APRIL' 12 (LIVE+SD) FINAL Competitive Program Analysis (excluding breaking news & specials

)
APRIL '12 FINAL (03/26/12-4/27/12)

NETWORK
FOXN
FOXN
FOXN
FOXN
FOXN
FOXN
FOXN
FOXN
FOXN
FOXN
FOXN
FOXN
FOXN
MSNB
MSNB
MSNB
MSNB
MSNB
CNN
CNN
MSNB
CNN
CNN
FOXN
FOXN
MSNB
MSNB
CNN
MSNB
CNN
CNN
MSNB
MSNB
MSNB
MSNB
HLN
MSNB
MSNB
MSNB
HLN
MSNB
HLN
CNBC
CNN
HLN
HLN
CNBC
CNBC
CNBC
HLN
CNBC
CNBC
HLN
CNBC
CNBC
CNBC
CNBC
HLN
CNBC
CNBC
CNBC
CNBC
CNBC
MSNB
CNBC
HLN
CNN
MSNB
CNBC
CNBC
CNBC
CNN
HLN
CNBC
HLN
FBN
FBN
CNBC
CNBC
FBN
FBN
FBN
CNBC
FBN
FBN
FBN
FBN
FBN
FBN
FBN
FBN
CNBC
FBN
FBN

PROGRAM NAME
THE OREILLY FACTOR
HANNITY
SPECIAL RPT W/BRET BAIER
ON THE RECORD W/GRETA
THE FOX REPORT W/S.SMITH
FIVE, THE
AMERICAS NEWSROOM
YOUR WORLD W/NEIL CAVUTO
THE OREILLY FACTOR (repeat)
AMERICA LIVE
STUDIO B W/S.SMITH
FOX AND FRIENDS
HAPPENING NOW
RACHEL MADDOW SHOW
LAST WORD W/ L. ODONNELL
ED SHOW
HARDBALL WITH C. MATTHEWS
POLITICS NATION
PIERS MORGAN TONIGHT
SITUATION ROOM
ED SHOW (repeat)
ANDERSON COOPER 360 (repeat)
ANDERSON COOPER 360
RED EYE
FOX & FRIENDS FIRST
DYLAN RATIGAN SHOW
MARTIN BASHIR
JOHN KING USA
MORNING JOE
ERIN BURNETT OUTFRONT
CNN NEWSROOM
MSNBC INVESTIGATES
MSNBC INVESTIGATES
DAILY RUNDOWN
NEWSNATION
NANCY GRACE
NOW WITH ALEX WAGNER
ANDREA MITCHELL REPORTS
JANSING & CO.
JANE VELEZ-MITCHELL
MSNBC LIVE
DR. DREW
SQUAWK ON THE STREET 930A
STARTING POINT
MORNING EXPRESS W/ MEADE
PRIME NEWS
SQUAWK ON THE STREET 2
SQUAWK ON THE STREET 9A
SQUAWK BOX 8:30A
SHOWBIZ TONIGHT
SQUAWK ON THE STREET 3
60 MINUTES ON CNBC
HLN LOCAL EDITION
FAST MONEY HALFTIME RPRT
CLOSING BELL 4P
CLOSING BELL 3P
POWER LUNCH
HLN SPECIAL REPORT
STREET SIGNS
MAD MONEY
SQUAWK BOX 8A
FAST MONEY
AMERICAN GREED
WAY TOO EARLY
KUDLOW REPORT
HLN NEWS
EARLY START
FIRST LOOK
OPTIONS ACTION
MONEY IN MOTION
SQUAWK BOX 7:30A
EARLY START
DR. DREW
AMERICAN TAX CHEAT, THE
HLN LOCAL EDITION
STOSSEL
VARNEY & COMPANY
SQUAWK BOX 7A
MAD MONEY (repeat)
LOU DOBBS TONIGHT
IMUS IN THE MORNING
FOX BUSINESS
SQUAWK BOX 6A
CAVUTO
FOX BUSINESS
WILLIS REPORT
AFTER THE BELL
COUNTDOWN TO CLOSING BELL
FOX BUSINESS
FOX BUSINESS
WILLIS REPORT
WORLDWIDE EXCHANGE
FBN SPECIAL REPORT
BEST OF IMUS IN THE MRNG

