MBA Part-II (Semester-IV) 1

401 Strategic Management Course Overview
The objective of the subject is to make students conversant with a set of management guidelines which specify the firm’s product-market position, the directions in which the firm seeks to grow and change the competitive tools it will employ, the strengths it will seek to exploit and the weaknesses it will seek to avoid. Strategy is a concept of the firm’s business which provides a unifying theme for all its activities.

Course Syllabus
Group I: Defining Strategic Management, Characteristics of Strategic Management Types and Hierarchy, Formulation of Strategy: Various Stages and Components of Strategic Management, Determination of various objectives like corporate, divisions and departmental objectives: Vision, Mission and Purpose, Environmental Scanning: Internal & External environment, Types of Strategies, Guidelines for crafting strategies, Tailoring strategies to fit specific Industry. Group II: Strategic Analysis and Choice: Environmental Threat and Opportunity Profile (ETOP), Organizational Capability Profile – Strategic Advantage Profile, Corporate Portfolio Analysis – SWOT Analysis, Synergy and Dysergy – GAP Analysis, Porter’s Five Forces Model of Competition, Mc Kinsey’s 7s Framework, GE 9 Cell Model, Distinctive competitiveness – Selection of matrix while considering all models discussed above, Implementation of strategy: Analysis and development of organizational policies-marketing, production, financial, personnel and management information system, Strategy implementation: Issues in implementation – Project implementation – Procedural implementation. Group III: Resource Allocation (Technological and demand forecasting)- Budgets – Organization Structure – Matching structure and strategy, Behavioural issues – Leadership style – Corporate culture – Values – Power – Social responsibilities – Ethics- Building a capable organization, Functional issues – Functional plans and policies – Financial, Marketing, Operations and Personnel plans and policies, Strategy Evaluation – Importance. Symptoms of malfunctioning of strategy – Organization anarchies, Operations Control and Strategic Control- Measurement of performance – Analyzing variances – Role of organizational systems in evaluation, Rescheduling of resources-Techniques for improving organization effectiveness.

Recommended Texts
• • •

Lawrence R. Jauch, William F. Glueck, Business Policy and Strategic Management, McGraw-Hill, 5th Edition. John A. Pearce II, R.B. Robinson, Jr., Strategic Management, 3rd Edition, A.I.T.B.S. Publications, Delhi. Fred R. David, Strategic Management - Concepts and Cases, Pearson Education, 10th Edition, 2005.

Instructions
The external paper will carry 50 marks and would be of three hours duration. The question paper will be divided into three groups, i.e., I, II, III. The question paper will consist of nine questions, three from each group. Candidates will be required to attempt five questions in all, selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks
School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) 2 Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) 3

402 Organisational Development & Change Course Overview
The objective of the subject is to blend theory, concepts and applications in a comprehensive and clear presentation. The course works from a strong theoretical foothold and apply behavioral science knowledge to the development of organizational structures, strategies, and processes.

Course Syllabus
Group I: Organisational Change: why, how, for whom, forces of change, significance and importance of change, nature of change, process of organisational change, coping strategies for change, resistance to change, managerial options for implementing change, guidelines facilitating change. Group II: Introduction to Organisational Development: Definition, need, assumptions, historical development, issues, and future of OD: Models and theories and planned change. Process of OD, issues in consultantclient relationship. Group III: OD Interventions: Planning interventions; Human resource management intervention, Team interventions; Human process interventions, Technostructural interventions. Inter group and Third party peacemaking interventions, Comprehensive interventions, Structural interventions, personal interventions, Future of OD, Research on OD.

Recommended Texts
• • •

Thomas G. Cummings and Christopher G. Worley, Organization Development and Change, Thomson South-Western, 8th Edition 2004. Nilakant V, Managing Organisational Change, Sage Publications Chennai, 2004. Abad, Ahmed, Developing Effective Organization, Sri Ram Centre for Industrial Relations, New Delhi, Latest Edition.

Instructions
The external paper will carry 50 marks and would be of three hours duration. The question paper will be divided into three groups, i.e., I, II, III. The question paper will consist of nine questions, three from each group. Candidates will be required to attempt five questions in all, selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks.

School of Management Studies, Punjabi University, Patiala

MBA Part-II (Semester-IV) 4

404 Seminar on Business Ethics and Values Course Syllabus
Group I: Introduction to Ethics and Values and their importance in Business: Ethical issues in capitalism and market system; Ethical and Social systems. The social responsibility of Business, Ethical conflicts, Whistle blowing. Group II: Ethics and organisations, Ethics in human resource management and organisational culture; Ethics in marketing, Ethics in finance, Ethical codes and incentives in corporate sector. Group III: Broader ethical issues in society-- corruption, ecological concerns, discrimination on the basis of gender, caste or race; ethics and information technology, impact of Govt. policies and laws on ethics, resolving ethical dilemmas.

Recommended Texts

Sekhar, R.C., Ethical Choices in S.K.Chakraborty, Managerial

Business, Response Books, New Delhi, 1997.

Transformation by Values, Sage Publications, New Delhi, 1993.

Ananta K. Giri, Values, Ethics and Management, Rawat

Business: Challenges for Education and Publication, Jaipur.

Instructions
The evaluation will be as follows: • • Maximum Marks: 100 Internal Assessment: 100

School of Management Studies, Punjabi University, Patiala

. be able to recognize and apply appropriate theory in order to solve practical marketing and product management problems. Paul W.... L. Group II: Internal Influences: consumer needs and motives. be able to analyze general marketing strategy and provide advice on basic consumer/industrial buyer behaviour issues. 2. I. Course Syllabus Group I: Macro and micro aspects of consumer Behaviour and their relevance to Indian economy. Family decision making.. the household life cycle. Course Overview Upon the satisfactory completion of this course the students will be able to: 1. Recommended Texts • • • Schiffman. South-Western. Consumer Behaviour: Building Marketing Strategy. evaluation criteria. communication. 3. Tata McGraw-Hill Publishing Company Ltd. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. understand how information and communication flows. 4. Instructions The external paper will carry 50 marks and would be of three hours duration. Patiala . D. Hawkins. information search. III. learning. and Kanuk.MBA Part-II (Semester-IV) 5 406 Consumer Behaviour 1. i. the adoption process – consumer decision making process–levels. G. James F.. Social class and its influence on Consumer Behaviour. L. Candidates will be required to attempt five questions in all. Roger D. L. and external influences can affect purchasing decisions. 2006.e. Blackwell.. postpurchase Behaviour–Consumer expectation and satisfaction–managing dissonance. understand the theory of consumer and industrial buyer behaviour. The question paper will consist of nine questions. 9th Edition. 2001. Consumer Behaviour and Marketing Strategy. External Influences: cross. II.. Consumer Behaviour. Consumer Attitude: Attitude formation and change. group dynamics and consumer reference groups. Miniard. self-concept and its applications. I.cultural variations in Consumer Behaviour. models. New Delhi. New Delhi. psychographics and life style. PrenticeHall of India. personality and Consumer Behaviour. and Engel. three from each group. Consumer Behaviour. School of Management Studies. consumer perception and marketing strategy. 2007. Punjabi University. The question paper will be divided into three groups. Group III: Personal influence and opinion leadership–diffusion of innovations: the diffusion process. memory and product positioning.

Mumbai. School of Management Studies. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. Conceptual framework of International Trade. Foundations of Advertising – Theory & Practice. Wright. II.. Distribution and Promotion. New Delhi. Institutional infrastructural framework for export promotion in India. India’s Trade-policy framework. III. 7th Edition. The question paper will consist of nine questions. The question paper will be divided into three groups. International Institutions for trade promotion – IMF. Composition of India’s trade and its direction. Candidates will be required to attempt five questions in all. Patiala . Role of Exim Bank and other institutions. Legal framework of International trade Recommended Texts • • • Condiff. Processing of an Export Order. 2008. Chunawalla and Sethia. Product mix. Prentice-Hall of India. IBRD Group II: India’s Share in global trade. New Delhi. its differentiation from domestic marketing. three from each group. Ltd. Foreign market entry.. Advertising. Balance of Payment. Winter and Zeigler. Pricing. Regional Economic Integrations and their role in global trade. Tariffs and Non-Tariff barriers in International trade. It will make them aware about India’s standing at global level. I. Balance of Trade. 1998. Quality Control and preshipment inspection. Tata McGraw-Hill Publishing Co. Course Syllabus Group I: Nature & Scope of Export Marketing. Instructions The external paper will carry 50 marks and would be of three hours duration. Himalaya Publishing House.MBA Part-II (Semester-IV) 6 407 Export Marketing Course Overview The course has been developed so as to provide the students with macro and micro aspects of Export Marketing. Group III: Export Financing and Documentation. i. Punjabi University. 5th Edition.e. WTO. Still & Govani. Sales Management.

