might apparently emerge from nowhere. ITO and BPO offer companies the chance to reduce costs at the same time potentially enhancing its output and increasing the function’s efficiency by employing subject matter specialists. ITO incorporates a few or all the IT work for companies.
I believe the business people these days must be a lot more versatile compared to anytime previously and then cope with an extremely quick work environment. Although this has made several procedures easier than previously (I have really experienced these types of modifications because I am not a kid). . it has increased the hopes of worker efficiency. technology makes change take place considerably faster.A big change which internet technology has shown the corporate world is the fact that we must process a lot of information at high speed just like the computer does. Additionally.
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