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MAHINRA & MAHINDRA

Click to edit Master subtitle style BY SUBMITTED Akhilesh Shriwas MBA IV th semester Global Nature Care Sangathan

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INTRODUCTION
M&M, market leader in multi-utility vehicles in

India.

The company started manufacturing

commercial vehicles in 1945 in Ludhiana.


The company is the worlds sixth largest

medium and heavy commercial vehicle. tractors.

Mahindra is best known for utility vehicles and

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Mahindra Bolero
Mahindra Bolero is one of the pioneering

attempts by Mahindra & Mahindra to create a true multi-utility vehicle. The company's Bolero model is an advanced multi utility vehicle equipped with the Common Rail Diesel engine (CRDe) technology. The previous models of Bolero have been renamed and all the models are equipped with the latest technology. The all-new sports-utility vehicle (SUV) comes with refreshed looks and style. The exteriors and interiors of the latest Bolero have 4/28/12 been designed in way that will find

Definition of Customer satisfaction

Customer satisfaction,

abusinessterm, is a measure of how products and services supplied by a company meet or surpass customer expectation. the primary goal of any organization. Therefore Every employee should understand the importance of customer.

Customer satisfaction must be

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WHO ARE THE CUSTOMERS?

Important people in business. Not dependent on org. organization depends. Not interruption but purpose of work. Life blood of business. A part of business, not outsiders.
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TYPES OF CUSTOMERS

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Internal customer: Customers inside the company. Every person in the process. Each dept is customer of another.

External customer
Who uses the product. Who purchases the product. Who influences the sale of product

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Customer Satisfaction With Mhindra & Mahindra The Mahindra Bolero, Indias leading SUV

brand, has been ranked the highest in total customer satisfaction in the SUV / MPV category in the2011 four-wheeler Total Customer Satisfaction (TCS)study conducted by TNS Automotive, the specialist division of TNS Global.

Criteria for the award included sales

satisfaction, product quality, vehicle performance and design, after sales service, 4/28/12

Model

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