I. Marketing Challenges in Service Businesses. To this end. Instructions The external paper will carry 50 marks and would be of three hours duration.. Marketing Framework for Services Businesses. Patiala . Formulating Marketing Mix for Services Marketing. 2005. Employee Empowerment. 2002. J. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. Services Market Segmentation. Group II: The Service Classification. Nature. Branding and Packaging of Services. 5th Edition. A. Services Marketing: People. Tata th McGraw-Hill Publishing Company Ltd. Scope and Concept of Services Marketing. The question paper will consist of nine questions. i. Excel Books.. Group III: Quality Issues and Quality Models. Customer Involvement in Services. Benefits and Strategies. three from each group. Difference in Goods and Services Marketing. Service Product Development. Recommended Texts • • • Zeithmal. Relationship Marketing: Concept. V. New Delhi. The question paper will be divided into three groups. Shankar Ravi. Course Syllabus Group I: The Emergence of Service Economy. Advertising. Punjabi University.MBA Part-II (Semester-IV) 7 408 Marketing of Services Course Overview The objective of this course is to introduce the learner to the service sector management in an organization and to the process providing the service. M. Service Marketing. II. Customer Expectation of Services. III. Lovelock. Services Marketing. Candidates will be required to attempt five questions in all. Christopher H. Customer Perception of Services. School of Management Studies. Service Recovery Management. New Delhi. 4 Edition. Pearson Education.. Technology. New Delhi. Applications of Services Marketing (Case Studies).e. Managing Productivity and Differentiation in Services Organizations. Internal Marketing. we will understand the strategic role of services marketing and develop the ability to define and analyze the problems dealt with by managers. 2006.. Targeting and Positioning. Strategy. Consumer Behaviour in Services. Demand-Supply Management. and Bitner.

Geo-market dynamic logistical operation. Chartering principles and practices. including warehousing and packing alternatives. New Delhi. Course Syllabus Group I: Nature and scope of logistics. Practices and procedures of their operation and services provided by them. i. maximum profit policy. Organisation and Control for physical distant Information system for P. Group III: Elements of storage and material handling.. Freight rate structure and road transportation. Information system in Logistics. Receipt and dispatch and loading and unloading. Logistical Management.MBA Part-II (Semester-IV) 8 409 Management of Course Overview Logistics To make students understand about the growing recognition that the twin goals of cost reduction and service enhancement can be achieved through logistics and supply chain management. Interdependence of transaction and exchange actions. The question paper will consist of nine questions. New York. Pearson Education. Macmillan Publishing Co. defining physical distribution and understanding its activity centers. Inland container depot & terminals in India Liner Shipping conferences -its norms and practices. I. Patiala . Logistics and Supply Chain Management. System design and administration. 2005. Importance of channels and concept of logistical support. Insurance and claim procedures in different modes of transportation. Pricing and related services. minimum tota1 costs policy. The question paper will be divided into three groups. Instructions The external paper will carry 50 marks and would be of three hours duration. maximum customer service policy. its elements and network. Punjabi University. Physical Distribution and its relationship with marketing and material management.e. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. Sixth Edition. School of Management Studies. Group II: Transportation & Physical distribution: Different transportation modes and their pros and cons.. Dispatch of vehicles. Candidates will be required to attempt five questions in all. Intermodal transportation. Handling machinery. three from each group. III. Physical distribution and elements of Inventory: Inventory costs. Containerisation's concept and its operation. Integrated Physical distribution and competitive actions of a company.. Safety Stock. Evaluation of transport decision. Martin Christopher. Sea & Air cargo-tariff structure. concept of EOQ. Inc. Interstate tariffs and documentation. Carrier consignee liabilities. Total costs planning. Reviewing transportation infrastructure in India. Recommended Texts • • Bowersox Donald J.D.. II.

Rural Market Environment . Rural Marketing and Problems in Rural Marketing. Marketing Communication in Rural Markets. Rural Demand and Rural Market Index. Candidates will be required to attempt five questions in all. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. Promotion Strategies . Patiala . New Century Publications. III. New Delhi • Krishnamacharyulu Csg. • Instructions The external paper will carry 50 marks and would be of three hours duration. case studies relating to rural marketing of successful companies. Rural Marketing In India: Strategies And Challenges. i. II. Lalitha Ramakrishnan. The question paper will be divided into three groups. Dorling Kindersley (India) Pvt Ltd • Ruchika Ramakrishnan. Cases in Rural Marketing. Distribution Strategies. Recommended Texts Dogra Balram. Group III: Economic of selling in rural markets. Punjabi University. Group II: Rural Marketing Strategies with special reference to : Rural Market segmentation. Tata McGraw Hill. Formulation of rural marketing policies. three from each group.. School of Management Studies. Product Strategies. I. Pricing Strategies. industrialization and globalization on rural communities. Marketing Research. Rural Marketing: Concepts and Practices.e.MBA Part-II (Semester-IV) 9 410 Rural Marketing Course Syllabus Group I: Rural Socio-Economic environment and impact of urbanization. 2006. The question paper will consist of nine questions.

Taylor Print on Dema.. Strategic Planning for IS. History of IS Strategic Planning. Top down aligning of IS and business strategies. Matching IS resource to business community. III. SWOT. Punjabi University. Information requirements analysis. Candidates will be required to attempt five questions in all. i.MBA Part-II (Semester-IV) 10 411 Strategic Information Course Syllabus Systems Group I: Strategic Planning. strategic Analysis. Business re-engineering. Instructions The external paper will carry 50 marks and would be of three hours duration. Pearson Further Education. The question paper will consist of nine questions. Sector analysis. IS resource management. Patiala . Strategic Management and Information Systems. II. evolutionary models. School of Management Studies. Group II: Information Systems Strategic Planning. Analytical tools in strategic management: Role of IS in strategic planning.e. Steve Clarke. the role of IS. Recommended Texts • • • Wendy Robson. Organisational learning. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. Management Information Systems: Organisation and Technology. strategic importance analysis. 2nd Ed. Alternative classifications of planning framework. I. Benefit level matrix. the organisation of IS. The question paper will be divided into three groups. Strategy of IS with the wider set of strategies. the location of IS.. Laudon and Laudon. Information Systems. Information systems strategic management: an integrated approach. Information value and IS investment Group III: Competitive advantage from IS strategies. toolkit. Types of Information Systems. Prentice-Hall of India Private Limited. 2009. Generic Business Strategy. Strategic Implementation. Business Modelling. 6th Ed. 2006. 1999. Strategic Trust. Contents of Strategic Plan.. three from each group. Industry analysis. Strategic choice.

selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. Rajaraman. Performance and Acceptance Testing Criteria. The question paper will consist of nine questions. Systems Analysis and Design. 2008. Punjabi University. 2nd Ed. Instructions The external paper will carry 50 marks and would be of three hours duration. Wixom & Roth. Managing Data Processing in an Organisation. Recommended Texts • • • • Kendall & Kendall. New Delhi.. Dennis. details of SDLC approach. Galgotia Publications. System Control and Quality Assurance. Data Processing Setup. Modulation.. .. Operating System Selection . The question paper will be divided into three groups. V. New Delhi. II.e. System Controls and Audit Trails. Business Systems Concept: Systems Development Life Cycle: Project Selection. Detailed Design. Elias M. System Administration and Training. III. Benchmarking. Wiley-India. Systems Analysis and Design. Software applications todaythe changing scenarios-Introduction to different methodologies and Structured System Analysis Problem-identification-requirement analysis: tools and techniques-feasibility analysis-Operational. Prentice-Hall of India. Group III: Data Base Design. i. 1999. 2004. Patiala . Vendor Selection. Hardware Acquisition. Candidates will be required to attempt five questions in all. Analysis and Design of Information Systems.MBA Part-II (Semester-IV) 11 412 System Analysis & Design Course Syllabus Group I: Overview of Systems Analysis and Design. Testing Techniques Available. Explosion and Normalization. Language Processors. 2nd Ed. Documentation Tools. 2006. three from each group. Systems Analysis and Design. School of Management Studies. Awad. New Delhi. Group II: Tools for Analysis and Design of Business Systems: Methodologies Available: Need for Structured Techniques: Structured Techniques Available System Requirement Specification and Analysis: Data Flow Diagrams: Data Dictionaries: Process Organisation and Intersections: Decision Analysis: Decision Trees and Tables: Expansion. Hardware and Software Selection. Project Management Techniques for Managing Software Projects. Feasibility Study. Module Specification. File Design. 3rd Ed. Technical and Economical Feasibility. I. 7th ed. Prentice-Hall of India. Conversion and Operations Plan.

