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A Boon or a Bane?
40 .Members Up Against Coaching Classes Jayesh Kadam 23 Swapnil Desai 24 - Neeta Patel Athar Sayyed .52 - & Vishal Shah 55 - 4/27/12 .
Index • Some Questions Current Scenario Do Coaching Classes do any good? Marketing Objective • • • 4/27/12 .
Some Questions We had to Answer • Are the Coaching Classes really necessary? Does Coaching really help in scoring good marks in school and competitive exams? Do Coaching Classes disturb 4/27/12 the overall growth in • • .
Current Scenario • A way of life for students. aggressively promoted by the teachers and too some extent by the parents Parents are not sure of the commitment from their children Parents aspire their children to opt • • 4/27/12 .
Does it do any good? • Different style of teaching and imparting knowledge More exposure Smart and correct guidance for competitive examinations 4/27/12 • • .
A Money Making Machine 4/27/12 .Setting the Context Right Coaching Classes.
Jack Attending the Coaching Classes. Jack 4/27/12 .I don’t know where the time goes .
Marketing Brief 4/27/12 .
Marketing Objective • To create social awareness about the negative impact of coaching classes Target Audience • School going students • College going students • Parents of school going students • Parents of college going students 4/27/12 .
Key Message • Crack the myth of self-study being the game for smartest students Break the clutter of Coaching Classes being one stop solution • 4/27/12 .Communication.
How do we do it? 4/27/12 .