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C.

Douglas Plank Founder/CEO Mobilecause Inc.

Sources Cited
The Rise of Mobile--Posted by Frank Barry on March 29th, 2011 Mobilecause White Papers Blackbaud Pew Internet Report Chronicle of Philanthropy Innogive Founda2on Interna2onal Telecommunica2ons Report CTIA
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Video Introduc8on

hLp://www.innogive.org/2012video/
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Integrate Video with Mobile

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Why MOBILE ?

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Send a PDF via SMS Text

Text PRESENTATION to 27138 to receive a PDF of this PowerPoint presenta2on your Mobile Device

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19% of cellphone owners ages 18-29 said that theyve donated via text message. [ Pew Internet Report] [ Chronicle of Philanthropy thoughts] More than half of cell phone internet users go online daily from their mobile device [ Pew Internet Report]
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Social Networking sites like Facebook and TwiLer now account for 22.7% of 2me spent on the web. [Nielsen Study]

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Carrier (100% payout)

SMS/Billing Aggregator (repor2ng)

Other Founda2on (remiLance)

Data Provider (dona2on data)

Mobile Giving Provider (ASP) (technology-repor2ng)

Non-Prot
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Carrier (100% payout)

Improvements compared to other providers: - Greater transparency - Greater accountability - Cost savings to market - Funds remiLed quicker - Repor2ng, RemiLance, Reconcile are more accurate - Greater SMS/Billing eciency - Mobile giving posi2oned to scale

Mobile Giving Provider (MobileCause/Innogive) (technology-repor2ng 100% remiLance)

Non-Prot

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Text to broadcast Text to give Text to voice Text to screen/poll App to give People to people Mobile wallet
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text2broadcast
Build your mobile donor list Year-round communica8on Low cost, low maint, Comm method Unlimited Keywords & lists Web subscrip8on widget Real 8me & scheduled alerts Send instant call to ac8on
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text2give
Micro dona8ons of $5 or $10 Billed to donors cell phone ~$30/$50 month dona8on cap Keywords based on plan Web & Facebook widgets Live thermometer 14 day go live lead 8me Data: cell #, state, 8me 90 day turn around to receive $
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Sample Text Dona2on

27138

GIVE

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text2screen
Live & ongoing polling Ask open-ended ques8ons Ask mul8ple choice ques8ons Web widgets Grade responses Opt-in to broadcast List Moderator tools

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Mobile Polling

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Text Pledge
Dona8ons of any size Credit card billed Unlimited keywords Live thermometer Opt-in to broadcast list Instant set-up Recurring dona8ons Expanded donor data Live call center (Dona8ons >$100)
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Mobile Giving --Its not just $5 & $10 anymore


$10,000 $10,000 $8,000 $6,000 $4,000 $2,000 $- $1,308 $2,018 Q4 2011 Q1 2012 Largest Avg Gib $5,000 Avg Gib Largest

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Fulllment Trend Mobile Pledging


Fulllment

84% 82% 80% 81% Q4 2011 83%

Fulllment

Q1 2012

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Sample Mobile Pledging

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Through Innova8ve Mobile Integra8on


1. Mobile List Volunteers responding to emergency CTA supporting Church Body Need / Location Based notifications and responses Build Interest Centric broadcast/leader lists Communication from field Missionaries 2. Content Daily/Weekly Devotionals, Updates on Local Needs, Meetings, Notify Church members / announcements Text-Nudge increase response of Email, DM, TM 3. Feedback Poll various lists (including staff) regarding opinion, propensity to volunteer, give more than one gift, etc. Seek feedback on quality of website, publications Initiate a Text-Storm idea campaign 4. Ask Volunteers to teach, serve, pray, etc., People2People Peer solicitation, pledging General micro / macro gifts New Donor Acquisition and recurring gifts

Build Mobile List

Provide Content

Seek Feedback

Ask

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Examples of Mobile Usefulness

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