Software configuration management. Software Configuration management plans. team structure. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. cost estimation. project monitoring plans. validation. role of management in Software development.. 2008. other tools/methods for analysis. Pankaj Jalote. Recommended Texts • • • • • R. problem analysis. role of SRS. Software Engineering. Testing. Software development processes models. Software Engineering. testing process. III. testing fundamentals.. detailed design and process design language. School of Management Studies. project scheduling. Group II: Planning a software project. Waman S. i.e. verification. Roger. Narosa Publishing House. coding. 2009.MBA Part-II (Semester-IV) 12 413 Software Engineering Course Syllabus Group I: Introduction to Software engineering. S. role of metric and measurement. structural testing. risk management. 3rd Ed. verification metrics. programming practice. Instructions The external paper will carry 50 marks and would be of three hours duration. requirement specification. three from each group. 2006. Patiala . module specifications.E. Software requirement specifications. New Delhi. Software Engineering Concepts.. Tata McGraw-Hill. II. 6th Ed. Jawadekar. staffing and personnel planning. Dorling Kindersley (India) Pvt Ltd. The question paper will consist of nine questions. Ian Sommervile. Candidates will be required to attempt five questions in all. Tata McGraw-Hill. metrics. phases in Software development. Fairley. Software Engineering: A Practitioner’s Approach. 2004. The question paper will be divided into three groups. metrics. structuring information. functional testing. prototyping. 2006. quality assurance plans. Group III: Detailed design. McGraw Hill. Pressman. metrics. I. An Integrated Approach to Software Engineering. dataflow diagram and data dictionary. Punjabi University.

The question paper will consist of nine questions. Group III: Business Process Redesign. Instructions The external paper will carry 50 marks and would be of three hours duration. McGraw Hill.M.. Coulson Thomas. Best Practices in Re-engineering. Process Improvement and Process Redesign. Jayaraman. Candidates will be required to attempt five questions in all. Recommended Texts • • • • • R. K. Role/Activity Diagrams. Business Process Re-engineering. 1995. H. 2004. 1994... Tata Mcgraw Hill. i. Radhakrishnan.MBA Part-II (Semester-IV) 13 414 Business Process & Reengineering Course Syllabus Group I: Conceptual Foundation of Business Process Re-engineering. and Johanson.. The question paper will be divided into three groups. J. Business Process Reengineering: Text and Cases. New York.S. Harper Collins Publishers. School of Management Studies. BPR Experiences in Indian Industry. D. 1st Ed.. Patiala . Carr.organizing People and Managing Change. II. III. Group II: Process identification and Mapping. Man Management for BPR Implementation. I. Business Process Re-engineering: Myth & Reality London. Reengineering the Corporation: A Manifesto For Business Revolution. Kogan Page. 2008. James Champy. 1996.e. C. Michael Hammer. Prentice-Hall of India Pvt Ltd. three from each group. Process Visioning and Benchmarking: Business Process Improvement. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. Role of information Technology in BPR. Re. Punjabi University.

Recommended Texts • • • • Langenalter. New Age International.. Lucie Press.business opportunities basic and advanced business models on internet. Group II: Managing changes in IT organisation -Preparing IT infrastructureMeasuring benefits of ERP-Integrating with other systems: The emergence of reengineering concept. Enterprise Resource Planning. 1st Edition.SCM for customer focus-nee and specificity of SCM Group III: SCM scenario in India-products and markets of Sehl-issue in selection and implementation of SCM solution -CRM solutions. 2000.concept of business process rethinking of processes identification of re-engineering need-preparing for re-engineering -implementing change-change management-BPR & ERP. three from each group. Gary. E. III. 2007. II.MBA Part-II (Semester-IV) 14 415 Enterprise Resource Planning Course Syllabus Group I: Enterprise Resources Planning: Evolution of ERP-MRP and MRP II problems of system islands need for system integration and interfaceearly ERP Packages-ERP products and Markets .Business: Introduction to 1-Net technologies-Evolution of E-Commerce. Leon. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks.opportunities and problems in ERP selection and implementation. Textbook of Enterprise Resource Planning. Macmillan Publishers India.e. 2000. Patiala . Supply Chain Management: The concept of value chain differentiation between ERP and SCM. i.technologies for E-Business. EDI and EBusiness . School of Management Studies. Alexis. Candidates will be required to attempt five questions in all. A. ERP Demystified. The question paper will consist of nine questions. Mahadeo Jaiswal and Ganesh Vanapalli.security and privacy issues. The question paper will be divided into three groups. I. S Parthasarathy. Tata McGraw Hill. USA. Enterprise Resources Planning and Beyond.Managerial & Technical Perspective.internet banking and related technologies. 1st Ed. 2005. Punjabi University. Future and Growth of EBusiness's. ERP implementation identifying RP benefits team formation-Consultant intervention-Selection ERP-Process of ERP implementation. Instructions The external paper will carry 50 marks and would be of three hours duration. St..

Mumbai. and measurement of portfolio performance. Group III: Portfolio Management: Concept.e. Form and tests. Recommended Texts • • • • • Fischer Donald E. It discusses the income generating ability of securities. analysis of active and passive investment strategies. School of Management Studies.C. Capital Asset Pricing model. Arbitrage Pricing Theory. Efficient Market hypothesis. Himalaya Publishing House. Avadhani. Security Analysis and Portfolio Management. 2003. Portfolio selection and International diversification techniques. Securities. Portfolio revision: Scope and formula plans. Candidates will be required to attempt five questions in all. III.. i. 7th Edition .MBA Part-II (Semester-IV) 15 416 Security Analysis and Portfolio Management Course Overview This course is an analysis leading to the appraisal and pricing of securities. and Vipul K. A. 2nd edition. Debentures. New Delhi. Objectives and Significance. Management of Investments. Sharpe model. Investment Analysis. Prentice-Hall of India Private Limited. Group II: Securities Valuation-Valuation models of equity shares. New Delhi. II. Shroff Publications Instructions The external paper will carry 50 marks and would be of three hours duration.A Complete Guide to Financial Innovation. NSC. Players.F. Bansal. three from each group.. Patiala . application of Modern Portfolio Theory. Course Syllabus Group I: Objectives and Principles of Investment: risk and return: Investment alternatives-Shares. Technical Analysis and chartist techniques. Mutual Funds. industry and company analysis. PF.. forecasts of trends in the stock and bond markets. Francis. Fundamental analysis covering economic. McGraw-Hill Book Company. Depositories. Prentice hall of India. Second edition. fundamental and technical analysis. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. Frank Reilly Keith Brown Investment Analysis & Portfolio Management. Financial Engineering-. Indian Stock Market: structure. V. Post Office and Bank deposits.. Govt. Random walk analysis. ULIP. Portfolio Theories: Markowitz model. J . Public Deposits. 1999. Exchanges. The question paper will consist of nine questions. Investment Management. Jordan Ronald J. Marshall J. I. Punjabi University. The question paper will be divided into three groups. ETF.

