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Big Data Final PR-3

Big Data Final PR-3

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Published by Carl Tanner

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Published by: Carl Tanner on Apr 26, 2012
Copyright:Attribution Non-commercial


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  • Introduction
  • Big data: beyond analytics — by Krishnan Subramanian
  • Data quality
  • Data obesity
  • Data markets
  • Cloud platforms and big data
  • Outlook
  • The M2M tsunami
  • Carriers driving M2M growth
  • The storage bits, not bytes
  • M2M security considerations
  • The M2M future
  • 2012: The Hadoop infrastructure market booms — by Jo Maitland
  • Snapshot: current trends
  • Disruption vectors in the Hadoop platform market
  • Methodology
  • Integration
  • Deployment
  • Reliability
  • Data security
  • Total cost of ownership (TCO)
  • Hadoop market outlook
  • Alternatives to Hadoop
  • Snapshot: traditional data quality and the big data conundrum
  • Information-quality drivers for big data
  • Expectations for information utility
  • Tags, structure and semantics
  • Repurposing and reinterpretation
  • Big data quality dimensions
  • Data sets, data streams and information-quality assessment
  • Using IT to transform consumer behavior
  • Finally, the customer
  • Big data and the future of health and medicine — by Jody Ranck, DrPH
  • Calculating the cost of health care
  • Health care’s data deluge
  • Challenges
  • Drivers
  • Key players in the health big data picture
  • Looking ahead
  • Snapshot: What’s happening now?
  • Systems-first firms
  • Algorithm specialists
  • The whole package
  • The vendors themselves
  • Is disruption ahead for data specialists?
  • Analytics-as-a-Service offerings
  • Advanced analytics as COTS software
  • What the future holds
  • Challenges in data privacy — by Curt A. Monash, PhD
  • Simplistic privacy doesn’t work
  • What information can be held against you?
  • Translucent modeling
  • If not us, who?
  • About Adam Lesser
  • About David Loshin
  • About Jo Maitland
  • About Curt A. Monash
  • About Jody Ranck
  • About Krishnan Subramanian
  • About Lawrence M. Walsh
  • About GigaOM Pro

Before expanding on these two tough tasks, let’s review the extensive realm of data
privacy challenges to see why simpler solutions will not suffice. For starters, data is or
could soon be collected about:

Our transactions (via credit card records)
Our locations (via our cell phones or government-operated cameras)
Our communications, in terms of who, when, how long and also
actual content
Our reading, Web surfing and mobile app usage
Our health test results

That’s a lot (and is still only a partial list). What can’t be tracked in our lives is already
less substantial than what can.

Many inferences can be made from such data, including:

What we think and feel about a broad range of subjects
Who we associate with and when and where we associate with them
The state of our physical, mental and financial health


A near-term outlook for big data

- 86 -

March 2012

Above all, conclusions can be drawn about actions or decisions we might be
considering, from minor purchases or votes to major life decisions all the way up to
possible violent crimes.

In government, the most obvious use of such analysis is in crime fighting, perhaps
before the crimes even occur. Commercially, uses focus on treating different
consumers differently: different ads, different deals, different prices, or different
decisions on credit, insurance or jobs. Up to a point, that’s all great. But possible
extremes could be quite unwelcome. It’s one thing to have a highly accurate model lead
to your seeing a surprisingly fitting advertisement. It would be quite another to have
that same model relied upon in criminal (or family) court, in a hiring decision or even
in the credit-granting cycle.

Indeed, if modeling can be used too easily against people’s own best interests, then the
whole big data movement could go awry. Do we really want to live in a world where
everybody acts upon subtle indicators as to our physical fitness, mental stability,
sexual preferences or marital happiness? And if we did live in such a world, wouldn’t
we carefully consider every purchase we make, every website we visit or even who we
communicate with, for fear of how they might cause us to be labeled? When modeling
becomes too powerful, people will do whatever it takes to defeat the model’s accuracy.

Unfortunately, the simplest privacy safeguards can’t work. Credit card data won’t stop
being collected and retained. Neither will telecom connection information. Nobody
wants to stop using social media. Governments insist on tracking other information as
well. Privacy cannot be adequately protected without direct regulation of information

When people forget that point, the consequences can be dire. To quote Forbes,


A near-term outlook for big data

- 87 -

March 2012

Medicine offers heartbreaking examples. The federal Health Insurance
Portability & Accountability Act, or HIPAA, places so many new privacy
restrictions on medical data that dozens of studies for life-threatening ailments
— heart attacks, strokes, cancer — are being delayed or canceled outright
because researchers are unable to jump through all the privacy hoops
regulators are demanding.

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