DAYS
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWT___
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWT___
MTWTF__
MTWTF__
MTWTF__
MTWT__S
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
____F__
____F__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MT_____
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWT___
M_W_F__
MTWT__S
MTWTF__
MTWTF__
MTWTF__
MTWT__S
____F__
____F__
MTWTF__
MTWT__S
MTWT__S
MT_TF__
MTWT__S
___T___
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWTF__
MTWT__S
_TWT__S
MTWT___

TIME
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
10:00P -11:00P
08:00P -09:00P
03:00A -04:00A
05:00A -06:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
11:00P -12:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
05:00A -06:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
05:00A -06:00A
06:00A -11:00P
06:00A -11:00P
06:00A -11:00P
05:00A -06:00A
05:00A -06:00A
06:00A -11:00P
05:00A -06:00A
03:00P -11:00P
06:00A -11:00A
06:00A -11:00P
11:00P -12:00A
03:00P -11:00P
06:00A -11:00A
11:00A -12:00P
06:00A -11:00P
03:00P -11:00P
12:00P -01:00P
03:00P -11:00P
03:00P -11:00P
03:00P -11:00P
01:00P -02:00P
02:00P -03:00P
11:00P -12:00A
05:00A -06:00A
05:00A -06:00A
05:00A -06:00A

HH
HH
COV AA% AA (000)
2.2
2183
1.6
1598
1.5
1434
1.4
1336
1.3
1322
1.4
1370
1.1
1056
1.1
1051
1
978
1
979
0.9
927
0.9
928
0.9
853
0.8
808
0.8
779
0.8
721
0.6
620
0.6
598
0.5
462
0.5
468
0.5
463
0.4
440
0.4
417
0.4
398
0.4
400
0.4
392
0.4
394
0.4
369
0.4
374
0.4
348
0.4
359
0.3
328
0.3
329
0.3
332
0.3
334
0.3
333
0.3
309
0.3
304
0.3
288
0.3
291
0.3
281
0.3
283
0.3
254
0.2
242
0.2
224
0.2
235
0.3
249
0.2
220
0.2
209
0.2
213
0.2
220
0.2
196
0.2
191
0.2
207
0.2
198
0.2
194
0.2
193
0.2
185
0.2
191
0.2
186
0.2
174
0.2
188
0.2
166
0.2
185
0.2
163
0.2
150
0.2
167
0.2
154
0.1
142
0.1
143
0.1
137
0.1
138
0.1
122
0.1
125
0.1
114
0.1
97
0.1
96
0.1
101
0.1
94
0.1
84
0.1
88
0.1
67
0.1
65
0.1
48
0.1
47
0.1
42
0.1
44
0.1
44
0.1
40
0.1
40
0.1
37
0
36
0
13
0
11

Ranked On:
P2+
A25-54
AA (000) AA (000)
2870
568
2075
485
1778
358
1722
410
1688
387
1674
366
1272
290
1252
253
1220
396
1191
279
1113
259
1082
307
1029
242
985
287
931
266
875
214
744
150
712
168
567
161
548
127
537
160
522
175
504
144
466
214
458
189
455
80
449
86
435
106
412
154
409
113
405
120
404
205
392
177
376
106
375
75
373
133
341
93
337
79
328
99
328
106
312
91
306
105
269
66
261
101
258
117
257
71
256
62
239
60
234
57
233
85
226
48
223
79
217
83
216
40
210
33
203
37
202
41
202
57
200
42
200
56
199
60
197
32
192
78
192
89
181
43
172
57
164
73
161
71
158
21
157
23
152
56
141
61
132
59
131
56
123
58
119
32
110
21
109
34
103
54
102
28
100
8
73
15
69
27
56
12
51
11
50
10
48
7
47
9
46
10
44
12
44
16
37
20
14
3
12
3

Program Name Averages, M-F 6a-12a, Su-Th 5-6a, FNC M-F 3-4a. Only scheduled programs with 4+ telecasts included.

#Tlc
25
23
25
23
25
25
50
25
23
50
25
75
50
25
20
25
50
25
25
50
20
24
24
24
24
25
25
25
25
25
175
5
5
25
25
50
25
25
25
29
25
21
24
50
75
24
24
24
24
25
24
10
300
24
24
24
24
24
24
25
24
20
7
24
24
127
25
24
4
4
24
24
24
4
24
5
50
24
22
48
100
20
24
45
20
49
25
25
20
20
24
23
8
16

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