Integrated risk management system. Interest rate derivatives. three from each group. and environmental risk. Option trading strategies.valuation approach. growth and recent developments. Thomson South West publishers. credit risk.MBA Part-II (Semester-IV) 16 417 Derivatives and Risk Management Course Overview The overall objective of the course is to enable the learner to know when and how to manage risks with derivatives and is expected understand how risk management creates value. SEBI framework for derivatives trading in India Recommended Texts • • John C. II. Introduction to derivatives: Futures and forwards . risk measurement methods. interest rate risk. Options features and types. FOREX risk. 2006. Commodity Derivatives in India. catastrophic risk. Robert A.. The question paper will be divided into three groups. Futures and Other Derivatives.Conceptual framework. The learner will be exposed to the recent risk management development and empirical evidences on current practices and should be able to have a good balance of theory and practice in risk management Course Syllabus Group I: Introduction to risk. Group II: Swaps and swap valuation. Option . Candidates will be required to attempt five questions in all.e.An Introduction. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. liquidity risk. Derivatives. Fifth edition. School of Management Studies. Strong.2002 Instructions The external paper will carry 50 marks and would be of three hours duration. Pearson Prentice Hall. III. Group III: Risk management system in a bank and financial institution. The question paper will consist of nine questions. Options. Managing stock price risk. Patiala . i. technology risk.valuation approaches. Hull. operational risk. Punjabi University. I.

Transfer pricing. Discretionary expense centers and their control characteristics. Candidates will be required to attempt five questions in all. The question paper will be divided into three groups. ROI Group III: Budget Preparation: Process. EVA vs. Analysing Financial Performance reports. insights and analytical skills related to how a firm’s manager can go about designing. Revenue Centers. III. Designing the Control process and Managerial controls.. Kirby Management Control Systems. . selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. Implementing Performance Measurement systems. 12th Edition. Expense Centers. i. Anthony and Vijay Govindarajan.Management Control Systems. Patiala . Management control Environment: understanding strategies.. Measures of assets employed. Recommended Texts • • Robert N.MBA Part-II (Semester-IV) 17 418 Management Control Systems Course Overview The objective of this course is to develop the ability in the students to gain knowledge. and using planning and Control systems to implement firm’s strategies. II. New Delhi. I. Prentice-Hall of India. Profit Centers. Maciariello and Calvin J. New Delhi. School of Management Studies. Performance Measurement systems: Balanced Scorecard. implementing. 2005. Tata McGraw-Hill Publishing Co. behavioral aspects. Difficulties in implementation. Joseph A. three from each group. The question paper will consist of nine questions. 2007. Group II: Responsibility Centers: An Overview. Ltd. Organisational Context of Management controls: formal and Informal control systems. Course Syllabus Group I: Management Control systems: Basic concepts and domain of Management control.. Concept. Investment Centers. Punjabi University. Management Control o Multinational Companies.e. Instructions The external paper will carry 50 marks and would be of three hours duration. Structure of Analysis. Interactive Control. Engineered expense centers.

Punjabi University.. Eleventh edition.Trade credit. Recommendations of Dahejia. Tandon. New Delhi.Van Horne.Collection management. Recommended Texts • • • James C.Safety stock. Patiala . Inventory Valuation. Fundamentals of Financial Management. Group III: Management of Cash: Objectives of Cash Holding. Candidates will be required to attempt five questions in all. restrictions under working capital advances .e.Cash credit advances & overdraft.Credit authorization scheme. Prasanna Chandra.concept of security and margin . Prentice Hall of India Private Ltd. Factoring. Determination of working capital needs. Cost and Risk of short-term versus long-term debt.optimum levels of current assets .Hedging cash flow uncertainties. New Delhi.Operating cycle and cash cycle . II.. Cash planning. Group II: Financing of Working Capital: Management of short term–term loans from banks . Chore and Marathe Committees . The question paper will be divided into three groups. i. factors affecting credit decisions. factors affecting size of working capital. commercial papers.MBA Part-II (Semester-IV) 18 419 Management of Working Course Overview Capital The basic objective of this course is to acquaint the students with the concept of working capital. Sixth edition. Advances in Inventory Management . New Delhi. The question paper will consist of nine questions. Tata McGraw-Hill Publishing Company Limited. Perpetual Inventory System. the various constituents of working capital and their management. Management of surplus cash. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks School of Management Studies.. its overall management. ABC Analysis . Third edition.working capital leverage. Forecasting Cash Flows. Management of Receivables: Objectives of trade credit. credit terms. Financial Management: Text and Problems. Characteristics of current assets . three from each group. Accrued expenses and deferred income. I. Instructions The external paper will carry 50 marks and would be of three hours duration. Tata McGraw-Hill Publishing Company Limited. Course Syllabus Group I: Principles of Working Capital Management: Concept and Importance of Working Capital . analysis and control of credit . Reorder Points. Financial Management: Theory and Practice. Management of Inventory. Khan and Jain . Instruments of International Money Market.unsecured and secured borrowing . Sources of uncertainty in cash forecasting . III. determining and financing working capital requirements. Cash Budget. Cash Management Models. Banker’s appraisal of working capital proposals. letter of credit .

MBA Part-II (Semester-IV) 19 Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. School of Management Studies. Punjabi University. Patiala .

Make or Buy . Concept of Tax Planning. I..Singhania. Delhi. Recommended Texts • • V. Fringe benefit Tax. Group II: Tax Planning and Financial Management . Own or Lease. Group III: Tax Planning with regard to specific management decisions .K.Setting up of new Business and Tax Planning Deduction in respect of profits and gains of newly established industrial undertaking in certain specified areas . renewal closure or continuance .Taxation of non-residents :Tax Liability special provisions and incentives. Locational Aspects. Minimum Alternate Tax.MBA Part-II (Semester-IV) 20 420 Corporate Tax Planning Course Syllabus Group I: Basic framework of Direct Tax Law India. i. three from each group. The question paper will be divided into three groups. employee s remuneration and Tax Planning .New Delhi.Rules regarding filing of return of Income. Areas of Tax Planning . Latest edition.Deduction of tax at source . Candidates will be required to attempt five questions in all. Demerger and Tax Planning . Lakhotia R. e-filing of return of Income of Corporate Assessee. Objective and Importance of Tax Planning. Tax Evasion.N. Taxmann Publication(P )Ltd. 1961.Special provisions in respect of newly established industrial undertaking in EOUs and SEZs . Patiala .Amalgamation. Scale of activity . Computation of Total Income and Tax Liability under the Income Tax Act.Forms of Organisation . Punjabi University. Modernization/ replacement . Direct Taxes.Advance payment of Tax . The question paper will consist of nine questions. Scope. Vision Books .Importance of Capital Structure. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. Capital Rationing .. . Tax Avoidance. Nature of Business. III. Latest edition.factors influencing Capital structure decisions .e. II. Meaning. School of Management Studies. Instructions The external paper will carry 50 marks and would be of three hours duration.choice of a system of accounting.Sources of funds and cost of capital. Methods of Tax Planning and justification of Tax Planning. Measures of Tax Planning Tax Consideration in Dividend Policy and Bonus Shares . Income Tax Planning Handbook.repair.

Group II: Multinational Firm: Its rationale goals. Recommended Texts • • • P. Prentice-Hall of India Private Limited. Cengage Learning India Private Limited. Eighth Edition.Euro Dollar and Currency Market. trade and capital flows. Foreign Direct and Institutional Investment. III. International Financial Management. Punjabi University. Jeff Madura. International Financial Management. The question paper will be divided into three groups.Shapiro. Financial Market Instruments: GDR. International transaction and financial market. CP and ECBs. constraints. Fourth Edition. Alan C.e. The question paper will consist of nine questions.. Candidates will be required to attempt five questions in all.. Euro Issues. Managing various risks and exposures. Factors affecting and determination of exchange rate.G. 2006.MBA Part-II (Semester-IV) 21 441 International Financial Management Course Syllabus Group I: International Finance: Concept and role of international finance manger in an MNC. other risks exposures in International Investments. International Financial System: Role of IMF IBRD. Tata McGraw Hill. I. Foreign exchange risk and exposure. Apte. International Financial Environment. Development Banks and Multinational Banks. Developments in Foreign Exchange markets. School of Management Studies. II. New Delhi. ADR. International Capital and Money Market. Patiala . International Cash Management. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. Instructions The external paper will carry 50 marks and would be of three hours duration. 2007. New Delhi. Cost of Capital and Capital Structure Decisions. New Delhi. i. Management of International Account Receivables. 2009. three from each group. Multinational Financial Management. Group III: Multinational Capital Budgeting–Significance and various techniques: Managing Multinational fund flows: International working capital Management and Foreign trade. International dimension of taxation. Financial operations of MNCs: Sources and Investment cannels. First Indian Reprint.

