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All the people holding them, having a good time, suggesting this happens when you drink it.
Typography – the writing is in capitals but fancy enough to keep in tone of the people in the advertisement. Image – The red bubbles represent the bubbles in the champagne and flying establishes that they are having a good time, relaxing. And the red colour keeps in the colour scheme of the logo.
Colours – the colours in the background are blue, keeping it neutral and relaxing, keeping the spotlight on the people in the ad and the champagne, and they’re smiling so it suggests that they are having a good time.