Business strAtegy Contest

How to Make Audi india’s No.1 Luxury Car Brand by 2015
An Audi and indiA Future of Change initiative

Audi would like to prepare for this market. Contest Categories Category I Students (below 35 years) Category II Professionals (below 35 years) Proposed Jury Panel 2 Indian domain experts 2 Representatives from Indian Management Institute 1 Representative from Audi . However. Audi is in the niche segment of manufacturing luxury cars.Audi-iNdiA Future of Change Business Strategy Contest Primary Target Audience indian Management Students Business Strategy to Make Audi as india’s No. experts predict that this market is going to boom 2015 onwards.1 Luxury Car Brand by 2015 India is currently a tiny market for international luxury brands. And mindful of the growth in India in the luxury brand sector 2015 onwards.

• Participation is open to teams (of two) and individuals.000 1st Prize . • In the case of team participation. Registration for Participation in the Contest • All contestants intending to participate must register online on any of the below portals www.3 month traineeship with Audi India Dealer or ` 50.000 . • In the case of team participation.com/audiindia . the prize money will be shared amongst members • Submitted projects must be original and not currently in execution. • Ideas that have previously been awarded in other competitions will not be considered eligible for entry and will face immediate disqualification.Expenses paid .audi. • In the case of team participation. • Ideas that have previously been awarded in other competitions will not be considered eligible for entry and will face immediate disqualification. Category II Professionals (below 35 years) • Entry to the contest is open to all working professionals under 35 years of age as on 31 December 2011. facebook. • Projects entered previously in other competitions will not be considered eligible for entry and will face immediate disqualification.One day Audi Driving Experience in Dubai . • Professionals should be an alumni of the participating institute.Traineeship Salary .Assigned to Head of Audi India as mentee Category II Professionals (below 35 years) .indiafutureofchange.com.6 month traineeship with Audi India or ` 100. www.Prizes Category I Students (below 35 years) 2nd Prize . the prize money will be shared amongst members • Submitted projects must be original and not currently in execution. • Projects entered previously in other competitions will not be considered eligible for entry and will face immediate disqualification.Flight & Hotel Costs covered Rules of Participation Eligibility Category I Students (below 35 years) • Entry to the contest is open to all students. • The participant must be an enrolled student in any school/college/institute and be under 35 years of age as on 31 December 2011.Own project . a team leader will need to be appointed.in. a team leader will need to be appointed. • In the case of team participation. • Participation is open to teams (of two) and individuals.

Rights and Reproduction 1. • An entry (inclusive of all files submitted) should not exceed 10 MB. • Entries must be accompanied by a Team Profile mentioning clearly the role of each member in the project. All submissions to the InDIA Future of Change contest series will be. Alliances and Search Funds. 1700 hrs IST. Technical Criteria 1. The Organising Committee retains the right to publish the business plan ideas and information associated with them and the participants in all communication exercises related to InDIA Future of Change. 2. 4. To qualify for the contest. 3. 5. The Organisers or any employee or agent of the Organisers will NOT be liable for: (a) any costs incurred or loss or liability suffered by the participants in relation to the programme (b) any lost expectation of profits by participant (c) any failure by participant to understand their rights in relation to Intellectual Property. 2011.Process of Submission • All submissions must be made online through www. Joint Ventures. Hard copies will not be accepted. wherever applicable. Participants who receive funding for their ideas at any time during the competition must disclose that fact once they have secured a formal commitment from the investor. The contribution of the students from participating schools must be stated in detail. • All entries must be submitted in the form of a business proposal along with supporting documents.indiafutureofchange. or the rights of the Organisers in relation to Intellectual Property (d) any other benefit applicants may expect to gain by participating in the programme. certain Licensing or Franchise arrangements. • The business plans can be uploaded as Power Point presentations (.com by 15 October. . 3. the property of the Organisers.. Roll-Ups. for exhibition or publication purposes. Privatisation. • The presentations should not be marked with any form of identification (name.com. Confidentiality will be maintained. private investors or industry sources may be considered ineligible to compete and should contact the Organising Committee. Entries may include Leveraged Buyouts. Ideas based on academic research must mention sources. • The market strategy should be submitted electronically to audistrategy@indiafutureofchange. Submissions may be entrepreneurial and explore the creation of new ideas. etc. Ventures that have already received outside investment from venture capital firms. Strict confidentiality will be maintained. Recapitalisation. wherever applicable.). 2. • Submissions must carry a student ID proof. All cash generated during the time of the competition in the form of sales revenues or contracts. Restructuring. It must be scalable and have potential for growth. Entries will be disqualified if they are marked.ppt format) or converted to Adobe Reader’s PDF format. logo. acknowledgements and bibliography wherever necessary. giving credit to information sources. the proposed business plan must be financially sustainable/ profitable. research grants and personal or family funds must be disclosed. • All submissions must carry an accompanying Letter of Acknowledgement. image resources etc.

• Entries will be shortlisted based on adherence to clauses mentioned under ‘Eligibility’ and ‘Technical Criteria’.com to read any changes to the Terms and Conditions of participation. the participants acknowledge that it is their sole responsibility to regularly visit www. The Organisers may change the Terms and Conditions of participation at any time without specific notice. if any.in . are subject to the jurisdiction in the courts of Delhi only.com Selection Procedure • All entries will be reviewed by a panel of renowned Indian and international professionals.indiafutureofchange. and the winners selected by consensus of the Jury. • Entries will be evaluated on criteria pertinent to the contest’s themes. • Emphasis will be laid on the participants’ conviction of the idea and the thoroughness of research and understanding of the plan and its context. 7.com and www. there will be weightage for overall merit of the idea. The amended Terms and Conditions will be effective immediately upon being posted on the website. Selection Criteria The entries will be judged on the relevance and the quality of perspective presented within the context of the contest theme. Also.audi. important dates Registration and Submission • Registration opens on 01 August 2011. There is no single standard matrix of criteria to be imposed on all entries.com for the participants’ convenience.indiafutureofchange. • There is no fixed matrix of judging criteria. Disputes. 1700 hrs IST Shortlisting by the Academic Partner for the Grand Jury • Preliminary sifting and organising by INDIA Future of Change 31 October 2011 • Setting up an online jury panel portal 07 November 2011 • First round of selection to shortlist top 25 entries 14-21 November 2011 • Setting up the Grand Jury online portal 25 November 2011 • Grand Jury online evaluation 28 November .indiafutureofchange.indiafutureofchange. thereby granting greater creative freedom to participants. 2000 hrs IST • Registration closes on 30 September 2011. All entries will be judged individually. Important changes to the Terms and Conditions will be highlighted on www. however. determine that such disqualification is warranted (b) discontinue the programme by posting a notice to that effect on www. 1700 hrs IST • Submission closes on 15 October 2011.09 december 2011 declaration of Results • Top winners in each of the categories will be announced by 12 december 2011 on www.6. • INDIA Future of Change may at any time and for any reason: (a) disqualify a participant from the programme if the evaluation panel or the Grand Jury in their absolute discretion. academicians and domain experts.

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