Candidates will be required to attempt five questions in all. Title of Goods. Smith.e. Purchasing: Principles and Applications. Farrell and Clifton L. Heinritz. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks School of Management Studies. and David N. responsibility. Donald W. McGraw-Hill Companies. Government role in price fixation. Group II: Selection of sources of supply (Right source) Importance. Determination of price. Englewood Cliffs. responsibility. Michiel R. method of prices structure. classification of inspection procedure. 1984. elements of source selection and aids. advantage. Maintenance of files and Records. 10th Edition. agency. purchase budget. standardisation. forms and formalities. 1992. Burt. Purchasing procedure. New Jersey. Tata McGraw-Hill Publishing Co. Leenders. Compensation. standards of purchasing etc. Determination of price (Right Price). flow and distribution from raw materials to finished products. New Delhi. brands. Harold E. Tendering and buying. The question paper will be divided into three groups. Fourth edition. II. specifications. Essential clauses for purchase order claims. organisational structure. classification. objectives. Punjabi University. Purchasing & Materials Management.MBA Part-II (Semester-IV) 22 421 Purchasing Management Course Overview To introduce to the students the various fundamental and basic aspects of the supply chain environment. Jr. ordering follow-up.. 7th Edition. Recommended Texts • • • Stuart F. Contract Act. Procedure and policies of purchasing. Organisation for purchasing: meaning. Mercantile Laws. Fearon. Quality control (Right Quality) Role of quality in buying. importance. Role of price factor in purchasing. sources of supply and the role of technology will also be explored in this course so that a student understands the integrated approach to planning. Paul V. The interrelationships between purchasing. Lamar Lee. Instructions The external paper will carry 50 marks and would be of three hours duration. acquisition. Course Syllabus Group I: Introduction: Definitions. Ltd. relation with other departments. three from each group. functions. Dobler. contracts. Make or buy or lease in purchasing level aspect of purchasing. The question paper will consist of nine questions.. vendor selection. Purchasing and Materials Management. I. selection of suitable vender(s) supplier routing and various other aspects in selection of correct source of supply. including basic and introductory enterprise resource planning systems and requirement systems. III. purchasing principles. Evaluating purchasing performance. Introduction. Prentice-Hall. Liquidated Damages. i. (II) Value Analysis/engineering and purchasing. price negotiation. Patiala . Warranties.. Group III: Area of research: (I) PBPT and Purchasing. organisation of quality control.

Sea & Air cargo-tariff structure. The question paper will consist of nine questions. Punjabi University. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks School of Management Studies. Intermodal transportation. Pricing and related services. Logistical Management. minimum tota1 costs policy. Group II: Transportation & Physical distribution: Different transportation modes and their pros and cons. Inland container depot & terminals in India Liner Shipping conferences -its norms and practices. three from each group.. Freight rate structure and road transportation. Practices and procedures of their operation and services provided by them. Instructions The external paper will carry 50 marks and would be of three hours duration. Physical distribution and elements of Inventory: Inventory costs. Sixth Edition. Integrated Physical distribution and competitive actions of a company. New York. The question paper will be divided into three groups. 2005. Safety Stock. Dispatch of vehicles. New Delhi. Organisation and Control for physical distant Information system for P. III. Course Syllabus Group I: Nature and scope of logistics. including warehousing and packing alternatives. System design and administration.e. maximum customer service policy.. Physical Distribution and its relationship with marketing and material management. Inc. Chartering principles and practices. i. II. Total costs planning.D. Martin Christopher.MBA Part-II (Semester-IV) 23 Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. Evaluation of transport decision. defining physical distribution and understanding its activity centers. concept of EOQ. Macmillan Publishing Co.. 422 Management of Logistics Course Overview To make students understand about the growing recognition that the twin goals of cost reduction and service enhancement can be achieved through logistics and supply chain management. Handling machinery. Reviewing transportation infrastructure in India. Carrier consignee liabilities. Importance of channels and concept of logistical support.. Pearson Education. Insurance and claim procedures in different modes of transportation. Interstate tariffs and documentation. I. Containerisation's concept and its operation. its elements and network. Group III: Elements of storage and material handling. Logistics and Supply Chain Management. Recommended Texts • • Bowersox Donald J. Geo-market dynamic logistical operation. Receipt and dispatch and loading and unloading. Information system in Logistics. maximum profit policy. Patiala . Candidates will be required to attempt five questions in all. Interdependence of transaction and exchange actions.

Patiala . Punjabi University. School of Management Studies.MBA Part-II (Semester-IV) 24 Class Participation and Attendance to be of 10 marks.

. designing process layout. multi-facility location. and White. types of buildings. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks.e.MBA Part-II (Semester-IV) 25 423 Plant Design & Layout Course Overview Upon studying the subject the students would become familiar with the use of all the tools and techniques needed to plan. Fred. Plant location concept: factors influencing plant location. Plant Layout & Material Handling. Prentice-Hall of India. School of Management Studies. Buffa. McGinnis. material handling principles. Elwood S. classification of material handling concepts. Facilities Layout and Location. 8th Edition. analyze and design new or modify existing manufacturing and service facilities. 2nd Edition. designing product layout. III. recent trends. strategic issues. Prentice-Hall of India. The question paper will be divided into three groups. Group II: Plant Layout: Layout planning. New Delhi. I. i. Course Syllabus Group I: Factory Buildings: Building design. 1st Edition. Recommended Texts • • • Meyers. line balancing concepts. New Delhi. The question paper will consist of nine questions. Candidates will be required to attempt five questions in all. Patiala . relationship to plant layout. importance of ideal buildings and requirements. Material handling systems: unit load concepts. Instructions The external paper will carry 50 marks and would be of three hours duration. Group III: Material handling: function of material handling. II. Modern Production/Operations Management. Punjabi University. single facility location. Wiley Series. Francis. three from each group.

Hall of India Private Limited. Statistical Quality Control for Manufacturing Managers. Messina. Hypothesis test on proportions.MBA Part-II (Semester-IV) 26 424 Statistical Quality Control Course Syllabus Group I: Quality Function: Quality of Design. Attribute Control Charts. Candidates will be required to attempt five questions in all. Prentice . II. Bertrand L. i. Concept of Confidence Interval: Confidence Interval on Means. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. Statistical tools in Quality Control: Concept of Probability Distribution. 2004. School of Management Studies. Group II: Statistical aids for analyzing data: Sampling concepts. Punjabi University. Recommended Texts • • • William S. The question paper will be divided into three groups. Binomial Probability Distribution and Poisson Probability Distribution. J. Steps in testing a hypothesis. Hansen. Test of hypothesis on Variances. Normal Probability Distribution. Control charts for Variables. New Delhi. Control Charts: Types of control charts. Acceptance Sampling: Concept of a Lot. Quality Control and Application.M. Quality of Conformance to design. Juran and Frank M. Mcgraw-Hill Series in Industrial Engineering and Management Science. Patiala . Wiley Series in Engineering Management. Lot-by-Lot Attribute Sampling Plans. three from each group. The question paper will consist of nine questions. Quality Costs: Quality Cost Categories. Management of Quality. Test of Hypothesis: Basic concepts. Gryna. Instructions The external paper will carry 50 marks and would be of three hours duration. Operating Characteristic curve. I.e. III. 2nd Edition. Group III: Process Capability: Concept. Quality Planning and Analysis: From Product Development through Use. 3rd Edition. Sampling Plan for Variables. Hypothesis testing on means..

Madeleine Pullman. insights and tools to deal with these issues in order to gain competitive advantage through operations. three from each group. South-Western College Publishing. concepts. Service Quality Aggregate Capacity Planning for Services. Group III: Service Delivery: Service processes. Group II: Managing supply relationships. i. Patiala . Pearson. Waiting-Line Analysis. Scheduling for Service Personnel and Vehicles. Distribution of Services. Facility Location and Layout for Services.MBA Part-II (Semester-IV) 27 425 Service Operation Management Course Overview This course provides an introduction to the concepts and analytic methods that are useful in understanding the management of a firm's operations. King-Metters. II. Candidates will be required to attempt five questions in all. Measurement and Control of Quality of Services. Operations Management. Punjabi University. School of Management Studies. Recommended Texts • • • Robert Johnson & Graham Clark. and (2) provide you with language.e. Service Operations Management: Improving Service Delivery. 1st Edition. Instructions The external paper will carry 50 marks and would be of three hours duration. 2002. Richard D. Operations Standards and Work Measurement. I. Case Studies on Professional Services. Inventory Control for Services. Resource utilization. Effect of Automation. Kathryn H. Successful Service Operations Management. Wiley Publishers. Product-Support Services. Andrew Greasley. Challenge in Operations Management of Services. 2006. 3rd Edition. The question paper will consist of nine questions. Course Syllabus Group I: The Role of Services in an Economy Matrix of Service Characteristics. Metters. The question paper will be divided into three groups. Our aim is to (1) familiarize you with the problems and issues confronting operations managers. III.. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks.

Retirement plans. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. New Delhi. School of Management Studies. 2008. Wage Differentials. MNCs and other organizations. Wage Policy. Compensation for executives and R&D staff.. I. Candidates will be required to attempt five questions in all. Group II: Conventional reward methods and their inadequacies. III. Economic and Behavioural issues in compensation. Importance. 9th Edition. Compensation and Reward Management. Reward structure in new industries (BPO. and performance related pay. etc. IT.D.e. Theories of Wages. the benefits available to employees and the law governing the payment of wages and bonus. Tourism. Impact of compensation and employees benefit on organizational effectiveness. productivity and wages . Developing reward strategy – skill based pay. And the same can be a bone of contention between employer and employee.. The question paper will be divided into three groups. II. Remunerating the Top Brass. internal and external equity of wage system. Henderson. Wage Fixation Machinery. broad banding. Types and significance of incentives. Course Syllabus Group I: Wage concepts. Excel Books. The course designed will appraise the students regarding the new trends in compensation. and Challenges of Remuneration. New Delhi.Understanding tools in designing. payment of bonus. New Delhi. Punjabi University. payment by results. Criteria for Wage Fixation.). Compensation. Pearson Education. Singh. 2006. Compensation Management in a Knowledge Based World. Group III: Profit sharing. Remuneration plan and business strategy. team based pay. Law relating to payment of wages and bonus in India. three from each group. improving and implementing compensation packages Recommended Texts • • • Milkovich.MBA Part-II (Semester-IV) 28 426 Compensation Management Course Overview Compensation plays an important role in the life of an employee. variable compensation. i. Tata McGraw-Hill Publishing Company Ltd. Patiala . fringe benefits. The question paper will consist of nine questions. Instructions The external paper will carry 50 marks and would be of three hours duration. B. Techniques of Wage Determination. Hospitality.

Patiala . The question paper will be divided into three groups. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. 1972 Recommended Texts • • • • Indian Law Institute. Labour and Industrial Laws. Bombay.e. Kumar. The employee’s state insurance act. for the betterment of employee employer relationship Course Syllabus Group I: Industrial Relations Legislation 1.N. 1987 S. The factories act.Tripathi. Domestic Enquiries. The equal remuneration act.1947 2.L. Redressal of Labour Grievances¸ Claims and Disputes. Laws relating to Discharge. I. Oxford & IBH¸ New Delhi¸1994) H.. the benefits/facilities available to employees and the norms fixed by law prevailing. Labour & Industrial Law in 2 volumes with free case law reference 2000-2007 Instructions The external paper will carry 50 marks and would be of three hours duration. 2001 Debi S. 1923 2. School of Management Studies. The contract labour (regulation and abolition) act. The question paper will consist of nine questions. The payment of wages act. Allied Publications. The employees’ provident funds and miscellaneous provisions act. 1952 4. Candidates will be required to attempt five questions in all. three from each group. New Delhi. 1965 5. Labour Law and Labour Relations-Cases and Material. Discipline Action Group II: Protective legislation 1. The payment of gratuity act. 1961 5. III. 1948 3. 1936 3. Saini. i. 1948 2. II.1926 4. The Industrial Dispute Act. Mishra. The maternity benefit act. The industrial Employment (Standing Orders) Act. Punjabi University. The workmen’s compensation act.1946 3. 1970 Group III: Social security legislation 1.MBA Part-II (Semester-IV) 29 427 Labour Laws Course Overview Labour Laws play an important role in the functioning of an employee and organization. The minimum wages act. 1948 4. Misconduct. The course designed will appraise the students regarding the new trends in industrial relations and HR practices. 1976 6. The Trade Union Act. The payment of bonus act. And the same can be a bone of contention between employer and employee relationship.

L. Psychology and Management. The Physical surroundings of work place-quality of work life. 1987. Recommended Texts • • • • • H. 2000. Patiala ..e. The question paper will consist of nine questions. II. Punjabi University. Group II: Personnel Selection and importance of testing techniques. Cengage Learning. Industrial Psychology. New Delhi. Locke. Women as successful manager. three from each group. Thomson Learning 8th Edition. Burnout-causes. 2006. Job Satisfaction and its measurement. Women as a minority. i. School of Management Studies. Industrial Psychology-nature and scope. Gender biasness in Indian organizations. Human needs and their implications for a work organization. 2007. Blackwell Publishing. Prentice hall of India Pvt. Industrial and Organizational Psychology. Joseph Tiffin. Marketing and Consumer Behaviour. Psychology applied to advertising. with special reference to Personnel Management. The Associated Publishers. Candidates will be required to attempt five questions in all. Ilgen. and Daniel R. Advertising and Marketing. Kalia. Performance Appraisal-Techniques and Problems. Monotony. Group III: Organisational Role Stress-managing stress. 1st Edition. Ernest J. Social Psychology. Work Stress and women. I. Cooper and Edwin A.MBA Part-II (Semester-IV) 30 428 Industrial Course Syllabus Psychology Group I: Psychology: Nature and Scope. Ltd. 2008. General Psychology and Management. Boredom and Fatigue at work places. Psychology Applied to Modern Life. Wayne Weiten and Margaret A. Industrial Psychology and its relation with Sociology. Industrial Psychology. Aamodt. Michael G. Industrial / Organizational Psychology. effect and coping. Lloyd. McCormick. The question paper will be divided into three groups. Psychological and Projective tests.. Instructions The external paper will carry 50 marks and would be of three hours duration. Cary L. Individual differences and behaviour. III. Creativity a work-element of creativity in leadership and decision making. Employees and Training Development. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks.

C.. Punjabi University. Thompson Learning. Understanding Culture (culture and management styles in selected countries). Difference between Domestic and International Human Resource Management. Oxford. Repatriation in Global Organizations. Leadership across Borders and Cultures. Tayeb. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. three from each group.Gupta. S. Compensation. Cross Cultural Communications and Negotiations Group III: Staffing.MBA Part-II (Semester-IV) 31 429 Cross Cultural and Global Management Course Overview The course has been designed to make the students aware of the changing role of HR in international organizations having large number of subsidiaries which are operating in different countries and cultures as compared to the domestic companies. Prentice Hall of India. 2008.e. Recommended Texts • • • • Monir H. Patiala . III. Group II: Cross Cultural Research Methodologies and Hofstedes Hermes study. International Human Resource Management. International HRM. 2006. Course Syllabus Group I: Evolution of an International Enterprise. Instructions The external paper will carry 50 marks and would be of three hours duration. Ethical Dilemmas in International Management. I. Helen Deresky. 2006. The question paper will consist of nine questions. Peter J Dowling. Macmillan India Ltd. Denice E Welch. Cross Cultural Differences and Managerial Implications. Structural Evolution of Global Organizations. International Management: Managing Across Borders and Cultures. The question paper will be divided into three groups. Candidates will be required to attempt five questions in all. International Human Resource Management. School of Management Studies. i. II. Training and Development. Environmental variables in global business. 4th Edition. Performance Management.

organization and management of training function. III... Candidates will be required to attempt five questions in all. & Caple. Patiala . Aldershot. R. training needs assessment of training need and action research. London.e. The question paper will consist of nine questions. I. Recommended Texts • • • • Buckley. i. London and Sterling. The question paper will be divided into three groups. role.MBA Part-II (Semester-IV) 32 430 Management of Training and Development Course Overview Training plays an important role in the skill development and performance enhancement of an employee and organization. The course designed will appraise the students regarding the new trends in training methods and their effectiveness and HR practices. Lynton.. Training for Organisational Transformation. training methods and techniques. developing training modules. Rae. Perception of training in a public sector organization.. Group II: Learning process. three from each group. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks.an overview. (1997). R. (2000). instructional objectives and lesson planning. School of Management Studies. The theory and practice of training (5th ed. Group III: Training evaluation & cost. facilities planning and training aids. Sage. (2004). MNCs perception of training function. Instructions The external paper will carry 50 marks and would be of three hours duration. L. II. J. responsibilities and challenges to training managers. training climate and pedagogy. training and development in India. Course Syllabus Group I: Training process. Punjabi University. training communication. How to Measure Training Effectiveness. 3rd ed. Part 1 for Policy Makers and Change Managers. U. Pareek. . Gower.).

V. and Obstfeld. The question paper will be divided into three groups. ASEAN. i. Recommended Texts • • • • Jackson. School of Management Studies. NAFTA. factors driving economic integration. Delhi. resource allocation. The question paper will consist of nine questions. WTO vs RTO. three from each group. polarization of trade. II. 2008. 2002. Anmol Pub. Group III: Emergence of EU and its benefits. Bhalla.MBA Part-II (Semester-IV) 33 431 Regional Blocks Course Overview The objective of the course is to familiarize the students with the theoretical framework of the theory of economic integration.. Ltd. 8th Edition. Gravity model.K. Ricardian model of comparative advantage. Mass: MIT Press. Candidates will be required to attempt five questions in all. III. I. technology transfer. 1990 Dreze. and its impact on trade and investment flows among the region and on the global economy. environment problem. changing pattern of world trade.e. Delhi. gains from economic integration. International Economics: Theory and Policy. Course Syllabus Group I: Theory of international trade. Aamrtya. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. Patiala . M.. gains from international trade. RRTAs as exception in WTO. Paul R. Euro zone and its benefits. emergence of regional blocks.. 2nd Edition. Cambridge. economic integration and endogenous growth.. Krugman. Group II: International economic integration. Pearson Education. stages of economic integration. 1997. Pvt. Oxford University Press. The World Trading System. globalization vs regional blocks. Leontief paradox. Indian Development: Selected Regional Perspectives. World Economy in 90s: A Portfolio Approach. Instructions The external paper will carry 50 marks and would be of three hours duration. J. Punjabi University.. Jean and Sen. Heckscher-Ohlin theory of trade.

Simai. Candidates will be required to attempt five questions in all. II. I. Patiala . The Future of Global Governance. 8th Edition. World Bank and its affiliates. Historical Developments. Instructions The external paper will carry 50 marks and would be of three hours duration.e.. Multilateral Investment Guarantee Agency (MIGA). III. 1999. Group III: World Bank and Developing countries. International Finance Corporation (IFC). V. United Nations Conference on Trade and Development (UNCTAD).K. Simai.. Delhi. International Labour Organisation (ILO). selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks.. 1994. Course Syllabus Group I: Emergence of International Economic Organizations and Development Diplomacy. International Co-operation. The question paper will consist of nine questions. School of Management Studies. D. United States Institute of Peace Process.MBA Part-II (Semester-IV) 34 432 International Economic Organisations Course Overview The objective of the course is to familiarize the students with the functioning of the international economic organizations and their changing role in the context of globalization of the world economy. The question paper will be divided into three groups. Punjabi University. International Bank for Reconstruction and Development (IBRD) Group II: International Development Agency (IDA). Anmol. Recommended Texts • • • Bhalla. three from each group. Mihaly Democratic Process and the Market: Challenges of the Transition. Mihaly. United Nations University Press. i.C. World Trade Organization (WTO). Bretton woods and international monetary set-up. Washington. General Agreement on Tariffs and Trade (GATT).

Business Risk Coverage-Cargo. Ltd. Instruments and methods of Financing Exports including credit and collections.e. Procedures and documentation for availing export incentives. Anupam Publishers. II. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. Patiala . Custom Clearance of Export Cargo. International Agreements and Conferences on Sea Transport. III.K. School of Management Studies. Custom Clearing and Forward Agents. Foreign Exchange Regulations and Formalities. Concepts of Dry Port. Formation. Candidates will be required to attempt five questions in all. International Business Contracts: Types. Freight. Export What Where How. Cargo Insurance. 1995.. Exim Documentation. Recommended Texts • • S. The question paper will be divided into three groups. Import Licensing and other incentives. i. Shiva Ramu V. Machinery for Consultation. Credit and Foreign Exchange Risk Coverage. Course Syllabus Group I: Documentation Framework. Custom Clearance of Import Cargo. Processing of an Export Order. Group III: World Shipping: Structure. Instructions The external paper will carry 50 marks and would be of three hours duration. Negotiations of Documents with Banks. and Tramps. Air Transport: International set up. Role of Clearing and Forward Agents. I. Containerisation. New Delhi. The question paper will consist of nine questions. Punjabi University. and Structure. International Business: Environment and Management. 7th Revised Edition.MBA Part-II (Semester-IV) 35 433 Export-Import Procedures. Elements. Anmol Publications Pvt. 2003.Duty drawbacks. Documentation and Logistics Course Overview The objective of the course is to acquaint the students with the exportimport procedures. Containerisation and other developments. Bhalla. Shipment of Export Cargo. three from each group. Liners. Freight structure. Structure. Group II: Quality Control and Pre-shipment. Indian Shipping: Trends. Excise Clearance of cargo. Conference System. documentation and logistics. Paras Ram. Legal Dimensions. Inspection Concept Scheme and Procedures. Uniform custom and practices (UCP). Excise Clearance of cargo. Dispute Settlement.

The question paper will consist of nine questions. Dowling. 2001. The question paper will be divided into three groups. Wadsworth. Group III: Human Resources Management in global organisations: Ethics in international business.. Environmental variables in global business. Bartlett. International Dimensions of Organisational Behaviour. Cross Cultural differences and managerial implications. Cross Cultural communication and negotiation. I. International Dimensions of Human Resources Management. II. i. Instructions The external paper will carry 50 marks and would be of three hours duration. Cases and Readings in Cross Border Management.J. Group II: Cross Cultural research methodologies and Hofstede's Hermes Study. California. Recommended Texts • • • Alder N. Structural evolution of global organisations. 1995. Patiala . Chicago Irwin. three from each group. S..J. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. 1994.e. Course Syllabus Group I: Global Business-Growth and Evolution.. 2nd edition. South-Western Publisher. III. Western and Eastern management thoughts in the Indian context. Transnational Management: Text. P. Punjabi University. Cross Cultural leadership and decision making. Candidates will be required to attempt five questions in all. School of Management Studies. Christopher A and Ghoshal.. Human and cultural variables in Global organisations.MBA Part-II (Semester-IV) 36 434 Global Human Resources Management Course Overview The objective of this course is to develop a diagnostic and conceptual understanding of the cultural and related behavioural variables in the management of global organisations.

selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. Group II: Grammar: Demonstrative articles. Course Syllabus Group I: Grammar: Definite & Indefinite articles. Candidates will be required to attempt five questions in all. Group III: Grammar: Comparative adjectives. School of Management Studies. possessive pronouns. Singular and plural of nouns. future tense. feminine & plural of adjectives.e. Punjabi University. personal pronoun.. III. superlatives. II. conjugation of verbs of third group. I. the imperative. Conjunction of verbs of the first and second groups and of etre. Instructions The external paper will carry 50 marks and would be of three hours duration. Possessive adjectives. i. Patiala . partitiae articles. The question paper will be divided into three groups. past tense with avoir and etre. avoir and faire.MBA Part-II (Semester-IV) 37 435 Foreign Language for Business Course Overview To make students averse and conversant about the importance and applicability of foreign language. three from each group. The question paper will consist of nine questions. contracted articles.

Transport decisions modal choice. 2005. Patiala . Instructions The external paper will carry 50 marks and would be of three hours duration. Candidates will be required to attempt five questions in all. push logistics strategies. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks.. Inventory decisions . II. III. three from each group. improved assortment. Network design decisions. improved return on investment. Ernest L.MBA Part-II (Semester-IV) 38 436 Supply Chain Management Course Overview The objective of this course is to acquaint the students with the concepts and tools for analyzing. Ltd. distribution center delivery.Bull whip effect. Information Systems in Retail Logistics .e. designing and improving the supply chain in an organisation and also to understand the changing distribution scenario. i. Prentice Hall of India. New Delhi. Group II: Retailing. Functional vs. Punjabi University. The question paper will be divided into three groups. School of Management Studies. Nichols. O’Brien. I. Pearson Education.role of information. Logistics and Customer service. A.Product characteristics.pull and push types of systems. Innovative products. Strategic Advantages of Information Systems in Logistics . and information sources. Introduction to Information Systems. Logistics product . Sourcing strategy. 3rd Edition. store vs. external information. Group III: Co-ordination in the supply chain . internal information. Sunil Chopra and Peter Meindel. Supply Chain Management. vehicle routing and scheduling.improved product availability. 1998. Introduction to Supply Chain Management. pull vs. outsourcing.Nature of product. distribution center. Course Syllabus Group I: Introduction to supply chain and its role and objectives. Handfield. 2008. The question paper will consist of nine questions. information flow. New Delhi. Tata McGraw-Hill Publishing Co. Product life cycle.logistics. Logistics strategy and planning. James. Supply chain performance – SCOR model Recommended Texts • • • Robert B..

.e. Managerial issues in global sourcing decisions. II. New Delhi. and Barton A. three from each group. 2002. Punjabi University. price setting determinants. Group II: Merchandise Purchasing. assortment plan.. Retail Management. Roger Cox and Paul Brittain. Michael Levy M. I. Retailing Management. Financial Times/ Prentice Hall. high/low pricing. New Delhi. Product mix trends. Ltd. coupons. Instructions The external paper will carry 50 marks and would be of three hours duration. Methods of Setting Prices.need for trade-off between variety. Retail Management. Ethical and legal issues in merchandise purchasing. Course Syllabus Group I: Assortment Planning Process . III. Branding Strategies – manufacturer’s brands. i. School of Management Studies.price setting objectives.. Pricing Strategies and Practices . Group III: Setting the retail price . Sales Forecasting. assortment and product availability. and Evans J.Every day low pricing (EDLP). leader pricing. The question paper will consist of nine questions. Setting Financial objective. The question paper will be divided into three groups.MBA Part-II (Semester-IV) 39 437 Merchandising Planning and Strategies Course Overview The objective of this course is to understand the assortment planning and merchandise purchasing techniques and also the effective pricing strategies used by retail organisations. Odd pricing. Merchandise purchasing and handling process. 2006. 4th Edition. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. Weitz. Pearson Education. Recommended Texts • • • Berman B. Multiple pricing. Candidates will be required to attempt five questions in all. Tata McGraw-Hill Publishing Co. R. Price lining. Patiala . private label brands. Adjustments to the initial Retail Price. Price bundling. rebates.

2002. Strategy implementation. Tata McGrawHill Publishing Co. Situational analysis.. Thomson Publication. Income Statements. three from each group. Profit management. 5th Edition. Financing. Gross margins. New Delhi. Cost of Goods sold. The question paper will be divided into three groups. operating Cycle. Selecting the target markets.Current assets. Inventory turnover. Expenses.An overview. Nature of Strategic Planning. Recommended Texts • • • Berman B. Strategic Profit model. 2007.Sales. Achieving Strategic PositioningOperations. O. Punjabi University. Marketing Strategy. Candidates will be required to attempt five questions in all. Course Syllabus Group I: Definition of Retail Market Strategy. Service and Communications. Technology. Developing positioning strategy. Patiala . Retail Management. Obtaining resources needed to compete. i. II. R. Merchandise. Ferrell and Michael Hartline. establishing objectives. School of Management Studies. Asset turn over. Accounts receivable. Evaluating results and Controlling operations. Liabilities and Owners Equity. III. Marketing Strategy. Asset management. Group III: The Strategic Profit Model-Return on Assets. Walker Mullns. Pearson Education. Purchasing/Logistics.C. Market Research.MBA Part-II (Semester-IV) 40 438 Retail Strategies Course Overview The objective of this course is to understand the importance of formulating a retail market strategy and the elements of financial strategies to measure the performance of retail organisations. Group II: Retail Strategic Planning Process-Developing the mission. New Delhi. Improving Financial Performance.. Instructions The external paper will carry 50 marks and would be of three hours duration. 3rd Edition. Net profits. Target market and Retail format. I. Building Sustainable Competitive Advantage-Location.. The question paper will consist of nine questions. Identifying strategic alternatives. Merchandise inventory. Cash and other Current assets. and Evans J. Fixed assets. Ltd. 2007. Boyd Larreche. Return on Net Worth.e. Balance SheetAssets. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. Price. Debt management.

2004. i. managing the store personnel. Store Exteriors . Employee theft. Atmospherics.Role of store managers. Economic. Dunne and Robert F. Then Prevention. Infrastructure. New York. Reducing inventory shrinkage. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. Trade Area Analysis-Size and shape of trade areas.Labour scheduling. Entrances. Instructions The external paper will carry 50 marks and would be of three hours duration.Factors Affecting Attractiveness of Market Areas and Trade Areas Demographic. Detecting and Preventing shop lifting. Merchandise Presentation Techniques – Store Layout. and Rafiq M. Lusch. Size of the building. Credit Management. The question paper will consist of nine questions. Cincinnati..e. 2004. Energy Management. Measurement and definition of the trade area. Cultural. Principles of Retail Management. Thomson South Western Publisher. Creating a Buying Environment. III. Punjabi University. Walkways. New Delhi. minimizing the cost of the retail store. I. Patrick M. 5th Edition.Creating a Store Image. Retailing. The question paper will be divided into three groups. Estimating Sales PotentialArea sales activities. Course Syllabus Group I: Store Management . Supplier pilferage. managing the buying and selling activities. Visual Merchandising. Pearson Education. Store Security Customer theft.. Demand. Stores Interiors . Palgrave Macmillan. Door types. Marked Area Analysis . Patiala .MBA Part-II (Semester-IV) 41 439 Store Management Course Overview The objective of this course is to make students averse about the Importance of store management so that they can handle the retail operations efficiently and effectively. three from each group. Group II: Introduction . Recommended Texts • • • Varley R. Cost Controls . Level of competition.Marquee. School of Management Studies. Candidates will be required to attempt five questions in all. 2003. Display windows. David Gilbert.Managing space. Colors and Materials. II. providing customer service. Group III: Selecting the Store Location. Retail Marketing Management. store maintenance.

Planning Retail Communication ProgramEstablishing objectives. Secrets of Customer Relationship Management. 1st Edition.. Accelerated Customer Relationships. three from each group. Retail Management. III. II. Prentice-Hall of India. Public relations. Swift Ronald S. R. Gosney. Candidates will be required to attempt five questions in all.. New Delhi. selecting advertising media. and understand the promotion mix objectives. 2000. McGraw-Hill. Analyzing Profitability of Customers. selecting not more than two questions from each group The internal paper will carry 50 marks and it will be distributed as follows: Two Mid-Semester Tests each carrying 10 marks Two Assignments each carrying 10 marks Class Participation and Attendance to be of 10 marks. Personal selling. 2000. Group III: Assigning the Promotional Budget.e. Role of Retail Promotion ProgramMethods for Communicating with the Customers. I. New Delhi. thumb rule method. Sales promotion. Patiala . Thomas P. Implementing Publicity Programs. Customer Loyalty. Course Syllabus Group I: An overview or Relationship Marketing. John W. Fundamental Concepts in Relationship Marketing Customer Acquisition and Retention Strategies. Integrated Relationship Marketing Strategies. 2000.. Instructions The external paper will carry 50 marks and would be of three hours duration. determining the frequency and timing of advertisements . Retail Marketing Communication. Overview of CRM and Web Based Technologies. 2002. Recommended Texts • • • • Barnes James G. Berman B.MBA Part-II (Semester-IV) 42 440 Customer Relationship Essentials in Retailing Course Overview The objective of this course is to: understand the relationship marketing as a means of building relations with all the stakeholders. Customer Relationship Management Essentials. School of Management Studies. and Evans J. determining promotional budget. and Boehm. i. Evaluating the effectiveness of advertisements. New Delhi. Pearson Education.. The question paper will be divided into three groups. Punjabi University... Prentice-Hall of India. The question paper will consist of nine questions. Implementing Sales Promotion Programs. Implementing advertising programs creating message advertising agencies. objectives and task method. Group II: Learning Organization.

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